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Michael Gartenberg

6 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

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Former Apple Senior Director Michael Gartenberg (#11)

Background Mode

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to SVP Phil Schiller. He is currently a freelance writer and has become a regular guest here on Background Mode. This BGM Interview is his 11th appearance. We explored the WWDC 2020 Keynote in detail. We started with the production values and layout and how some elements of this new kind of presentation might show up in future events. Then we turned to the Mac on Apple Silicon transition and some of the considerations for users. Later, there was a healthy discussion of iOS 14, Scribble and then macOS 11 Big Sur’s design language and how that differs from the nature of the Mac for UNIX users. Michael always delivers keen insights on how Apple markets its products and always helps us better understand the WWDC Keynote. Today our sponsor is MacPaw. One of MacPaw’s apps I want to tell you about is CleanMyMac X. CleanMyMac X is a beautifully designed application for managing clutter on your Mac. It shows you exactly what’s stored on your Mac revealing app leftovers and system junk that you didn’t know existed. The app’s most popular feature is the Smart Scan. It examines your system for system log files and user cache that is no longer needed. Smart Scan also does a quick malware scan. Time to complete? A few seconds. Designed for macOS 10.10 and higher, CleanMyMac X helps speed up even the oldest machines – the Maintenance feature offers multiple tweaks to optimize your slow system. Installation takes just a couple of minutes. CleanMyMac X has a trial mode, which allows you to try out the app’s features for free and decide whether it works for you. Visit macpaw.com/podcast to purchase as subscription and use coupon code BGM2020 to receive 5% off. Click the “buy now” button, then scroll to the bottom of your screen to enter the code before completing your purchase. CleanMyMac X is also now available in the Apple App Store. So check it out. And thanks MacPaw for being our sponsor! My 11th Background Mode interview with Michael Gartenberg Michael on Twitter. About Michael. Email: gartenberg@gmail.com Support TMO when you buy your Apple gear from Apple. The story of my Background Mode podcast. TMO Background Mode Twitter feed. Archive of all Background Mode Shows. Background Mode at iTunes. Send your comments to observations@macobserver.com or marty@macobserver.com

40mins

29 Jun 2020

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Former Apple Senior Director Michael Gartenberg (#7)

Background Mode

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his seventh appearance on Background Mode, Michael and I analyze Apple’s September 10, 2019 iPhone event: “By Innovation Only.” We started with a discussion of the overall content and tenor of the event. Was the scripting more evident than usual? Is the format wearing thin? Why were there no success numbers touted as is customary? In the second segment, we looked at some of the new products announced. Michael and I also pondered whether some of the traditional inspirational and aspirational elements were in too short supply. And, crucially, why was Phil Schiller’s shirt tucked in? Michael is well versed in Apple marketing strategies and is always a delight to have on the show. Today our sponsor is Linode. Linode helps you design, develop and deploy in the cloud. You can build dedicated CPU, distributed applications, hosted services, websites, and CI/CD environments. If it runs on Linux, it runs on Linode. Linde is focused on simplicity, service, and value. The goal is to maximize the benefit you receive from your cloud by making it cost-effective to deploy robust compute, storage, and networking services that meet your ever-changing performance needs. Featured are native SSD storage, a 40 Gbit network, and industry leading processors Pick from any of 10 worldwide data centers including the newest in Toronto. Pay only for what you use with hourly billing across all plans and add-on services. Plus, 24 x 7 live customer support is always just a phone call away. You’ll be able to deploy and maintain your infrastructure simply and cost effectively. Plus, Linode’s tools make it easy to provision, secure, monitor, and back up your cloud. To learn more, visit linode.com/bgm and receive a $20 credit when you use promocode: bgm2019 . My seventh special Background Mode interview with Michael Gartenberg Michael on Twitter. Email: gartenberg@gmail.com Support TMO when you buy your Apple gear from Apple. The story of my Background Mode podcast. TMO Background Mode Twitter feed. Archive of all Background Mode Shows. Background Mode at iTunes. Send your comments to observations@macobserver.com or marty@macobserver.com

49mins

12 Sep 2019

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Former Apple Senior Director Michael Gartenberg (#6)

