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Pamela Slim

73 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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328: Identifying Ideal Customers with Pamela Slim

Leading Learning - The Learning Business Podcast

Pamela Slim is a writer, a speaker, and a business coach who works with small business owners ready to scale their businesses and intellectual property. She’s the author of Escape from Cubicle Nation, Body of Work, and, most recently, The Widest Net. Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona. In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Pam about the need for businesses to adopt an ecosystem point of view; how to find your ideal clients and customers; and the importance of using problems, challenges, or aspirations to identify ideal customers. They also discuss four categories of obstacles that typically prevent customers from solving their own problems; diversity, equity, and inclusion; and more. Full show notes and a transcript are available at https://www.leadinglearning.com/episode328.


25 Oct 2022

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EP502: Ecosystem Marketing with Pamela Slim

Power + Presence + Position

Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster.  Keep reading Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully. In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.  Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement.  Today on the Power + Presence + Position Podcast: Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing.  How Pamela has applied the ecosystem marketing lens on her own business.  The power of looking at the people who are already congregating in your orbit. Why ecosystem marketing is the antidote to your marketing feeling exhausting. The principles of really effective partnerships.  How you can leverage the power of tiny marketing actions to up-level your business.  The difference between empire mentality and being an ecosystem upholder.  Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Connect with me on LinkedIn. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! Learn how to build a seven-figure foundation in The Incubator. Get the free course, Selling with Story, here! Click here to apply for one of my programs. Pamela Slim: Website | Learning Lab | Podcast  The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim  Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain Free Trait Theory - Brian Little Sean Blanda Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!


31 May 2022

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Pamela Slim: One Relationship Away From Freedom

The One Away Show

Pamela Slim is an award-winning author, business coach and speaker. She spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of executives, managers and employees. In 2016, she co-founded The Main Street Learning Lab with her husband Darryl, where she works with business owners to remove obstacles to small business success and test and try new business ideas.In 2005, Pam started the Escape from Cubicle Nation blog, which is now one of the top career and business blogs on the web. Through her blog, Pam has helped hundreds of entrepreneurs to start successful businesses. Her first book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in the Spring of 2009 and won Best Small Business/Entrepreneur Book of 2009 by 800 CEO Read. Pam’s book Body of Work gives a fresh perspective on the skills required in the new world of work for people in all work modes, from corporate to non-profit to small business. Pam’s latest book, The Widest Net, delivers a method for building an engaged and mutually beneficial network. The Widest Net won Best Business Book of 2021 in the category of Sales & Marketing by Porchlight Books. Pam is frequently quoted as an expert in publications such as BusinessWeek, The New York Times, Money Magazine and Psychology Today. Read the show notes here: https://bwmissions.com/one-away-podcast/


23 May 2022

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172 | The One Strategy Missing From The Category Design Playbook- Ecosystem Marketing w/ Pamela Slim

B2B Community Builder Show (formerly Chief Executive Connector)

Markets are built on competition. They are races to the bottom for all but one.  Ecosystems are built of co-dependence.  Each individual member contributes in a unique way, strengthening the whole.  That's probably why the category ecosystem is front and center in the category design Bible, Play Bigger.But Play Bigger doesn't give you the playbook for finding and creating the ecosystem.Pamela Slim's mind-blowing book, The Widest Net, does that.That's why we had Pamela on the show to help you understand: - how to go to market in a sustainable way to grow by leveraging partnerships, Ecosystem Marketing- what you need before you can truly engage an ecosystem to build a community- where to find and nurture the relationships you'll need to build your ecosystem-innovative strategies in commercial real estate to become the watering hole of your market- and much more!!!Pamela Slim is an award-winning author, speaker and small business strategist.  When I read her book, I immediately implemented parts of it into the strategy of the Relationship Flywheel, and am teaching them to our clients.This call also served as the kickoff to our second co-hort of the Relationship Flywheel Bootcamp so after the interview, so the attendees were free to stick around, and met the rest of our community that has taken the course and is enrolled in the next one!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Pamela!On LinkedIn: https://www.linkedin.com/in/pamelaslim/ Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Pamela Slim" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show

