Jim Fosina, Founder & CEO, Amora Coffee discusses the Amora Coffee 10th Year Anniversary Celebration
The DotCom Magazine Entrepreneur Spotlight Series
Jim Fosina, Founder & CEO, Amora Coffee, A DotCom Magazine Exclusive Interview Amora Coffee Celebrates its 10th Year Anniversary by Honoring Its Loyal Customers When their customers think of the finest and smoothest coffee in the world, they think of Amora Coffee. Amora Coffee, with an incredibly loyal client base of avid coffee and tea drinkers, is celebrating its 10th year anniversary by giving back to its customers. The fans of this world class coffee and tea brand are passionate about the taste and freshness that comes with every cup. Amora Coffee was created 10 years ago to fill a void in the coffee market, and to answer a distinct need; Deliver the freshest coffee – directly to the home or business of people who appreciate the best coffee the world has to offer. At Amora Coffee, the entire business has been set up to make sure its amazing customers enjoy coffee like never before. The coffee, which has received rave reviews from both sophisticated and casual coffee drinkers alike, is available from Amora shortly after roasting, cooling, grinding, and packing. As coffee drinkers know, this is nearly impossible to be done at the retail level, and that’s why so many people drink Amora Coffee. Amora Coffee, with its direct-to-home delivery system, was created to ensure every bag received by its loyal customers is optimally fresh, and delicious. Amora Coffee has been successful for ten years and continues to build its brand by continuing to build its client base and delivering the best coffee available in the world today. Also as a special gift to DotCom Magazine followers, use the coupon code DotComMagazine for discounts and specials at www.AmoraCoffee.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Jim Fosina, Founder & CEO, Amora Coffee A DotCom Magazine Exclusive Interview.
The DotCom Magazine Entrepreneur Spotlight Series
Jim Fosina, Founder & CEO, Amora Coffee A DotCom Magazine Exclusive Interview About Jim Fosina and Amora Coffee: Jim Fosina has spent much of his career as a thought leader, business builder & operations expert. He has a keen sense of the challenges that marketers face and the path to not only achieve success but dominate a market sector. Jim has a legacy of working with and being of service to top tier business owners and leaders. He has spent over 15 years as CEO of Fosina Marketing Group in helping organizations with the likes of Kraft Foods, Nestle, Save the Children, AARP, Scholastic, World Book, EagleMoss, AMC, Highlights for Children, Disney, NPP, Hearst, Conde Nast, Gwynnie Bee, Rodale & many more achieve their specific goals & objectives in the highly competitive direct to consumer marketplace. Jim provides powerful insight and context to his client's challenges that are highly relevant and actionable. His passion, determination and sense of responsibility for solving a client's problems cost effectively & efficiently truly distinguishes this leader from many of his peers. He refuses to lose. Jim and his wife Marina launched their own Subscription Coffee business based on his keen understanding of what it takes to build and grow a business of this kind. Since its launch, Amora has acquired hundreds of thousands of customers for this direct to consumer subscription coffee brand. The company continues to grow rapidly as it expand its reach & engagement with customers profitably. Jim understands the need for leaders to set an example for their team & in their marketplace. He continues to play an instrumental role in developing the next generation of business leaders thru his extensive Board tenure and service to Junior Achievement. Jim sets such a great example to his colleagues, employees and peers in his unwavering dedication to supporting the Juvenile Arthritis Foundation. Jim is a thought leader, trusted partner with a legacy of success rare to find in our marketplace. His passion, work ethic and determination to always do what is right is unquestionable. Join the Amora Coffee club and experience super-premium coffee like no other. They start with great beans but they up the ante with their exclusive 9-step roasting process. Find your perfect match when you sign up for an Amora Coffee subscription – all of their blends cater to a particular flavor and intensity! For Tea lovers: With an Amora Artisan Tea subscription, you get the convenience of a tea bag with the quality commonly associated with loose-leaf tea. 100% organic and 100% biodegradable bags. You will discover what coffee is supposed to taste like when you try premium Amora Coffee made with beans roasted on-demand, just for you. Roasted in the US with a 9-stage roasting process, not the traditional 3, our coffee beans are blasted under temps from 464 – 527°F for up to 30 minutes. Amora Coffee.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
What’s the first thing that you do in the morning? If the answer is “get coffee”, you might be interested in today’s interview. Jim Fosina created Amora Coffee, a premium coffee subscription service. Listen in to learn about how the scent of the coffee matters when you’re running a subscription coffee service, what the customer journey looks like for Amora customers, and how customer behavior changed during COVID. Topics Discussed in Today’s Episode: The difference between Starbucks customers and Amora customers How Amora got started How Amora utilizes scent Consumer engagement Whether a free giveaway would work without the subscription product How Amora uses its subscription platform The customer journey for Amora coffee customers Whether Amora roasts to order How Amora approaches the subscription shipments How Jim thinks about customer retention rates Suggestions for growing a high-priced, premium brand from zero Whether buyer behavior changed during COVID Why espresso is becoming more popular than before Amora’s best customer acquisition channel How communication with customers has changed and will change in the future How a low switching costs barrier affects retention Moving purchasers from a one-off purchase to subscription Whether Amora would consider a white label partnership How to define and measure a brand How Jim sees ecommerce evolving Jim’s number-one piece of advice for entrepreneurs How you find mentors Resources: Jim Fosina Amora Coffee
Jim Fosina CEO of Amora Coffee is my very special guest on The Mike Wagner Show!
The Mike Wagner Show
Jim Fosina, CEO of Amora Coffee, talks about how he started the company, his love for coffee and why their coffee is special plus how to enjoy great coffee! Find out more at www.amoracoffee.com !--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/themikewagnershow/messageSupport this podcast: https://anchor.fm/themikewagnershow/support