The Difference Between Brand & Branding – Barnaby Wynter
When It Worked
The Difference Between A Brand And Branding The first major problem that most businesses face is that they are befuddled by the marketing communications industry between what a brand is and what branding. A lot of businesses make the mistake of spending a lot of money on branding thinking that's actually going to give them a brand and they absolutely are entirely different things so the first thing that's worth pointing out is what's the difference between branding and brand. The branding is essentially the logo's look and feel. It's essentially how people engage with you in a physical and a visual way. That has nothing to do with brand where brand differentiates itself from those is something that we defined back in 1999. Often most agencies can't tell you the difference between the brand and branding. We define a brand as every experience that affects the relationship between a product or service and its buyer. The true brand can only exist in the mind of somebody who's exchanged the one single currency they have available to them which is time. Time also manifests itself as money but in order to have money you have to spend time earning it, so for most people except all those that are independently wealthy most people have to work and give up their time to earn money. When they're actually giving you money in exchange for your product or service they're actually giving their time. Brand Is About Relationship So what you've got to demonstrate is that what you're giving them back is gonna be something that will take them a lot longer to do than it took you to do. That's how product sales and service sales go but the key thing about brand today is it's a relationship. It's a relationship that people value more than the relationship they have with their money. If you've worked for a whole week or a whole month for your money, your relationship with your money is very tight. Our job as marketeers is to make sure that you facilitate an understanding that the relationship I'm going to give you with my product or my service is worth more than the relationship you have with your money.
Are you putting lipstick on a pig when it comes to marketing your brand and business? Do you know the difference between brand and branding? This is the episode where you'll find that out and a whole lot more.My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.In this episode:understand the difference between brand and brandingHow to effectively sell coaching and speaking servicesWhat do people really buy?Are you sharing too much info?The 6-steps to effective marketingWhy you need to be more like your customers?The ONE THING you need more than ANYTHING ELSE in marketingand you get to share a fun and enlightening chat.Barnaby's book recommendations were: The E-Myth by Michael GerberThe thought leaders practice by Matt ChurchLessons from the Mouse by Dennis SnowVisit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)
Episode #33: Brand Expert & Speaker Barnaby Wynter's Journey: Use your "Dashboard" to Build Business Relationships for Today's Products & Services
Blur & Blend Marketing...Trish Talks!
Brand Expert, Global Speaker and Practitioner, Barnaby Wynter has over 557 brands to his name since 1987. He now spends most of his time enabling businesses of all sizes to become totally differentiated in their market. With a focus on marketing at C-suite level he continues to embed a unique methodology, called The Brand Bucket, developed first for SAAB in the 80’s and an approach that has underpinned 3 Top 200 marketing communications agencies.Barnaby has built a portfolio which includes working with corporates to generate more value for their buyers, SME’s to assist growth aspirations and thrives on mentoring micro business owners to create 6 figure incomes. He works hands on and in advisory roles as both a NED and Board advisor.He has been a professional speaker since 2008, addressing over 17,000 business owners across the globe on how marketing has changed and is a published author.As a Founder Freeman of The Company of Entrepreneurs, a guild in the City of London and an ambassador of Home Grown, a private members club for entrepreneurs, he is committed to supporting the next generation of businesses.He is currently raising money to build a school in East Africa. Reach Barnaby on LinkedIN and on the website: www.thebrandbucketcompany.com
What are the foundation stones required to create a successful modern brand? - with Barnaby Wynter
Digital Marketing Radio
We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do?On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021.Joining me to discuss that is a man who’s a brand ambassador, a strategic advisor - and founder of The Brand Bucket Company – welcome to DMR, Barnaby Wynter.
Innovating Your Business Brand - Barnaby Wynter / Quantum Leap into 2021
BBX Quantum Leap
Barnaby will take you through his foundational marketing system, a programme he has applied to over 570 brands worldwide. Get more clarity how to keep pace with the rapid changes taking place in marketing. Top 200 Integrated Advertising Agency & Author of The Brand Bucket Programme.
