How to grow your company by focusing on its strengths with Nathan Bliss of Kinsta
Nathan Bliss is Vice President of Sales and Marketing at Kinsta, a WordPress hosting platform that knows what it does well and continues to get better at it. “We don't bend a lot on where we feel we fit in,” Nathan says. “It’s kind of like why you can't Google a discount code for a Tesla. The price is the price. So that may sound a bit standoffish, but we ultimately feel that we want to provide that level of value.” Nathan’s previous roles include everything from account executive and solutions specialist to sales coach and regional sales manager, so he calls himself a sales and revenue guy “through and through.” That background gives him a unique approach to his current position as Vice President of Sales and Marketing, in which he combines his passion for recruiting top-tier employees with his knowledge of what strengths a company should emphasize from a selling standpoint. On this episode of Tech Qualified, Nathan discusses how to move from a broad to a more targeted marketing approach, why it’s possible for a bootstrapped company to grow with the right marketing and the aspect of management he’s currently struggling with the most: delegating. “We are not institutionally backed and we have no institutional financing,” Nathan says. “So we had to use very scrappy, time-tested methods to grow the business from its historic past. And now if you go to Google and you search a term anywhere related to WordPress or building a website that kind of falls anywhere on that spectrum of interest, it's hard not to find a search result [for us] on page one of Google.”
Nathan Bliss is VP of Sales and Marketing at Kinsta, a premium WordPress hosting provider serving brands like GE, Intuit, and TripAdvisor. In this episode, Nathan and Jeremey discuss how some CROs are acquiring new responsibilities like owning marketing or services. Hear what sales leaders can learn from winning baseball teams, how to adapt to a new position and develop the right skills, what it means to level up the sales industry, and more. Visit SalesLoft.com for show notes and insights from this episode.
E93 - Obi-Wan on running a growing sales & marketing team (Nathan Bliss, Kinsta)
WPMRR WordPress Podcast
The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees. Today on WPMRR, we discuss the reputation of the endeavor of sales, being a supportive and successful manager, and how Kinsta is diversifying their marketing and sales strategies.Tune in for tips on having your sales and marketing work in tandem. Episode Resources: Contact Nathan via email Follow Nathan on Twitter Check out Nathan’s blog Send us your questions to firstname.lastname@example.org
Special guest Kellen Cox, FCA's Executive Director of Ministry Advancement, leads this training on the Faith Response Tool. Step-by-step use, best practices, and utilizations that link various areas of local ministries.
Global Advancement - Nathan Bliss - International "Go" Opportunities
Navigating International Tab in TeamNet to identify, and plan for, international opportunities within FCA. Attention given to types of distinctly FCA trips (Vision, Training, Sports, Reverse) and importance of responding to Global Partners' submitted trip requests.