Daily Harvest | Rachel Drori, Founder and CEO

Daily Harvest: a clean DTC meal brand taking care of food so that food can take care of you.

When Rachel Drori founded Daily Harvest, she noticed that all the ways in which "Big Food" launched its lineup were too reactive to be on the cutting edge. Rather than wait until a revenue opportunity appears from a trend, Rachel has sought to catch the upswing of product lifecycles and flip the script on her larger competitors.

But it begs the question: why isn't all food customer-driven like this?

Today, Rachel will help answer that question. So blend up a green smoothie and enjoy as I get real with Daily Harvest and Rachel Drori.

Check out Daily Harvest's menu: https://www.daily-harvest.com/app/browse. (My favorites are the harvest bowls and flatbreads!)

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Like many of us, Rachel Drori was trying to fit healthy, nutritious meals into her busy life...but was frustrated by the lack of options. In 2015, Rachel decided to take matters into her own hands: She founded Daily Harvest, a direct-to-consumer brand blending health and innovation to send delicious superfoods straight to your freezer so you can prepare and enjoy them at your convenience.

The business is one of the fastest growing nutritional food brands in the U.S. With more than 100,000 subscribers, Daily Harvest delivers breakfast bowls, ice cream sundaes, and soups to freezers around the country.

Today on the podcast, Rachel and Monica talk about the importance of having a customer-centric business, how to attract high-profile investors early on, and Rachel's plans to reshape how people think about frozen food.

How many times have you been hungry - hangry, even! – and stuck somewhere with no snacks? Worse, perhaps there’s food laying around but it’s not even something you want to actually consume, but you have no other options, so there go those neon orange Cheezy Ballz down the hatch.

Rachel Drori was stuck between a stale cake and a hard place, dreaming of fruit and veggie-based foods that would be nutritious and convenient for busy folks like herself. After scouring the market and finding the same tired protein bars, she finally decided to create the product she wanted for herself. That dream became Daily Harvest, a direct-to-consumer service that delivers fresh produce perfectly portioned to create your own smoothies, bowls and bites, providing your body with the best support to tackle your boss babe goals.

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Big Ideas

• No matter the bells and whistles, the core use for the product must be functionally successful in order to ensure return customers! [06:06]

The health food industry has been deceiving consumers for years claiming certain pre-packaged foods are "healthy." Even foods that are labeled "natural" or "organic" often times aren't. Rachel Drori could never find fast and actually healthy frozen foods that tasted delicious so she's started a frozen foods subscription-based delivery service, Daily Harvest. Each recipe at Daily Harvest is co-designed by a Michelin-trained chef and nutritionist. Their product line includes lattes, soups, overnight oats, chia parfaits, harvest bowls and sundaes that are delivered to subscribers nationwide. All of their produce is picked right at harvest and frozen within hours to lock in the nourishing goodness of peak season ripeness. Rachel shares how she got America to love Daily Harvest's fresh and nutritious meals. 

Connect with Yola Robert: @yolarobert

Find the pod: @isuckatlifepodcast

Connect with Rachel Drori: @racheldrori

Find Daily Harvest: @dailyharvest

Rachel Drori started a company because she was hungry. But once the seeds of Daily Harvest were planted in her head, she dove in, and started trying to build a brand. Now, with a cushion of VC funding, Drori is looking towards the next evolution of her company. According to Drori, some of the funding will be used to build out the brand's content strategy and help them share their story. On this week's episode of Making Marketing, Shareen Pathak sits down with Drori, the brand's founder and CEO, to discuss how she built her business, why she worked with investors before taking funding and how she's pushing back against rising customer acquisition costs.

What comes to mind when someone says the words "frozen food"?

Probably dinosaur-shaped chicken nuggets, ice cream, or the long forgotten TV dinner hanging out in the back of your freezer.

And that's the problem. What most people don't know is that freezing food - particularly produce - has a ton of health and nutrition advantages. For example, did you know that blueberries have 200% more vitamin C when frozen versus fresh after 3 days. Or that spinach has 25% more vitamin E after 3 days when its frozen? Bonkers.

Rachel Drori is here to change all that. Rachel is the founder and CEO of Daily Harvest, a company that delivers single-serve cups of frozen ingredients (organic, whole ingredients and superfoods, with no preservatives or added sweeteners) that can be turned into crave-worthy eats in just seconds. She and the team at Daily Harvest are leading a frozen revolution, and making the case that frozen might be the ultimate way to provide convenience without nutritional compromise.

Rachel joins us to talk about her customer-centric brand philosophy, a record setting series B fundraise, and getting people to forget about those dinosaur shaped chicken nuggets.

Links

• Daily Harvest
• Connect with Rachel on LinkedIn

Brand Builder is a co-production of SnackNation and ForceBrands.

Like many of us, Rachel Drori was trying to fit healthy, nutritious meals into her busy life...but was frustrated by the lack of options. In 2015, Rachel decided to take matters into her own hands: She founded Daily Harvest, a direct-to-consumer brand blending health and innovation to send delicious superfoods straight to your freezer so you can prepare and enjoy them at your convenience.

The business is one of the fastest growing nutritional food brands in the U.S. With more than 100,000 subscribers, Daily Harvest delivers breakfast bowls, ice cream sundaes, and soups to freezers around the country.

Today on the podcast, Rachel and Monica talk about the importance of having a customer-centric business, how to attract high-profile investors early on, and Rachel's plans to reshape how people think about frozen food.