The first woman to ever launch an app on the app store, a two-time bestselling author, and neuroscience and mindset guru, Carla White is taking the world by storm. In this episode, Carla tells her origin story of building multiple successful businesses, building a movement of gratitude, and her S.A.C.R.E.D. mindset technique that has helped thousands of people built internal and external success. To Join a Free Powerhouse Women Sisterhood Group: https://msgsndr.com/widget/survey/P8ndXMdURZuZprpWix6u To Hop on a Free Interview Prep Strategy Call with Coach Megan: https://msgsndr.com/widget/survey/TPWDzECtXPZt1H1HRMpA
In this episode, we're unlocking parenting secrets with our expert guest, Carla WhiteCarla is the first woman to launch an iPhone app, that has been top of the charts for 10+ years. She is a success coach and happiness cattle prod who’s helped countless people transform their personal and professional lives via her apps, public speaking, newsletter, seminars, and book. She is also a mom of 2 boys who are 9 and 5 years old!In this episode, we talk about gratitude and how to change our perspective on it.Find out more about Carla White!carlawhite.org thegratitudeapp.com hiro.fmRadical Shift PodcastHear from more parenting experts with our Happy & Healthy Kid Summit. You can get lifetime access to interviews from 15 family and children experts at happykidsummit.com/all-access-passGOOD KARMA ALERT!Want some good karma? Rate and Review our show and we'll send you our Family Toolkit, FOR FREE!www.famvaluespodcast.com
Carla White is the first woman to launch an iPhone app (top of the charts for 10+ years), success coach and happiness cattle prod who’s helped countless people transform their personal and professional lives via her apps, public speaking, newsletters, seminars and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC, NYTimes and countless other publications, and continues to grow in popularity around the globe. She shares everything she knows about producing successful apps in her best seller “Idea to iPhone” (2013). Due to popular demand, she launched the podcast Radical Shift, aligning neuroscience with ancient wisdom in a way that has never been done before! Carla and I recorded this conversation after her presentation for my Family Business Strategies virtual summit (www.ourmodernheritage.com/register), and it was so golden I couldn’t keep it to myself! Carla touches on how our education system has devolved and trains kids to be line workers but how that system is outdated! She talks about understanding epigenetic - the software for your DNA that could be part of our social conditioning that keeps us from our potential. For more information about Carla, head over to https://carlawhite.org/ or find her on Facebook at https://www.facebook.com/carlakwhite Get more resources for your intentional family culture by joining the Family Success Toolbox at www.homeandfamilyculture.com or Text CULTURE to (917) 905-8801.
So excited to have the one and only Carla White. Below are just a few words from and about Carla. "Top Woman In Tech"Hi, I’m Carla, host of Radical Shift Podcast and your life and business coach. Named me “Top Woman in Tech” by FastCo because I'm the first woman to launch a mobile app. My app, Gratitude, has been in the top of charts for over 11 years with zero funding, marketing and a team of one woman. It’s been featured in Oprah, BBC, NPR, Telegraph and more. Your host at Radical Shift Podcast and author of the #1 selling books “Idea to iPhone“ and "Million Dollar Story", where I pull back the curtains on bootstrapped success even if you don't have a clue where to begin.https://carlawhite.org/https://hiro.fm/
Carla White: A Farm Girls Discovery That Changed Everything
The EPIC Journey
You can learn more about Carla at: www.carlawhite.org Or on her podcast, Radical Shift. TRANSCRIPT: Leanne Woehlke So welcome to the podcast Carla. It is an honor to have you here. Tell us a little bit about your entrepreneurial journey. Carla White Yeah. So it started when I was living over in London. And it was not the best experience to say the least. I had a lot in savings and it was going away quickly. It was super stressful. I think the biggest mistake I was doing is I was still going about entrepreneurship as if I was in a corporation as an employee. And not, for example, not making quick decisions, but you know, going with my gut instinct, not doing tons of marketing, not making big offers. So I was playing kind of small. And that job went to the wayside. And I got a regular job again, I got an became a W-2 again. And then through some, some personal events, ended up keeping a gratitude journal to help me with depression. And it helped so much that I thought, why isn't everybody doing this? It's so darn simple. It's so effective. Why isn't everybody doing this? And that's about the time that the iPhone came out. And I thought, well, I'll make an iPhone app and figured it out. It wasn't easy, but I did it. And it's been on the App Store for like, well over 10 years now and doing good. I mean, just a one person shop, too just me. Leanne Woehlke Wow, how did you have any technical background or how did you decide, "Oh, I'm gonna make an app."? Carla White Yeah, so I did have texted background. I have a master's in Information Systems been dealing with computers ever since they came out. And, I was a programmer in a former life, a very bad one. But I also worked on software projects. So I knew the basics of developing software. Now, I also knew design, I knew website design as far as not making them websites pretty but making them functional. How do you make them usable? And so I was trying to take what I learned from web design and from software development and apply it to making apps, but honestly, it's a totally different ballgame. Because the screens are smaller, the way people interact with them. It's different Apple, I didn't even have an Apple product except for like those little iPod shuffles so I was in the Microsoft world. So it was a huge learning curve. Leanne Woehlke So, It's amazing how long did it take you to go from the idea like, hey, this gratitude thing would be a great idea to actually having your app on the market. Carla White Well, it took me I think, probably about five or six months. Now, the SDK, the software development kit for creating apps on the iPhone was really simple back then, you know, there wasn't a lot to it. So creating apps was