The World's Best Content Marketer (I said what I said) - Aaron Orendorff
SEO for the Rest of Us
👉 Click here to get 90% off this season's Expert Masterclasses Becoming Somebody's Favorite - Jay Acunzo Scaling with Guest Posting - Alina Benny Onboarding and Email Segmentation — Val Geisler Imperfect Marketing — Jonathan Ronzio Messaging and Positioning — Peep Laja Write Epic Sh*t — Corbett Barr Community — Jay Clouse Loyalty — Chase Dimond Technical SEO — Areej Abuali Grow Your Marketing Career — Bridget Poetker Marketing Automation (Made Easy) — Pete McPherson Content that Converts — Aaron Orendorff Build a Blog that Lasts — Brian Clark Speed Up Your Chatbots (Drift, Hubspot, ActiveCampaign) — Joey Farruggio 👉 Click here to get 90% off this season's Expert Masterclasses
Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"
Tech Bound Podcast
Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer! Timestamps: 0:00 Introduction 0:01 Fanboying each other 1:38 What to learn about content marketing from being a pastor and US Army officer 7:08 Aaron's research process for copywriting 10:58 What is "the code"? 17:40 "ground zero" keywords 19:10 Going from creator to VP of Marketing 23:36 Tools to measure Growth 28:10 Where the biggest drop-off along the funnel happens 31:35 Human irrationality in marketing 33:54 non-linear buyer journeys 37:12 Aaron's "Zone of Genius" 42:01 The "Sticking Point:" of content 44:33 Rapid-fire questions Show notes: https://commonthreadco.com/ https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast https://www.iconicontent.com/blog/rejection-and-success Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig
Double Down On Growing Your Email List For BFCM (with Aaron Orendorff)
Ecommerce Marketing School with Ben Jabbawy
When we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like: The importance of having a black Black Friday (no, that’s not a typo) Why you need to be able to share your offer in 1 line 3 different segments you need to focus on Why it’s worth it to spend $ to grow your email list Show Notes & Links: [2:58] BFCM best practices. [4:58] The most common offers they saw. [6:44] The best way to package up your offers. [10:00] Where you should focus in the weeks leading up to BFCM. [14:21] A hack to help you figure out which products your customers want discounts on. [15:39] Why you should be aiming to get responses with some of your emails. Data on 435 of the Best Ecommerce Holiday Campaigns: 10 Strategies & 745 Examples with Downloadable Screenshots Aaron Orendorff on Twitter Dave Gerhardt on Twitter The Ecommerce Marketing Show Home
Aaron Orendorff - Getting things (content, SEO and ecommerce strategy) that matter RIGHT
Own Your Commerce
Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation! Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to improve your online store. From SEO quick wins, to how you should use content, and NOT use content, and so much more. This is an episode you don't want to miss. Some of the topics we discuss are:Amazon has announced October 13th is Prime Day. Aaron covers exactly what you need to do to be ready! Not all emails are equal! Depending when you capture them makes a BIG difference. Are you using quizzes in your store? You probably should be! The three key reasons you need to invest in content as an ecommerce brand NEVER KILL YOUR SUPPORT ARTICLES. There's a good chance they might be the highest ranking pages for search. There's a better way to handle outdated articles. Links / Resources Bamboo Earth - Great example of a quiz funnell (also does subscriptions) Kongbox.com - Great example of a quiz funnell (also does subscriptions) HeyGlowup.com - Great example of a quiz funnell (also does subscriptions) Bold Options - Used for adding gift wrapping as an option to a select group of products, a specific collection, or every product in your store. Bold Upsell - Gift Wrapping as an upsell at checkout Bold Motivator - Add gift wrapping as a free gift when customers spend a certain amount. Tracksmith - Example of an ecommerce brand that does content really well. Nuggs - Aaron's totally into these guys right now.
