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Roger Dooley

49 Podcast Episodes

Latest 9 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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CX Friction Hunter, Author, and Forbes Contributor, Roger Dooley | Winning Digital Customers

Winning Digital Customers

Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand. To learn more about Roger, visit:Roger Dooley WebsiteNeuromarketing BlogCustomer Experience KeynotesBrainfluence PodcastRoger Dooley at ForbesRoger Dooley on YouTubeWinning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.http://www.twitter.com/tierskyhttp://www.linkedin.com/in/tierskyhttp://www.facebook.com/h.tiersky

32mins

19 Aug 2021

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Throwback Thursday with Roger Dooley

Negotiations Ninja Podcast

In this special Throwback Thursday episode, we jump back to an episode with Roger Dooley. We dissect and discuss the science behind influence and how you can use it to change your negotiations. How can neuroscience, behavior technology, and behavior research be applied to negotiation? Find out in this episode!

34mins

20 May 2021

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Roger Dooley author of "Friction"

The Best Business Minds

Roger Dooley author of "Friction" by The Best Business Minds

58mins

14 Apr 2021

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Understanding Consumer Persuasion Through the Lens of Neuromarketing with Roger Dooley

Marketing Growth Podcast

Roger Dooley joins Shane Barker on this episode of the Marketing Growth Podcast to tell us all about neuromarketing. Find out what it is, how it helps with consumer persuasion, and how you can leverage it for great user experiences. Tune in: https://shanebarker.com/podcast/understanding-consumer-persuasion-through-the-lens-of-neuromarketing-with-roger-dooley/ Wondering how to leverage persuasion in marketing? Check out persuasion techniques that can drive conversions here: https://shanebarker.com/blog/conversion-machine-with-persuasion-techniques/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45mins

31 Mar 2021

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Serial Marketer and Neuromarketing Expert Roger Dooley Shares His Journey to Success

Marketing Growth Podcast

International keynote speaker, author, and serial entrepreneur, Roger Dooley, joins Shane Barker on this episode of the Marketing Growth Podcast. He shares his journey to marketing success and how he became a best-selling author. Find out how he overcame startup challenges and the lessons he learned along the way. Tune in: https://shanebarker.com/podcast/serial-marketer-and-neuromarketing-expert-roger-dooley-shares-his-journey-to-success/ Need help with your startup’s digital marketing? Check out some successful strategies here: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30mins

30 Mar 2021

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Ep 42: Exploring Consumer Neuroscience and Friction with Roger Dooley

Mike Up In Your Business Podcast with Mike Michalowicz

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Websites and Handles:Roger DooleyNeuromarketing

1hr 2mins

1 Mar 2021

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Throwback Thursday with Roger Dooley

Negotiations Ninja Podcast

Welcome to the Negotiations Ninja version of Throwback Thursday! In this episode, we replay episode #97 with Roger Dooley. Roger explains how to practically apply neuroscience, behavior technology, and behavior research—i.e. neuromarketing—to negotiation. How can we use science to get better deals with our negotiations? How can procurement professionals use neuromarketing? How do we influence to help someone make decisions that are advantageous for us and helpful for them? Listen to learn more!

34mins

18 Feb 2021

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Your Most Proven Powerful Advantage - The Global Sales Leader Podcast Episode 7 with Roger Dooley -

Mindful Leadership and The Global Sales Leader hosted By - Jasoncooper.io Sales Training Coach

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways Persuade and Convince Consumers with Neuromarketing.   He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. Endorsed by Robert Cialdini on your work in this area    Roger Dooley – https://www.rogerdooley.com/Neuromarketing –  https://www.neurosciencemarketing.com/blog/Customer Experience Keynotes – https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakersBrainfluence Podcast – https://www.rogerdooley.com/podcastRoger Dooley at Forbes –  https://www.forbes.com/sites/rogerdooley/Books Friction (McGraw Hill) –  https://www.rogerdooley.com/books/friction/Brainfluence (Wiley) – https://www.rogerdooley.com/books/brainfluence/The Persuasion Slide – https://www.rogerdooley.com/books/the-persuasion-slide/Social Twitter: @rogerdooley – https://twitter.com/rogerdooleyLinkedIn: Roger Dooley – https://www.linkedin.com/in/dooleyFacebook: Roger Dooley – https://www.facebook.com/roger.dooleyInstagram: Roger Dooley – https://www.instagram.com/rogerdooley/

46mins

11 Jan 2021

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MBS286 - How To Solve a Multi-Trillion Dollar Problem: Friction with Roger Dooley

Matt Brown Show

Friction is a multi-trillion dollar problem. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally even use it to your advantage. Roger Dooley is an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.

58mins

14 Oct 2020

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Roger Dooley - Author | Keynote Speaker | Podcast Host | Forbes Contributor [Customer Effort]

Press 1 For Nick

Roger Dooley talks about his book Friction. How you define it, examples of high effort, and describes why security is the biggest source of ditigal friction. Nick Glimsdahl is the Director of Contact Center Solutions at VDS. He is a thought leader in both the Customer Service and Customers Experience fields. As the Director of Contact Center Solutions at VDS, his mission is to bring together digital transformation, customer expectations, and business objects to create effortless customer experiences. Y#press1fornick#customerexperience#customerservice#cxofmradio#cxconvos#podcast#podcasthost#podcastshow#podcastlife#cxpa#socap#cxaccelerator#icmi★ Support this podcast on Patreon ★

30mins

7 Oct 2020

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