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Ryan Groth

22 Podcast Episodes

Latest 6 Aug 2022 | Updated Daily

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All the Leads You Need with Ryan Groth and Chris Wolf

The Site Shed

Leads are an essential part of anybody’s business, it’s technically the reason why your business is thriving, especially in this day and age where marketing strategies are naturally done online. The question is, how do you get quality leads without exerting too much effort? In today’s episode, we have Ryan Groth and Chris Wolf from Sales Transformation Group to talk to us mainly about these topics: Training your tech and staff to look for more leads; Diversifying your lead generation strategy; and The three elements of an effective marketing plan For every tradie business owner essentially looking for more leads/conversions, this episode is just for you! Tune in to get invaluable insights into getting quality leads without the hassle! Discussion Points:  0:00 - Introduction 2:23 - What Chris Wolf does at Sales Transformation Group 4:29 - About the Sales Transformation Group 10:39 - Creating a multi-pronged attack towards lead generation and conversion 14:37 - Focusing the paradigm of your lead production strategy into lead qualification 18:47 - 3 elements of an effective marketing plan 19:24 - Ground Game: The unglamorous stuff of marketing 27:04 - The crux of putting systems and processes in place for your marketing 29:42  - Digital Game: The most undervalued element of a marketing plan 36:32 - Improving your conversion rate through social media 39:35 - Why storytelling is an effective way to get quality leads 46:21 - Special Ops: The part of marketing that involves everything else About Ryan Groth & Chris Wolf: Ryan Groth is the CEO of the Florida-based Sales Transformation Group, Inc. Over the past decade, he’s helped roofing companies from around the country improve their technological capabilities Ryan is a high performing coach and consultant that also does deep dives into the sales organizations. Chris Wolf is an experienced entrepreneur at the Sales Transformation Group, Inc. He is also a subject matter expert and sales coach for all things in the residential construction space. If you’d like to know more about them and what they do, head on over to their website, or visit their Facebook page. You can also follow them on Instagram, or send them an email here. Resources: Listen to previous episodes with Ryan Groth: Episode 212: How to Win More Work with Less Effort by Selling versus Bidding Episode 213: Optimizing for an Evergrowing and Juicy Sales Pipeline Episode 214: Achieving “Contractor Nirvana” by building a High Performing Sales Team Get your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/ Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧 Thank you for tuning in!  If you enjoyed this podcast and this series, please take 5 to leave us a review: Google Facebook See omnystudio.com/listener for privacy information.


20 May 2022

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Episode #26 - Ryan Groth

Roofing Insights Podcast

Today, Dmitry sits down with Sales Transformation Group's Ryan Groth! In this episode, Ryan and Dmitry share their thoughts on sales gurus, payment structures, the benefits of paying for your learning, and much more!To watch the video version of this podcast, click here:https://youtu.be/e3JhlNgvtjYTodays episode is sponsored by SRS Distribution.SRS is the third largest and fastest growing roofing supplier, with more than 440 locations across 45 states, SRS is committed to serving the professional roofing contractor’s business needs. I personally know a number of roofers who have already switched over to SRS because of the outstanding reputation SRS has earned in the last decade.Check out SRSdistribution.com  to learn more about SRS and how they’re serving contractors around the country.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

1hr 9mins

21 Mar 2022

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88: How To Transform Into An Executive In Your Roofing Business with Ryan Groth

Roofing Success

Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended. Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place. Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model.On this episode we talk about transforming into an executive in your roofing business. Links:https://training.roofwarrior.com/bootcamp-2022-a https://www.facebook.com/SalesTransformationGroup https://www.instagram.com/salestransformationgroup https://www.youtube.com/c/SalesTransformationGroupInc https://www.linkedin.com/company/sales-transformation-group/ Check out the Pitch Pro Movement: https://www.pitchpromovement.com/jimGive us your feedback! https://ask.roofermarketers.comFor Tips, Strategies, and Free Downloads visit our website and join the Roofing Success Facebook Group: www.facebook.com/groups/1940365569408073/ https://roofermarketers.comThe Roofing Success PodcastText Jim @ (612) 512-1812 – Say Hi!I would love to hear your feedback, pros & cons!Please leave us a review!


22 Feb 2022

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Ep. 4 Living a Balanced Life as a High Level Entrepreneur w/ Ryan Groth | Rise Above Show | Roofing.com

Rise Above Show presented by Roofing.com

Ryan Groth is the Founder of Sales Transformation Group and he sat down with me to discuss his journey from pro baseball to entrepreneurship.  He discussed how he is able to live a balanced life through eliminating, automating and delegating and also making his family a top priority in his life. Ryan is passionate about finding that work life balance and enjoying every day with his family. He suggested the following books: Jeremy Pryor - Family Revision Greg McKeown - Essentialism Hosted by Diego Dante of Roofing.com Follow Diego at: https://www.facebook.com/diego.dante/ Follow Ryan at: https://www.facebook.com/rgroth25


5 Jan 2022

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The Sales Transformation - A Conversation With Ryan Groth

Leaps & Bounds

On this episode, I’m joined by Ryan Groth, Founder of Sales Transformation Group. As someone who grew up in the industry, Ryan saw first-hand the impact of not having a predictable, consistent sales system in place. After his time playing professional baseball, Ryan found his passion in helping others and advancing the profession. Listen as he shares some of his insights and advice for business owners and sales professionals alike. We’ll dive into topics such as creating vision, hiring, and how processes and technology contribute to your success.


