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Sandra Younger

15 Podcast Episodes

Latest 9 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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112 Sandra Younger: How to Turn Adversity into Opportunity

Learning from Smart People

Today’s guest on the Learning from Smart People Podcast with Rob Oliver is Sandra Younger. She talks about how to turn adversity into opportunity. Her back story is fascinating, she escaped one of the largest wildfires in California history. Drawing from experience, she has learned all about resilience and posttraumatic growth. Here are a few of the things Sandra Younger and Rob Oliver talk about during this episode of the Learning from Smart People Podcast: · Sandra’s story of the Fire Outside My Window · The Bobcat miracle · Looking for the steps to come back from adversity · Learning from Viktor Frankl (and I was wrong, Jonathan Livingston Seagull was by Richard Bach) · We have control over our attitude even when we can’t control our circumstances · 5 principles of posttraumatic growth · Victims versus survivors · Looking for the fire followers (resilience is in our DNA) · The science of gratitude · The importance of being patient · The power of belief · MJ Callaway episode: https://www.learningfromsmartpeople.com/podcast/mj-callaway/ · Survivors to thrivers to givers to changers · Accepting help and ask for help when you need it · You can’t give help if you can’t accept help · Creating communities and connections · Choose your story · The need to keep moving forward You can connect with Sandra Younger through her website and social media. Be sure to download the guidebook that she mentioned. Check out her book on Amazon as well. · Website: http://www.SandraYounger.com · Book: https://www.amazon.com/dp/B00MJD7D1A/ · Twitter: http://www.twitter.com/syounger · Facebook: https://www.facebook.com/sandra.m.younger.5 · Instagram: http://www.instagram.com/smyounger · Linkedin: https://www.linkedin.com/in/sandrayounger/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: · Twitter: http://twitter.com/LFSPPodcast · Instagram: http://instagram.com/LFSPPodcast · Facebook: http://facebook.com/LFSPPodcast · LinkedIn: https://www.linkedin.com/company/lfsppodcast/ · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/


6 May 2021

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Sandra Younger - Crystallize Your Purpose and Revolutionize Your Business

Women in Business with Dr. Gayle Carson

She speaks to why Madison Avenue ad campaigns for big corporations use stories in their advertising and why it’s important for leaders to tell their personal stories. She also speaks to the most powerful way to tell a story and why you should work with a professional story strategist. She talks about her Story Power Process.W: sandramillersyounger.comF: facebook.com/sandra.m.younger.5T: twitter.com/syounger


29 Sep 2019

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042. Coming Back from Tragedy As a Victor, Not Victim with Sandra Younger

Do A Day with Bryan Falchuk

In 2003, Sandra Younger woke up to the largest wild fire in California history. Instead of being a Victim, she learned how to come back and be a survivor, and ultimately a victor. She has studied the difference for years, and unlocked the path to coming through tragedy in a way that lets you move forward in life.


12 Feb 2019

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Storytelling to Build Trust & Sell Your Service – with Sandra Younger of ComeBACK Solutions - EP029

The RFP Success Show

Emotional connection builds trust, and trust leads to sales. But what is the best way to establish that emotional connection? The answer lies in storytelling. Stories help us make sense of technical concepts, illustrate the ideas we want to express, and serve to substantiate our claims. Not only that, stories told well actually produce a bonding hormone that facilitates trust. So, how do we incorporate storytelling in the RFP writing process?  Sandra Younger is a reporter, magazine editor and author with more than 30 years of professional experience. She is also the founder of ComeBACK Solutions International, an organization that works with disaster survivors and emergency leaders, and Strategic Story Solutions, a firm that helps individuals and businesses discover their own stories. Sandra is best-known for her Amazon bestseller, The Fire Outside My Window, a memoir of her experience with the catastrophic California Cedar Fire of 2003. Sandra is back on the RFP Success Show to share her take on storytelling as a kind of cultural currency, explaining why we are creatures of story and how stories help us make sense of facts and figures. She offers insight around the three types of stories every business should have, discussing how ‘sticky stories’ can be used to illustrate the benefits of your product or service. Listen in to understand how a little vulnerability lends to business success and learn how to leverage the narrative arc to earn trust in an RFP! Key Takeaways Sandra’s take on story as a kind of cultural currency How stories help us make sense of facts and figures Why needs and pain points are considered stories How metaphors are stories that allow us to visualize The 3 kinds of stories every business should have Signature story Case studies Testimonials How a signature story gives your business credibility How sticky stories illustrate the benefits of a product How success stories serve in substantiating claims The narrative arc and its function in building trust Connect with Sandra Sandra’s Website Email sandra@sandrayounger.com Connect with Lisa Lisa’s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn Subscribe on iTune Resources The Fire Outside My Window: A Survivor Tells the True Story of California’s Epic Cedar Fire by Sandra Millers Younger The ComeBACK Formula: A Resilience-Building Guidebook by Sandra Millers Younger Anne Lamott on Facebook Brené Brown The RFP Success Book by Lisa Rehurek


