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Ryan Groth Podcasts

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12 of The Best Podcast Episodes for Ryan Groth. A collection of podcasts episodes with or about Ryan Groth, often where they are interviewed.

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12 of The Best Podcast Episodes for Ryan Groth. A collection of podcasts episodes with or about Ryan Groth, often where they are interviewed.

Updated daily with the latest episodes

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E025 - Redefining What Success Means - Ryan Groth

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Episode 25 - Family Dynamics - How They Affect The Successful Contractor

Success can be defined in so many different ways.  For some having an extremely successful company comes at a HUGE cost to their family lives. 

We are seeing more and more contractors redefine what success looks like to them and seeing massive returns in ways they weren’t expecting! 

Ryan Groth from Sales Transformation Group shares his personal story of how he now defines success!

**The American Contractor Show is made possible because of our sponsors!**

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Sep 10 2020 · 38mins
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EP #32: Contractor Sales 101: Creating Predictable Revenue Through Sales Culture w/ Ryan Groth

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Ryan Groth chatted with us about contractor sales in this interieiw-style episode of the Contractor Sucess Academy. Ryan talks about the importance of sales culture, and how leaders can actually predict revenue with a solid sales plan. He tells us about the shortfalls most contracting companies have in their sales culture, how to identify those shortfalls, and finishes off the episode with some sales tips that you can start to apply to your business. This episode is jam-packed with useful sales tips! 

Sep 04 2020 · 29mins
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Deploy the best roofing sales strategy with Ryan Groth, Founder of Sales Transformation Group

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Ryan Groth has worked with over 150 roofing clients. He shares how to 5x or 10x your roofing sales strategy. He also shares the biggest pitfalls he sees again and again with sales teams that prevent them from thriving. You will get a lot out of this. 

Ryan Groth on LinkedIn

Sales Transformation Group Website

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Sep 02 2020 · 44mins
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The Sport of Business - Ryan Groth

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Whether it's kick ball or sales, having a vision of where you want to be is step one. Ryan Groth of Sales Transformation Group walks us through how he teaches contractors to reflect on their business to better predict the future, and how a competitive energy transforms your selling process...

Aug 27 2020 · 39mins
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EP 24 | Living with a Growth Mindset - Ryan Groth

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Our next guest, Ryan Groth, lives with a growth mindset and it has allowed him to reach high levels of success in athletics, entrepreneurship, and family.

Ryan became involved in the family contracting business as a teenager; however, he decided that he did not want to take over the family business and focused on athletics. Through hard work and dedication, he was able to become a professional baseball player and signed with the Los Angeles Angels.

His dream of building his career in the major leagues didn’t happen and it left Ryan wondering what was next. Through networking with high performing leaders, he found mentorship with one of the top businessmen in the region and nationally recognized roofing contractor.

Over the next 4.5 years, Ryan learned the mindset, vision, strategy, structure, systems, and processes of a $50 million per year local contracting sales organization. Today, Ryan uses that knowledge to grow his own company, Sales Transformation Group. He is on a mission to help contractors transform their companies with predictable sales models.
Jul 15 2020 · 51mins
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Building a Team of Sales Athletes with Ryan Groth

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Ryan Groth is the CEO of Sales Transformation Group where he helps companies build healthy organizations for growth-minded contractors that really want to win in the long game. In this episode, they talk about how to have a consultative sales process, focused on valuable relationships. Ryan also shares on how to teach your team how to ask the right questions to get your clients' to pay more for your work

Top takeaways:

- Gain the right mindset

- Have a scalable, repeatable program

- Have a predictable enough pipeline to develop and train more salesperson

Episode Highlights:

[00:00] Intro

[03:23] Meet Ryan Groth 

[04:45] How Ryan build a sales organization based on relationships

[06:25] Importance of core values and philosophy in life

[07:25] Tips on growing strong, healthy sales organizations

[08:45] How to be known as the brand who services clients the best

[10:53] Ways to establish local presence

[12:42] Being intentional about the right business model

[13:56] Applying special skillset and a commitment level

[16:43] Creating brand awareness via word of mouth

[22:15] On building healthy sales system for an organization

[24:16] Methods to give sales team the milestones

[27:04] Understand that everyone has a need for approval

[29:46] Identifying any limiting beliefs holding back their potential

[31:25] How to motivate, inspire action and hold people accountable

[33:23] Building rapport with your salespeople 

[36:29] Practical ways to staying connected as a sales leader 

[39:11] Things in common you when get under the hood of successful individuals

Stand-Out Quotes:

“Networking is still alive, whether it's social or you know, locally sales reps who are relational, those close at a much higher rate, you know, closing a deal. That's a referral that's generated. “ [16:23]

“I want to create sales athletes and sales humans, not sales robots. So when I say, let's sell the process, I don't want to build a script with mechanics that say do this or else.” [22:19]


May 20 2020 · 44mins
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Ryan Groth at Win The Storm

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Today's guest is Ryan Groth; From Sales Transformation Group, Inc, Ryan helps growth minded contractors develop winning sales systems.

Thank you so much to Hail Trace for sponsoring this week's episode. HailTrace is the most accurate hail mapping application in the world. Learn more at

The Art of the Supplement Show is produced and distributed by Savage Media.


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Mar 18 2020 · 21mins
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Building a Winning Sales Strategy with Ryan Groth

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If you are a contractor who struggles with your Sales Strategy and how it applies to your overall business strategy and the culture of your business you won't want to miss this podcast with Ryan Groth from Sales Transformation Group!

Ryan is a Sales Strategy master who has coached hundreds of sales teams on how to transform their sales teams from unpredictable to predictable results.

We will be discussing strategies around presentations, activity tracking, sales evaluation, and training. Ryan and Jim Johnson, the Head Coach at ContractorCoachPRO, will be discussing different variables for sales strategy and contractor type.

Links mentioned in the podcast
Contractor Strategy Conference:
Get in touch with Ryan Groth:

Dec 05 2019 · 1hr 3mins
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S1:E6 Ryan Groth - Athletics and Sales

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S1:E6 Ryan Groth - Roofing Road Trips with Heidi 

In this episode of Roofing Road Trips, Heidi talks to Ryan Groth and his new team of sales professionals. They share the connection between athletics and sales and how they are bringing competitive strategies to market to increase roofing contractor's revenue and profitability. 

Aug 26 2019 · 33mins
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Thought Leader Interview with Ryan Groth from Sales Transformation Group

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Thanks for listening to the Surefire Local podcast!

One of the best things about getting to do what we do, is we get to work with contractors and have had the unique opportunity to talk with hundreds of very successful owners as well as meet some interesting partners that have developed some amazing systems and technology. Our goal with this podcast is to really give back to the contractor community, and with the help of some of these thought leaders and experts, help guide you on the next chapter of your business.

In this episode…

Host: David Reed, Surefire Local’s VP of Sales
Guest: Ryan Groth from the Sales Transformation Group

Their talk transcends just sales and marketing and touches on the importance of family and how family can influence you in ways never thought imaginable before. From making it to Major League Baseball to helping grow a roofing contracting company to a $50 million dollar company, Ryan and David talk about life lessons and how to think about sales procedures and processes that really hit home.

This episode’s transcription is available on
Jan 24 2019 · 54mins