#11 | An Interview on The Rise of Marketing Procurement with Sarah Scudder
Supplier Experience Live from HICX
An Interview on The Rise of Marketing Procurement with Sarah Scudder For this episode of Supplier Experience Live from HICX we welcomed Sarah Scudder. Based in San Francisco, Sarah is a data-driven marketing strategist, social media influencer, and public speaker. She is an advocate for ‘marketing procurement’ and is currently busy working on marketing and sales strategies for a procurement software start-up, Real Sourcing Network, a technology company that provides an innovative and painless way for companies to buy high-quality print and packaging.
6 keys to sustainable packaging with President of RSN Sarah Scudder
https://www.linkedin.com/in/sscuddergrowthstrategist/What are the six keys to sustainable packaging? Is popcorn the future of packaging sustainably? From runway model to president and chief revenue officer! https://www.linkedin.com/company/rsnetwork/1.Durable 2.Minimize Returns3.Reduce Weight4.Right Size Packaging5.Minimize Packaging6.Clear Instructions For Disposal https://specright.com/https://www.amazon.com/dp/1329820053/ref=as_sl_pc_qf_sp_asin_til?tag=corygated77-20&linkCode=w00&linkId=af630ccba1c41b01bca6fd0e0120360b&creativeASIN=1329820053 https://www.peopleofpackaging.com/ The People of Packaging with Adam Peek https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id1511993897Package Design Unboxd with Evelio Mattos My other two favorite packaging podcast and two of my favorite people!
Episode 32: Sarah Scudder, President @ Real Sourcing Network LLC
Planet Driven Brands
Planet Driven Brands Podcast Sarah Scudder.Sarah can simply be described as a 'super expert'!She is a global leader in the understanding and sourcing of packaging and here she goes directly to the actions required for all of us to make sure the packaging and waste, we are all responsible for creating, is moving towards a much more sustainable future.Using prime examples from Prana and IKEA Sarah helps us navigate from where we are now to what a sustainable future could look like.Sarah makes a very good case for why we should be more'plastic positive'.And furthermore, I challenge anyone to listen to the pod and not conjure up the smell of mushrooms...!In having a little dig at the 'Amazon Generation' Sarah is very clear on what needs to be done and everyone should take note as we all bear responsibility.As she says:"People are realising how much waste is being generated when they see a stack of packaging material and a stack of boxes sitting on their dining room table!"Sarah like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future and here she is very clear of the role packaging can play.Here, in Planet Driven Brands Podcast Sarah Scudder shares this passion and experience with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Sarah digitally here is her LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Sarah Scudder.
WBSP054: Grow Your Business by Better Managing Your Tail Spend w/ Sarah Scudder and Madison Mobley
WBSRocks: Business Growth with ERP and Digital Transformation
They say that numbers add up. It couldn't be more true about tail spend, which is the non-strategic spend that most companies don't care for. The problem becomes far serious if they may not have true visibility into tail spend or if they misclassify the tail spend. This issue typically leads to companies losing millions of dollars in potential cost savings and growth opportunities.In today's episode, we have our guest Sarah Scudder from Real Sourcing Network and Madison Mobley from Fairmarkit. They discuss different categories of spend that companies typically consider as tail spend. They also discuss how companies can capitalize on growth opportunities by better managing their tail spend. Finally, they share several stories where they've saved millions of dollars through better insight about tail spend.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSP044: Grow Your Business by Increasing Your Sales and Profits Through Print Innovations w/ Roger Buck and Sarah Scudder
WBSRocks: Business Growth with ERP and Digital Transformation
When you think of print marketing, what comes to your mind? Perhaps flyers or coupons? But print marketing is much more than that. There have been some exciting trends lately with print marketing, where the print packaging includes QR codes that can take you to a web page to improve customer experience. The print industry is way cooler than you would think.In today's episode, we have our guests Sarah Scudder from Real Sourcing Network and Roger Buck from Corporate Development Associates. They discuss some exciting trends in the print industry to create a compelling customer experience. They also discuss how print could help manufacturers increase their sales. Finally, we discussed some interesting use cases of print and how they have helped manufacturers increase profits.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
Episode 009 - Sarah Scudder - Print Is Not Dead - Marketing and Procurement guru
The Supply Chain Podcast
Welcome to the 9th episode of the Supply Chain podcast. Today, we are joined by Sarah Scudder - a marketing and procurement guru as well as president at RSN (Real Sourcing Network).In this episode, our main topic is 'Print is not dead' - we discuss all things print from technology to direct mail. Print is actually increasing rather than decreasing, with COVID as a huge catalsyt. The future for Print is definitely exciting.Enjoy and subscribe! Check out our socials:LinkedIn: @Supply Chain DigitalTwitter: @SupplyChainDWebsite: www.supplychaindigital.com
