How to Fight Trump with Katt Hoban & Cynthia Sanchez
Hello babies! This is our first episode recorded post-election. Welcome to the new world! We unpack some of our feelings regarding this hellscape. On Chunch Chat, we’re experience a Chunch news drought. We talk Martha’s new show, in which she offers some wisdom about prison and being struck by lightning. On Wiki of the Week, we discover the page for Candle Salad. It’s a really funny looking salad - Look up a picture. We forgo our traditional Expert Hour segment for an interview with non fictional experts. Cynthia Sanchez is an organizer who works for PICO, who organizes around immigration, homelessness, youth, district elections and voter engagement. Katt Hoban is a former youth worker, community organizer, and occupier who studies social movements in the sociology PhD program at UC Irvine. Emily Heller Lisa Hanawalt Katt Hoban Cynthia Sanchez
449: Cynthia Sanchez shares why Pinterest is oh so interesting
Archive 2 of Entrepreneurs On Fire
Cynthia is the founder and CEO of AbbeyPost, bringing fashion and fit to Plus Size shoppers through an innovative body scanning technology and real time manufacturing of Made to Measure apparel. She is a second time e-commerce founder, having previously built the world’s largest luxury handbag consignment e-commerce business. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!
#41: How to Dominate Pinterest Ads with Cynthia Sanchez
The Art of Online Business
Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com. Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.
Blogging411: Pinterest for Bloggers with Cynthia Sanchez
Pinterest is a major player in traffic referral for bloggers.The question is: Do you know how to use Pinterest effectively to promote your blog? Please join +Nikol Murphy, +Randy Brown and +allison carter as we host special guest +Cynthia Sanchez of *Oh So Pinteresting* to talk about the common mistakes most bloggers make and special tips on how to use Pinterest the _right_ way. We will also cover the very exciting messenger feature announced last week!Come right back to this event to watch live or head over to http://www.ncbloggernetwork.com/blogging411/ .
Episode 30: Going Beyond the Basics with Pinterest for Your Yarn-Related Business with Cynthia Sanchez
Creative Yarn Entrepreneur Show
This Week’s Episode Back in February, I had the opportunity to meet and interview Cynthia Sanchez at the We All Grow Summit by Latina Bloggers Connect. Cynthia is a Pinterest marketing expert, so in this interview, we talked about taking your Pinterest use to the next level for your yarn-related business. (If you’re just getting started on Pinterest, you may find Episode 2: 10 Ways to Use Pinterest to Grow Your Business helpful.) About Cynthia Sanchez Cynthia Sanchez has a background in healthcare as a nurse navigator. In 2011, she was interested in using social media to get the word out to patients, but since she didn’t have an established online presence or a background in marketing, she decided to start up a personal blog first. Cynthia had recently begun using Pinterest and was finding that it was transforming her life, so it seemed like the perfect topic for her to explore through blogging. Cynthia soon became a recognized Pinterest marketing expert. In addition to hosting the Oh So Pinteresting podcast, she also speaks regularly at national conferences social media events. You can also subscribe to the Oh So Pinteresting podcast on iTunes and Stitcher. About the Interview In this interview, Cynthia shared her advice for going beyond the basics in using Pinterest for reaching your target audience. Here are some of her suggestions. Take the time to develop a Pinterest strategy. Consider who you want to reach (your target audience), and then create boards populated with the types of images they want to see. Once you have established your overall strategy, you can think about the posting frequency/schedule that works for you. Consider different approaches to Pinterest boards based on your business’s size and brand. Solopreneurs/micro business owners might share more personal interest boards than larger businesses, since the owner’s personality may be considered part of the brand. Owners who have a business serving both B2B and B2C audiences might consider creating separate accounts to focus on different audiences. Businesses of all sizes may want to consider using more secret boards for interests that may divert attention from their core business activities. If you have multiple accounts, establish group boards to share crossover interests with both audiences. I do this with my Crochet Business Tips board, which is shared through my Underground Crafter and my Creative Yarn Entrepreneur Show business accounts. Browse boards and pins in categories unrelated to your business. Yarn-related busienss owners may want to check out sports or history to see Pinterest with fresh eyes. Discover what appeals to you visually, and incorporate that into your own boards as well as into the images you share online. Cynthia also shared several recommendations. The Pinterest for Business blog is Cynthia’s favorite resource for staying on top of Pinterest changes. Tailwind is the Pinterest scheduler and analytics tool Cynthia recommends for small businesses and bloggers. It is an approved Pinterest third party app and it has affordable pricing options. If you enjoyed this episode The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in March, 2015. Be aware that content may be outdated. If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).
