Brett Maloley's guest appearances

Brett Maloley

Invest Like the Best with Patrick O'Shaughnessy

Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders

HALO Talks: Elevating Wellness

Ben Thompson

Meb Faber

Tyler Cowen

Josh Wolfe

Annie Duke

Michael Mauboussin

Marc Andreessen

Brian Koppelman

Kyle Samani

Tim Urban

Peter Attia

David Epstein

Jason Zweig

David Tisch

Bronwyn Varty

OwlTail

"We wanted to find a way for health and wellness professionals to sell something that they were more confident in," states CEO Brett Maloley. Their team interviewed approximately 22,000 members, 11,000 trainers, and 1,000 physicians in the research phase. Ladder has ~65,00 users nearly 10,000 of whom are coaches and the rest are clients. "We need to not start with the technology, but rather what we're trying to solve for," he continues. Listen to this wide ranging discussion of current technology and how that applies (or not!) to the HALO sector.

"We wanted to find a way for health and wellness professionals to sell something that they were more confident in," states CEO Brett Maloley. Their team interviewed approximately 22,000 members, 11,000 trainers, and 1,000 physicians in the research phase. Ladder has ~65,00 users nearly 10,000 of whom are coaches and the rest are clients. "We need to not start with the technology, but rather what we're trying to solve for," he continues. Listen to this wide ranging discussion of current technology and how that applies (or not!) to the HALO sector.

Brett Maloley, CEO Ladder

This week’s episode is part of an experiment and so requires a longer than normal introduction. I’ve come to view this podcast as a learning tool, a means to understand a new topic in a short window of time. One of those areas is venture capital and startups—an area that one year ago was completely foreign to me. I think the best way to learn is aggressive immersion in a topic along with some consequences, what we often call some skin in the game. Accordingly, this is a conversation with the founder of a startup in which I am an investor.The founder is Brett Maloley and his company is called Ladder. Ladder represents an overlap of many topics we’ve explore together over the last year. We’ve talked about venture capital, health and wellbeing, the difficultly of fundraising and power law outcomes in startups. We also spent an entire episode, with Alex Moazed, talking about the business model that Ladder is pursing: what Alex calls platform business model and what my favorite technology writer Ben Thompson calls the Aggregator model.I hope you enjoy this collective experiment, which is largely the result of what I’ve learned from past guests and from all of your support which helps me meet those great people in the first place. Let’s dive in to my conversation with the founder of Ladder, Brett Maloley, who starts by describing how he got his start in the fitness world. Show Notes5:25 – (First question) – Brett describes his history in the fitness industry10:04 – Realized he could fix the commercial fitness industry by changing it12:46 – Explain how Ladder works14:14 – What does the ratio of digital to in-person coaching need to be in order to be effective coaching17:12 – Explaining the platform business model as a whole and how to scale these types of business22:15 – Origin of health clubs24:01 – Current state of the health fitness space through some key stats26:44 – What happened where gyms were able to start charging a lot less for memberships30:20 – How Ladder is going to attract customers in the beginning36:10 – How to drive engagement37:46 – The opportunity for coaches on the platform40:28 – How will ladder ensure the quality of coaches on the platform remains high42:41 – Exploring the value of the data45:32 – How will Ladder work with gyms in the scope of how a new business can take advantage of existing businesses48:58 – Comparing Ladder to crossfit and what is not sustainable about 53:14 – Difference between a franchise model vs a license model55:12 – Strategy for building an audience59:56 – Competitors to this business1:03:39 – Brett’s thoughts on brand broadly speaking and how he’s worked to shape Ladder’s brand1:05:00 – Best individual experience of the platform so far 

This week’s episode is part of an experiment and so requires a longer than normal introduction. I’ve come to view this podcast as a learning tool, a means to understand a new topic in a short window of time. One of those areas is venture capital and startups—an area that one year ago was completely foreign to me. I think the best way to learn is aggressive immersion in a topic along with some consequences, what we often call some skin in the game. Accordingly, this is a conversation with the founder of a startup in which I am an investor.The founder is Brett Maloley and his company is called Ladder. Ladder represents an overlap of many topics we’ve explore together over the last year. We’ve talked about venture capital, health and wellbeing, the difficultly of fundraising and power law outcomes in startups. We also spent an entire episode, with Alex Moazed, talking about the business model that Ladder is pursing: what Alex calls platform business model and what my favorite technology writer Ben Thompson calls the Aggregator model.I hope you enjoy this collective experiment, which is largely the result of what I’ve learned from past guests and from all of your support which helps me meet those great people in the first place. Let’s dive in to my conversation with the founder of Ladder, Brett Maloley, who starts by describing how he got his start in the fitness world. Show Notes5:25 – (First question) – Brett describes his history in the fitness industry10:04 – Realized he could fix the commercial fitness industry by changing it12:46 – Explain how Ladder works14:14 – What does the ratio of digital to in-person coaching need to be in order to be effective coaching17:12 – Explaining the platform business model as a whole and how to scale these types of business22:15 – Origin of health clubs24:01 – Current state of the health fitness space through some key stats26:44 – What happened where gyms were able to start charging a lot less for memberships30:20 – How Ladder is going to attract customers in the beginning36:10 – How to drive engagement37:46 – The opportunity for coaches on the platform40:28 – How will ladder ensure the quality of coaches on the platform remains high42:41 – Exploring the value of the data45:32 – How will Ladder work with gyms in the scope of how a new business can take advantage of existing businesses48:58 – Comparing Ladder to crossfit and what is not sustainable about 53:14 – Difference between a franchise model vs a license model55:12 – Strategy for building an audience59:56 – Competitors to this business1:03:39 – Brett’s thoughts on brand broadly speaking and how he’s worked to shape Ladder’s brand1:05:00 – Best individual experience of the platform so far

