Joe de Sena on Facing Down What’s Uncomfortable and Finding Purpose
The Spartan Way Of Building A Multimillion-Dollar Business - Joe De Sena
Superhumans At Work by Mindvalley
After building a multimillion-dollar business in college and creating a Wall Street trading firm, Joe de Sena began competing in any extreme sports adventure he could find, testing his mental and physical endurance to the limit. On this live call, Jason Marc Campbell and CEO of Spartan, Joe de Sena, talk about how he created one of the world's top lifestyle brands for crazy athletes who call themselves Spartans. Learn more about how this man thinks and the principles behind the creation of such a large movement. Joe De Sena is the founder and CEO of Spartan, the world’s largest obstacle race and endurance brand with over 170 events in 25+ countries, one million-plus global participants, key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products. De Sena is also the New York Times Best Selling Author of “Spartan Up,” “Spartan Fit,” and his recently released third book, “The Spartan Way.” Listen out for: - The fascinating story of how Spartan started. - How Spartan pivoted after Coronavirus. - The story of how Joe made an empire. - Joe’s first employee’s side of the story. - The reason that keeps Joe going. Bonus: - Subscribe to 'Mindvalley Membership' to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community here 👉 https://go.mindvalley.com/superhuman Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter.
341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena
Foundr Magazine Podcast with Nathan Chan
If you want to start a business, you sure as hell better be made of the right stuff. Because Joe De Sena is here to tell you that in business, “anything that can go wrong, will go wrong”, and you need to be mentally tough enough to handle it. In this Foundr interview like no other, Nathan Chan speaks with Spartan Race creator, best-selling author, and badass CEO Joe De Sena on why you need manufactured adversity. De Sena has faced mountains of failure in business and continues to rise, everything from losing someone during the first ever race and finding them marooned on a desert island a week later, to not turning a profit for 15 years. Nevertheless, this machine of a man bounces back and continues to rise. This interview is just a snapshot of what you can expect in Foundr’s newest course, Mental Toughness. Touted as the ultimate entrepreneurs field guide to building mental toughness, this is not one to be missed. Find out why the Olympic wrestling teams are sent to De Sena shape up, why billionaires send their children to him to learn discipline, and why active military personnel flock to him to learn grit.
A few years back, with Cal 30 pounds overweight, Joe baited Cal into his company’s obstacle races in order to transform Cal’s life. Cal completed the 5-mile Sprint, then the 10-mile Super, then the 17-mile Beast, and was filmed doing it. The story behind his journey and Joe’s quest to similarly transform 100 million people was crafted into a documentary called Spartan Exit Strategy, and is available to rent for less than $5 on Prime Video, iTunes, Apple TV, Google Play, Microsoft and Fandango. Soon after its release, Cal and Joe connected to do a podcast about it, when suddenly the U.S. Capitol Building got stormed. It leads to a one-of-a-kind conversation.
Joe De Sena | Two Essential Habits to Crush 2021 Like a Spartan
The Art of Charm
In today’s episode, we cover mindset and determination with Joe De Sena. Joe is the CEO and founder of Spartan and the Death Race, and the NY Times best selling author of Spartan Up, Spartan Fit, and The Spartan Way. Success is never a straight path nor is it attained with ease, so if you want to increase your chances of success and improve your luck on the way up, what mindset should you adopt, how should you treat your body daily, and what can you learn from others who have come before you? What to Listen For What lessons did Joe De Sena learn from a crime boss as a kid that helped him achieve his success as CEO and founder of Spartan and the Death Race? What can you do to attract and keep amazing mentors who can steer you toward success and away from unnecessary failure? What 7 simple steps can you take everyday to live a long, healthy life? How did Joe De Sena’s career on Wall Street lead into his founding of Spartan races? What can you do to stay focused on the success of your business during the early stages when you’re not turning a profit? How did Joe De Sena’s 10 Spartan principles come together? What can you do to stay optimistic when it feels like the world is falling apart around you? Challenge and adversity are not just great for building well rounded humans, but for proving to ourselves how badly we want something. Whether it’s achieving peak physical condition, a world class level professional skill set, building a thriving international business, and anything in between, you must apply yourself consistently over a long period of time to get anywhere close to the goal, and even then there are countless factors out of your control that could knock you down and prevent you from reaching the finish line. You must be willing to push through the days when you’re just not feeling it, everyone is doubting you, and life isn’t giving you a break. But even that mindset is not created overnight, so let’s get to work on building it today. A Word From Our Sponsors Share your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at theartofcharm.com/challenge. This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here! Resources from this Episode Joe De Sena’s website Joe De Sena on Twitter Spartan Races The Spartan Way by Joe De Sena Spartan Up! by Joe De Sena Spartan Fit! by Joe De Sena Check in with AJ and Johnny! AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTubeSee omnystudio.com/listener for privacy information.