Jeff Sieh discusses getting noticed on Pinterest with Cynthia Sanchez from Oh So Pinteresting. Cynthia and Jeff discuss how Pinterest determines the value of certain pins for search, how small businesses can get noticed with the new Smart Feed, Promoted Pins, and more. Cynthia is the CEO and founder of Oh So Pinteresting, a business that helps businesses, bloggers and entrepreneurs use Pinterest to its fullest potential. Prior to her venture in social media, she worked as a registered radiation oncology nurse. With her background in the medical field, she brings a holistic approach to social media planning and strategy. Cynthia has quickly become a highly sought-after writer, podcaster, coach and speaker. Her motto: Don’t just pin it, do it!
Pin all the Things – Pinterest Marketing with Cynthia Sanchez
On Track Tips | Small Business | Marketing | Branding | Social Media | SEO
This week’s On Track Tips HOA (Hangouts On Air) guest is Cynthia Sanchez, from Oh So Pinteresting. Here’s our discussion about how a small business can profit from Pinterest. Should I Use Pinterest Marketing? On Track Tips: I want to start by addressing the critics because there are some who are rather critical of Pinterest as a marketing channel. They say Pinterest has a very limited appeal. Moreover, some Pinterest users resent the influence from marketers. One user said, Pinterest is for visual imagery – crafts, clothing, and design ideas. The marketing community is ruining this network with pins about “The top 10 things [about this and that].” I wish they would leave and go back to Twitter and Facebook. So Cynthia, tell us, what do you advise a business owner who is launching an internet product or whose business is built around social and content marketing? Cynthia Sanchez: I would definitely say there’s a place for them on Pinterest. The idea that Pinterest is just for topics like crafts and fashion is a big, big mistake. Pinterest is about people using it for their interests – if you have a business, hopefully it is a business somebody is interested in … something somebody wants to buy. We need to think about Pinterest in a different way, to get out of the fog, and think about how to position content in a way that will be appealing visually to Pinterest users. For some business types (accountants, for instance) that can be difficult, so you need to get creative. How can I be more Social on Pinterest? On Track Tips: The general consensus is that Pinterest has the least social layer of all the social networks, in terms of discussions and engagement. Well at least until recently with the inclusion of messaging. Even still, it’s not really a place to have discussions. It’s more of a post-and-run network. Beyond pinning other’s Pins and following Boards, how can we hope to get more social with Pinterest? Or should this even be the goal? Cynthia Sanchez: Getting social should not be your main objective. That is not the way Pinterest was established. You can try to force it into something else, if you want … but don’t be disappointed when you don’t get the results you seek. And yes, they have added messaging, and that can be one way to make it more social or you can also use Pin comments. But the network was designed to be a bookmarking platform first and foremost. Pinterest is about people using it for their interests – if you have a business, hopefully it is a business somebody is interested inClick To Tweet Why is Pinterest consistently the top referrer of the Social Networks? On Track Tips: Dustin Stout recently wrote, “I’m shocked, Pinterest is now my leading referrer!” This really surprised me because Dustin built his name on Google+, and that’s where his audience is. I have a theory about why this happened and I want to know if you agree with me, Cynthia. When you create a G+ post to share a blog article for example, you format the post, add a little commentary about the article you’re sharing, maybe ask a question, then throw in the link and some hashtags. Then the conversation starts to happen … but many times people say they never read the linked-to post. The are commenting on your post rather than the original article. On Pinterest, because the social layer doesn’t exist, you really have to click the button and go to the article, and have your discussion there in the blog comments. What do you think, is Pinterest – by nature – a stronger referrer? I like something you wrote: “Unlike networks such as Facebook and Twitter that are intended to connect people with other people, Pinterest is designed to connect people with the things that they are interested in online.” Cynthia Sanchez: I think that’s a great theory. With Pinterest you have to click through. And, as people share and re-share, the impact grows exponentially. Many business owners don’t even realize people are out there sharing about their companies on Pinterest. How do I Break out of the SoMe Echo Chamber? On Track Tips: Pinterest helps you break out of the echo chamber. Many users on Google+ spend most of their time in specifically curated circles. Only those people who have you in a tight circle are likely to see your post and respond. But the way Pinterest is designed, specifically with “Related Pins”, it