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Chris Savage Podcasts

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41 of The Best Podcast Episodes for Chris Savage. A collection of podcasts episodes with or about Chris Savage, often where they are interviewed.

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41 of The Best Podcast Episodes for Chris Savage. A collection of podcasts episodes with or about Chris Savage, often where they are interviewed.

Updated daily with the latest episodes

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MicroConf Refresh Episode 10: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt with Chris Savage

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MicroConf Growth 2019

Chris Savage, Wistia

Most founders dream of building a product that eventually becomes a household name and sells for a billion dollars, but chasing that goal comes with some downsides. We chose a different path.

https://microconf.com

Join the conversation: microconfconnect.com

Twitter: @MicroConf

E-mail: support@microconf.com

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Stripe Twitter: @Stripe

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Aug 31 2020 · 30mins
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1318: Beyond Brand Recognition: Why Brand Affinity Marketing is the Future w/ Chris Savage

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In this episode we talk to Chris Savage, Co-Founder & CEO at Wistia.

Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Aug 19 2020 · 34mins
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Chris Savage shares his purpose surrounding ‘energising growth’ for individuals and organisations

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Chris Savage, founder of “The Savage Company” dives deep into the skills that marketers will need to be future-fit
Jun 08 2020 · 44mins
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Chris Savage of Wistia

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Today, I’m talking with , the Founder and CEO of , where they make ideo marketing software that makes it easy to find, engage, and grow your audience. I missed last year and was kicking myself after hearing rave reviews about the talks, especially the one Chris gave about taking on $17mm in debt to buy back the shares of Wistia and build the company on his own terms. Luckily, the talk is now on , I’ll link to it in the show notes, and after watching it I knew I had to get him on the show. We don’t rehash all of those details, because he covers it much better in that talk than we could here, but these are the Cliff’s Notes:  They were on the venture track that valued revenue growth above profitability. While their company was scaling quickly, going from 25 people to 50 in one year and then to 80 the next, they didn’t like what they saw...  They were losing money (at the peak they were losing $300k/mo) They weren’t confident they were growing faster than they would with a smaller team They weren’t taking the creative risks they enjoyed They were stressed beyond belief. After getting serious offers to sell the company, they rethought everything and decided to instead fix what was broken and get profitable. Since executing the stock buyback in 2017, they’ve been able to do just that. I strongly recommend checking out that talk, because that journey is something every founder can learn a lot from. In our chat today, we’re going to continue that story by digging into what it means to build a business on your own terms and what that looks like for Wistia in practice.
May 20 2020 · 42mins
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The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia)

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If you're looking for ways to bolster your video marketing strategy beyond creating "They Ask, You Answer" or "help" content, you may consider adding episodic video series to your lineup.

With a strategy known as "Brand Affinity Marketing" coined by Wistia, you can use this long-from content to create raving fans and recommenders of your products and services. 

In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts.

We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

May 12 2020 · 32mins
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Chris Savage of Wistia talks about the power of video in marketing and learning

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Chris Savage of Wistia (https://wistia.com) discusses the impact of video content as a powerful marketing tool and as a training platform for COVID health workers and everyone else learning or working from their homes.

Interviewed by Scott Orn of Kruze Consulting. Learn about Kruze Consulting’s bookkeeping for startups! https://kruzeconsulting.com/startup-bookkeeping
May 12 2020 · 26mins
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Chris Savage of Wistia | Understanding the confusion of growing anything.

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In my episode with Chris what we talk about is his journey with Wistia. We chat about the checkpoints in his business that changed the trajectory of Wistia. How they happened, what they did to be in that position, etc. 

Since Chris's company is also ranked very highly in company culture in the USA, we break down what he's done to make that possible with applicable things you can do!

Check Chris out at wistia.com

Check Chris out on twitter here 

Feb 22 2020 · 47mins
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EP45 | Chris Savage - How Wistia’s creative brand voice helps them retain their customers

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Today on the Churn.fm, we have Chris Savage, the CEO and Co-founder of Wistia!

In today's episode, we talked about how having a creative brand can help retain loyal customers, how churn and retention have changed in Wistia over the years, and why qualitative data is irreplaceable.

Chris also shared the story of why he and his co-founder decided to take on $17M in debt, things he wished he realized earlier in regards to churn, and the ownership of churn metrics within Wistia.

