417 FBF: Best Practice for Podcasts with Corey Coates
Speaking Of Wealth with Jason Hartman
Today's Flash Back Friday comes from Episode 174, originally published in November 2014. Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. Key Takeaways: 2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 4:20 – With podcasting you can target a very specific audience on your own terms. 7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 12:37 – You don't need a large audience to be a successful podcaster. 15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone. 19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 28:15 – Having a lot of content available on a regular basis is what builds a great audience. 29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. Mentioned In This Episode: http://www.podfly.net/ overseasradio.com/ http://www.libsyn.com/ http://www.buzzsprout.com/
My guest is Corey Coates - podcast producer, consultant, and Chief Expectations Manager at Podfly. Corey has a ton of experience producing podcasts as well as internet radio, and on top of that he's consulting with huge companies on their podcasting plans and strategies. Here's a partial list of what we discussed: In-the-box recording on a Mac Steinberg UR44 audio interface Rogue Amoeba's Audio Hijack, Loopback and Nicecast software Sound Devices MixPre-6 Shure SM7B microphone Shure Beta 87A microphone dbx 286s channel strip Adobe Audition Thanks for hanging out with us, Corey! DID YOU KNOW........We exist for the purpose of helping you, so please comment below with any questions or remarks. Thanks for listening! Want to Start a Business or Have a Career as a Podcast Producer/Engineer? Listen and Subscribe in Apple Podcasts, Google Play, iHeart Radio, Stitcher, TuneIn Radio, Android, RSS
The guest today is Corey Coates from The Podcast Producers. Choosing the right medium for your content Corey’s experience has shown him that you have to make a decision as to who is going to be the one actually telling the story before you decide whether or not to do a narrative style. When doing narrative podcasting, people usually imagine as the narrator that they are “telling” the story, but the reality is a really good narrative podcast is one where the story is being told by the participants and almost unfolds on its own. There’s clearly a choice to guide the story in a certain direction, to edit in a certain way and to present the story that you might want to tell but before you even think about why you want to do it, ask “who is going to be responsible for telling the story?” A lot of people are interested in the method of doing it this way largely because of the popularity of some narrative podcasts. When you listen to RadioLab or Serial, they sound beautiful and they’re fun to listen to. Corey knows how attractive that idea can be, but doing it just because a lot of the most popular shows or the ones you enjoy are in that fashion doesn’t necessarily mean that’s what you should do. Choosing the right medium for your content is critical. If you’re trying to bring pure information from individuals to individuals, maybe the interview format is the way to go. If you are trying to demonstrate, as Corey and Jessica did in The Podcast Producers, that there’s a lot of experts, information and ways to look at the exact same thing, then maybe the narrative way of going is better for you. Ultimately it comes down to deciding ‘who is telling the story and what is the story being told?’ and then choosing the format that goes around that. Start with the story arc It always starts with the story arc. From beginning to end, what is the story you want to tell? Decide how you will subdivide that into chapters, which can become the episodes. For The Podcast Producers, Corey and Jessica knew they wanted to do 10 episodes, because it was a time constraint and prevented the project expanding for the rest of the year. From beginning to end they brainstormed a ton of questions or topics, what would be a logical order to arrange topics, and who might they be able to talk to on some of those subjects. It was about the questions Corey, Jessica and their community had, who are some of the people that might be able to provide the answers, and then how can you link one answer to the next, or one question to the next answer that takes someone through the journey but most importantly leaves them where we want them to be, which is wanting more. When you get to the end of it, there’s conclusions and ideas but nothing is really conclusive. Choosing interview subjects Corey and Jessica specifically targeted certain individuals for their knowledge base and their experience in the industry. It’s tough because in a lot of cases you have folks that are the most vocal and prominent, that may not necessarily be the ones with the best information, they’re just the loudest so they tend to get the most attention. Having been in the industry for 10 years and 3 years respectively, Corey and Jessica were able to tell whether folks were really legit, they know their stuff, and they’re really making a contribution, or if they were jokers and they’re coming in marketing themselves but not really having the skills needed. So they laser pointed their pitches and ended up getting 95% of the people they wanted. The 5% that didn’t were often the ‘shot in the dark’ people, and usually the reason was that their schedules wouldn’t allow it or it wasn’t going to fit Corey’s production schedule. Corey’s advice is that the more specific you go towards somebody as a guest, having knowledge of who they are and their background, the more likely they are to agree because they know that you’re not just coming at you with a form letter that you send to everyone but that it’s a personalized request. If you blast to everyone in an industry, that shows people that you don’t care who they are, you are just taking who you can get. Corey strongly