simple, because there wasn't a lot of features like you weren't pinching, you weren't doing all these different things. So it's a lot more complicated, meaning making apps is a lot more complicated, but whareally was the hiccups in the road, whereas I tried to hire somebody to do the design. And let's face it, apps just came on the market. Nobody knew how to design apps. And so half of my budget went to this guy to design it, and what he brought back was horrible. It was awful. So then I invested in Photoshop courses and learning how to create UI myself. And the other half of my budget went towards a developer. And he, halfway through the project said, I don't think this is gonna work. I think apps are a fly by night thing. And they're going to be over by next year. Nobody's going to be using them. And that was like in 2008. So then I was really devastated. And I didn't have any money left. And so I thought, well, what am I going to do? And I thought, well, let's see if you can take what you've learned and apply it to somebody else's project. So I went out to one of these outsourcing websites, Upwork, something like that. And lo and behold, there were developers on that site for iOS, which surprised me because like, it was so new, and I met a guy in India, who built it out for me and he was just amazing. He was great. And the whole thing cost in the end to him was like 500 bucks. Leanne Woehlke Wow. You were the first female to get an app in the App Store. Carla White Yeah, yeah. Yeah. There was no other women in the marketplace at all, which I think I stuck out quite a bit because of that. And so, when I think back, I mean, there were only blogs, and there was a little bit of Twitter, like some people were using Twitter. Facebook wasn't a thing, you know, Instagram, none of these social platforms Medium, none of these social platforms existed. So I would tweet out, you know, who's making apps out there? Where my app developers and I'd get connected with certain people and that's how I met a lot of people was through Twitter, or just writing to them on their blog. So there were a few people blogging about it, maybe two or three. Leanne Woehlke When you were developing your app for you doing it against like the clock like hey, nobody has done this as a female yet. I'm going to try to get this out there before Carla White Was more against the budget. Cuz, you know, I went down to zero I was able to put a little bit more in and you know, like how much do I have left and basically stripping out features trying to just fit within what I had in my bank account. Because mind you, I had a failed business behind me. And I didn't have a lot left in savings. So, I couldn't gamble a lot, which was a good thing. It forced me to be frugal and to learn a lot and to figure things out, which was really good, because then I started an app agency after that, and you know, and gave me tons of skills. I wrote a book about how to make apps, but against the clock, not really, I saw people producing apps and the success of those apps, and that was very motivating. But in truth, I was thinking if one person gets this app and they don't go through what I went through mentally, then it'll be worth it. So I wasn't really thinking how can I make my money back? Leanne Woehlke Right. Or even like the realization like, "Hey, there hasn't been another woman do this. This might be interesting." Carla White Yeah. Cuz they were gonna go apps are going away in a year, right? Leanne Woehlke Do you have that guy's number still just to email him? Carla White Yeah, we're still friends creating apps for quite a few years. Leanne Woehlke Okay, good. Good. It's kind of funny, you know, when you hear something like that in our world is so different. Carla White Yeah, right. I know. And it's interesting, who gives you advice and what you actually listen to. I'm very careful about that these days now. Leanne Woehlke My rule of thumb is only listen to the person if they've done it. Like, they don't get an opinion otherwise, Carla White yeah. Leanne Woehlke What's the number one mistake entrepreneurs make? Carla White Oh my gosh, I think it's more so doubting themselves, not taking the action. Giving up. I'm going to speak specifically with apps because I work with so many entrepreneurs who make apps, I think the number one mistake they make is they don't put enough time, consideration, and research into their app idea. They just come up with this app idea. They hire somebody to design it out, and then they plow ahead and build it out. And they don't even spend like 100 bucks on downloading apps and seeing what's already out there. They all tell me, there's nobody else out there. And then when I asked, well, who's your target market, they say, everybody, and I just think, okay, you're gonna fail with both those suggestions. It just tells me you didn't do your research because there's over, I don't know, 100,000,000, 300 500 million apps out there. There's something similar by this point. And for you to think that there's nothing else out there tells me you didn't do your research. And, then to say that you want to serve everybody tells me that your idea isn't an app idea. It's a software, it's like for a PC or for computer. Apps are very small, tiny little bytes of activity on your phone. And unless you're Facebook, you know, they're not really much more than that. They're not supposed to be needy. Leanne Woehlke Yeah. And that's, you know, that's so true is really knowing your market, and understanding what your idea is specifically, and niching it down. How did you, you know, when you came up with this idea, how did you say like, this is the thing that I'm going to pursue? I know you talked a little bit about your own personal journey, but how did you know inside yourself that that was the path to take? Carla White Well, my depression got pretty bad. So my dad passed away when I was living in London. I was having this failed business, and wasn't dealing with any of the stress at all. I was numbing myself either through binge drinking, eating whatever, TV, working. And at one point, my husband was really scared, and he said, it's time for us to go back to the States, so you can be closer to your family. And that made it worse because then I had culture shock failed business, Winter, you know, like all sorts of other things and add it to worse I ended up in the hospital with double pneumonia. Because all that stress manifests in your your