1hr 8mins

9 May 2022

Most Popular

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Pamela Slim - The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Pamela Slim, author of The Widest Net: Unlock Untapped Markets and Discover New Customers Right In Front of You!Pamela’s a best-selling author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona along with her husband, Darryl.Pamela’s the best-selling author of Escape from Cubicle Nation, Body of Work and her latest: The Widest Net.In The Widest Net, Pam teaches us how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places we may never have considered. And she shows us how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.Some of the topics we discuss include:How. to search outside your own "lens" to target your ideal customersHow to more authentically learn about your customersHow you and your customers can help each other grow through a trusted reciprocity frameworkHow to build a community of customers and partners through relationship-buildingHow to simplify your marketing and content strategy by focusing on a "beacon" - one primary communication vehicle RESOURCES FROM THIS EPISODEPamela's sitePamela's book - The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of YouPamela's book - Escape From Cubicle Nation: From Corporate Prisoner to Thriving EntrepreneurPamela's book - Body of Work: Finding the Thread That Ties Your Story Together


13 Apr 2022

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S2EP2: Disrupting Business as Usual with Pamela Slim

Inclusive Life with Nicole Lee

“If you’re designing a space for the most marginalized folks, by definition, the entire experience is going to be more inclusive for everybody.” It is a gift to have Pamela Slim as our guest for the official start of Inclusive Life Podcast Season 2.  The conversation illuminates Pam’s skills at disrupting business as usual. She points out over and over again the choices business owner’s can make to cultivate one’s business as an ecosystem versus approaching business building as an empire, amassing market power through competition, extraction, and hierarchy. The conversation opens with the metaphorical opening of Pam’s new book, The Widest Net, which she’s dedicated to her dearest friend, Desiree Adaway. Pam holds up Desiree as a model for inclusive business leadership. Clarity, honesty, and revolutionary love are what she brings both to their friendship and to those she manages. What Pam and Nicole are highlighting in this opening tribute to Desiree is the tap root of a thriving ecosystem: companionship and community built around shared values. As listeners, you will feel the strong weaving of the net.  A competitive, scarcity-based, transactional approach to business success is isolating and rigid. There is little room for mistakes or authenticity. And if there is no room for authenticity, then there truly is no room for inclusion. Many of us are in the process of building business, with all the insecurity and fear that accompany this journey. Often, equity and inclusion are values we want to work in AFTER our businesses have reached a certain level of stability. Once we get “there,” we’ll really focus on equity. What Pam has seen in her long career in coaching business owners is that it doesn’t get easier to prioritize equity and inclusion later. In fact, without centering equity and inclusion at the outset (or starting now), business owners inadvertently build their businesses with practices that center whiteness and hierarchy.  Nicole and Pam weed out the central themes of The Widest Net and Pam’s evolving approach to business and coaching. They identify that practicing clarity, consistency, and ecosystems in an iterative, synergistic, and curiosity-fueled cycle is a way to weave a wide supportive, inclusive net. Mind you, Pam is not talking about casting a net, which is much more of an empire building approach. She’s talking about weaving a net that draws folks (including you!) into a supportive, connected community where everyone’s unique gifts and lived experiences are valued and each can thrive.  This is not easy work. And that’s exactly why we need a wide net. Listen in. We can’t wait to hear your takeaways. The conversation also includes: Equity and inclusion: not “nice to haves” but qualities and practices that fuel businesses The validation that all of us business owners and managers are agents of change doing transformational work  The importance of being open  Why there is never a better time than now to build an inclusive and equitable business Choosing curiosity as a posture when leaning into inclusion and equity, especially as a new business owner Disrupting empire building while building our businesses A discussion of transformation and transaction that transcends the binary The three themes of The Widest Net Bio: Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP.  She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl Slim co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming. You can find Pam at: PamelaSlim.com Twitter: @pamslim Facebook: @pamela.slim LinkedIn: https://www.linkedin.com/in/pamelaslim/ Instagram: @pamslim


5 Apr 2022

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#30 Community, marketing, and business development with Pamela Slim.

Nice with Dave Delaney - leadership, communication, retention, culture.