20 Sep 2021

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12. Sell More Jobs In Less Time By Making These 3 Shifts - Ryan Groth

Contractor Evolution

If you'd like to apply for Breakthrough Academy click here: https://trybta.com/PCEP12 Sales is, and always will be the lifeblood of your business. But if you're a business leader doing the lion's share of the selling and your team's closing rate is piss-poor (or even if it's, well, meh), you could be heading for a business blood clot.It's time for a sales blood transfusion! Otherwise known as the wise words from this episode's guest, Ryan Groth, CEO of Sales Transformation Group – a man on a mission to change the industry by working specifically with contractors to help them achieve explosive sales growth.Let's face it. As a business leader you really shouldn't be carrying the majority weight of the sales load – so how can you step aside, safe in the knowledge that your business won't go down the can?And another question: How is it your competitor manages to close virtually all their deals, when your team only manages <30%?In this episode, Ryan and BTA's Benji and Igor shed light on these questions by explaining three habits that separate the above average sales team from the elite.Mind...blown. It will be! To get in touch with Ryan and the Sales Transformation Group go to https://www.salestransformationgroup.com/ If you are are growing, but working like a dog to make it all happen, take our 10 day, Evolved Contractor Challenge to free yourself - http://www.btacademy.com/evolvedcontractorchallengeSee omnystudio.com/listener for privacy information.


14 Jul 2021

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Episode #5: Ryan Groth - From Professional Baseball Player To Father, Husband, and Successful Entrepreneur

The Athlete's Journey

In today's episode, I sat down to talk with Ryan Groth, former professional baseball player turned entrepreneur, to discuss his journey from high school through the professional baseball ranks. We discuss his success secrets and the mindset athletes can deploy to build successful lives beyond sports and business.Today, Ryan is focused on helping service-based entrepreneurs and contractors increase the value of their business through personal, leadership, and business development training via his company, Sales Transformation Group.To learn more about Ryan Groth, make sure you follow him and his company on:Website: Ryan at Sales Transformation GroupInstagram: Ryan on InstagramLinkedIn: Ryan Groth on LinkedIn

1hr 7mins

6 Jul 2021

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Ryan Groth on Success - Success is subjective

Estimate Rocket Radio

Ryan Groth, former professional athlete, talks with Estimate Rocket radio about the success of his business, Sales Transformation Group (STG). He touches on the importance of staying humble, hungry and honest and goes in depth to explain how he and his team have helped executive teams and owners of sales organizations grow their business. Ryan believes that success starts with the owner, and he works closely with all of his clients to strip out the ego and focus on building not only a team, but a family environment that encourages growth in every position. Tune in to find out more about Ryan and STG. 


13 Apr 2021

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199: What Is Your Definition Of Success with Ryan Groth

The Roofer Show

Join me as we take a dive into sales today with Ryan Groth from the Sales Transformation Group. Ryan will be covering how to build a successful sales team, how to compensate and motivate your team members, and he shares some techniques to really nail down the sales process. Ryan also takes us into a conversation around the meaning of success and how that definition changes over time. You’re really going to enjoy this show! I’m kicking off this episode with a few quick tips from my recent coaching sessions with clients. What You’ll Hear in This Episode: My quick tips for contractors: Have regular meetings, keep them short and sweet, and follow an agenda! Start the meeting off with a good note and get everyone’s participation. My ideas for “Follow-up Fridays”. The Sales Transformation Group focuses on the construction space and offers solid courses that help develop sales leaders and teams. Ryan discusses introspection, defining the important things in life, and redefining success. Most business owners are more technical-oriented than they are business savvy and would benefit greatly from sales training. You have to know sales. People buy relationally and sales teams sell relationally. An owner should spend the first six months learning to go through multiple sales cycles and getting a sales discipline down. Ryan shares the importance of finding team members who have the right core values to be a part of your vision. Once you’re familiar with a reoccurring, predictable sales model, you gain confidence in how to compensate your sales team. The best companies are when the owners are invested in learning sales, brand, positioning, and marketing. Ryan details compensation models for when you’re first starting out in business and once you’ve developed your sales team, and how to build a good repeatable model. Connect with Ryan! Sales Transformation Group Check out this Welcome Video and complete the 5-minute questionnaire! In Case You Missed This Episode Featuring Guest Ryan Groth: Podcast 71: How To Recession-Proof Your Business By Building A Quality Sales Organization  Resources: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! Please leave me a review on iTunes! ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists! Find Out How They Can Help Bring In Leads! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app! My Listeners Get a 21-Day Money-Back Guarantee!


20 Nov 2020

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Ryan Groth | You Don’t Need More Bidding Practice, You Need Sales

Blue Collar Culture

Many subcontractors make a fatal mistake, says consultant Ryan Groth of the Sales Transformation Group. They think estimating is selling. But estimating is actually just pricing up the work… while selling is all about creating value. We explore that concept with Ryan in depth, including the role of relationships in the sales process and the mindset shift needed to create better long-term results. One thing is for certain, being the lowest bid isn’t a good thing, and when you make some key changes, you won’t have to be cheap to get the job. Tune in for details on that, as well as… ●     Why you need to start thinking of general contractors as partners – and how to make them feel the same way ●     What to do if you’re stuck at a certain level of revenue, including problem areas to look for ●     How to determine which GCs you actually want to work with – yes, you should be selective ●     The biggest obstacle to change – and a strategy to overcome it ●     And more


21 Oct 2020