body. And the doctor said, "Here's something for your depression and your pneumonia." And nobody ever said I had depression until that point. And, it hit me. It just it was such a wake up call. And you know, I did what everybody else does when they have a big wake up call like that. You go to Google, and you search for the answer to your problems. And in that search result, there was a story about these people. They didn't call it a gratitude journal. They just said that they focused on what was best in their life, and they kept writing about it. And they made it like their center point, like all their pictures and everything in their life. And I thought, yeah, you know, I've been in this negative feedback loop. Because I blamed myself for my dad's untimely passing. I was home in the States. I saw him just before he passed. And, I noticed something was off, but I didn't say anything to anybody. And, I kept quiet. So I blamed myself for not saying anything. And, so I carried that guilt around. And, when I read this article, and I'm like, Yeah, I've been focusing on what I did wrong instead of what I'm doing, right. And, so I just started keeping a journal. And, about two months into keeping that journal, I was out for a walk, going through things I was going to put in my journal because I didn't want to have to think about it later. It's like, Okay, I'm going to write about how I got a job offer from NASA. I lost some weight. I slept really good last night. You know, I was going through all these things in my head, when it hit me that my life did a complete 180 from just a couple months earlier. And I thought, well, what did I do? Like, what pill did I take, and I was going through everything in my head. And then I landed on that journal. And, I just thought this is so simple. Like, I've got to tell the world about it. I remember exactly where I was at. And one of the first things I thought of doing was writing a book. But I also realized that all the books that I read, nothing really stuck. Like you'd read a good self help book and self development book. And, you feel good in the moment of reading it, but then a week later, it'd be like, okay, I was gonna do all this stuff. So I thought, well, I and I had my little iPod Shuffle in my hand. I said, Well, Steve Jobs just came out with the iPhone. The SDK is coming out. I'm gonna make an app. I'm just gonna do it. And it was so crazy because I live in South Dakota. Okay, that's one thing. I'm like, as far away from anybody who knows how to make apps as possible. And, I was working for a government agency that was in a building like area 51. Like it was out in the country, and in the middle of cornfields, and no internet access. So, not only was I geographically isolated, but like also from the internet all day long. So, I had to get up really early before going into my day job at like, 4:00 in the morning. I'd get up, do research on my computer, figure things out, download all the tools, play with them trying to figure all this out. And, then I go into my day job, and then I come home and I'd work on it at night and in the mornings and on weekends. And, I did that for four or five months. And then at the time back then when apps were new, you submitted your app to Apple, and then you just waited, and your wait could be like a month long. And, then they could come back with "Oh, well. We didn't like this part of your app. You'll have to fix it." So, then you it takes you like five minutes to fix it, but you go to the back of the line. And, it could take another month before it got approved. So, you just hold your breath. And, when it got approved, it was boom, right out to the App Store. Now, you can tell Apple don't release it right away. Say "Well, I want to release it on this certain day." So, when it was approved, all of a sudden it was like five in the morning. I was getting up, getting ready to do the next thing. And, I got the email from Apple saying your app is on the App Store. I fainted. I was so excited. Leanne Woehlke And, then did you keep your job after that? Or did you leave or what was next? Carla White It was interesting because Twitter was the only thing then. I had about 20 Twitter followers, and all of a sudden that day I was getting all these Twitter followers. Because I also had a blog, and I was writing about the experience. I was writing about my dad. I was writing about keeping a gratitude journal I was writing about yoga. I was writing about all these different things I was doing to help my life, and I didn't even have like a Google tracker on that to see how many views I had on the blog. I was so green. I was just putting stuff out there, and like, whatever. So anyway, that day I released, my Twitter followers were just like, blowing up. I was getting all these messages. And, then I started to get messages from major media. It started with USA Today wanted to interview me. Radio stations all over the world from BBC to like, some little podunk radio station in Oregon. Yeah, okay all sorts of media were contacting me, and it was just an all these news outlets for years. And, I mean, like for good 5-10 years. But it was probably out on the market for I think six months at least, before I quit my day job, if not a year. So, it was out there for a while. And, then people, well, then what was happening was people were writing to me asking me, how do I make an app? So, I'd write these really long, complicated emails back. And, then I thought, okay, there's an easier way to do this. And, I took all those answers. And, I compiled them into an ebook, and put the ebook out there, which was titled, "Inside Secrets To An iPhone App." And, put that out on E junkie and was making like $6k a month on downloads from that alone. And, from that, I started an app agency because people were telling me well, I want you to make it and so I had an app agency for a while I still do but now I do apps by application only. So at the time, it was like whoever wants an app. Yeah, I'll make an app, you're a trucker whatever. And, now I make apps that are a lead magnets for funnels. So that's, I think, an untapped niche. That's really good because people are saying nobody downloads apps. Nobody uses them anymore. But, I think people still download apps, my app gets downloaded dozens of times a day, if not over 1000 times a day sometimes. And,you need to think of a bigger picture, not just making your revenues in the App Store, like taking that customer