The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier, more connected employees.Pamela Slim is an award-winner author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net. Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.What we talked about... K'é Main Street Learning Lab. Running an event space during the pandemic. Having a connected community and relationships. Overcoming sales challenges. Empire Model of business development versus Ecosystem Model. Find your peanut butter and jelly partners (PB&J). Ask your ideal clients who they work with. Tiny Marketing Actions (TMAs). Tiny Habits: The Small Changes That Change Everything by BJ Fogg and Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear. Tracking and planning your actions to identify patterns in business development. Why persistence is important in your sales outreach and how to handle it. Use your CRM to track your outreach and stop checking your inbox. Choosing the right tools. Focus on your minimal viable need. Best practices for interviews with your past clients. Creating your Justice League - a shared mission to solve problems. Read If You Want to Write by Brenda Ueland. Contact Pam at PamelaSlim.com We ❤️ Our Listeners. Please be sure to follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the show and are deeply appreciated. Thank you.👋 Say hello info@futureforth.com. 🐦 On Twitter @davedelaney.❤️ Subscribe to the Nice Maker Newsletter at nicemaker.co.🎸 Theme song is “Little Jane May” and the end song is “Funny Feeling” by AlistairChristl.ca. Learn more about your ad choices. Visit megaphone.fm/adchoices


28 Mar 2022

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Leaders, find your people! - Pamela Slim, Author and Business Consultant

Lead the Future - Leadership Accountability with Dr. Vince Molinaro

Whether they need a network around them for support, learning, and partnerships, or to source new talent, ideas, and customers, leaders everyone need to find their people. Author and business consultant Pamela Slim helps us understand the most effective and efficient way to building your community – it’s what she calls the ecosystem model and it comes straight from decades of work helping business owners grow their organizations.  In this conversation of Lead the Future, she walks us through the different steps in her model, how leaders can use it to assess the relationships they have – and need – outside and inside their organizations, and some examples she’s seen when working with her customers.   “When you’re in an ecosystem in a relational way, you see that everyone (within your ecosystem) is centered around solving a core problem. And in that feeling of community, we can share a purpose and a passion for solving that core problem.”  – Pamela Slim  


24 Feb 2022

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Pamela Slim Interview | Business Expert & Author of The Widest Net


Pamela Slim is an author, co-founder of a small business learning lab and small business expert. She founded her company in 1996 and focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute. Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio. Her upcoming book The Widest Net will be published by McGraw Hill in October, 2021. In 2016, Pam co-founded with her husband Darryl the K'é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke She is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today. 👉 CHALLENGE YOURSELF WITH 1-ON-1 COACHING https://go.bestbookbits.com/coaching 👉 GET A COPY OF MY NEW BOOK  https://go.bestbookbits.com/freebook 👉 PURCHASE THE BEST 450 SUMMARIES  https://go.bestbookbits.com/150 Subscribe to our BestBookBits Channel https://www.youtube.com/bestbookbits/?sub_confirmation=1 WHERE TO FOLLOW US https://bestbookbits.com https://www.instagram.com/bestbookbits https://www.linkedin.com/in/%F0%9F%92%8E-michael-knight-%F0%9F%92%8E-b57667191/ https://open.spotify.com/show/0q8OW3dNrLISzyRSEovTBy https://www.facebook.com/michaelbestbookbits


16 Feb 2022

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Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

New Books in Business, Management, and Marketing

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021).Almost all the new jobs created in America come from small businesses, Pamela Slim reports. The precise number may be as high as over 99%. And those same businesses provide over 50% of the nation’s GDP. So why not focus more on them? Slim does so by being expansive. Her focus includes Native American, Black, Latinx, Asian, disabled and LGBTQ entrepreneurs. How can they find their niches, then expand them? Who’s their ideal customer? What challenges or problems does a company’s branded offer solve? What kind of partners can one find? What kind of eco-system of “watering holes” allows one to join a greater community and thrive together? What do cohort-based courses like Wes Kao and Seth Godin’s altMBA program look like? If taking a business partner, what pitfalls to be on guard against? Those are among the topics this episode explores.Pamela Slim is an author, community builder, business coach, and former director of Training and Development at Barclays Global Investors. Among her accomplishments is partnering with author Susan Cain to build and launch The Quiet Revolution. Among her books is Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices


6 Jan 2022