Jonathan Kranz's guest appearances

Jonathan Kranz

Enterprise Marketer Podcast - Conference

The Work Seminar

Joe Pulizzi

Jason Miller

Jeff Coyle

Rand Fishkin

James Whittaker

Jeremy Miller

Andrew Davis

Jeffrey Rohrs

Andy Crestodina

Michael Brenner

Mike Turner

David Brown

Carla Johnson

Rebecca Lieb

Carlos Gil

OwlTail

Jonathan’s pursuit of an MFA was “totally mercenary.” After making little headway in his career or with his oil paintings post college, he realized his penchant for writing could be lucrative (and creative). Several years later, with his master’s finished, Jonathan was at a work party when his boss made an offhand remark that sparked another epiphany: If he kept working for others, he’d likely never get a larger piece of the proverbial pie. Within a few months, Kranz Communications was born.The early years demanded learning the ins and outs of copywriting, networking, and marketing his own business while taking whatever work he could get — and often at low rates. But his tenacity paid off. Jonathan’s income tripled between his first and second year solo. And he has earned a solid reputation in his space, landing big-name accounts, speaking at marketing events, and leading workshops at conferences and for clients. Twenty-five years on, the deliverables and technology have changed. But Jonathan’s preference for charting his own path has remained.Books &amp; other resources mentionedTested Advertising Methods by John CaplesOgilvy on Advertising by David OgilvyUgly Things Magazine Where to find Jonathan’s content and creative worksKranz Communications websiteWriting Copies for Dummies by Jonathan KranzOur Brothers at the Bottom of the Bottom of the Sea (YA novel) by Jonathan KranzCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show

Jonathan’s pursuit of an MFA was “totally mercenary.” After making little headway in his career or with his oil paintings post college, he realized his penchant for writing could be lucrative (and creative). Several years later, with his master’s finished, Jonathan was at a work party when his boss made an offhand remark that sparked another epiphany: If he kept working for others, he’d likely never get a larger piece of the proverbial pie. Within a few months, Kranz Communications was born.The early years demanded learning the ins and outs of copywriting, networking, and marketing his own business while taking whatever work he could get — and often at low rates. But his tenacity paid off. Jonathan’s income tripled between his first and second year solo. And he has earned a solid reputation in his space, landing big-name accounts, speaking at marketing events, and leading workshops at conferences and for clients. Twenty-five years on, the deliverables and technology have changed. But Jonathan’s preference for charting his own path has remained.Books &amp; other resources mentioned<a href="https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011" rel="nofollow" target="_blank">Tested Advertising Methods</a> by John Caples<a href="https://bookshop.org/a/78694/9780394729039" rel="nofollow" target="_blank">Ogilvy on Advertising</a> by David Ogilvy<a href="http://ugly-things.com/" rel="nofollow" target="_blank">Ugly Things Magazine </a>Where to find Jonathan’s content and creative works<a href="http://www.kranzcom.com" rel="nofollow" target="_blank">Kranz Communications website</a><a href="https://bookshop.org/a/78694/9780764569692" rel="nofollow" target="_blank">Writing Copies for Dummies</a> by Jonathan Kranz<a href="https://www.amazon.com/Our-Brothers-Bottom-Sea/dp/1627790500/ref=sr_1_4?crid=24SQELUTBADD9&amp;keywords=jonathan+kranz&amp;qid=1649645475&amp;sprefix=jonathan+kranz%2Caps%2C120&amp;sr=8-4" rel="nofollow" target="_blank">Our Brothers at the Bottom of the Bottom of the Sea</a> (YA novel) by Jonathan KranzCheck out more from The Work SeminarVisit <a href="https://www.theworkseminar.com/" rel="nofollow" target="_blank">theworkseminar.com</a> or find @TheWorkSeminar on social media. Sign up for <a href="https://sendfox.com/theworkseminar" rel="nofollow" target="_blank">The Work Seminar newsletter</a> to receive updates straight to your inbox.<a href="https://ko-fi.com/theworkseminar" rel="payment nofollow" target="_blank">Support the show</a>

Ep. 21: Jonathan Kranz - MFA in Creative Writing Turned Marketing Writer and Trainer

Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice,  or print, are still the most important aspect of content marketing.  You can have great images, amazing video, but the story gets told with the written word.  As we get into the show, we learn more about looking at copywriting as storytelling when you approach reaching your audience.  There are tons of amazing takeaways during this interview, and we hope you enjoy.

Jonathan Kranz on Copywriting in Content Marketing