on a journey. And keep serving them keep nurturing them and using the app as a way for them to find you. Leanne Woehlke Yeah, that's brilliant. My cousin wrote a book and it was a successful book. It was published by Hay House. She won awards for it, but then it kind of just falls off. There's nothing beyond that. Carla White Yeah, and I think books and apps, they go good together. So if you have a successful book idea, then you can, you know, marry the two and, and keep them living longer. Now, to use an app as a lead magnet. The features need to be super simple. I think one thing people when they have an app idea, and pretty much everybody I coached has wanted to put in all these additional unnecessary features to make it Kapow make it awesome. But apps success comes down to 80% of x, success comes down to a good design and marketing that has been really thought through. So basically telling stories that go with your app. And that's what what makes an app successful. Not a ton of features, trying to appeal to everybody in the marketplace. Leanne Woehlke That makes sense to me. It's just more things to update to or even more things to break Carla White Correct. Yeah, it takes longer to get your app to maket, and like, more money to sustain it. And also people want less choices. They want it simple. They don't want a lot of selection to go by. Anything that interferes with them getting the result of the app is just making it more unnecessarily complicated. Leanne Woehlke Okay, so I have to ask when you said that you used to create all of these crazy apps, what was the craziest app you were ever asked to create? Carla White Oh my gosh, I get that all the time. And there's a quite a few. So there was one that was a kitty alarm. So it was just kitty cat sound. Kitty, like a meow cat is the was all designed like a cat. And it was for people who missed their cats while they were traveling. And their cats would wake them up. And so this way, you could have a cat wake you up,and you could record your own cat or we have selection of already pre recorded cats. I loved that one. That one was great, because then, like the marketing on that was so easy because cats rule the internet don't say, well, it's really fun. Um, but I think one of the worst ideas was and unfortunately, it was created not by this man, but by somebody else was an anonymous app where you could post pictures of social seeds. And so I did not want to create it because I was just thinking, if it's anonymous, and somebody goes into a bathroom and post pictures and people like women and bathroom like No, I don't want to be a part of all this. You know, who knows what'll go out on the internet with that if everybody can be hidden behind the wall, and so that was one of the worst ideas ever came across. Leanne Woehlke Yeah, I'll agree with that one. How do you think people can find their calling? Carla White Yeah, you know, I love this question because I personally don't think that there's like this one big grand calling. I think there's a little light for each stepping stone along the way. And you pay attention to that light, and not so much what everybody else thinks you're supposed to be doing. And that's your calling, like listening to your own heart, listening to yourself. And to have that big overview of what you're going to do with your whole life. I think that's impossible to know. I think that's almost daunting. Okay, first of all, I grew up on a farm, where I was blessed enough to have a mom who was kind of cutting edge and she got a computer when they first came out, but for somebody to say, hey, you're going to create software that's going to go on a computer. hat fits in your hand. No way would I even dream of that, you know, I thought best I would be as a lawyer, maybe a judge that was like the top careers that I could have. But I, I think like for us to understand what our overall callings are, especially in a world that changes so quickly, I mean, more quickly than our minds can keep up with it daunting to see that picture. So what is it that draws your curiosity and how can you nurture it? And how does that how does that overlap with market demand? Because there has to be a market demand for it. And when there's a market demand, and it piqued your curiosity and your passion and you're master of it, and you can charge money for it, and money is the fertilizer on it, then it just keeps growing and growing and growing. Leanne Woehlke Yeah, that's good. I know my daughter school just had a career day for the eighth graders. She was looking at all of the job options. And she's like, Mom, this is like all they're offering like, there's nothing on here I'm interested in. I was like, Yes, that's good. News, right. But it was the same jobs that they had a career fair 35 years ago when I did it. Carla White Yeah, right. Isn't that something else? I think asking kids like, do you want to be a policeman or a fireman or whatever, like you? My son recently downloaded the life game for the iPad, which is very different than the board game. somewhat similar, but the top paying job was a brain surgeon. But I thought well, is there an entrepreneur in that game because then you can do whatever you want. Like that's where your creativity is genius you can make unlimited money. But whether you like a lawyer or a doctor When you're tied to that dollar per hour, income, then you're capped you're because there's only so many hours in a lifetime. Leanne Woehlke Right and then you're trading your your life away. Yeah, a lot of the people that I work with are people who kind of get this niggly idea somewhere, you know, in their late 40s or so sometimes earlier, like, gosh, my life doesn't have like the juice, I thought it would, and they want to then take a new direction. So it is looking at like, Okay, well, what can I do? How can I figure that out? Carla White Yes, yeah. Yeah. And here's the thing to anybody who has that pull it their heart. Like Colonel Sanders from KFC chicken. He had $500 if that 50 bucks I don't know. His government pension from retiring from Being a restaurant chef, that's all he had in his pocket. He took that money made up some chicken when door to door sold, it died a billionaire. And he was 65 or 70 when he started grandma Moses, she created her first paintings when she was well into her 70s and then ended up selling them for millions. So you know, this idea that we have this clock inside of us and we went past some sort of expiration date of where the society needs our ideas has to end that's, there's no age on ideas as far as who can generate them. Whether you're young, like my son, he has businesses or older and you can start at any point, it's believing and having the confidence not just in yourself, but in the universe that it will come together. Leanne Woehlke How do you think you cultivate that belief? Carla White You got to take the chance. You can't stay in a comfort zone, that's for sure. If you're in a comfort zone, if you're not going outside of that comfort zone, for example, starting a podcast or writing a blog, or whatever it is sharing thoughts. If you want to be a thought leader, then you're not ever going to see what you're capable of achieving. Because you're just doing what you've already mastered. And it's when you keep going a little bit more out of that comfort zone. That's where the growth happens. And that's where the universe will come together. So I have a friend who she rode three oceans solo in a rowboat first woman I think the only woman to row three ocean solo and she went from $100,000 plus. Salary a year in a corporate job to quitting that living out of her van and then deciding to row an ocean and she wasn't athletic. I mean, she was somewhat but not definitely not been rowing her whole life. But she had this idea. And she said, People came out of the woodwork that not wouldn't have been able to come out of the woodwork had she not made that choice. So a lot of times if you just make the choice things and people and opportunities appear. But people are too scared to even just make that choice. And it's I, I believe it's because 70% of our thoughts are negative thoughts, and they're the same thoughts we had the day before, maybe even 10 years before. We're just recreating that same life over and over again. And I believe that we've been conditioned to believe that there's a lack there's not enough there's scarcity and Because if you look at our kids, like I got two beautiful boys, they're naturally happy. They're naturally joyful. And over time we all start to get more doubtful, more scared. We are hesitant because we go through an education system, we're compared to other people. It's, you know, did you get an A? Did you get a B? How good is your handwriting? And we're gonna value you based on what you can achieve in that realm. And so we believe that achievement is based on our grades, our looks, our age, do we have a kid? Do we not have a kid, but how big is our house? What kind of car do we drive and our whole value system is so skewed. Whereas if you knew your worth, your worth is actually based on the impact you're making to other people. And it's not just the people that you can see with your five senses are here with your five senses or touch or whatever is the normally or Actually, you the impact you're making goes by people deep. So the ripple effect that you have by helping one person probably helps 10 other people that you will never see you will never know about. So I always tell my clients to not value themselves based on their grades, what income where their salary is their title, anything like that. But look at the impact that they're making for other people. And then place a value on that. Leanne Woehlke Yeah, it's so good. I think that we see all the time people think like, Oh, I can only charge this or I'm gonna give it away for free. Carla White Yeah, cuz if you give it away for free, they put it in the garbage don't. Leanne Woehlke They do like I know things that I've really paid a lot of money for. Like I'm doing them, I'm showing up, I'm checking in. If something's free. It could be the most amazing thing, but I'm still not putting in the same level of effort. Carla White No, no. It's psychological you don't have any skin in the game you have nothing to lose. So why even try? Leanne Woehlke Yeah. Carla White Yes. Leanne Woehlke What's the best investment you've ever made in yourself? Carla White Um, well, my kids, but I think the best investment actually is one that I do every single morning and I call it I call them my power rituals. And I used to call it sacred sunrise, but now I do them throughout the day. And the reason I call them "SACRED" is because it boils down to an acronym, which is silence, which is meditation or prayer. Then the A stands for asking, affirmations and appreciation. C stands for create so I try to create something every day whether it's something artistic or relationships or opportunities I create. R is read, E is exercise which I do every day. And then D is daydream or visualize and I am so committed to to doing those every day that it's completely shifted my life, like the stress I can handle is amazing. I used to have this really deep wrinkle right here and my like a furrowed brow and just for meditating or something I don't know it went away and my sleep has improved you know I drink tons of water. I have way more energy and way more clarity way more confidence and none of this cost anything. Leanne Woehlke So tell me about a time you took a leap of faith. Oh my gosh. So it's been like my whole life for the biggest one where you were like, "this is really big." Carla White Yeah. So, you know, it didn't feel like it at the time, but in hindsight, it probably was. So I'm growing up in a small town in South Dakota, I was told that my best bet was maybe joining the military, the Navy, something like that. And I didn't want to believe it. So I went off to university anyway, but in the back of my mind, I had this identity belief that I was going to fail. So I almost was ready to drop out of college and one of my friends who was an exchange student from Japan, she came up and said, you know, you always are hanging out with all the exchange students. Why don't you go study over in Europe? And I thought, well, that's crazy because I don't speak any foreign languages. I've never been on a plane, I don't have any money and I'm about ready to flunk out of college. How am I gonna do that? and she said there was a scholarship you know, just take German for a year. So the next year I really hustled to get my act together, I got a job, save money took German got a tutor, applied for the scholarship, got the scholarship, and then I was on a plane my first plane ride ever was to go over and live in Germany for a year. And I still thought I was pretty well, even more so, I thought I was pretty dumb still when I got there because the