Wendy Hogan

In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together. Wendy talks about how educating people is one of the most important ways of making technology work - and that includes the CEO. There’s advice for managing up, thinking big and acting small. Here's a link to the IAB report Wendy mentions.. https://www.iab.com/insights/the-rise-of-the-21st-century-brand-economy/

On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech. In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future? – The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus – Why we need to stop referring to marketers as ‘advertisers’ – The rise of the Chief Experience Officer – How The Marketing Society is working with marketers to prepare themselves for the consumer of the future

When senior digital executive Wendy Hogan was promoted from her native Australia to a regional-head role in Singapore, husband Shaun McEwan was the trailing spouse, as they explain in our Power Couples segment.See omnystudio.com/listener for privacy information.