S3E27: s3e27 Allison Kopf - Leveraging Software & Technology in the AgTech Space
Vertical Farming Podcast
Episode Summary Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show speaker, investor and entrepreneur, Allison Kopf. Allison is the Founder and CEO of Artemis, the market-leading Cultivation Management Platform serving the fruit, vegetable, floriculture, cannabis, and hemp industries. Allison was named one of Forbes 2019 30 Under 30 as well as one of New York Business Journal's 2019 "Women of Influence." In this episode, Harry and Allison discuss Allison’s background in physics and what influenced her to enter into the field of AgTech. They talk about Allison’s time at the startup BrightFarms, lessons she’s learned throughout her entrepreneurial journey and her passion for developing software that can help the overall AgTech industry. Episode Sponsor CULTIVATD Key Takeaways 03:22 – Harry welcomes to the show Allison Kopf, Founder and CEO of Artemis, who talks about her passion for science and what inspired her to work in agriculture 14:56 – Allison talks about the supportive role her mother played in her entrepreneurial journey and what she loves about mentoring other founders 18:01 – Allison recalls her time working at the startup BrightFarms and provides best practices for aspiring entrepreneurs 32:14 – The inspiration to launch Artemis and the need to leverage new technologies and systematize processes 47:21 – What excites Allison the most about the future initiatives of Artemis 50:40 – Allison’s role at the investment firm XFactor Ventures 56:49 – A tough question Allison has had to ask herself recently 58:23 – Harry thanks Allison for joining the show and let’s listeners know where they can connect with her Tweetable Quotes “My mother always tells me, ‘A girl can dream.’ She loves to let me dream and always has supported my brain and the weirdness that comes with that.” (15:12) “I love mentoring. I really love coaching other founders, if only just to avoid all the mistakes that I’ve made and to speed up their paths to success. It’s a lot of fun. There’s something infectious about founders and entrepreneurs in that, it’s being around that energy of ‘I can do something that has a meaningful impact on this world and can make a dent and secure my place in this universe.’” (17:02) “You really have to just go out there and do it. You have to go out there and sell stuff and talk about your vision.” (25:35) “I started becoming obsessed with this idea that software could broaden the [AgTech] industry, could help it expand, could help operators do it in a sustainable and profitable way.” (35:16) “We’re not gonna build fast just for the sake of building fast. We’re gonna build good products, get them out to the market fast and work with our customers to always improve.” (44:30) “There is something to say about understanding the founder and the founder mentality and trying to find that and invest in that. And that is something that you can do as a founder because you know what the day-to-day is like so you can recognize that.” (54:27) Links Mentioned Artemis Website Allison’s LinkedIn Allison’s Investment Blog 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34ySee omnystudio.com/listener for privacy information.
Allison Kopf is the Founder and CEO of Artemis, the market-leading Cultivation Management Platform serving the fruit, vegetable, floriculture, cannabis, and hemp industries. Artemis won the highly coveted Disrupt Cup at TechCrunch Disrupt in San Francisco in 2015. Kopf was named one of Forbes 2019 30 Under 30 as well as one of New York Business Journal's 2019 "Women of Influence." She is a sought-after speaker on the future of agriculture, giving keynotes at such conferences as TEDx, Forbes 30 Under 30 Summit, Forbes AgTech Summit, and the Alltech Ideas Conference. Allison is an Investment Partner at XFactor Ventures and serves on Cargill’s Edge Innovation Board, Cornell University's Controlled Environment Agriculture Board, and Santa Clara University's College of Arts and Sciences Advisory Board. She is a Techstars Farm to Fork mentor and holds a BS in Physics from Santa Clara University. She writes about entrepreneurship and investing at www.snippets.substack.com.