is really easy to be found by people outside your usual group, community, or bubble. What are some things a small business owner should consider? Cynthia Sanchez: The Related Pin feature (you can turn it off, if you want) keeps track of where you go and what you Pin. It then presents related content suggestions, based on your actions. You tweak what is presented by voting thumbs up or down on those suggestions. As a business owner your hope is to get your posts to appear as related pins. So consider this when you are creating your boards. Pinterest search is another excellent tool, probably one of the best. It allows users to access your content over and over again. Pinterest has greater longevity than any other network. Related Pins and Pinterest Search help you break out of the echo chamber like no where else in Social MediaClick To Tweet What about hiring a VA or someone to manage your boards? On Track Tips: Many small business owners don’t have time to manage their own social media, how easy is it to have a VA (virtual assistant) manage your Pin Board, yet still maintain the voice of your brand? Cynthia Sanchez: Of course your VA will need some training on identifying the business voice and how to use Pinterest, but mishaps don’t happen as often on Pinterest as on other social networks. The reason is that there are not long-threaded discussions where the VA needs to be able to represent the brand in conversations like on Google+ or Facebook. They can more easily post according to your brand guidelines, and leave the communication part to the business owner. Moreover, the response time expectation is longer and more forgiving on Pinterest than elsewhere, so if you don’t get back to your comments right away, it is not the end of the world. Profile your audience with Pinterest. Who does your brand resonate with? On Track Tips: What are some ways that I can use Pinterest to profile my audience? How can I find out who is following and engaging with me there? Cynthia Sanchez: There are a number of ways. Look at your Follower number and click on it. That will show you everyone who is following you. Go look at their Boards to see what they are pinning. That will show you what your followers are interested in. You may find related topics of interest to them, or you may notice that certain types of Pins get numerous shares by them. You can get ideas for your next post – or maybe even your next product – by observing what piques the interest of your followers. You should definitely use Pinterest for research. What's the difference between a Pinterest personal and a business page?Click To Tweet What’s the difference between Personal and Business Pages? On Track Tips: What do I need to know about the difference between a personal account and a business account? Cynthia Sanchez: Pinterest policy mandates you must declare your account as “Business,” if you are using Pinterest for business purposes. You can even get your account suspended for not doing so. To convert a personal account to business, just go to business.pinterest.com and use the “Convert now” link. Once you complete the process, you will have access to analytics. You will also be able to participate in Promoted Pins (advertising on Pinterest). Otherwise, everything stays the same. You keep all your followers. To tell which account you have, just look at your profile name. Rich Pins, and why you need them! On Track Tips: What are some things I need to know about Rich Pins? Cynthia Sanchez: There are several kinds of Rich Pins. Article Pins, for instance, are a huge help for SEO value. Product Pins give you the advantage of having a sort of indirect email connection to people. If someone Pins your product and it goes on sale, they get an email notification. This is an extremely powerful tool for marketing especially for the Etsy types. Rich Pins allow you to share additional information, but you must go through an approval process to use them. There are plugins that can help if you are using WordPress and Shopify sites already have them built in. It takes a little extra work to set them up, but once it’s done, you never have to edit them. And the payoff never expires. Why would I Pin all the things? w/ Cynthia Sanchez @OSPInteresting & @OnTrackTips http://t.co/0rQdnVTkib pic.twitter.com/kgxSn5UmXG — Jason T. Wiser (@OnTrackTips) September 30, 2014 Firehose session On Track Tips: Are there third-party apps that can help with Pinterest? (personally we recommend Social Warfare Plugin). Cynthia Sanchez: Pinterest has been very guarded with their API (Application Programming Interface). There are a few select apps, but primarily for analytics and enterprise-level pursuits. On Track Tips: How can I arrange my Pin Boards? People generally click on the top list item first, so is there a way to sort my pins to bring an article back up to the top? Cynthia Sanchez: Yes. Just click and drag to move Boards, but you cannot arrange Pins inside the Board. Audience question: I’m not a visual person, I don’t have very good looking blog banners, and I can’t afford a graphic designer at this time. Should I even bother with Pinterest? Cynthia Sanchez: Use Canva.com. It makes it easy and inexpensive. Audience question: What is the perfect image size for Pins? Cynthia Sanchez: There is no perfect size. They just need to be big enough to show the detail of what you are promoting – and remember, things look differently on mobile. About Cynthia Sanchez: She began using Pinterest in 2011, and a year later she left her full-time profession as a radiation oncology nurse to focus on building Oh So Pinteresting and her business. Today, Cynthia is a leading authority on how to use Pinterest for business. She is a popular presenter at all the most popular social media conferences and summits, including Social Media Marketing World, Podcast Movement, and New Media Expo. The post Pin all the Things – Pinterest Marketing with Cynthia Sanchez appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