 We also talked about expansion revenue and its' importance, how Wistia uses their own product to improve customer retention, and Chris' pieces of advice on churn and retention for those who are just starting out.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Jan 22 2020 · 39mins
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333: Chris Savage - How To Bet On Yourself & Scale Through Creativity (The Wistia Way)

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The Learning Leader Show With Ryan Hawk

#333: Chris Savage - How To Bet On Yourself & Scale Through Creativity

Full show notes can be found at www.LearningLeader.com

Chris Savage is the co-founder and CEO of Wistia, a web-based video hosting solution built for businesses. He founded the company in 2006 with the goal of helping businesses effectively market their products or services in a smarter way through video. Under Savage’s leadership and vision, Wistia has experienced 100 percent growth over the past three years, expanding the company’s client portfolio to more than 110,000 users in more than 50 countries, including companies such as HubSpot, MailChimp and Starbucks.

Text LEARNERS to 44222

Notes:

  • Commonalities of leaders who sustain excellence:
    • Voracious learners - "they celebrate learning more"
    • Crave feedback - a strong desire to improve - "They are wired to want that"
    • Patrick Campbell - "He's trying hard to learn as fast as possible"
  • Chris's process for continual improvement:
    • Placing people in his life to push him
      • "I go to them to push my thinking"
    • Block time to think - "Being busy is not a sign of success"
    • Spend time with customers and employees
  • Enjoying the process:
    • "It was stimulating and exciting.  It took us a year to get our first paying customer."
    • The business was funded by savings.  They kept their expenses very low
  • Key to a successful partnership:
    • Ensure values are aligned - "These are intrinsic"
    • Know that everything takes longer than you think
    • Have a decision making framework - Demystify the process to make big decisions
  • The product strategies/options:
    • Operational efficiency - The cheapest (No, this is not optimal)
    • Product leadership - Be different
    • Customer intimacy - This will solve customer problems
  • Their values:
    • Long term company thinking
    • Creativity
    • Presentation - An elevated experience. Aesthetics matter.
    • Simplicity
  • Hiring - "Hiring is everything."  Qualities he looks for:
    • "How are people intrinsically motivated?"
    • "Are they excited about the craft, the challenge?"
    • Give them a real-life problem to solve -- And see how they handle it/resolve it
  • Inside their process to hire a VP of People:
    • Clearly define what success is in the role
    • Do a project after the first round of interviews - "Do the job, get critiqued."
    • Build out strategy - Not a perfect plan, but have a process
    • Meet with management team, present the plan.
  • Building your network:
    • "Take the weight of your friends.  You're the average of them."
    • Be proactive who you want to be --> Look for people who challenge you.
    • Reflect on that...
    • Tactically: Make connections with people who you admire.  People like honest, sincere compliments.  Tell them WHY they inspire you
  • Financials: Raised angle round of $650K.  Then $800K.  All individual angels.  No venture.  They have $10m in revenue.
  • Crisis:
    • "We were losing this money, we weren't having fun anymore... People tried to buy us."
      • They raised debt to do a buy back... "I felt amazing."
  • Wistia:
    • Creative risk taking
    • Have to scare self - made a feature length documentary
    • Host of the Brandwagon show
    • "Take risks that scare you"
  • Growth and profitability aren't mutually exclusive - "Focus on building products and experiences that people love... Growth follows."
Oct 13 2019 · 58mins
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CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content

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Chris Savage is the co-founder and CEO of Wistia, a video sharing and hosting company (and pioneers of the brand affinity movement). After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Wistia has since grown into a multi-million dollar business with over 150 employees (including 1 labradoodle). Before Wistia, Chris helped produce an Emmy Award-winning feature-length documentary and was named a Top Young Entrepreneur by BusinessWeek. I've been following Wistia's journey for the past few years and I'm delighted to welcome Chris to the podcast.

Support this podcast by buying me a coffee (or 3...)

