It was super fun to have Jenny Dinnen with me on the Accelerate Show. She is currently President, Sales & Marketing at MacKenzie Corporation. For over 30 years, MacKenzie has been turning analytics into action and using data-driven insights to help companies to strengthen their customer experiences.  As businesses have turned to more of a customer focus in recent years, or ignore it at their peril, Jenny is on the front lines of that work.

Jenny has been with the business for a dozen years, which is actually a family business.  Her father started it in 1985 and now Jenny and her sister, Katie, run the company.  I can certainly relate, given my family business background, and there are a lot of great family businesses around here, which we discussed.

She is also active in the community with Team Kids, as well as both Chapman’s business school and Cal State Fullerton's.  Jenny is a dynamic, creative leader and we had a conversation that spanned topics from the importance of data, customer insights and being customer-focused, family business, and the business ecosystem of Southern California.

Jenny Dinnen and Katie Rucker are twin sisters who run a successful data analytics and market research firm in Orange County, CA.  They grew up watching their parents each run their own businesses, but never had aspirations of working in either company.  As kids, they had a lot of differences, and even went to different high schools.  As they approached college age, they both chose to attend the University of Colorado in Boulder, and for the past decade have become so close that they are now co-Presidents of MacKenzie Corporation.  They work well together, and have become so close that, in 2019, they were selected into the Family Business Hall of Fame at Cal State Fullerton.  To learn more about their family business, their journey, and their team, visit https://www.mackenziecorp.com/