Unofficial partner talk to Arron Shepherd, co-founder of The Goat Agency
The Marketing Society podcast
This week our friends at Unofficial Partner talked to Arron Shepherd, the co-founder of The Goat Agency, the influencer marketing agency at the company’s headquarters on Finsbury Square in London. In 2015 Arron launched Sportlobster, a niche football social platform that used Cristiano Ronaldo as an ambassador. This experience shaped his approach to what he’s doing now, and how he looks at the whole idea of influencer marketing. We talk about the resistance to influencers from the traditional media and advertising agencies, and why they’ve missed the boat on a sector that some observers suggest will be worth $15billion by 2022. If you like the Unofficial Partner podcast, please tell other people or even write a nice review on Apple Podcasts or whatever platform you use to listen.a
This week we talk to Arron Shepherd, the co-founder of The Goat Agency, the influencer marketing agency at the company’s headquarters on Finsbury Square in London.In 2015 Arron launched Sportlobster, a niche football social platform that used Cristiano Ronaldo as an ambassador. This experience shaped his approach to what he’s doing now, and how he looks at the whole idea of influencer marketing. We talk about the resistance to influencers from the traditional media and advertising agencies, and why they’ve missed the boat on a sector that some observers suggest will be worth $15billion by 2022.If you like the podcast, please tell other people or even write a nice review on Apple Podcasts or whatever platform you use to listen.
The Power of Influencer Marketing with Arron Shepherd (The Goat Agency)
Journey Further Podcast
Arron Shepherd is co-founder of Goat, the fastest growing agency in Europe. Tune in to understand how their approach to influencer marketing and social media is disrupting the industry, persuading many of the world's biggest brands to rethink their marketing and advertising strategies. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: firstname.lastname@example.org
Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.In this episode Arron’s entrepreneurial roots and creating something out of nothing The fear of not trying is much greater than the fear of failure Why more people should realise how hard being an entrepreneur is How they generated 2,000 responses from a £10 investment in their first influencer What you do when 80% of influencer campaigns don’t work Why Arron loves the procurement department and he proves the return on investment of an influencer campaign The benefit of having no experience in your sector The importance of recruiting talent without experience How an influencer campaign can make your TV campaign more impactful How Content & Collaboration are the key to any campaign including B2B Arron’s vision to build the world’s largest creative agency Arron reveals his secret new diet Follow me: Twitter | @uncensoredCMO LinkedIn Contact me: Website | www.uncensoredcmo.com Email – email@example.com Arron Shepherd Arron's Twitter The Goat Agency Twitter The Goat Agency
Making all the mistakes as a founder. Arron Shepherd Interview Reactions | Startup Diary 332
Support the show and join The Network today. We've built an active community of business owners and professionals that really care about helping each other along their journey. Also access bonus activities like: - The Weekly Live Stream - Monthly Book Club - Member Panel Discussions A subscription to the network costs just £5 per month. We want to thank you for supporting the show and the community. Learn more over at nbs.fm/network In todays episode we reflect on a very recent interview with Arron Shepherd from The Goat Agency. To hear the full interview Adam did with Arron be sure to subscribe to Startup Stories. For now we talk about our first impressions and takeaways from the interview. Want to be part of a community of likeminded entrepreneurs? Join Business Startup Club Club on Facebook: https://www.facebook.com/groups/businessstartupclub Have a question you want answering on the show? Email us at: firstname.lastname@example.org Amazon links to the gear we use to podcast: Zoom H6 Handy Recorder: https://amzn.to/2Jp14uA Audio-Technica AT2020 Cardioid Condenser Microphone: https://amzn.to/2UqvDq1 Adjustable Mic stands: https://amzn.to/2wNODFI Simple Pop filters: https://amzn.to/3arhONJ XLR Cables: https://amzn.to/2UpMVDs SD Card: https://amzn.to/2UFCzhQ
Entrepreneur in Focus - Arron Shepherd, Co-Founder of The Goat Agency
Scale Up Your Business Podcast
At the age of 23, Arron Shepherd moved to Dubai and became Global Director of Business Development at the First Group, increasing their revenues from £25m to £350m in just three years. He then moved to London and founded Sports Lobster, building a team of over 60 staff, onboarding over two million users, and forged partnerships with Cristiano Ronaldo, The NBA and Crystal Palace. From here he established The Goat Agency, which takes the concept of personal branding to the next level, reaching people in a credible and authentic way. In this very special episode, Nick talks in depth to Arron about his journey, his core beliefs, leadership, how to build a successful team, and his vision for the future. KEY TAKEAWAYS Arron set up his first business at the age of 18, and since then has had the invaluable advice of his father, also an entrepreneur, who acts as Arron’s business mentor. By asking questions at key points in his own journey, and from seeing the benefits of