Bootstrapping vs. VC Funding. Which is the Best Path to Scale? - with Nathan Latka, Chris Savage, Mads Fosselius
The SaaS Revolution Show
To get your SaaS company off the ground, you need financing. Yet, whilst VC funding can accelerate growth, it comes with expectation - & giving too much equity away reduces your freedom. Equally, although bootstrapping gives you more decision-power and profit-focus, it can be a lonely, slow road. So, should you raise, or not raise? In this debate, SaaS experts evaluate both routes, to help you make the decision that's best for your business.Want to join a private community of ambitious SaaS founders? Apply now to become a Founder Member and scale faster together: https://cutt.ly/7nkoD8q
Topics discussed in this episode: Shame led to work ethic When to give up on your dreams The shift from marketing to brand affinity The unlock to content distribution Wistia’s internal content mandate This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Chris Savage, Talia Buford & Peggy Case on Flint Water Crisis
Conversations about Flint on CounterSpin, in its particulars and in terms of how it fits into bigger questions around environmental racism, resource control and local governance. The post Chris Savage, Talia Buford & Peggy Case on Flint Water Crisis appeared first on FAIR.
All About Brand Affinity Marketing (Chris Savage and Jason Barnard)
With Jason Barnard...
Chris Savage talks with Jason Barnard about brand affinityBrand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity.Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity.Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience.What you’ll learn from Chris Savage00:00 Chris Savage and Jason Barnard00:36 Chris Savage's Knowledge Panel around the world05:20 Wisita's story from it's initial challenges to its current success12:52 Why Chris and his business partner didn't sell the company when presented with big offers14:04 Would Wistia have died if they had sold it early on?15:13 The problem with over-monetizing a company16:20 A story about the power of brand identity19:12 Is Brand Affinity fakeable?20:33 Is it OK to present your brand by just being yourself, without a calculated approach?22:14 How Tim Cook vs Steve Jobs23:49 Brand Affinity - Wistia’s approach26:30 Using video to connect with your audience?28:53 Understanding your client - a practical and effective approach31:58 Your audiences feedback VS their real needs and how that aligns with your company's missionSubscribe to the podcastSubscribe here >>This episode was recorded live on video January 20th 2021Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Ep 49 Growing And Scaling Without The Hassle Of Hustle (with Chris Savage)
Business of Software Podcast
Wistia are in it for the long run – they want to run their business their way - which seen them grow and then turn down a buyout before growing some more. Co-Founder & CEO Chris Savage speaks about the process of scaling Wistia in this week's talk from BoS USA 2017, including some fascinating insights into how to communicate well internally in a growing company, and the importance of delegating as your company grows. For more great talks, visit businessofsoftware.org/videos where you can browse by topic or see a full list of all available talks. Don't forget to sign up for the BoS Newsletter at businessofsoftware.org/updates to get regular updates on how you can inject some BoS goodness into your business.--- Send in a voice message: https://anchor.fm/business-of-software/message
Talking Too Loud (and Thinking Deeply About Podcasting, with Chris Savage & Sylvie Lubow)
3 Clips by Castos
On this episode of 3 Clips, we learn how Chris and Sylvie worked to remove the barrier between who you are, and who's coming through on the microphone - and techniques to get your guests to do the same. Jay, Sylvie and Chris also discuss following your curiosity as an interviewer and why audio, compared to video, can be liberating. Wistia (as you may know if you listen to this show often) is a software company focused on video and podcasting marketing, analytics, and audience growth. Talking Too Loud is a show about entrepreneurship that doesn’t simply have founders stop by to talk about their success stories. Instead, it focuses on the tough problems behind building a business that have no black-and-white answers -- the gray, the nuance, the messiness.SUBSCRIBE TO JAY'S NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things -- so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE -- GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail -- the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Talking Too Loud can be found here: https://wistia.com/series/talking-too-loudFollow Talking Too Loud host Chris Savage on Twitter here: https://twitter.com/csavageFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. https://ellessmedia.com/csi/chris-savage/
MicroConf Refresh Episode 10: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt with Chris Savage
MicroConf On Air
MicroConf Growth 2019 Chris Savage, Wistia Most founders dream of building a product that eventually becomes a household name and sells for a billion dollars, but chasing that goal comes with some downsides. We chose a different path. https://microconf.com Join the conversation: microconfconnect.com Twitter: @MicroConf E-mail: firstname.lastname@example.org MicroConf 2020 Headline Partners Stripe Twitter: @Stripe stripe.com Basecamp Twitter: @Basecamp basecamp.com