Aaron Orendorff, VP of Marketing at the Common Thread Collective, just put out an epic blog post tracking the data on the DTC space as COVID-19 has progressed. One of the ideas in that blog post was that eCommerce brands could essentially make themselves “essential”.On today's episode of Agency Ahead, you'll get to hear about some of those insights.Here are the highlights: (1:13) The origin story of the Common Thread Collective. (4:40) Recommendations for eCommerce clients. (9:03) A dive into the data. (13:26) On messaging the moment. (15:32) On making yourself essential. (21:13) On product reviews. (22:53) Aaron's cause. Here are the insights:Recommendations for eCommerce clientsAaron says it's all about figuring out what you offer, and the right messaging around that.One creative method he's seen is offering what he calls discounts that aren't discounts. "For example, Supply, a single-edge razor company whose AOV [Average Order Value] is like four to five times the usual razor. It's the second-worst product to be selling in this environment. A luxury razor. Like nobody really needs to go out and shave except for maybe Zoom. But they couple that with a year's supply of replacement razors. They used to use this as their loyalty program that had a charge to it."Other examples he uses are deferred payments, ways to bundle savings, and free shipping offers."The goal is to cater to the need while still, let's be honest, be profitable."He says he doesn't want to sound negative when he talks about profit, but, "one thing I always fall back to is these are real people with real businesses supporting other real human beings with their income. At the larger, macro-scale, it's good for the economy for businesses to be profitable."A dive into the dataIn May, retail sales have started to go back up in-store, a little bit. For a moment it even looked like things were going back to normal, to the point where Aaron was trying to figure out how they'd use all these creative assets Common Thread Collective had built around the crisis. Yet the second wave is starting to hit. "It's scary to see the renewed piece, particularly in the United States, in states that did not respond well when quarantine was called for."CPC is one metric they're watching. The cost from the initial big dip has been going up but is still below the pre-quarantine baseline. Based on the data he expects to see a second eCommerce wave. "As these new cases really start to hit and really hit the news, consumer confidence is going to go down once again, especially in retail [brick and mortar] locations. I very much expect now is the time for eCommerce brands to be anticipating that and looking for those opportunities that surround new customer acquisition, as costs go down, and driving new visitors to at least get their contact information. New customers are the lifeblood of growth, and if we can use these lower [ad] costs to acquire email addresses and phone numbers, email and SMS, then we head into the normal state, especially fall and the holiday season, having that owned audience, which is massive in the long run."On messaging the moment"Messaging the moment, that's a phrase our CEO and founder Taylor Holiday just drove into our brains over and over again. And that moment isn't beyond us yet. Especially when you think about things like unemployment, and what we might call displaced people groups who have been disproportionately affected by COVID-19. Gym owners, musicians, anybody in the food industry or hospitality – pair with them in meaningful ways that connect your brand for yes, goodwill, and to the narrative that you're already a part of, people and groups you're already invested in."He says if you do that, you can just double down and go into the investment, and do all the things that profitable businesses have to do."Build that email list, build customers, the owned audience, make new sales, and do that united with the essential causes that you're just going to have. They're going to be out there in need. Figure out how you can partner with them and help them."On making yourself essentialAaron says making yourself essential is a lot like the traditional marketing idea of social proof. "I think like seven years ago, when I was starting out, I was like hardcore nobody. No degree, no clients, no connections. I figured out how to look like somebody by connecting myself to other somebodies."He says he went on a three-year tear of trying to get his name out. "Guest blogging anywhere and everywhere so that he could throw those logos onto his site to trick people who arrived into thinking: Aaron knows what he's doing. These people probably gave him money, maybe I will too."He points out how brands have done this recently to power through the crisis."Igloo wakes up two or three years ago to the rise of DTC eCom. They're a hardcore traditional retailer, an old-school legacy brand and business. What they did was get poised with this handful of licensing agreements to places that were very friendly to families and kids, as well as nostalgic."Igloo partnered with VW, Disney, Spongebob, Star Wars for 5/4, Guy Fieri, and even The Grateful Dead."Nobody wants to buy a cooler right now. Nobody should buy a cooler right now. Everyone's stuck at home."But people are buying coolers because they love the nostalgia. They also love some of the social causes Igloo has attached itself too, like setting up a 100% profit-share with the CDC.In short, it's about connecting yourself, in a meaningful way, to emotions, people, and brands that people do find to be essential, even now.On the value of product reviewsGarrett took a moment to tell Aaron about Traject SKU, which allows eCommerce brands to collect and monitor their product reviews. Aaron seemed to approve, noting that product reviews are "massive" in the eCommerce field. "Especially if someone's top-to-mid funnel. It's that same idea. I try to become somebody by leaning on people who are already somebodies." He says that nearly all the successful campaigns run by the Common Thread Collective involve getting user-generated content. "Someone's video using the product, new reviews, new images of those reviews. We call it evergreen, but it's the refreshing that takes place, it's not so much the offer, it's that user-generated content, ratings, reviews, and testimonials that we put front-and-center mainstay." What’s your right now cause?Aaron's go-to was the Southern Poverty Law Center, even before Black Lives Matter made its way back into the national consciousness. "It's a fund that especially focuses on black people and underrepresented people, oppressed people, primarily black people in the places they need legal assistance the most." Connect with Aaron OrendorffWant to reach out to Aaron? Website Twitter LinkedIn