risk-taking, Arron has developed and inherited a suit of business armour. Business is all about people and learning how to motivate them correctly. As Arron points out, if you only motivate your team in an average way, you’ll only have an average business. If you want an exceptional business, you need normal people to be exceptional. Arron credits his own self-awareness as his biggest strength. By identifying the qualities that his excels at, he can then leverage the parts of business that he is not so strong with. Leadership is all about trust. Arron’s default belief is that his team will succeed if they are given opportunities to do so. So often, Arron sees people not being given opportunities because of fear of what might happen, which he believes is fundamentally wrong. Lack of self-belief is an area of business that often holds people back. Those who do not believe they are up to a task often only give part of their best, so that if they fail, they can blame it on the fact that they did work to their full potential. Arron proved himself at an early age by striking at an opportunity to develop a building project in Kenya on behalf of his company in Dubai. This experience, while not ultimately successful, marked Arron out as someone who was willing to put himself forward, and who had the passion and drive to succeed. Connecting with people in a positive way is vital for business. There’s no excuse not to be friendly and offer people a pleasant experience when dealing with you. You can be professional, efficient and accomplished at what you do, but you can also be nice while doing it. The difference between a leader and a boss is the acceptance of responsibility, and the ability to accept blame when you need to. Leading through fear won’t inspire your team to work to their best. Arron believes that peopling his business with those blessed with common sense, speed of thought and creativity is far more valuable to him and to his company, than someone who is book smart, or who has a longer period of experience. Brands that have entrepreneurs at the top, or businesses that are run by someone who owns it, operate very differently. There is far more at stake for a business owner in that case. You are far more receptive to change, to spotting new opportunities for success, if your livelihood is at stake. Too often, people seem to plan a business based on what it might become, instead of what will work in the present. In Arron’s opinion, a great business is one that is self-sustaining, that creates value, and that creates jobs and opportunities. But it needs to work straight away, whether you’re small or big. Most importantly, you must be sure that your business, whatever it might be, is something you really want to do. If you don’t want it more than anything, then it’s not worth it. BEST MOMENTS ‘If someone came and spent three days in this office with us, they’d learn more than they would at three years of a business degree in management’ ‘Motivating normal people to do exceptional things is the biggest thing that entrepreneur has to do’ ‘My success has always come from finding other people that fill the gaps around me’ ‘The biggest lesson I’ve ever learned in my life is that no one really knows what they’re doing’ ‘I’m an admirer of real people creating value out of nothing’ ‘We’re looking for the smartest people we can find’ ‘We judge on three things: Can you do the job? Will you do the job? Are you a team player?’ ‘Our belief is that the world has changed far faster than the world realises’ ‘I lose my house, they lose their job’ ‘Having people to share the good and the bad with is so important’ ‘I think people over-index on the value of being your own boss’ VALUABLE RESOURCES Nick’s TwitterScale Up Your Business Podcasthttps://goatagency.com/event-speakers/Arron Shepherd – LinkedInhttps://goatagency.com/about-us/ ABOUT THE HOST My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC, and Private Equity backed businesses. Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events. I’m passionate about personal and professional development - showing up and being the best version of myself ... every day. My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good. CONTACT METHOD https://twitter.com/nickcbradley email@example.com www.fielding.global See omnystudio.com/listener for privacy information.
779: Influencer Marketing, Thinking Big, and Social Media Like the Pros with Arron Shepherd of The Goat Agency
The Solopreneur Hour Podcast with Michael O'Neal
Today we chat with Arron Shepherd, co-founder of The Goat Agency, the biggest influencer marketing agency in the world. We chat about how he came up, and dig into some strategies Goat uses for their clients that can translate into the solopreneur world.
What is influencer marketing and starting a daily company vlog - Arron Shepherd
Arron is the co-founder of social and influencer agency 'The Goat Agency', along with his former colleagues Nick Cooke and Harry Hugo. The Goat Agency are a leaders in influencer marketing with offices in London, New York, Singapore and Monaco working with everyone from start-up companies to global brands such as UEFA, Lidl and British Airways.Support this podcast by buying me a coffee (or 3...) ☕In this episode we cover: What is influencer marketing? What does The Goat Agency do? Guaranteeing results as an agency How to consistently deliver results How to hire the best young talent Why starting a vlog in 2019 can be so effective Can influencers be used in B2B? You can find their Daily Vlog here.Arron's LinkedIn.Follow me.