Episode 5 | Barnaby Wynter | Turning Experience into Significance
Becoming More Significant with Sylvia Baldock
Barnaby Wynter is a brand creation expert with over 557 brands to his name and helps businesses become the Go-To Brand. He also holds the accolade that when he was appointed MD in 1999, he was the youngest MD in the UK! After a fast-track career, he became the youngest MD of a UK Top 200 fully integrated advertising agency in London where he spent 7 years developing the proprietary Brand Bucket Programme to make your marketing really work in the digital economy. He is a published author, professional speaker (having spoken globally to over 17,000 businesses), mentor and marketing practitioner and as a Founding Freeman he serves as Court Assistant for The Company of Entrepreneurs in the City of London. Linked In https://www.linkedin.com/in/barnabywynter/Facebook : https://www.facebook.com/barnaby.wynterInsta: https://www.instagram.com/wynterbarnaby/Web: www.barnabywynter.comTwitter: https://twitter.com/thebrandbucketThe Brand Bucket Book https://www.waterstones.com/book/the-brand-bucket/barnaby-wynter/9781852526528* * * * *Sylvia Baldock has been transforming lives from the tender age of 13 when she ran a youth group for deprived teenagers in Glasgow, Scotland.Throughout her varied career from Theatre Sister in Open heart Surgery to a Masterclass Facilitator, Speaker, Business Mentor/Coach and Author, Sylvia has inspired and motivated thousands of people to recognise the unique value they bring to the workplace and to live a life of purpose and impact by Becoming More Significant.Sylvia works with Leaders, Aspiring Leaders, Teams and Individuals who want to increase visibility, confidence, focus, clarity, communication, collaboration, motivation, productivity and growth.If you would like to know how you can Become More Significant right now, book a 20 minute free coaching call by emailing firstname.lastname@example.org CONNECT WITH SYLVIA BOOK A FREE 20 MINUTE COACHING CALL.https://calendly.com/sylviabaldock/20minEmail: email@example.comWebsite: http://www.sylviabaldock.comFacebook Podcast: https://www.facebook.com/becomingmoresignificantFacebook: http://www.facebook.com/sylvia.baldockTwitter: http://twitter.com/SylviabaldockLinkedIn: https://www.linkedin.com/in/sylviabaldockYouTube: https://www.youtube.com/channel/UCWdQsJi6pxyoHzxZ0VseaGA TEDx: https://www.youtube.com/watch?v=LZ38TJVpVI0
My GuestA feature length interview with Barnaby Wynter, we discuss his tour around Australia on a Honda CX500 motorbike. Then we delve into his early career in advertising and then the change with purchasing the ad agency which changed him into a business owner. We discuss the importance of creativity in advertising, and the difference between large and small companies and creativity. We discuss the huge variety of work that he does now with conference speaking, coaching, Head of Marketing, Member of Professional Speaking Association and brand and marketing practitioner with a few extra surprises. Find more details about my coaching business on, click on the link for free 30 minutes strategy call:https://absolutebusinessmindset.com/abm-coaching-servicesDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-haywardFacebook - https://www.facebook.com/markjhayward See acast.com/privacy for privacy and opt-out information.Support the show (https://www.patreon.com/Absolutebusinessmindset)
Barnaby is the founder of The Brand Bucket Company and a brand creation expert with a catalogue of over 570 brands to his name. After a fast track career, he became the youngest MD of a Top 200 advertising agency in London in 1999. 2 years later he bought the company and long with a proven proprietary marketing engagement model called The Brand Bucket and was completely broadsided by the events of September 11th. Over the next 7 years, he undertook a rank and file analysis of how marketing really works, given the onset of the digital knowledge economy, whilst creating national and international brands covering almost every sector online and offline. He is a published author, professional speaker having spoken globally to over 16,000 business, remote mentor, and marketing practitioner working for a select number of clients each year. He also a founding Freeman of The Guild of Entrepreneurs in the City of London and sits on the Court. Want to connect with Barnby? See below: Website: https://www.barnabywynter.com/Facebook: https://www.facebook.com/barnaby.wynterLinkedIn: https://www.linkedin.com/in/barnabywynterTwitter: https://twitter.com/@thebrandbucket +++++ Please Follow & Connect with me! Link's BelowWebsite: https://tyzerevans.com TikTok: https://tiktok.com/tyzerevans Instagram: https://instagram.com/tyzerevans Facebook: https://facebook.com/grindsellelevate Twitter: https://twitter.com/TyzerEvans LinkedIn: https://linkedin.com/in/tyzerevans Tumblr: https://tumblr.com/tyzerevans Youtube: https://youtube.com/c/tyzerevans Podcast: https://podcasts.apple.com/us/podcast/grind-sell-elevate/id1387700042 Wanna support the show? No Pressure, but anything donated goes right back into making this a better podcast: https://www.patreon.com/tyzerevans
How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard)
With Jason Barnard...
Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to The Brand SERP Guy !Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates. This makes phenomenal sense.Subscribe to the podcastSubscribe here >>This episode was recorded live on video November 17th 2020Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Turning Quality Leads Into Quality Business with Barnaby Wynter
The Business Elevation Show with Chris Cooper - Be More. Achieve More
During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.