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Gideon Shalwick Podcasts

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42 of The Best Podcast Episodes for Gideon Shalwick. A collection of podcasts episodes with or about Gideon Shalwick, often where they are interviewed.

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42 of The Best Podcast Episodes for Gideon Shalwick. A collection of podcasts episodes with or about Gideon Shalwick, often where they are interviewed.

Updated daily with the latest episodes

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Episode 332: Video Marketing Strategies with Gideon Shalwick of Splasheo

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“Unless you’re a Hollywood producer, don’t get too fancy with your production.”

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.

Listen & Learn:
  • Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value!
  • The goal of video is three-fold: attention, engagement, and action.
  • Mistakes to avoid when creating a video marketing campaign.
  • Creating a visual in the minds of your audience.
  • Why video content is not about going viral, it’s about relationship building.
  • How to segment your content into smaller pieces of content. 
TO LEARN MORE ABOUT SPLASHEO, CLICK HERE. TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.
Sep 22 2020 · 32mins
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Gideon Shalwick, How to Create Irresistible and Engaging Video Content - InnovaBuzz 315

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In this episode, I’m really excited to have as my guest, Gideon Shalwick, who loves helping entrepreneurs get their message out to large, global audiences using the power of video to effectively build their audience and dramatically improve engagement. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination! Splasheo is a 100% Done-For-You video captioning and framing service.

In our discussion, Gideon talked to me about:

  • Building a connection with your marketing, otherwise it's just noise
  • Really understanding your viewer and what are their pain points - be your customer
  • Listening to problems people have and be really helpful, to generate new opportunities

Listen to the podcast to learn more.

Show Notes and Blog

The Podcasts

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Aug 16 2020 · 1hr 13mins

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Episode 943: Creating authentic and engaging video content, with Gideon Shalwick

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Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. He had a wonderful job in New Zealand, but felt that something was “off.” After leaving his job to work for himself, Gideon and his wife decided to start over, and on a whim they moved from New Zealand to Australia. With this fresh start, they found a renewed energy to focus on their life as an entrepreneurial family.

After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today’s increasingly-noisy digital world. Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video.

When Gideon realized that 85% of viewers watch video content on silent mode, he realized the importance of captions — and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to help engage your audience and make an impact.

What you will learn from this episode:

  • How Gideon’s entrepreneurial journey began by being stuck in a job that wasn’t making him happy, and how he and his wife decided to immigrate to Australia and start a business
  • How writing a successful book taught Gideon the importance of learning to run a business, and how chance and good fortune led him to beginning his work in the video space
  • Why video is a unique and empowering medium that allows people to share their message like never before in history
  • What issues Gideon recognizes that often holds business owners back from making the jump to video, and why great video content is about authentic messages and connections
  • Why Gideon believes we are all motivated by four core drivers: connections to others, feeling significant, the need for freedom, and feeling in control
  • How Gideon and his team built the four core drivers into their business model, and why helping clients build significance is the company’s main focus
  • How Gideon’s realization that 85% of viewers watch video content with the sound off was important for the success of Splasheo
  • How Splasheo users have seen significant gains in their engagement statistics by adding captions to their video content
  • Why video captions trigger mental images in viewers, adding an entirely new level of visual element to viewers’ experience
  • How video content can be sliced and diced and repurposed for many different uses, and why creating video content is easier than it might seem

Resources:

Additional Resources:

Jun 05 2020 · 22mins
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S3 EP6 Video Strategy and Creation with Gideon Shalwick

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Crisis Series: Video content and video marketing is doing incredibly well in 2020. Despite the crisis and pandemic, video is booming... offering businesses and personal brands an affordable and versatile channel to reach their ideal audience.

In Episode 6, I chat with Gideon Shalwick, YouTube and Video Marketing Expert for over a decade, as well as an entrepreneur and founder of Splasheo.com, a video service optimising video for social media.  Gideon knows video...

We discuss:

  • Video strategy
  • Video processes and swimming lanes
  • Using video for content marketing
  • and more...
May 18 2020 · 54mins

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Audiogram Pioneer and Splasheo Founder Gideon Shalwick Leaks How to Build Your Business Around Cutting Edge Tech!

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Those images with the audio playing in the background, some even have the closed captioning that appears as well... Gideon Shalwick and his company Splasheo helped bring that into EXISTENCE!

It was cutting edge tech that revolutionized the digital marketing space and changed social media FOREVER!

You're capable of transforming the tech industry too! You don't have to speak Python, C#, and Linux to do it either. Wanna learn how? Press PLAY!

May 06 2020 · 33mins
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Audiogram Pioneer and Splasheo Founder Gideon Shalwick Leaks How to Build Your Business Around Cutting Edge Tech!

Play
Read more

Those images with the audio playing in the background, some even have the closed captioning that appears as well... Gideon Shalwick and his company Splasheo helped bring that into EXISTENCE!

It was cutting edge tech that revolutionized the digital marketing space and changed social media FOREVER!

You're capable of transforming the tech industry too! You don't have to speak Python, C#, and Linux to do it either. Wanna learn how? Press PLAY!

May 04 2020 · 32mins
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192 - Splasheo: Get Greater Video Engagement With Gideon Shalwick

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If there is a type of content that has been gaining a lot of traction right now in the online world, then that would be video. Here to share with us why and how we should take advantage of using video in our businesses is Gideon Shalwick, the founder of Splasheo. He takes us across his own entrepreneurial journey that took him from almost running out of money to doing a project that led him to his company. With many years of experience helping people get greater engagement on video, Gideon has the tools and know-how about what works best on social media platforms, how to format your video, and what content to put out. He then tells us about Splasheo and how they cross the T's and dot the I's in their process.

Links

Connect With Paul and Build Live Give

 

Thank You for Tuning In!

If you want To Break Through All The Noise On Linkedin And Reach Your Ideal Client without creating loads of content or breaking the bank on ads - go to blgclick.com to learn our three secrets. 

Apr 20 2020 · 42mins
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Splasheo: Get Greater Video Engagement With Gideon Shalwick – Ep 192

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If there is a type of content that has been gaining a lot of traction right now in the online world, then that would be video. Here to share with us why and how we should take advantage of using video in our businesses is Gideon Shalwick, the founder of Splasheo. He takes us across his own entrepreneurial journey that took him from almost running out of money to doing a project that led him to his company. With many years of experience helping people get greater engagement on video, Gideon has the tools and know-how about what works best on social media platforms, how to format your video, and what content to put out. He then tells us about Splasheo and how they cross the T's and dot the I's in their process.

Links

Connect With Paul and Build Live Give

 

Thank You for Tuning In!

If you want To Break Through All The Noise On Linkedin And Reach Your Ideal Client without creating loads of content or breaking the bank on ads - go to blgclick.com to learn our three secrets. 

Apr 20 2020 · 42mins
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Getting your message out to a larger audience with Gideon Shalwick EP#065

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Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination!

Here's a sneak peek at what you'll hear:

  • Gideon has been fascinated with video since the tender age of five, yet it took him 23 long years to finally start working with video. Here's why... - 5:00

  • Is writing an eBook to sell a good business idea? Hear Gideon's no B.S. answer at 6:50

  • How Gideon (heh… sounds like video) accidentally started his video business. – 7:00

  • Why Gideon's computers used to always self-combust! - 8:15

  • Gideon talks about the herculean task of recording and uploading a video during the days of dial-up internet. - 8:50

  • Den brags on behalf of Gideon about being one of the very first marketers to use YouTube to grow their business. (Gideon is simply too humble to admit it, but the guy is an absolute pioneer. - 9:00)

  • Why Gideon used to hang out with a street magician in between his acting gigs. That's right. Gideon was an actor. Hear about this at 10:45