Brett Maloley - Ladder: The Fitness Marketplace - [Invest Like the Best, EP.60]

In today’s episode I sit down with  Brett Maloley, Co-Founder and CEO of Ladder. Brett grew up in the fitness industry with his father being an owner of health clubs and an owner of an equipment distribution company. Brett uncovered his passion for the fitness industry when he realized he wasn’t going to become a professional athlete and spent time working for his father’s friend in the fitness industry selling flooring. From there Brett went on to start multiple companies in the fitness industry with Ladder being his third. Ladder connects individuals to health and wellness professionals through digital coaching. Ladder uses what it defines as the four ‘rungs’ ,fitness, nutrition, sleep quality, and stress management, to make up a happy and healthy lifestyle.   In this episode, Brett shares among other things:                  Why he wanted to start a platform based business                  How Ladder uses cognitive behavioral therapy to help identify the needs of the user                  Why the commercial fitness industry needs to change in order to survive                  What’s most important to him when hiring                  Why being an entrepreneur is something you’re called not something you call yourself   Links from this episode: Rise Fitocracy Slack Calendly Producteev Intercom Audible  The Hard Thing About Hard Things  The Icarus Deception  Start with Why  Disrupted  The Buy Side  The Third Wave Applico  Modern Monopolies Ladder on Instagram Ladder on Twitter Ladder on Facebook   If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com

In today’s episode I sit down with <a href="https://twitter.com/brettmaloley?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank"> Brett Maloley</a>, Co-Founder and CEO of <a href="http://ladder.fit/" rel="nofollow" target="_blank">Ladder</a>. Brett grew up in the fitness industry with his father being an owner of health clubs and an owner of an equipment distribution company. Brett uncovered his passion for the fitness industry when he realized he wasn’t going to become a professional athlete and spent time working for his father’s friend in the fitness industry selling flooring. From there Brett went on to start multiple companies in the fitness industry with Ladder being his third. Ladder connects individuals to health and wellness professionals through digital coaching. Ladder uses what it defines as the four ‘rungs’ ,fitness, nutrition, sleep quality, and stress management, to make up a happy and healthy lifestyle. In this episode, Brett shares among other things:                 Why he wanted to start a platform based business                 How Ladder uses cognitive behavioral therapy to help identify the needs of the user                 Why the commercial fitness industry needs to change in order to survive                 What’s most important to him when hiring                 Why being an entrepreneur is something you’re called not something you call yourself Links from this episode: <a href="https://www.rise.us/" rel="nofollow" target="_blank">Rise</a> <a href="https://www.fitocracy.com/" rel="nofollow" target="_blank">Fitocracy</a> <a href="https://slack.com/" rel="nofollow" target="_blank">Slack</a> <a href="https://calendly.com/" rel="nofollow" target="_blank">Calendly</a> <a href="https://www.producteev.com/" rel="nofollow" target="_blank">Producteev</a> <a href="https://www.intercom.com/" rel="nofollow" target="_blank">Intercom</a> <a href="http://www.audible.com/" rel="nofollow" target="_blank">Audible</a> <a href="https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1473715134&amp;sr=1-1&amp;keywords=the+hard+thing+about+hard+things" rel="nofollow" target="_blank"> The Hard Thing About Hard Things</a> <a href="https://www.amazon.com/Icarus-Deception-How-High-Will/dp/1591846072/ref=sr_1_sc_1?s=books&amp;ie=UTF8&amp;qid=1473715162&amp;sr=1-1-spell&amp;keywords=the+icorous+deception" rel="nofollow" target="_blank"> The Icarus Deception</a> <a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1473715203&amp;sr=1-1&amp;keywords=start+with+why" rel="nofollow" target="_blank"> Start with Why</a> <a href="https://www.amazon.com/Disrupted-My-Misadventure-Start-Up-Bubble/dp/0316306088/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1473715253&amp;sr=1-1&amp;keywords=disrupted" rel="nofollow" target="_blank"> Disrupted</a> <a href="https://www.amazon.com/Buy-Side-Street-Traders-Spectacular/dp/0770437176/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1473715276&amp;sr=1-1&amp;keywords=the+buy+side" rel="nofollow" target="_blank"> The Buy Side</a> <a href="https://www.amazon.com/Third-Wave-Entrepreneur%E2%80%99s-Vision-Future/dp/150113258X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1473715294&amp;sr=1-1&amp;keywords=the+third+wave" rel="nofollow" target="_blank"> The Third Wave</a> <a href="https://www.applicoinc.com/" rel="nofollow" target="_blank">Applico</a> <a href="https://www.amazon.com/Modern-Monopolies-Dominate-Century-Economy/dp/1250091896" rel="nofollow" target="_blank"> Modern Monopolies</a> <a href="https://www.instagram.com/ladder.fit/" rel="nofollow" target="_blank">Ladder on Instagram</a> <a href="https://twitter.com/ladderfit" rel="nofollow" target="_blank">Ladder on Twitter</a> <a href="https://www.facebook.com/ladderfit/" rel="nofollow" target="_blank">Ladder on Facebook</a> If you liked this episode: <a href="https://twitter.com/StartupBOScast" rel="nofollow" target="_blank">Follow the podcast on Twitter</a> Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com

Ep: 012 - Brett Maloley - Ladder - Using Cognitive Behavioral Therapy to Drive Results