How to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard)
With Jason Barnard...
Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :)What you’ll learn00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier?Subscribe to the podcastSubscribe here >>This episode was recorded live on video September 2nd 2020Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jason Fishman: Crowdfunding and What Brands Can Learn from Other Verticals | Office Hours Ep. 8
Office Hours by DTC School
On this episode of "Office Hours", host Richie Mashiko talks with Jason Fishman, the Co-Founder of Digital Niche Agency, or DNA, a growth marketing agency based in beautiful Los Angeles, California. Jason is a digital and growth marketing veteran and has worked across a wide variety of verticals. DNA has worked with hundreds of clients across verticals like eCommerce, SaaS, action sports, blockchain and cryptocurrency, and crowdfunding. On this episode, we talk about what growth focused ecommerce brands can learn from other verticals, some of DNAs best practices, and how brands can fully leverage crowdfunding.
A Brief Story From The Marketing Genius And CEO Of Digital Niche Agency Called Mr. Jason Fishman
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Jason Fishman has 10+ years of experience as a New Media Enthusiast, who genuinely enjoys planning, activating, and managing marketing strategies across the full spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Marketing, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients. He partnered in a Social Gaming start-up raising capital funding of $3M, as well as the acquisition of a spectrum of entertainment licenses in 2011. Most recently, before DNA, Jason conceptualized and launched the Product Marketing division of a Mobile Ad Network to increase awareness, interest, and demand for Mobile/Tablet ad products, resulting in significant increases in revenues for its Premium Publishing Partners and Major Brand Clients. By Damin BabuDIGITAL NICHE AGENCYWANT TO HEAR MORE STORIES?VISIT: WWW.BACKTOYOURSTORY.COMFOLLOW BACK TO YOUR STORYON INSTAGRAM: @BACKTOYOURSTORYTRY THE VERY FIRST CBDDESIGNED TO ALLEVIATE STRESS!GET ON THE JUPITER JOURNEY:CLICK HEREUSE THE CODE: STORYTIMETO GET $10 OFF THE JUPITER JOURNEYFOLLOW JUPITER:CLICK HERE
Jason Fishman is a “New Media Enthusiast”, who specializes in planning, activating, and managing scalable marketing strategies. He is the SVP at Digital Niche Agency (DNA), and is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. Jason has experience in marketing as: Agency, Brand, and Vendor.
Jason Fishman has 10+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients. Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 200 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA worked with over 40 Reg CF, Reg A, Reg D, and International ICO campaigns that have produced over $75m in funding.https://www.linkedin.com/in/jafishman/