advises against that. Word of mouth types of referrals can also be great, even if then you are cold calling those folks, because you can tell them who recommended them to you. For season 2 of The Podcast Producers, they already have a great list of guests, most of whom have come through referrals this way, but that has happened over time as they built their reputation in the industry. Tips for interviewing and sticking to the story arc Ultimately when interviewing, Corey is always looking for sound-bites. He wants the two or three good phrases out of the guest in a 20-30 minute conversation that are going to be usable. Sometimes there are surprise elements in the interviews. There were times when Corey planned to interview a guest on a topic, but ended up going off track and talking about other aspects of podcasting and those sections became the gold that often fit into other topics. His advice is to play a little bit fast and loose. In interviews for a narrative podcast you can get away with it because it’s not a show where the person you are interviewing is the sole guest for the one episode. As an interviewer, you don’t have to be ‘on’. You don’t have to ask the immaculate questions, perfectly phrased, and the guests don’t have to give you that perfectly phrased answer that leads from beginning to end of the show like you would in an interview format. Corey does suggest that as the interviewer, you have to speak less. Ask a question, then allow the guest to speak. After they finish the answer, just pause for 2 seconds, and you’ll see almost every time that the guest will elaborate. And the second thing they say is almost always more profound than the original answer that you got. Finding the gold in the editing process Corey believes the hardest thing to do for any editor is to edit, especially when it’s their own show. As podcasters, we are the control room, the editor, the producer, the distributor, the marketing personality, all at the same time. It makes it difficult to be objective when making some of these choices. It’s important to find a way to put things in perspective to who that audience is going to be. Start editing and cutting, not from your own perspective and the things that you like, but the things that are going to be the most valuable to that listener. Of course you, the podcaster, will understand the topics but if your guest is using a lot of industry jargon or buzzwords, it’s important to think about whether the listener will understand. If the answer is that most people wouldn’t understand what that is, Corey says, “cut it, you don’t need it!” On the cutting room floor When interviewing, Corey suggests you try to save yourself time down the road. When you get an ‘aha’ moment during the interview, time-stamp it. It was an emotional moment for you and that could then translate well to be an emotional moment for the listener. What you’re able to then is take some of those emotional markers and start putting them into bins and experiement with arranging them around. As you’re doing that, you only have to go and look for the little 5-10% pieces of audio that represent linking the pieces together. That is really the trick: creating the entire story to the best of your ability based on only components provided by your guests. Everything in between that can’t be linked and doesn’t make sense is where the narrator jumps in to get people from point A to point B to point C. Corey feels that repurposing audio is a great way to go, and with The Podcast Producers, they intentionally did 20-30 minute interviews with podcasters for this purpose. Partly it was because they didn’t want to take up more than 30 minutes of anyone’s time, but it was also because at the end of it they got a weekly 30-minute long form podcast with somebody within the industry. Having finished producing the entire 10 part series and doing all the marketing necessary to get it out there, he can then start pulling these to release as episodes, raw and uncut. It keeps subscribers happy because they’re now getting weekly content, fans of the series are happy because they love the ‘behind-the-scenes’ stuff, and the editors are enjoying it because it’s a chance to see it in the raw perspective before it ends up in the polished product. Tracking and transition techniques Everyone has their own approach and every producer has their own flair. For Corey, it’s very simple: he’s always looking for wording to match. When something that one person says can naturally lead to something that someone else said, and those two things can be put together that is a win in narrative audio. Then you don’t need music, transitions, narration or anything fancy. It’s just letting the spoken word tell the story. In many cases it doesn’t always fall that way because it is largely unscripted material so we have to find a way to bridge from one to the other, which is a good opportunity for a narrator to jump in, usually with a little bit of bed music under it. The music helps the listener to float in and out of the show when the narrator interrupts, but sometimes it’s also used in order to give the listener an appropriate amount of time to think about what was just said. If you can get two pieces of audio to stitch together naturally without having to do anything else to it, do that first. And if you have to get some narration in there, leave a little space, put a little music, give the narration and then go back into the content. Avoid Analysis Paralysis By his own admission, Corey is a proponent of the art of non-doing. He warns against getting overwhelmed by the amount of information that’s out there and getting locked into the research phase. He says just let the interviews flow, start getting the content in. In the meantime, start the hunt for your music. He suggests finding an individual composer so you have something that’s thematic that will work for the entire series. Then, see what happens!
