Devan Joseph's guest appearances

Devan Joseph

The Digiday Podcast

Hey, How'd You Get That Music Job???

James Beshara

Simon Tam

Jeff Weiss

Justin Schmidt

Michael Beinhorn

Suzanne Paulinski

Graham Cochrane

Cherie Hu

Susan Rogers

Larissa Lam

Brittany Spanos

Scott Hawksworth

Cris Velasco

John McLucas

Gigi Johnson

OwlTail

Stephanie Scrafano

NBC News has taken a two-pronged approach to TikTok. In addition to adapting news videos posted to other platforms for the short-form vertical video app, the Comcast-owned news organization creates original videos specifically for TikTok.NBC News executive producer of original social video Devan Joseph and director of social platforms Stephanie Scrafano joined the Digiday Podcast for a deep dive into the news outlet’s multi-faceted TikTok strategy.The primary poles of that TikTok strategy are the newsier videos produced by Scrafano’s nine-person team and then the feature-esque explainers created by Joseph’s six-person team. Overall, the work spreads across the teams — into more of a spectrum.“It’s kind of like the news will start with my team and that step-forward, that deeper dive will come from Devan’s team. So it’s a nice split between our teams because we can do it all in some way,” said Scrafano. “We’re live-clipping moments as they happen and then Devan’s team might come in and do the explainer or push the story forward in some way.”“It’s weird when we try to explain our teams to outside people because to us, day to day, it feels like we’re just one giant team,” said Joseph. He added, “It is shocking how smooth the process is, considering there’s so many people from different parts of the org working together.”

NBC News has taken a two-pronged approach to TikTok. In addition to adapting news videos posted to other platforms for the short-form vertical video app, the Comcast-owned news organization creates original videos specifically for TikTok.NBC News executive producer of original social video Devan Joseph and director of social platforms Stephanie Scrafano joined the Digiday Podcast for a deep dive into the news outlet’s multi-faceted TikTok strategy.The primary poles of that TikTok strategy are the newsier videos produced by Scrafano’s nine-person team and then the feature-esque explainers created by Joseph’s six-person team. Overall, the work spreads across the teams — into more of a spectrum.“It’s kind of like the news will start with my team and that step-forward, that deeper dive will come from Devan’s team. So it’s a nice split between our teams because we can do it all in some way,” said Scrafano. “We’re live-clipping moments as they happen and then Devan’s team might come in and do the explainer or push the story forward in some way.”“It’s weird when we try to explain our teams to outside people because to us, day to day, it feels like we’re just one giant team,” said Joseph. He added, “It is shocking how smooth the process is, considering there’s so many people from different parts of the org working together.”

How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok

http://genius.com Devan Joseph, Head of Video at Genius, is documenting today’s rap and hip hop music creation and backstory in real time with their wildly popular, behind-the-music video series, “Verified.” Both an artist and filmmaker himself (part of the duo Maurice), Devan shares his music career trajectory as he walks us through his early inspirations and muses, how he was able to hone his chops doing video content and developing a digital media platform for Business Insider, how he found the perfect internship, and more.

<a href="http://genius.com" rel="nofollow" target="_blank">http://genius.com</a> Devan Joseph, Head of Video at Genius, is documenting today’s rap and hip hop music creation and backstory in real time with their wildly popular, behind-the-music video series, “Verified.” Both an artist and filmmaker himself (part of the duo Maurice), Devan shares his music career trajectory as he walks us through his early inspirations and muses, how he was able to hone his chops doing video content and developing a digital media platform for Business Insider, how he found the perfect internship, and more.

Ep. 57: Video as the Message and Muse with Devan Joseph