  • What is Wistia?
  • How did it start?
  • How did Wistia originally position in the market?
    • They were a private video sharing site and then pivoted to embeddable website videos. Then had to make the decision to fully focus on marketing videos.
    • They then switched back to offering everything as people had lots of different use cases for Wistia, which was a mistake because then they struggled on where to focus and innovate. They had no differentiator.
  • When did Wistia take it's first set of investment?
    • Took a year to focus on private video sharing - huge companies. They noticed they were onto something big so took investment and hired 2 people. They then started loosing $30k a month, which felt horrible!
    • Stayed at 4 people for another 3 years.
    • The greatest mistake they could make was not thinking long-term.
  • Their last funding round was in 2010, what have they done for the past decade to grow?
    • As they got more profitable they took more risks
      • Invested in content marketing and company culture
    • They got to £10m in revenue with a few million in profit
    • People were saying 'if you're profitable then you're probably not growing fast enough'
    • Thought they were missing out on growth
    • Went from being profitable to running at a loss, hiring people, running ad campaigns
    • Outside the business it seemed like they were doing great but internally they were creating a ton of complexity and a situation was bad.
    • Lost the ability risks because of it
    • Forced everything to be short term
    • Compounding affect of losing $300k a month
  • At the point where you were haemorrhaging money, going further and further into the red, what were you thinking? What was next?
    • This was the point where 3 life changing offers where on the table. Their intention was never to sell Wistia, but it got to the point where they were considering it.
    • But they felt that if they sell, they would be failing.
    • Then they started thinking about what they would do if they sold.
      • Start a new company
      • Idea of the brand, the people, the problems they'd want to solve
      • "If we want to build another company, we'd build another Wistia back to the £10m days and we wouldn't have screwed it up by putting the throttle down so hard"
  • How has Wistia been since raising the debt? Is it back to being a happy company?
    • As soon as the debt was raised, there was about 6 months of turmoil with staff leaving etc, then they built back up to profitability, really quickly.
    • It was a huge turnaround as they went from a $0.5m loss in 2017 to $6m profit in 2018
    • It gave them profitable confidence again! Wistia could start to take creative risks again, such as One, Ten, One-Hundred and 16 weeks parental leave policy.
  • Is it possible to grow a successful business, like Wistia, without taking external funding?
    • Depends on the mindset of the founder
    • You need persistence, lots of persistence
    • You need to have the right market, one that is growing. If the market is not ready for your product, if you don't have funding it will be very hard to keep going.
  • One, Ten, One-Hundred is one of my favourite bits of B2B marketing I've ever seen. What was the thought process behind making it?
    • Was born out of a conversation with Sandwich Video founder, Adam Lisago.
    • They had done a big ad campaign the year before, this was to try and build brand awareness, which didn't work at all. One, Ten, One-Hundred was an opportunity to document this ad creation process with Sandwich.
    • What they found with this series is that time spent with brand was up massively, brand search was up and ultimately brand affinity increased.
  • Why does long form content work so well?
    • Time with brand is such a hard thing to come by if you think about the amount of touchpoint customers have with your brand currently - cumulatively it doesn't add up to much.
    • A key to any relationship is building trust and the more time you can get people to spend with you brand, the better.
    • It was something people actually wanted to watch. It was entertaining and educational.
  • How did it perform?
    • $10k video performed the best, but they all performed different jobs.
    • The $1k video shows how you can make a creative video that showcases your product well, it doesn't need to break the bank.
    • The $10k video showcases the sweet spot of how much you could spend to get a really high performing ad.
    • The $100k video proves that if you need your brand to be this polished and have the money to spend to reflect that, then it is worth it.
  • It didn't just stop there with Wistia's long form content. What is Brandwagon?
    • Ended up having conversations about brand, which sparked the idea of creating a talk show which let's the Wistia personality come through.
    • The format means it is repeatable and they know exactly what they are doing, which makes for more efficient production.
  • Patrick Campbell of ProfitWell said on another podcast episode that they have got their production of their video series down to about $10k, which is the equivalent to the spend to create an ebook. If it's that cheap to do, why isn't every B2B marketer doing it?
    • Patrick and the team are pioneers
    • Some people don't understand the impact it can have
    • They are looking at how a campaign can go viral, as opposed to thinking about how they can build brand affinity.
    • The biggest brands are now figuring out that making good content that interests people really does work
    • A place we're really seeing this taking off is with Podcasts. Podcasting is one of the most personalised, intimate ways a person or brand can communicate with you. You're building a relationship with your customer.
  • Is Wistia going to keep going with the long-form content? If so, what's next?
    • "We're shooting lots at the moment but I can't get into too much detail"
  • Wistia didn't have a sales team until 3 years ago. Why didn't you for so long, and what made you create one?
    • It's based on focus. When they started, of course they were doing sales, but they wanted to keep the business self-service and seamless with onboarding. They'd built Wistia up pretty big without any sales team.
    • But things change! They started speaking to different companies and finding some that had bad experiences with Wistia! This was because there were people who liked speaking to people before buying, they need someone to help them through the buying process. This actually was damaging, especially upmarket. A huge pre-customer experience gap.
  • From the outside it looks like everyone is happy and Wistia has a great culture - which I don't doubt. But obviously throughout any journey you're going to have to make difficult decisions within the team, how do you stay grounded when making these decisions and how has that changed as you've grown?
    • Sometimes they felt they were holding people back and they won't be fulfilled in staying with Wistia.
Oct 11 2019 · 53mins
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