Do hard things. Become unbreakable. Let’s end the year on a high note. It’s time to turn quitters into people who commit, courtesy of one of the toughest people on the planet. Fire ready aim!If the name Joe De Sena strikes a familiar chord, it’s likely because he’s the entrepreneurial mastermind behind Spartan—the obstacle course racing series that became a global phenomenon. Fewer know he’s also the evil genius behind Death Race—perhaps the most absurd sufferfest ever conceived. Under appreciated is just what an utter machine this guy is. An absolute endurance freak, in a mere one week period, Joe completed the Vermont 100 mile run, Ironman Lake Placid, and the Badwater 135. In addition, Joe knocked off 50 ultramarathons and 14 Ironman events in a single year (a certain kind of insanity that must be some kind of record). To top it off, on a whim, he once ran from New York City to Vermont.A man of questionable masochism, Joe knows hustle. But his relentlessness isn’t limited to athletics. It begins with business, servicing mafioso swimming pools as a Queens high schooler. It appears in academics. It took him four attempts to secure admission to Cornell. And, most importantly, it shows up in service. At his Vermont farm, Joe freely welcomes all who dare join in his legendary daily grind. Everything Joe does—be it Spartan, his books or public speaking—reflects his genuine commitment to helping millions of people live healthier more fulfilling lives.Today he shares his extraordinary story.This is a conversation about commitment to an ideal. How to manifest the better self within. And pay it back in service to others.It’s about Joe’s colorful life path. His Goodfellas-esque upbringing. His natural-born entrepreneurial inclinations. His insane endurance feats and unique relationship with suffering. And the impenetrable focus required to accomplish lofty dreams.But more than anything, this is about turning quitters into people who commit. It’s about why doing hard things makes you better, happier and healthier. And it’s about the potential we all possess to catalyze radical transformation.From the heart, Joe is bullshit-free and 100% authentic. His message is powerful. Entirely experience-based. And paired with practical tools fundamental to shattering stagnation.The visually inclined can watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify.May his words propel you to craft your own challenge for this impending new year—something extraordinary.So let’s dive into it headfirst. Or, as Joe says, fire, ready, aim.Peace + Plants,Listen, Watch & SubscribeApple Podcasts | YouTube | Spotify | Stitcher | Google PodcastsThanks to this week’s sponsorsBlinkist: Unlimited access to read or listen to a massive library of condensed non-fiction books from self-help, to business, health, and history—all for one low price. Join me and 12 million others gleaning from the best and brightest. Try Blinkist FREE for 7 days AND get 25% off a Blinkist Premium membership at blinkist.com/richroll.JUST Egg: A better egg for you and the planet. Made entirely from plants, JUST Egg is protein-packed, has ZERO cholesterol, and is a delicious, nutritious, and more sustainable way to start your day. You can find it at most grocery stores, your local co-op, Amazon Prime Now, and Instacart. Look for JUST Egg in the egg fridge, or find the frozen JUST Egg folded for easy breakfast sandwiches.Joovv: Enhance your health, recovery, and sleep with Joovv light therapy. Discover the science of light therapy and how it can help you reach your health & fitness goals at Joovv.com/richroll. Use that URL and when you’re there you’ll see a unique code that will give you a free gift with your purchase. Exclusions apply, limited time only.Squarespace: The easiest way to create a beautiful website, blog, or online store for you and your ideas. Save 10% on your first purchase at checkout when you visit squarespace.com/richroll and use the discount code RICHROLL at checkout.SHOW NOTES:Connect with Joe: Website | Instagram | Twitter | FacebookPodcast: Spartan Up!Book: Spartan Up! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in LifeBook: The Spartan Way: Eat Better. Train Better. Think Better. Be Better.Spartan Race: Find Your RaceDeath Race: AboutYouTube: Joe De Sena On GritOutside: Meet the Most Punishing Man in FitnessBoston Business Journal: Spartan founder Joe De Sena sounds off on corporate wellnessMen’s Health: Spartan Founder Joe De Sena On “Letting People Out Of The Zoo”I'm proud to announce my new book 'Voicing Change'. To learn more & pre-order now, visit, richroll.com/vcHOW CAN I SUPPORT THE PODCAST? Tell Your Friends & Share Online!Subscribe & Review: Please make sure to review, share comments and subscribe to the show on the various platforms (Apple Podcasts, YouTube & Spotify). This helps tremendously!Patronize Our Sponsors: Supporting the companies that support the show! For a complete list of all RRP sponsors and their respective vanity URLs and discount codes, click the 'Sponsors' tab in the 'Shop' menu.Spread The Word: Help grow our reach by sharing your enthusiasm for the podcast and/or your favorite episodes by posting about it on social media.Thank The Team: I do not do this alone. Send your love to Jason Camiolo for production, audio engineering and show notes; Margo Lubin and Blake Curtis for video, editing and graphics; portraits by Ali Rogers; and theme music by Tyler Piatt. Trapper Piatt & Hari Mathis.Amazon Disclosure: Books and products denoted with an asterisk are hyperlinked to the Amazon affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. See acast.com/privacy for privacy and opt-out information.
Joe de Sena - ‘Slo Mo’ vs. ‘Fast Joe’ and How to Calm the Mind through the Body
Slo Mo: A Podcast with Mo Gawdat
Joe De Sena is the founder and CEO of Spartan Race, Inc. De Sena has been an entrepreneur since his pre-teens. From selling fireworks at age 8, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of "entrepreneur." De Sena is the New York Times bestselling author of SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and SPARTAN FIT! 30 Days. Transform Your Mind. Transform Your Body. Commit to Grit. He is also the host of the "Spartan Up! Podcast", which I'm honored to be a guest on as well.I didn't intend for this to be a debate about the beliefs of "Slo Mo vs. Fast Joe", but the conversation began with seemingly fundamental differences; however, it quickly became apparent that we're talking about achieving the same result - a clear, present, and peaceful mind. Joe's focus on achieving this through the body will be fascinating - and motivating - for anyone wondering if they should invest time in their physical health. And for those that do, listen for the benefits you may not have even thought about.Listen as we discuss:Slo Mo and Fast Joe - different, but same?Toughening up and the Spartan lifestyleOur lives are relatively not that hardThe body is like a swimming pool that needs clean filters and working pumpsHow life experience prepares you for the worst, as it did for JoeWhy being able to work hard is a privilegeWhy do people quit?Fire, Ready, AimHow do you get of your own mind?The Spartan Lifeline, an amazing practice for cultivating gratitudeHow can non-athletes prepare for a Spartan Race?Joe's advice: Run 1 mile a day, do 30 burpees and 30 pullupsHow the food industry is rigged for sales, not for healthThe power of fasting and practicing povertyJoe's upbringing in an organized crime neighborhoodMy newfound motivation to beat Joe in a race, eventually!Instagram: @mo_gawdatFacebook: @mo.gawdat.officialTwitter: @mgawdatLinkedIn: /in/mogawdatConnect with Joe de Sena on Instagram @realjoedesena, Facebook @realjoedesena, on Twitter @realjoedesena, and on her website, joedesena.comDon't forget to subscribe to Slo Mo for new episodes every Sunday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy.