This week on the Cannabis Equipment News podcast, Kenny Morrison, founder of VCC Brands, discusses how he was pulled out of a basement grow and into the nascent California cannabis industry, where he helped lead one of the first five dispensaries in Los Angeles County.Kenny Morrison is a risk-taker. In 2006, he was working with friends growing cannabis in a basement when he decided to try his hand in the upstart California retail market. Morrison landed a partnership helping the Farmacy in West Hollywood expand after hitting it off with the owner. It wasn't an easy ride; the store was raided during his first year. He learned many things at the Farmacy, but perhaps the most important was that he wasn't cut out for retail. So in 2008, he founded Venice Cookie Company, driven to create tasty, safe and wellness-oriented products.When Morrison first jumped into product manufacturing, he enlisted a cousin who was a pastry chef. He asked her to manufacture his first three products — all cookies — in her kitchen. Manufacturing products at that time was challenging; for example, cannabis product testing wasn't yet a reality, so Morrison couldn't guarantee the products' potency within a 10% variance (he says between 20%-25% was more doable). Inaccurate dosing wasn't a big problem in those days. Morrison recalls thinking that you could put cannabis in pretty much anything and it would sell. Most of his products ranged between 60 mg and 180 mg of THC. Once, in 2010, he tried a 6 mg product, and it was laughed off the shelf. It was a little ahead of its time. As Venice Cookie Company evolved, Morrison branched into new product categories, including tea (Subtle Tea), chocolate (4.20 Bar), tinctures (ONE tincture) and beverages (Cannabis Quencher (CQ)). The company became much more than cookies, so Morrison rebranded as VCC Brands. For a time, VCC operated a kitchen to manufacture its products. It ran from 4 p.m. through the night in an effort to work while the health department was closed. Eventually, Morrison sold the facility and pivoted to third-party manufacturers. Although his co-packing partners sometimes struggle to get the product right, things are looking up.Morrison says he is all-in on the beverage market. With CQ as a company cornerstone, VCC has continued to expand and license products into other markets, including a low-dose beverage soon to debut in Massachusetts.Morrison is a man of many passions. He's a surfer, jiu-jitsu practitioner, and he's held jobs as an actor, documentarian and music video director. While he may not have been cut out for retail, his brands are poised to leave a lasting legacy in the cannabis industry.
I know, I know, I knoooooow! It's been a VERY long time since I last talked to you but I have a valid excuse that you'll briefly hear about. Nonetheless, I missed you guys and needed to record a pod!!I planned on coming back into your speakers and or headphones with updates on my life but then Kanye had a really weird....thing, with Mr. T-rump and as the unofficial spokesperson for Kanye West (That's how I'm treated by many) I felt I needed to get on here and talk Kanye with Kenny Morrison who has been a friend of mine for a few decades now. So sit back and listen to Kenny and I as we talk many things Kanye. I'm warning you by the end of this you'll think Kanye joined the pod as I start going on rants that end....no where!Per usual I appreciate for the support! Please subscribe anywhere you listen to podcasts and check me out....here:E-mail: WhoisRichardIssa@gmail.comInstagram: @RichardIssaTwitter: @Richard_IssaMyspace: (I think) YungRick09Facebook: My name..... Richard Issa Bockari --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Kenny Morrison is the founder and CEO of VCC Brands (formerly known as the Venice Cookie Company), a California-based cannabis edibles producer. He also co-founded the sister company Evergreen Herbal, one of Washington’s licensed edibles and oils manufacturers.Kenny recently joined our podcast host Shango Los for a conversation about experience building an infused edibles company from the ground up, the different extraction techniques his companies use to produce their infused products, his hands-on experience in preparation against federal raids, and much more.Topics covered in this podcast:https://www.ganjapreneur.com/topic/cannabis-infused-edibles/ https://www.ganjapreneur.com/topic/law-enforcement/For a full transcript: https://www.ganjapreneur.com/kenny-morrison-firing-california/Subscribe to our newsletter: https://www.ganjapreneur.com/subscribe/Follow us on socials:Instagram - https://www.instagram.com/ganjapreneurFacebook - https://www.facebook.com/ganjapreneurLinkedIn - https://bit.ly/linkedin_gjprTwitter - https://www.twitter.com/ganjapreneurYouTube - http://www.youtube.com/c/ganjapreneurVisit our homepage:https://www.ganjapreneur.comFor more episodes of Shaping Fire with Shango Los, visit: http://www.shapingfire.com
Episode #75 - Kenny Morrison, Venice Cookie Company
In this episode we sit down with Kenny Morrison, founder of the Venice Cookie Company. After a youth spent acting in film and television, he eventually branched out into photography, directing and producing. However, It was his involvement in a couple Los Angeles county medical marijuana dispensaries that sparked his interest in the cannabis edibles industry. Nowadays, the Venice Cookie Company is well-regarded as a leader in the industry, and are as known for their stewardship in industry associations as they are for their high quality edibles. Morrison weighs in on California's recent legislative promise to regulate their medical cannabis market, the risks currently associated with operating in the cannabis industry in California, and what he sees on the horizon for cannabis nationwide. Despite all of his success in business, he still maintains that the best word to describe him would be "surfer." We look forward to seeing what this surfer has in store next!