Marketing Procurement is not about Cost Savings with Sarah Scudder
World of Procurement
Sarah Scudder is president of Real Sourcing Network (RSN), a print and marketing sourcing tool software company. Sarah Scudder has spunk. Sarah Scudder is a go-getter who has gone out and got. Proof? Sarah is the youngest executive to ever serve on the board for the Print Services and Distribution Association (PSDA). Sarah is the brainchild behind ProcuRising, the cutting edge magazine that gives voice to industry leaders, writers, and entrepreneurs in the marketing and procurement space. Sarah hosts thought leadership ProcuremenTalks around the country and coordinates events for the Global Women Procurement Professionals (GWPP). Sarah speaks at several annual sourcing industry events and hosts multiple webinars. She also co-authors a column for the Sourcing Industry Group (SIG)’s Future of Sourcing publication and Institute of Supply Management (ISM)’s “Inside Supply Management” newsletter. Awards? Sarah won the Sourcing Industry Group (SIG) Future of Sourcing Rising Star award. Sarah is a winner of the North Bay Business Journal’s Forty Under 40 award. Sarah won the Print+Promo’s Trailblazer Under 40 award. Sarah also won the Print Services & Distribution Association (PSDA)’s Member of the Year award. But none of the above matters. What matters is that Sarah Scudder treats everyone with respect, and it is her desire to make the world a better place. She is well on her way. In this episode of the Podcast we talk about: Sarah’s Career; Sarah’s views on Marketing Procurement and where it goes wrong; Women in Procurement; And much, much, more. Connect with Sarah over on LinkedIn - https://www.linkedin.com/in/sarah-💁%E2%80%8D♀%EF%B8%8F-scudder-marketing-procurement-guru-9287404/
Marketing & Promotional Spend – Sarah Scudder from Real Sourcing Network
The Procuretech Podcast: Digital Procurement, Unwrapped
Marketing spend is one of those areas which often goes untouched. While many larger companies don't have a policy of having procurement manage this spend, smaller companies and especially startups don't have in-house procurement teams but nonetheless, they still have a considerable marketing budget as they grow and scale as a business.Enter Sarah Scudder, my guest on this podcast. Sarah is a marketing services procurement expert and also the co-founder of a software company which helps companies procure print media.We dive into how most requests and POs for marketing spend are for print and promotional items. While this creates most of the work, it's often often not where the real value is delivered, this being high frequency but low PO value in nature. By optimising and automating this, marketing procurement can add more value on where the big bucks are spent, on digital and visual media.Marketing & Promotional Spend – Sarah Scudder from Real Sourcing Network2:47Sarah explains how buying marketing services is different to many other categories, and how bringing procurement in to manage their vendors can often be contentious.5:14Why difficulty at the beginning to engage and persuade stakeholders shouldn't put you off, and why marketing spend is a huge untapped opportunity that has a great potential to bring home some fast savings.6:49Sarah sheds some light on why senior marketing leaders are often prickly when procurement want to come onto their patch and manage their spend.8:41Why digital media and print media, as the main big buckets of marketing spend in most companies, are 2 very different beasts.10:35We dig into some specifics of print media and how it fits into the classic 80/20 pareto of it being 20% of the spend but 80% of the workload and total vendor count.13:18Sarah introduces how sourceit as a tool can assist with reducing workload and making processes transparent when it comes to sourcing print media requirements, both as an internally hosted catalogue for frequently purchased items as well as a guided RFQ process for one-time buys.17:30Why print media has many different nuances that are tricky to take into consideration if you don't have a strong background in procuring the category, and how sourceit already take this into account as part of the guided RFQ process.19:20Sarah walks through how, unlike most e-sourcing solutions, sourceit offers a mixture of both an outsourced procurement service for organisations who don't have their won marketing procurement, as well as the SaaS product as a stand alone solution for bigger organisations who just want to increase their productivity.21:40We get down to talking turkey about how to convince the business to use this type of solution in terms of hard and soft benefits.28:08Now is a better time than ever to penetrate marketing organisations and reach out to gain influence over their spend, as budgets are cut and they are having to deliver more with less.How to connect with Sarah:Sarah's LinkedIn profilesourceit websiteReal Sourcing Network websiteHow to connect with James:James Meads Consulting websiteJames' LinkedIn profileBook a Call with JamesFollow The Procuretech Podcast on LinkedIn
#051: Grow Your Business Without Selling With Sarah Scudder
SHOW NOTESSUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/sales-secrets-from-the-top-1/id1455492030?mt=2SPOTIFY ► https://open.spotify.com/show/1BKYsQoP1eXgHQcJtQJn1z?si=X1XhrMSlQpSfvQyCarxsNQYOUTUBE ► https://www.youtube.com/channel/UCVUhkUq4OQo9b4GUlfXmlCgTHIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.aiLINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/FOLLOW SARAHLINKEDIN ► https://www.linkedin.com/in/sarah-scudder-9287404/WEBSITE ► https://rsnetwork.com/TWITTER ► https://twitter.com/sscudder