12 Feb 2019

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Liberate Your Inner Writer & Start the RFP Process – with Sandra Younger of ComeBACK Solutions - EP028

The RFP Success Show

What is the most frustrating aspect of writing an RFP? For many, the most difficult part of the process is simply getting started. So, what can we do to liberate our inner writer and set up a protocol that works for us? How can we take the pressure off and remember that writing is just talking on paper? What strategies do career writers use to get in the zone and generate a first draft? Sandra Younger has 30 years of professional experience as a journalist and storyteller. Her Amazon bestselling memoir, The Fire Outside My Window, tells the story of her experience during the catastrophic California Cedar Fire in 2003. Sandra leveraged what she learned from the fire to found ComeBACK Solutions International, an organization that works with disaster survivors and emergency leaders to build resilience and transform disaster and loss into opportunity and legacy. She is also the founder and Chief Story Strategist with Strategic Story Solutions, a firm that helps individuals and businesses discover the meaning, message and mission in their own stories. Today, Sandra joins us to explain why getting started is the most frustrating part of the writing process and offer strategies on establishing a writing protocol that works for you. She describes how storytelling creates emotional connection and builds the trust necessary to drive sales. Sandra also shares the value in knowing your audience, asking headline questions of attraction, and writing in a way that is both professional AND conversational. Listen in for Sandra’s insight on liberating your inner writer to generate a winning RFP—and learn how to build a strategic argument in favor of your unique ability to meet the client’s needs! Key Takeaways The unique perspective in Sandra’s book on the Cedar Fire Why getting started is the hardest part of the writing process How emotional connection builds the trust that drives sales Why storytelling is the #1 way to create emotional connection The importance of using case studies in your RFP response Sandra’s tips for writing to make the sale Know your audience Leverage storytelling Ask for sale with CTA Sandra’s insight on leveraging headline questions of attraction How to write in a way that is professional AND conversational Sandra’s tips for initiating the writing process Remove distractions and establish protocol Put self in here and now Write without censoring (set timer) Use mind mapping or talking to plan Why your first draft should NOT be perfect The concept of liberating your inner writer How to develop a strategy for persuasion through writing The value of knowing the rules and regulations of grammar Connect with Sandra Sandra’s Website Email sandra@sandrayounger.com Connect with Lisa Lisa’s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn Subscribe on iTune Resources The Fire Outside My Window: A Survivor Tells the True Story of California’s Epic Cedar Fire by Sandra Millers Younger Anne Lamott on Facebook Brené Brown Grammarly The RFP Success Book by Lisa Rehurek


6 Feb 2019

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Sandra Younger - Getting on Local Television

Get Published Podcast

In episode 157 of the Get Published Podcast, Host and 13-Time Bestselling Author Paul G. Brodie interviews Sandra Younger about her author journey and how to get on local television to promote your book.


31 Dec 2018

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428 Sandra Younger, Author of The Fire Outside My Window, Founder of ComeBACK Solutions Inc.

Inspired Conversations with Amy Schuber

Sandra shares her Comeback story with Amy in this Inspired Conversation. Sandra and her husband once lost their home and most of their possessions in one of California's biggest and most devastating wildfires at the time. After the fire, Sandra discovered that personal resilience is both a natural strength and a skill set we can build like a muscle. Combining her own experience with leading academic research, she developed The ComeBACK Formula™—a five-step system of powerful, common-sense practices proven to transform disaster into opportunity and loss into legacy. She shares this formula in this Inspired Conversation. Learn. Create. Thrive. www.InspiredConversations.net www.AmySchuber.com


11 Oct 2018

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Beyond the Call with Sandra Younger

Beyond the Call

Episode 009 of Beyond the CallSandra Millers Younger, author of The Fire Outside My Window and the creator of The ComeBACK Formula, discusses her harrowing experience of escaping from the devastating Cedar Fire in Southern California in 2003. She also shares the steps for resilience that she teaches to survivors to bounce back from tragedy. Learn more about Sandra and her ComeBACK Formula at www.sandramillersyounger.com and www.comebackformula.com. This episode is specifically dedicated to all the brave first responders around the country and beyond who risk their lives to keep everyone safe from wildfires.