Europeans are very well educated knowing that I couldn't understand a word of what they were saying. So like, what am I doing here? And you know, first time off the farm, all of that. And then about three or four months into staying there. My uncle said to me in German, that Carla, you're really smart. And I never had anybody say that to me before. And that one moment was so pivotal, that it just changed. Like I went and traveled all over Europe. I went home got an MBA, MIS I did so many amazing things based on just an identity that Oh, I'm actually smart. Leanne Woehlke So Wow, yeah, I have to ask Where did you study in Germany? Carla White Oh, I studied in Dusseldorf. Okay. Were you in Germany? Leanne Woehlke I was planning to i, in my sophomore year of college, I was taking a ton of units and the next semester I was scheduled to go to Heidelberg. Carla White Oh, Leanne Woehlke And my dad passed away suddenly, so I didn't go. And then years later, yeah, years later as an adult I had to go to Heidelberg. I walked around the university and had my Heidelberg experience. Carla White Oh my gosh, that's amazing. What a coincidence. Leanne Woehlke I know. Carla White So I was like, wait a minute if you in time Yeah, reaction. Germany? Yeah. Yeah, I know out of all the places because usually France or Spain or the hotspots to go study, Leanne Woehlke I wanted to go to Germany I loved it, I would study and I would try to remember all of the German I needed to know because I knew that was my goal. So I would like write things in our room in German and my roommate thought I had absolutely lost my mind. I can still speak a little. Carla White Yeah, yeah. You know, and I'm so glad I learned a second language. It just goes to prove like traveling, learning a language, whatever. It just goes to prove how much alike we all are. Leanne Woehlke Yeah, for sure. Carla White Yeah, Leanne Woehlke I think that that's true. You know, you coming from a farm and then going to a totally different country. to see people are alike. Yeah, yeah, yeah, right. Yeah. What's something you wish you knew starting out? Carla White I wish, I wish I would have had, hmmm that's a good question. The winning lottery numbers, the price of Apple stock Leanne Woehlke Yeah. Carla White Google I don't know those are probably the one things I wish I would have known. But no, seriously, like when I look back over my entrepreneurial journey, I wish I would have known how important it was to create a value ladder for my clients and resell to existing clients. I learned that rather late in life and and it's made such a change in my business, the the creating a value ladder from clients. It's just such a difference and constantly trying to find new people and coming up with new products. So I think that's the one thing I wish I would have known. Leanne Woehlke Yeah. That's such a powerful concept. Carla White Mm hmm. Leanne Woehlke How do you maintain your focus? Carla White That's a good question. So I really narrow my focus. I used to believe like with vision boards, you just put whatever you want on there. And you try and clutter it up as much as possible. So you get as much as possible but it just scattered me it overwhelmed me. So I have very specific goals. Each year I sit down and I map out my whole year of what I want to achieve. And I have two vision boards. One is what I have already achieved. that proves that I can do this. And then the other one reflects only what is in that one year's vision I break it down so it's in bite sized chunks per quarter per month per week. And every day if I don't do this my days are a mess, completely unfocused. In the morning when I have my coffee first thing in the morning, I go through my calendar what I have to do, and I map out everything like what I have my my chunked out time what I'm going to do in that chunk out time, what time I'm going to pick up my kids, what am I going to eat? What am I going to make dinner, everything is mapped out and as I don't know, regimented as that may sound and as boring as that may sound, it just takes out a ton of decision making. I already know what I need to do. I just have to glance down, boom, do it glance down, boom, do it. It just makes things go so much quicker. Because as parents we only have so many like minutes practically and you never know when they're going to get interrupted. Leanne Woehlke I completely agree. I used to work for Franklin Covey. And the more structured I was it gave space for creativity. Yes. Carla White Yeah. Because you you're not so taxed on making 100 decisions about what to do next and where am I at? "What do I"... if you break down the process, you can do it everything is doable. Inch by inch, It's a cinch. So I always tell myself, Leanne Woehlke It's such a good saying, I love it. How do you find inspiration? Carla White You know, that is contagious. I think masterminds are really good. Just connecting with other entrepreneurs. They are so inspiring whether I just follow them on social or, you know, have these conversations together. It's so amazing how much you can do just with one person believing in you, or saying, "Yeah, I think you're doing really good". And also that little bit of hefty competition, you know, Oh, she was able to do it, he was able to do it. I think I could do this. And that always ups your game just a little bit more. And I think that pushes you just a little bit more. Because like, I don't know, I saw a post today that showed, I think, I don't know three people that were just completely out there that are millionaires. And I'm like, Okay, if they can do it, I can do it. Come on. Leanne Woehlke Yeah, I think so. It's my husband's always been a really like traditional business industrial guy. And in some of the entrepreneurial circles, I've taken him to when he's like, "wait a minute, that person successful and that person's successful," as opposed to thinking you have to work 75 hours a week and Carla White Yeah, exactly because a part of its business. Part of it's show business. When you can marry the two and entertain people give them hope. Because everything is hope, basically everything from a bandaid hoping that'll heal your wound to toothpaste, food. Everything that is being sold is, you're just selling hope. Leanne Woehlke Interesting perspective. I love it. Carla White Mm hmm. Leanne Woehlke What's been your greatest accomplishment this year? Carla White Oh my gosh, that's a hard one. I think