Founding an Agriculture Management SaaS Platform with Allison Kopf, CEO of Artemis | Ep. #367
Leveling Up with Eric Siu
Offering a SaaS product that services agriculture presents unique challenges for growth and today we chat with Allison Kopf, CEO of Artemis, about what this process looks like. Artemis is a cultivation management platform that enables growers to manage people, processes, and compliance all in one place while creating a virtually risk-free operation. Allison starts by telling us about her background in energy and what drew her obsession towards enterprise-level management and infrastructure in the agricultural industry, weighing in about how software can optimize farming and supply chains to streamline operations, bring growers closer to distributors, and more. We turn our attention to why Artemis services high-risk specialty crop farmers, and how the company makes money while encouraging compliance by using a subscription model that charges by acreage and complexity. From there, Allison talks metrics for growth rates before speaking to Artemis’ customer acquisition strategies and how direct to farmer lead generation in the format of digital events is faring since COVID. The risk of burnout due to over-productivity while working at home in the pandemic is real so we query Allison next about how her passion projects of baking, venture capital, and playing Zelda are working as buffers against this. Wrapping up, Allison weighs in on her favorite venture capital books and the massive strides Zoom and Slack have made in recent months. Tune in for this amazing conversation. TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:42] Allison’s background in farming and idea to tweak supply chains by creating Artemis. [02:25] What a cultivation management platform is and how software can optimize supply chains. [03:13] Why Artemis works with high-risk specialty crops directly consumed by consumers. [05:24] How Artemis makes its money using a subscription-based SaaS model. [05:43] Encouraging compliance and why Artemis charges by acreage not user. [06:26] Employee size and growth rates at Artemis for Q1 and COVID’s influence. [07:16] Unique customer acquisition challenges Artemis faces as an agri-SaaS product. [09:58] Talking virtual events as a way of generating quality leads during the pandemic. [12:08] Allison’s focus on baking, venture capital, and Zelda since COVID to resist overworking. [16:30] New creative business models since COVID and venture deals Allison has closed. [17:22] Favorite books of Allison’s about venture capital and underrepresented founders. [18:29] Talking Zoom’s growth, Slack’s usefulness, and Allison’s favorite work tools. Resources From The Interview: Allison Kopf on LinkedIn Allison Kopf on Twitter Allison Kopf on Instagram Allison Kopf Email Artemis Star Wars: The Clone Wars Zelda XFactor Ventures Zoom Eric Yuan Slack Shoe Dog Little Black Stretchy Pants Must read book: Raising the Bar, and It’s About Damn Time Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
81. #KyleTalksAgTech: Strong Data through Artemis & Strong Leadership through COVID-19 w/ Allison Kopf
On this episode of the CropTalk series, #KyleTalksAgTech, Kyle Barnett speaks with Allison Kopf, Founder & CEO of Artemis. Topics include the importance of traceability through refined data, the future landscape of growers day to day duties and overall logistics, and tactics Allison is using to lead her team through the COVID-19 pandemic.
Ep 62 Allison Kopf on indoor ag business models and women in agtech (rebroadcast)
Agtech - So What?
We hear all the time that we need to "feed the world" and that "agtech can help" But what role will indoor farming play? How do these systems work, what can they grow, and how do they make money?Today’s guest, Allison Kopf, is an agtech entrepreneur and indoor ag expert. Her company, Artemis, builds software for indoor farms and specialty crops. In this episode, rebroadcast (with updates and edits) from a couple years ago, Allison shares an indoor ag 101. We also cover the challenges for women in agtech, and how we can increase gender diversity in big and small ways. Happy (belated) International Women's Day to all our female listeners. Resources and LinksArtemis (formerly Agrilyst)Allison’s Forbes 30 under 30 interview2017 State of Indoor Ag ReportList of women in agtech that Allison started (and some press on it here)Allison and Artemis on twitter
Allison Kopf, Artemis and the Future of Agriculture
Macro Micro Michael Marco & Startups at the Edge (M4Edge)
We decided to kick off the new year, the new decade and our new season with the basics: food. Our guest Allison Kopf, founder of Artemis, set out to tackle a fundamental challenge -how to make sure the world can feed its rapidly growing population in a sustainable way. But Artemis approaches this grand problem in a very nuts-and-bolts way, namely by digitizing the agriculture supply chain so as to eliminate inefficiencies and reduce costs.Moreover, Artemis’ software enables traceability across the supply chain, which means greater security. If something goes wrong, someone gets sick, Artemis’ software will enable you to trace every step where the contamination could have occurred – and without blockchain! We also talk about the specific challenges of traceability in a biological chain, the key role of labor in agriculture and the impact of policy and immigration changes, and the challenges and opportunities for urban farming. This is a great conversation packed with insights on a sector that touches our daily lives like no other. We hope you enjoy it, pass it along and write us a review.In this episode, we also include a brief plug for our new venture, the M4 Strategy Garage. We have created a series of strategic advisory offerings tailored to startups in their growth phase. To learn more, send us a note to StrategyGarage@M4Edge.comhttps://artemisag.com/
Allison Kopf, Founder and CEO of Artemis, joins the show today to talk about systemizing your growing operations. Whatever your system, whether it's binders, clipboards and paper, or state-of-the-art analytics and software, having something is better than nothing and gives you a foundation to work from. Start with what you have and look for areas that can be automated--what manual or time-consuming task is taking you or your grower away from more critical work? Listen in as Allison shares her journey of seeing need for automation as a grower and how she turned it into a business that helps other growers get real-time insights to transform their crops--and their futures.
01:15 – Allison’s Superpower: Making Unplanned and Hectic Situations Work Out The Stockdale Paradox 06:43 – Getting Into Agriculture 08:54 – Building a Company Culture 13:19 – Transmitting Culture and Core Values When Hiring New People 20:02 – Disagreeing Respectfully and Maintaining Strong Opinions 25:19 – Clear Boundaries Between Work and Home Life 32:34 – What Tech Look Looks Like in the Context of a Working Farm 40:27 – Writing Code for Non-Technical People Reflections: Coraline: Practicing empathy for the user when writing software. Jamey: Consciously make space for people who don’t speak as loudly as other people. Sam: Learn something new every day. Allison: How different people want to work remotely and how we can create an open way to actually do that. This episode was brought to you by @therubyrep of DevReps, LLC. To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode. To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps. You will also get an invitation to our Slack community this way as well. Amazon links may be affiliate links, which means you’re supporting the show when you purchase our recommendations. Thanks!Special Guest: Allison Kopf.Support Greater Than Code