Background Mode

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his sixth encore appearance on Background Mode, Michael and I analyze Apple’s 2019 Worldwide Developers Conference (WWDC). We started with a discussion of the new 2019 Mac Pro and the Pro Display XDR. We also pondered why Apple SVP of Product Marketing, Phil Schiller, was noticeably absent from the stage. As an aside, Michael tells a hilarious story about SVP Schiller that happened back at WWDC 2013. Then we turned to Apple’s Catalyst system and some of the nuances of building and running iOS apps on a Mac. We also touched on iPad OS. Michael is well versed in Apple marketing strategies and is always a delight to have on the show. Today our sponsor is Linode. Linode helps you design, develop and deploy in the cloud. You can build dedicated CPU, distributed applications, hosted services, websites, and CI/CD environments. If it runs on Linux, it runs on Linode. Linde is focused on simplicity, service, and value. The goal is to maximize the benefit you receive from your cloud by making it cost-effective to deploy robust compute, storage, and networking services that meet your ever-changing performance needs. Featured are native SSD storage, a 40 Gbit network, and industry leading processors Pick from any of 10 worldwide data centers including the newest in Toronto. Pay only for what you use with hourly billing across all plans and add-on services. Plus, 24 x 7 live customer support is always just a phone call away. You’ll be able to deploy and maintain your infrastructure simply and cost effectively. Plus, Linode’s tools make it easy to provision, secure, monitor, and back up your cloud. To learn more, visit linode.com/bgm and receive a $20 credit when you use promocode: bgm2019 . My sixth special Background Mode interview with Michael Gartenberg Michael on Twitter. Six Colors: on breaking up Apple. Support TMO when you buy your Apple gear from Apple. The story of my Background Mode podcast. TMO Background Mode Twitter feed. Archive of all Background Mode Shows. Background Mode at iTunes. Send your comments to observations@macobserver.com or marty@macobserver.com

40mins

17 Jun 2019

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TMO Background Mode Special Edition #5 With Former Apple Executive Michael Gartenberg

Background Mode

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his fifth encore appearance on Background Mode, Michael and I chat about Apple’s 2018 fall lineup of products. We talked about the Apple AirPower, still MIA. We examined the new 2018 MacBook Air and how the 2015 McBook was supposed to be the MBA successor—and failed. We looked at the new iPad Pros and how they may have broken through a computational barrier that will allow new capabilities. Finally, we looked at Apple’s 2018 iPhone product strategy as well as the corporate decision to suppress unit sales numbers. Michael is well versed in Apple marketing strategies and is always a delight to have on the show. My fifth special Background Mode interview with Michael Gartenberg Michael on Twitter. Email: m@gartenberg.com Six Colors. Michael's analysis of Apple's September 12 event. Support TMO when you buy your Apple gear from Apple. The story of my Background Mode podcast. TMO Background Mode Twitter feed. Archive of all Background Mode Shows. Background Mode at iTunes. Send your comments to observations@macobserver.com or marty@macobserver.com

41mins

10 Dec 2018

Most Popular

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074: What kind of Q1 it's been, with Michael Gartenberg

Vector

Rene is joined by analyst and former Apple employee, Michael Gartenberg, to talk about Apple, AI, and HomePod in the early months of 2018. Links: HomePod in the age of Artificial Intelligence @Gartenberg on Twitter VECTOR on YouTube is here — Subscribe now! Vector on YouTube Subscribe via: Apple Podcasts Overcast Pocket Casts Castro RSS Follow on: Web Twitter Instagram Facebook

45mins

9 Feb 2018

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046: What kind of year it’s been, with Michael Gartenberg

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2017 was a strong year for Apple, but not without some significant bumps. Michael and Rene look back at the good, the bad, the ugly, and the insanely great. Links: @gartenberg on Twitter Sponsors: MintSIM: Voice, data, and text for less. Get free first-class shipping with code VTFREESHIP. Thrifter.com: All the best deals from Amazon, Best Buy, and more, fussily curated and constantly updated. Subscribe via: Apple Podcasts Overcast Pocket Casts Castro RSS Follow on: Web Twitter Instagram Facebook

1hr 4mins

27 Dec 2017