my son and I started a business together that was super fun to get him engaged in his second business. That was a big one. Because it was so random. Like it started at a dinner conversation. And by Monday, we had the website up and running. So that one was pretty big. And launched a podcast that was audacious. I've been dabbling in that for a while and finally got my act together and truly did it and then I think, the third one, and these are all things that I had on my goal list starting out the year. The third one is writing a book. And that's something that I've been wanting to do since I wrote my last book, but the wounds of writing that last book are still raw. And you know, the book that I'm writing right now is totally different than a technical manual. So it shouldn't be so, so hard, but even still, so those are things that I'm pretty proud that I was able to create, and then finding time with family and friends. I mean, to get all that in. It's been amazing. So Leanne Woehlke That's great. It's a beautiful year. Carla White Yeah, absolutely. Leanne Woehlke So you talk about the intersection between neuroscience and ancient wisdom. Yeah. Talk a little bit about that. Carla White Yeah, that's my favorite topic. So I what's interesting is within the last couple of years, we're still discovering things on a scientific level that proves ancient wisdom. Like, for example, where 99.999% energy, and if you took all the matter in our body and you squeezed it down, it'd be like the size of a sugar cube. So we're just energy and we are mainly carbon, which is stars that exploded many millions of years ago. And that's us and that's you, and that's everybody and we're all connected in that manner. But if you want to, to prove all this scientifically, you can you know, the brain is paleable. You can rewire the brain, you can create new thought patterns in the brain. It all just comes down to your identity and your beliefs. And I believe if you feel stuck, if you feel stuck in a identity or a belief or a pattern like the this year is no better than the last one or it's even worse. Turn take a look at your environmental surroundings and see what you can get rid of Marie Kondo your life like the Facebook, feed the friends that you're hanging out, the food, you're eating all that stuff, like, see what you can get out of your life, the news, turn off the news, turn off Netflix, stop watching those things. And if you focus, like we talked about before, like your vision, your books, your daily routines are all focused on what you want to be who you want to become what you want to achieve. And you start to change that identity, I mean, you can go from a farm girl who thought being a lawyer was a big deal to like running companies speaking multiple languages, you know, there was nothing in the cards that said this is what I would be doing. All of this is self created. There were no lucky breaks, there was nothing of that it was having a vision and focusing on that. And if you know, that's a bit of what is in the Bible, if you look at any of these ancient texts, that's what they talk about. And I think we overcomplicate it with, oh, the law of attraction isn't working for me, or, you know, the, it's working. It's always working. You know? Just how are you applying it and how do you want it applied? And start with your health. I know a lot of people like to start with their wealth. Once I have the wealth, then everything else will follow. But really, if you don't have your health, nothing is worth it then. Leanne Woehlke Yeah, I agree with that. For sure, we see that a lot. And sometimes by the time people come to us that they're so stressed that their quality of life, regardless of how much money they make or don't make, they can't even enjoy it. And there's that discontent. Carla White I always like to start with, with when it comes to money, what is your emotional belief in relationship with money? Because there's so many people that I've worked with that they're making a lot of money, and they're still not happy. In fact, they're more and more stressed. So what is it about money that, you know, where are you with that? And so, having that healthy relationship with money is so important. Leanne Woehlke So another question for you. You talked about your top three self empowerment secrets. What are those? Carla White Yeah, so I One of them is always taking time out for yourself every single day. And I like to get up really early, like around 4am I know that's not doable for a lot of people. Leanne Woehlke It's impressive.. Carla White But even if you have five minutes in your car, in a parking lot, where you just turn everything off, close your eyes and just take some deep breaths, that will have a huge, huge, huge ripple effect, a compound effect. Then the second one is drink a lot of water. And we are 90% water we're mostly water, drink water, I mean are all of our organs even down to our bones are water, so drink water. And then the third one is surround yourself in your environment with people, I don't want us to have just Pollyannas who are rah rah rah, you're the best, because then you're gonna start drinking your own Kool Aid and you'll never gonna grow. So, but surround yourself with people who will challenge you, who will believe in you, who don't squish your dreams, who are pushing their boundaries, pushing their comfort levels, like you will be the sum of the people that you hang out with. Leanne Woehlke Yeah, I agree with that. Anything else you'd like to tell our listeners? Carla White Well, I think if you practice gratitude every day, if that's one thing you do, close your eyes and just focus on the abundance in the world rather than the lack you will start to receive more abundance. Leanne Woehlke Awesome. Thank you so much, Carla. It was fantastic to have you here. Where can listeners catch up with you? Carla White Oh, well thank you, Leanne. My website is www.carlawhite.org. That's Carla with a "C". Or if you want to catch my podcasts, it's called "Radical Shift". And you can get that on any podcasting app. Leanne Woehlke Awesome. Amazing. Thank you so much, Carla. I think one of the my favorite parts about this whole journey is the people I get to meet and interact with along the way, and you're such a blessing and such a bright light. So thank you for that. Carla White Oh, thank you, Leanne. This has been such a great conversation. Leanne Woehlke Thank you. I know it'll be valuable.
