Peter Leto's guest appearances

Peter Leto

The Dealer Playbook

Men In This Town: The Podcast

DEALER TALK 

Paul Long

Ali Reda

Jason Harris

Sean Welsh

Christine Mitchell

Brad Lea

Fred Lennartz

Alan Dickie

Jeff Bounds

Bob Lanham

Owen Moon

David Steinberg

Andrew Lemoine

Mat Koenig

Lissette Gole

OwlTail

Peter Leto, former Director of Automotive at Google in the United States joins the show to share valuable insights and tips that will help dealers get better control of their digital marketing efforts.  His unique vantage point spans the entire US automotive industry, and has helped him understand the challenges that retail dealers face with their advertising efforts.  In this episode of The Dealer Playbook, Peter shares his best advice about what dealers can do to unify their message, brand, and advertising so that they can get the best benefit.  Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/peter-leto  Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!  Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo  Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro  Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Peter Leto, former Director of Automotive at Google in the United States joins the show to share valuable insights and tips that will help dealers get better control of their digital marketing efforts.  His unique vantage point spans the entire US automotive industry, and has helped him understand the challenges that retail dealers face with their advertising efforts.  In this episode of The Dealer Playbook, Peter shares his best advice about what dealers can do to unify their message, brand, and advertising so that they can get the best benefit.  Access the full show notes, timestamps, resources and more at <a href="http://www.thedealerplaybook.com/peter-leto" rel="nofollow" target="_blank">http://www.thedealerplaybook.com/peter-leto</a> Have questions, comments, or feedback? Drop us a line at <a href="mailto:michael@thedealerplaybook.com!">michael@thedealerplaybook.com!</a> Connect with Michael Cirillo on LinkedIn: <a href="https://www.linkedin.com/in/michaelcirillo" rel="nofollow" target="_blank">https://www.linkedin.com/in/michaelcirillo</a> Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: <a href="https://www.facebook.com/groups/dpbpro" rel="nofollow" target="_blank">https://www.facebook.com/groups/dpbpro</a> Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: <a href="https://www.flexdealer.com/" rel="nofollow" target="_blank">https://www.flexdealer.com/</a>

Peter Leto: Digital Best Practices Shared By Ex-Google Autos Director

Welcome back to another episode!  During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?   Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers with your inventory.   Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!  Here is how you can reach Peter: LinkedIn: https://www.linkedin.com/in/peter-leto-374b208/ Email: peter@foundationdirect.com  Mobile: 248-840-4740  Also, don’t forget to check us out at our website and on the following platforms:  Website: https://www.herbanderson.me/ http://dealertalk.biz/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  Thank you for tuning in and as usual, we will TALK later!   ---   Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode! During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?  Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers with your inventory.  Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day! Here is how you can reach Peter: LinkedIn: <a href="https://www.linkedin.com/in/peter-leto-374b208/" rel="nofollow" target="_blank">https://www.linkedin.com/in/peter-leto-374b208/</a> Email: peter@foundationdirect.com  Mobile: 248-840-4740 Also, don’t forget to check us out at our website and on the following platforms: Website: <a href="https://www.herbanderson.me/" rel="nofollow" target="_blank">https://www.herbanderson.me/</a> <a href="http://dealertalk.biz/" rel="nofollow" target="_blank">http://dealertalk.biz/</a> Facebook: <a href="https://www.facebook.com/Dealertalk/" rel="nofollow" target="_blank">https://www.facebook.com/Dealertalk/</a> Instagram: <a href="https://www.instagram.com/dealertalk/" rel="nofollow" target="_blank">https://www.instagram.com/dealertalk/</a> YouTube: <a href="https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg/videos?view_as=subscriber" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber</a> twitter: <a href="https://twitter.com/TalkDealer" rel="nofollow" target="_blank">https://twitter.com/TalkDealer</a> LinkedIn: <a href="https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/" rel="nofollow" target="_blank">https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/</a> Thank you for tuning in and as usual, we will TALK later! --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/dealer-talk/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/dealer-talk/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/dealer-talk/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/dealer-talk/support</a>

Peter Leto - Taking Control of Your Digital Advertising! 

I have a new portrait session for you this week and probably the last for the year. I first met American expat Peter Leto a couple months ago. He had just moved to Australia, hailing from Florida, and made a visit to The MITT Mrkt. pop-up for our MITT Studio Talks. Peter easily stood out from the crowd and I knew right away I wanted to get to know what he was all about. Here’s a taste from our session.Music by Daddy_Scrabble

I have a new portrait session for you this week and probably the last for the year. I first met American expat Peter Leto a couple months ago. He had just moved to Australia, hailing from Florida, and made a visit to The MITT Mrkt. pop-up for our MITT Studio Talks. Peter easily stood out from the crowd and I knew right away I wanted to get to know what he was all about. Here’s a taste from our session. Music by Daddy_Scrabble