Aaron's questions to unlock your customer's hell Ecommerce Loyalty Programs: 25 Strategies Backed by 36 Examples and Over 100 Results & Stats (written by Aaron) Freshly Picked's membership program: The Fringe Common Thread Collective's LTV:CAC Cohort Analysis Yopto's 2019 State of D2C Marketing Who Is the Most Handsome Man in Portland, Oregon? Research Reveals Follow Fezziwig and Tyrion on Instagram 🐰
In the season finale of Conversations with Quuu, Lucia talks to Aaron Orendorff, Editor in Chief at Shopify Plus, about their content strategy, why he quit his freelance business for his dream job, his top social media hacks, and more. Aaron’s website: http://iconicontent.com Aaron’s Twitter: https://twitter.com/AaronOrendorff Aaron’s Facebook: https://www.facebook.com/aaron.orendorff Aaron’s LinkedIn: https://www.linkedin.com/in/aaronorendorff/
AMP099: How To Write For Forbes, Inc, And Beyond To Build A 6-Figure Business With Aaron Orendorff From IconiContent + Shopify
Actionable Marketing Podcast
What’s the best way to market and grow a business? Do you often lock yourself in a conference room to avoid distractions and answer that question? Does one idea keep coming to mind? Guest writing for influential publications. Aaron Orendorff does it. He is the founder and CEO of iconiContent, as well as the editor-in-chief of Shopifyplus. Guest blogging was a foundational ingredient to scaling his personal brand. Aaron’s used guest writing to build clients for his own business and help land a job at Shopify. He shares the importance of writing for such publications, where to start, how to find ideas for articles to be accepted, and how to pitch articles. Some of the highlights of the show include: Aaron spent 2 ½ years guest posting, guest blogging, and writing articles for publications that he respected and wanted to be like Aaron began building relationships and cold pitching to editors anywhere and everywhere to get ahold of email addresses He understands that social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online Cold Pitching Process: Reverse engineering of popular topics; speaking language/terminology of audience; using Buzzsumo to find popular social media What are the headline formulas? What’s the word count? How did they use images? How are they interlinking? Did they like a lot of data? Aaron sent publishers a complete article tailored to their publication; he identified topics related to popular posts on their site and discovered competitive holes What gets responses from editors? Behind-the-scenes work, show instead of tell, and sending publishers a brief email with the attached article as a Word doc Go to About or Contact Website pages for the publications or use tools to find email addresses of the editors Rejections: Write an entire article for a specific publication, send it to the editors; wait to get rejected Risk-to-Reward Ratio: Once rejected, tweak it and send to a different publication; work your way down a publication list; risk goes way down After first “yes,” doors open and it’s far easier to write for publications a second, a third, a fourth time; promote articles after published to maximize opportunities Guest writing has helped by getting attention from editors/other writers and building relationships with them through customized, valuable articles To start guest writing: 1) Write complete articles tailored for specific publications; don’t send pitches; 2) Find what’s popular at their and competitors’ sites Links: iconiContent Shopifyplus Buzzsumo Google Trends Email Permutator ContactOut Write and send a review to receive a CoSchedule care package
The Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify
The Optimizely Podcast
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce -- especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure to the top brands killing it today -- and has an opinion on it all.
E50 - The SEO Hack that Can Help You Get Ranked on Page 1 of Google with Aaron Orendorff
Growth Experts with Dennis Brown
Aaron Orendorff is the Editor in Chief of Shopify Plus and the founder of iconiContent. Last year, Aaron was named by Forbes as both a “Top 10 B2B Content Marketer” and a “Top 25 Marketing Influencer to Watch.” He’s been a contributor to sites like Mashable, Entrepreneur, Success, Business Insider, and Lifehacker. Over the last three years, Aaron’s written the top-performing and most-shared posts at Content Marketing Institute, Unbounce, Copyblogger, and GetResponse. In addition to all that, Aaron is the father of three daughters, two bunnies, and the husband of one wife. During the interview we discuss: - Aaron shares why he hates Wikipedia plus several lessons he learned about how to write and structure content to make them rank higher on Google. - Aaron then shares an experiment he ran that helped him to get a top ranking on Google in top 3 in less than 48 hours. - Aarons shares a super secret hack that he uses to ensure that people read his long-form articles. - Then he shares one really important step he takes before he creates new content. - Aaron shares one of his favorite hacks for getting authority sites to link to his long-form content. - 5 proven steps to getting ranked on page 1 of Google - Aaron shares his favorite growth tool/software. - Aaron then goes onto sharing his favorite book on growth hacking. Aaron's website: www.linkedin.com/in/aaronorendorff www.shopifyplus.com www.iconicontent.com