Struggling to develop a Pinterest content marketing strategy? This week on the Content Warfare Podcast, episode #102, we learn Pinterest content marketing mastery from expert, Cynthia Sanchez. In this deep dive into Pinterest, Cynthia explains everything we need to know dominating this opportunity rich social media network. We know Pinterest is a monster when it comes to traffic generation and brand awareness, but how the heck do we make it happen? Cynthia is going to teach us how, (or at least put us on the path to success). Here's what we discuss: How to optimize your Pinterest Pin Board for Google Search How to collaborate on Pinterest for more exposure The optimal image size for Pinterest sharing How to build an audience on Pinterest How to rank inside of Pinterest Smartfeed
Pinterest Marketing for Dummies: Pinterest 101 | Cynthia Sanchez
Marketing Access Pass with Anthony Tran
Confused on How to Use Pinterest? Do you have an e-commerce website? Want to make more sales? This episode is definitely for you as we talk about Pinterest strategies. “Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 for Facebook and Twitter shoppers, respectively.” (Rich Relevance). You will learn some specific tips that will help you engage with your customers and ultimately make more sales.Episode Featured Guest: Cynthia SanchezCynthia Sanchez is a Pinterest marketing expert. She helps small-business owners and companies leverage the power of Pinterest to drive traffic to their website and increase sales. She is a professional speaker and has been seen at New Media Expo, Agents of Change, Social Media Marketing World and more.In This Podcast Episode You Will Learn: How to create an internet business that allows you to work from home How small-businesses can use Pinterest to grow their business How to discover new blogs and unique content creators online How to optimize your images to be found on Pinterest for many years How using a Pinterest plugin can help promote your products and increase shares How to increase engagement with your audience using Pinterest How you can get more clients for your business using Pinterest The most common mistakes people make while using Pinterest How podcaster’s can use Pinterest to promote their showLinks and Resources Mentioned in the Show: OhSoPinteresting.com – Cynthia Sanchez’s Website Pinterest for Business Workshop – Pinterest Live WorkshopDid You Enjoy the Show? Let Us Know on Twitter!If you enjoyed this podcast episode please let Cynthia and I know on Twitter by clicking on the link below: Click here to share how much you loved this show!Don’t Miss an Episode. Subscribe to One of the Links Below: Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Click Here to Follow via SoundcloudThank you for Listening to the Podcast!If you’ve found value in this episode of the Marketing Access Pass Podcast, I would love to hear about it! Please head on over to iTunes and leave me a Rating and Review (5 stars would be awesome!) so others who are interested in starting an online business can find the show and learn how to escape the “rat-race”. Click here to learn how to leave a rating and review. If you have any questions or comments about this show, please post them in the comments area below and my guest and I would more than happy to answer them.New to the Podcast? Learn More About it Here...The internet Marketing Access Pass podcast was created for people who are tired of working the 9-to-5 job and want to escape the rat-race. Learn how to start a business and work from home. It doesn't matter if you're new to starting an internet marketing business or have been doing it for many years this show is for you. If you're an online entrepreneur and want to work from home then this show will offer you inspiration, strategies, tactics about various topics in internet marketing: to include Marketing Strategies, Blogging, Social Media Marketing, Website Traffic Generation, Search Engine Optimization, and tips on how to make money online. Anthony Tran from the Marketing Access Pass blog shares his tips on how to build, grow, and monetize an internet business. He also interviews other successful online entrepreneurs who share their marketing strategies of how they created their startup, how to start a business from scratch, and how they are making money online so they could work from home. Don't miss out on this great internet marketing podcast and start your internet business today.