SLS52: How-To Mobile Podcast Recording w/Spreaker Studio apps and Corey Coates, The Podcast Producers series
Spreaker Live Show
Spreaker Live Show #52 for March 30th, 2016Our Topics This Week: Deep diving into the great features of the FREE "Spreaker Studio for Mobile iOS/Android apps" and guest interview with Podfly's and The Podcast Producer series host Corey Coates. We have a new "Spreaker How-To" segment co-host on the show and his name is Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 33 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumGuest Interview: Corey Coates, Founder, http://Podfly.net and host of http://ThePodcastProducers.com seriesTwitter: http://twitter.com/coreyryancoatesDetailed Show Notes:- Spreaker Studio for iOS and Android focus - Why should a podcaster use it? Free, Free to Rec (128K), Easy, Supports Mobile Recording- Plus: Live Episode Streams with FREE or “Pro Station” Plans- Auto-Ducking or Turn Mic Off - Then “Push To Talk”- Access to your Spreaker Account - Metrics, Likes, Sources, Demo, Geolocation- Supports 1 Microphone - Phone Mic or Higher Quality Lightening Port, Adapter to USB to USB hubs for iPhone, iPads. Android mini-USB adapter- Playlists, Tracks, Effects all customizable with your pre-recorded audio- Integrated Interactive Chat Window to view and enter- Replace audio - Spreaker - Does not Update iHeartRadio - Record and Export to Spreaker via public or private upload to get for editing, then republishing- Shure MV88 iOS Digital Stereo Condenser Microphone - $149 (small iOS microphone)- Apple compatible with all iOS devices equipped with Lightning connector- Matched cardioid and bi-directional- Automatically adjusts EQ, compression and limiting for optimal results- Innovative hinge/rotation design supports multiple recording angles- iRig MIC Cast - Ultra-compact microphone for iPhone, iPod touch, iPad and Android - $39.99Corey Coates joins me to explore the amazing “The Podcast Producers Series” that has wrapped a 10-part season 1 focused on the art and business of podcasting. This series speaks with some of the leaders in the podcasting space today to tell a detailed story about the unique area called “Podcasts”. The series is hosted by Jessica Rhodes and Corey Coates. Corey Coates has been podcasting since 2006. He is an audio engineer who has worked on countless podcast projects with his production company, Podfly Productions. He is the former host of This Week in Costa Rica, Five Gallon Podcast, and was the program director for the Overseas Radio Network. Corey now focuses his attention fully on producing content for clients worldwide.Topics Discussed in the 10-part series:- What are “The Podcast Producers” series topics? - Is There Anybody Out There?- Podcasting for a Hobby or Business?- The Podcasting Community- The Psychology of Podcasting- The Stats Conversation- Is Podcasting Another Form of Isolation?- Do It Yourself or Outsource?- The Network Effect- Monetize a Podcast with Advertising- Will Podcasts Kill the Radio Star?Questions Discussed in the Interview:- What was it trying to accomplish or need you saw? - You spoke with some very smart people in the space! - What surprised you about the process of making the series? Learned from it?- Can you give us some teases around the topics of Season 2?To listen visit: http://ThePodcastProducers.comShow Links: - Alex's Spreaker Studio Review Show - https://www.spreaker.com/show/new-spreaker-studio-prototype-windows- Spreaker Studio for iOS - https://itunes.apple.com/us/app/spreaker-studio/id585625596?mt=8- Spreaker Studio for Android - https://play.google.com/store/apps/details?id=com.spreaker.android.studio&hl=en- Spreaker Studio for Desktop - Win/MAC - https://www.spreaker.com/desktop-studio/download- Audio-Technica ATR-2100-USB Cardioid Dynamic USB/XLR Microphone - http://amzn.to/1iwSB8E- #iLovePodcasting T-Shirt - https://twitter.com/robgreenlee/status/706320283599183872- Free "Levelator" for Win/MAC - http://www.conversationsnetwork.org/levelator- Sony SoundForge Audio Studio 10 - http://www.sonycreativesoftware.com/audiostudio Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
RAW AND UNCUT - Jessica Rhodes & Corey Coates - The Stats Conversation
The Podcast Producers
Some of the common questions Corey and Jessica get asked a lot are about podcast statistics and metrics. Do download statistics really matter? This is what our hosts touch on for this episode. They interview a wide range of guests to talk about their personal experiences with statistics and if it really matters at the end of the day what those numbers say.