Finding Success and Joy Doing What You Love With Carla White
Systematic Excellence Podcast
It’s hard to stay positive when you find yourself in a rut. Things go slow and you can’t seem to break the cycle.This is what inspired Carla White, a self-proclaimed Technical Spiritual Junkie, to develop her first iPhone app -- the first iOS app made by a woman -- “Gratitude”, an app that makes it easy to document good things that happened to you during the day. Mind you, this was all before the app craze started. To this day, this app continues to be in the top of the charts, ten years later. Her success inspired her audiobook, “The Inside Secrets to an iPhone” and more so, changed her professional path to do what she loves.Nowadays, she develops apps for big and small companies, creates courses for like-minded people, and helps them transform their personal and professional lives via her apps, public speaking, newsletters, seminars, and books.In this episode, we discussed:➡️ The #1 way to get reliable and responsible contractors ➡️ Steps to successful recruiting➡️ Best ways to manage big projects➡️ What YOU need to do if you’re just starting out in the businessAnd a lot more. Check this episode out now!Connect With Carla https://carlawhite.org/https://ideatoiphone.com/https://twitter.com/carlawhitehttps://radicalshiftpodcast.com/https://www.instagram.com/heycarlawhiteOur Websitehttps://systematicexcellenceconsulting.com/home/Hire Your First Contractor BundleConnect with Amalie:https://www.instagram.com/amalie.shaffer/https://www.facebook.com/amalie.shaffer/https://www.linkedin.com/in/amalieshaffer/Connect with Janine:https://www.linkedin.com/in/janine-suvakhttps://www.instagram.com/systematicexcellence/https://www.facebook.com/systematicexcellenceconsulting/Note: This episode was recorded in July 2019 the information is still relevant but some programs that were mentioned are no longer available. If you have any questions, please feel free to reach out to us at email@example.com.Content Disclaimer: The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video, or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video, or audio. Systematic Excellence Consulting LLC disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video, or audio.Disclaimer: Some of these links are for products and services offered by the podcast creators. Affiliate Disclaimer: The article, video, or audio may contain affiliate links. We may get commissions for purchases made through links in this post. Although you won't pay any more for any purchases you make, the commissions will enable us to continue to provide free content to readers and listeners.
"We are naturally wired for happiness," Carla White, founder of The Gratitude App, on the effects of "flight or fight" mode, how to lower our cortisol levels and having more joy in our lives
Look Ma', No Hands
Many years ago, Carla White found herself overweight, drinking heavily and feeling apathetic about her life. Her journey to more happiness led her to create The Gratitude App (highlighted by Oprah and Entrepreneur Magazine) which became a tool I used in my own spiritual awakening many years ago. In this episode, she shares what she knows about the brain, why we're actually wired for happiness and how to create more of it in our lives in very simple, concrete ways.
Carla White - Thriving with Gratitude - Full Interview Part 2
In part 2 of my interview with the highly decorated Carla White, we dive into how she climbed out of depression and unhappiness to become the first woman to launch an app on iTunes, how that propelled her into being featured in Forbes and Oprah, to her #1 rated podcast Radical Shift, and how its changed her views on money, life, parenthood, and gratitude.
The Truth About Gratitude and What Gurus Don't Tell You with The Gratitude App Creator, Carla White
The Brilliant Life Show
027 Stay tuned to the end for some super simple, practical ideas that can literally transform your life! We’ve been conditioned to believe that things need to be hard and they don’t have to be. Carla White is the first woman to launch an iPhone app (top of the charts for 10+ years), success coach and happiness cattle prod who’s helped countless people transform their personal and professional lives via her apps, public speaking, newsletters, seminars and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC and NYTimes. Carla shares her story of how she went from being a burnt out, overworked entrepreneur to being suicidal to stumbling across the the miraculous powers of gratitude. How she started her experimental gratitude journal practice. (7:00) The Neuroscience and Actionable Steps (11:40) Brain doesn’t know if something is happening right now, past or future. You can create simulations to your advantage. Why writing it down is such a good thing. Mind goes towards pleasure or away from pain. (13:45) Program what is pleasurable. Top 3 industries in U.S. are designed for us to believe in fear and lack. Arms, pharmacueticals and alcohol/tobacco Natural state is joy. We all have same repetitive thoughts every day, 70% negative (14:50) Quantum physics: (15:40) Everything is everywhere and nowhere at the same time It’s our attention to it that brings it into being. Brain has a single processor, not a dual processor (16:55) Interrupt that with gratitude. 8 things is ideal. (18:00) Achieve and then be grateful – actually the opposite! (18:00) Gratitude for the smallest things, not the big things. Thirty for Thirty: (19:19) Ultimate: things you haven’t received, yet! We are 99.9% energy. 21 Day Mindset Reset Challenge Connect more with Carla TheGratitudeApp.com, CarlaWhite.org, 21DayMindsetReset.com and on her podcast, Radical Shift. Kick 2020 off right!! Join our next 7-Day Mini Habits Challenge Do Less, Achieve More! Register by Jan. 6 Leave a Review to Win a $100 Amazon Gift Card (2 drawings!) Receive your “Top 11 Apps that Will Change Your Life Checklist” AND be entered to win a $100 Amazon gift card By doing the following by Fri., Dec. 6th Winner Announced FB Live: Sun., Dec. 8th at 9PM EST Leave a review for the show Screenshot the review before you submit as it takes 24 hours to post! DM screenshot to my Joy Wilder FB Page OR email firstname.lastname@example.org Like my Joy Wilder FB Page Double entry!! screenshot your fave podcast episode share to your FB or IG #brilliantlifeshow and tag @JoyWilder1000 (FB) or @joywilder2 (IG)