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Wendy Hogan

3 Podcast Episodes

Latest 3 Dec 2022 | Updated Daily

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Oracle / Wendy Hogan / Marketing and Customer Experience and Strategy Director / Connecting Marketing And Advertising more effectively

Shiny New Object - a Marketing Podcast

In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together. Wendy talks about how educating people is one of the most important ways of making technology work - and that includes the CEO. There’s advice for managing up, thinking big and acting small. Here's a link to the IAB report Wendy mentions.. https://www.iab.com/insights/the-rise-of-the-21st-century-brand-economy/

37mins

8 Feb 2019

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15: Erica Kerner & Wendy Hogan, The Marketing Society

The MadTech Podcast

On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech. In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future? – The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus – Why we need to stop referring to marketers as ‘advertisers’ – The rise of the Chief Experience Officer – How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

37mins

25 Jan 2019

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Weekends: Power Couple Wendy Hogan & Shaun McEwan

Glenn van Zutphen on Saturday Mornings with Neil Humphreys

When senior digital executive Wendy Hogan was promoted from her native Australia to a regional-head role in Singapore, husband Shaun McEwan was the trailing spouse, as they explain in our Power Couples segment.See omnystudio.com/listener for privacy information.

14mins

7 Oct 2018