RAW AND UNCUT - Jessica Rhodes & Corey Coates - Podcasting for Hobby or Business?
The Podcast Producers
Be sure to leave us a quick review on iTunes! Hi, this is Corey and Jessica. This week we’re bringing you the second conversation we recorded together while assembling The Podcast Producers series. This week’s edition is rife with small talk in the spirit of two podcasters getting to know each other before jumping into the business at hand "Hobby vs Business" podcasting. If this is your first listen, we recommend that you start at Episode 1 - Is There Anybody Out There? and work your way through the series.
044 Corey Coates | The One Thing That Can’t Be Faked Is Your Talent
Welcome to episode 44 of Podcast Junkies! Today we’ll be talking to Corey Coates. Corey is the founder of Podfly, a podcast production service, and the co-host and co-creator of The Podcast Producers. Corey is the kind of guy that says whatever is on his mind and so we should probably slap on an explicit warning here and there throughout the show. Hope you guys enjoy it and don’t forget to visit PodcastJunkies.com/iTunes to rate and subscribe.Show Highlights 04:40 – Marc Maron interviewing Obama broke the record for the most downloaded episode. 08:30 – Producing over-the-top radio commercials was a lot of fun. 14:30 – People seek out podcast content where as listening to radio is a lot more passive. 21:30 – For Corey, the length of the show is irrelevant. It’s over when it’s over. 22:05 – Corey explains what a stab, stinger, and liners are. 29:55 – Do we really need to be innovate in podcasting? Who’s innovating in blogging? 36:15 – What is The Podcast Producers? 47:10 – Listeners can tell when guests are speaking naturally and are not using their sales pitch. 50:40 – How did Podfly start? 55:30 – You can’t fake talent. If your show is awesome, your show will grow. 59:45 – Podcasts are not competing with other podcasts, they’re competing for a listener’s time. 01:04:00 – If you podcast, you have to be a Podcast Movement. FULL SHOW NOTES: http://www.podcastjunkies.com/44★ Support this podcast on Patreon ★
Jessica Rhodes and Corey Coates on the Process of Creating the Podcast Producers
Beyond the To-Do List
Jessica Rhodes is the founder and President of Entrepreneur Support Services Inc. (ESS), a virtual assistant firm offering a variety of client support and graphic design services to busy entrepreneurs. ESS is the parent company to the wildly popular podcast guest booking firm, InterviewConnections.com. Jessica is the host of the hit weekly web TV show, Interview Connections TV where she brings expert tips and advice to podcasters and great guest experts. Her podcast, Rhodes to Success publishes weekly interviews with content and relationship marketers. Corey Coates has been podcasting since 2006. He is an audio engineer who has worked on countless podcast projects with his production company, Podfly Productions. Corey now focuses his attention fully on producing content for clients worldwide, and is the proud co-host of The Podcast Producers. THE PODCAST PRODUCERS – A SERIES ON THE ART AND BUSINESS OF PODCASTING! The series explores topics including: Podcasting for hobby or business, the podcast community, statistics and demographics, advertising on podcasts, podcast networks, the psychology of podcasting, outsourcing production or doing it yourself, the reaction of broadcast radio, and much more. Please connect with me Subscribe, rate, and review in iTunes Follow @ErikJFisher Check out more Noodle.mx Network showsThe Audacity to Podcast: "How-to" podcast about podcastingBeyond the To-Do List: Personal and professional productivityThe Productive Woman: Productivity for busy womenONCE: Once Upon a Time podcastWelcome to Level Seven: Agents of SHIELD and Marvel’s cinematic universe podcastAre You Just Watching?: Movie reviews with Christian critical thinkingthe Ramen Noodle: Family-friendly clean comedy
Episode 56: Holisitic Podcasting and Productivity with Corey Coates
Real Time: Real Men Only
Nic raps with the Podfly guy Corey Coates about his travels, the struggles and concentration he puts into his businesses. We talk about culture and your voice that makes lasting connections. What is it like to be truly scared and have "everything" on the line? We also talk about the Podcast Producers with Jessica Rhoades and how it all came about..and so much more!