Jesus Burrola

What does the future of cannabis farming look like? In an industry where energy consumption is always an issue, supply chains may be in permanent disarray, and regulation can destroy efficiency, producers may seem like they’re always struggling to sustainably create great products.  However, that doesn’t mean that innovation is impossible. Today, we’re talking to Jesus Burrola, CEO of POSIBL–the cannabis farm of the future–to find out why. His company uses smart greenhouses and best-in-class climate control to reduce water consumption and increase energy efficiency, vastly outperforming indoor growers.  In this episode, Jesus joins us to discuss the unique challenges to this industry, the methods and tools POSIBL uses to create consistent cannabis products sustainably and efficiently, and the work he’s doing to create meaningful opportunities and representation for Latinos in this fast-growing field. KEY TAKEAWAYS What it really means when POSIBL calls itself “the cannabis farm of the future.” How Jesus has created an environment that gives his plants the benefits of both indoor and outdoor growing. How Jesus defines “craft cannabis.” Why there’s so little minority representation in cannabis–and what Jesus is doing to change that. Why consumer education in cannabis is so important–and why Jesus thinks we’ve gone backwards in the last several years. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/48 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Sara talks with Jesus Burrola, CEO of POSIBL about growing sustainable craft cannabis at scale, preserving rare genetics and empowering brands by being a B2B vehicle. [EP47] IG: @posiblproject TW: #POSIBLProject

On this episode of Let’s Be Blunt, Montel talks with Jesus Burrola, Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California’s leading brands. Leveraging a state-of-art system that uses less to do more, POSIBL brings the best greenhouse technology and expertise from traditional agriculture into cannabis and pairs it with the best possible genetics to produce the perfect flower — grown in an ethical, sustainable, free of pesticide and cost- efficient way, year-round. POSIBL’s Smart Greenhouses use best in class climate control, requiring less water per pound of flower, and are three times more energy-efficient than indoor growers. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the showFor More Let's be BLUNT with MontelInstagram https://www.instagram.com/letsbebluntmontel/orYouTube https://www.youtube.com/channel/UCMGyFAMo_k-0Q7Ui9DXCCmQ

“I think the biggest equity opportunity for a brand is for somebody to come in and build a national brand, a powerful brand in cannabis. And I think folks that have learned how to operate in this way through partnerships and asset-lite model and understand the opportunity of licensing in other states… I think they've done a phenomenal job.” - Jesus Burrola  Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jesus Burrola, Chief Executive Officer of POSIBL, as he tackles the future of cannabis in the lens of agriculture. He explounds his thoughts on sustainable cultivation, building a powerful brand, and understanding marketing and competition in a new light. [00:01 – 06:50] Shayda shares Updates Regarding Delta-8[06:51 – 15:23] California Cannabis Production and Vertical Integration[15:24 – 25:14] Building a Powerful Brand and Working on Sustainable Cultivation[25:15 – 31:58] Competition and Comradeship Between Cannabis Brands[31:59 – 53:23] Operation on Facilities for Environmentally Friendly Production[53:24 – 56:26] Food for Thought: How do you capitalize on the opportunities out there? Jesus Burrola is Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California’s leading brands. With over 1,000,0000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. Jesus is a proven leader who believes in his teams as the primary driver of growth. He leads the organization’s growth strategy in sales and operations and the best team at POSIBL to position the company as a global market leader. Prior to POSIBL, Jesus worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America. Jesus was at the company during growth from $1 Billion to $8 Billion — through a combination of 30+ acquisitions and launches into new markets. Jesus worked his way up from a trainee to a National Vice President, managing a $700M  business segment. During Jesus’ time there, he held roles in both Sales Management and Operations, and was tasked with integrating several large acquisitions. Jesus holds a Bachelor of Science in Supply Chain Management from Arizona State University. He enjoys quality time with his family, playing golf, and exploring great cuisine. Connect with Jesus Visit https://www.posiblproject.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @posiblproject Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“There's a pathway for anyone looking to participate in the industry as a brand.” -  Shayda TorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Jesus Burrola is the CEO at POSIBL, the cannabis farm of the future.