  • Gideon explains his video service in layman's terms and explains how it can save small business owner's time and dime. (If you do any type of video marketing, then you'll want to listen up at 13:10)

  • How Gideon's video production company is different from almost all his competitors. (This point of difference is so valuable, Gideon could easily, and justifiably, charge a king's ransom for his service, yet his pricing is as reasonable as it gets. - 14:50)

  • Why Gideon's theme song should be Bruce Springsteen's Human Touch. - 15:25

  • Where AI drops the ball in video production. (There are probably more areas than this, but this one's a biggie. 17:00)

  • How your video subtitles and captions are probably killing off your audience engagement. - 19:00

  • Little known caption and formatting secrets that can as much as triple your video views and click-throughs. - 22:00

  • Den and Gideon discuss workflow and how to make damn sure that while you're working you don't waste one precious second. (Den also rattles off his work equipment and describes his strategic and efficient work setup. - 23:30)

  • Why Den and Gideon don't waste their time using file-sharing platforms, and what they do instead. - 25:00

    Try Splasheo and get 4 free credits
    www.splasheo.com


Connect with Gideon on LinkedIn https://www.linkedin.com/in/gideonshalwick/
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Support the show (https://www.denlennie.com/free-training)

Feb 19 2020 · 31mins
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48 - How to Create an Impactful Message for your Brand w/ Gideon Shalwick

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Thanks for turning into the Instant Impact podcast with your host, Elyse Archer! Today’s guest is only the second repeat visitor since the start of the show. His name is Gideon Shelwick, an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there. He’s here today to talk with Elyse about creating an impactful message for your brand. 

Gideon has developed a simple, 1-page framework for creating a compelling, effective message for your brand. The canvas he’s created helps solve a number of problems surrounding messaging in your video content—not producing a message that resonates with your audience, a lack of conversation to action (things such as likes, shares, comments, and even signups and sales), and creating engageable content. This scaffolding helps you solidify a core message from which everything else flows. It can be translated into any sort of content you put out—it becomes ‘what you’re about’ all on 1 page. 

The structure of Gideon’s canvas aims to land on that core message. There are two large sections of his framework. One section represents where your audience is, and the other represents where they want to be. Between the two, is the Journey--the way you move the Avatar (the person you want to connect with) to Hero. You, the mentor, facilitate that growth and have a section as well. Your message, Gideon says, is the “boat” that carries your audience on their journey from “Pain Island” to “Pleasure Island.” The underlying drive is you. Your mission is what will be the force that leads you to your achievements. You are the piece of the puzzle that pulls it all together. 

He goes on to break down the subsections of his framework and describes a shortcut for finding your “Avatar.” He explains that this person is your target client, there is a good chance there are others like them. It’s not 20, 50, 100 people that you’re trying to speak to--it’s one person. He breaks down their problem, pain, and the antagonist--the active cause of all the trouble. 

Next, the breaks down the “Hero” side of his canvas. This is where your Avatar has gone through their transitional growth. He asks “what has been the transformation?” He goes on to talk about the reward or outcome, the benefits, and the mentor. All these sections share a common theme--feelings. It is about the developments your Hero makes emotionally.  

Gideon talks about the journey. It’s simple--it’s just the steps you will have your Avatar make to transform into a Hero. This is a custom branded solution or methodology. This is meant to help you stand out in your space. 

The most challenging part of this framework is finding and building your message. It will probably come to you naturally after having done all the other work, Gideon says. This can (and should) be a brief, concise, effective phrase that informs your audience what you’re about. 

Finally, he discusses the Mentor’s Mission. This is everything you’ve built your business on. You have a mission! This is your place to write it into practice. 

LINKS

Connect with Gideon on LinkedIn

splasheo.com/elyse  First 4 Videos Free 

Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Feb 18 2020 · 1hr 12mins
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