20 Aug 2018

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Sandra Younger | The ComeBACK Formula

innerabundantmindset's podcast

Discover how Sandra survived the largest wildfire in Southern California and transformed her life through resilience.  Learn how to bounce back from a challenging time with 5 steps to resilience and so much more. Listen in for more details. Show Highlights: Discover how you have a choice in a challenging time. You can choose your story and how to look at the future. Learn why the language of survivor takes your power away and keeps you angry and bitter. Discovered personal resilience is both a natural strength and a skill set you can build like a muscle. Did you know that your last bit of freedom is by choosing your attitude? Listen in for the 5 steps to own resilience and transform challenges in your life. When you have going through a challenging time or having a set-back, it’s important to come from a place of gratitude. Find one small thing to be grateful for in that moment. Be patient and believe you can comeback from the situation. It may look like the end of the world, but it’s not. We wish it was the way it was, but we can’t have the past back. Keep moving forward and embrace the new normal. This is your new life. Please subscribe/rate/review this episode and all future interviews and inspiring messages. All you need to check out this latest episode here…  Subscribe & Listen To the Podcast in: iTunes If you don’t have iTunes, listen in: Libsyn Connect with Guest: Free gift: The ComeBACK Formula steps The 5-Minute Resilience Workout www.ComebackFormula.com Sandra Younger survived one of California’s worst wildfires, wrote a book about it, and in the process discovered that personal resilience is both a natural strength and a skill set we can build like a muscle. She now shares her resilience-boosting message as an international speaker and media guest. Be sure to download your free MP3 meditation called Money, wealth and abundance at…. www.jolenphilbrook.com/gift.  As you listen to this audio it will unlock your prosperity from the inside out rewiring your mind to success and abundance. For more interesting podcast check out: http://innerabundantmindset.com/podcast/ Have a question about the show or want to be a guest for a future show? Email me at: jolen@jolenphilbrook.com


12 Jun 2018

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Episode 298: Resilience and the ComeBACK Formula w/Sandra Younger

The Boss Mom Podcast

We are all constantly faced with challenges in our lives, both big and small. We constantly talk about how to move past challenges, but rarely talk about how to build up the skills that allow us to be resilient in the first place. Why is resilience necessary, and how do we build it up? How can you bounce back from challenges? On this episode, speaker, author and resilience mentor, Sandra Younger joins us to talk about surviving a traumatic fire, how that built up her resilience, and how we can build ours up too.   “We can--on our own, by our own choice-- build our resilience.” -Sandra Younger 3 Things We Learned From This Episode Be proud of committing time to your kids 07:22 - 07:56 A lot of women who decide to stay at home and raise their children feel like they won’t be able to make up the time that could have been spent focusing on a career. You’re not going to get those years back in your career, but you’re not going to get them back with your kids either. Resilience practice starts with gratitude 13:37 - 14:45 When you want to practice resilience, the very first step is to have gratitude. It is the antidote to all of our negative emotions, and it’s a big part of the healing process. It also keeps us from being stuck in resentment and a general life of misery. The ComeBACK Formula 17:13 - 20:41 Be patient with the process and the pain, and believe that you can come back from it. Accept help-- don’t think it’s weak to do so. Ask when you need it. Choose your story. We don’t always get to choose what happens to us, but we can choose our response. Keep moving, forgive, and lose attachment to how things need to be.   Life is not easy, and we have to overcome a lot of difficult things. Resilience is something we were born with, and it gives us the ability to overcome challenges. We can open ourselves up to possibilities and opportunities on the other side of adversity or disaster, but there are steps we have to take. Practice gratitude, be patient, ask for help, choose the story you attach to an occurrence, and then keep moving forward by forgiving. We can practice all of this and build it like a muscle.


13 Mar 2018