Marisa Flacks's guest appearances

Marisa Flacks

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Can I Laugh On Your Shoulder?

Liza Moiseeva

Liz Funk

Lela Orr

Marci Zaroff

Hannah Davis

Saloni Shrestha

Jessica Kelly

Rachel Cruze

Mac Prichard

Lauren Peterson

Charlotte Fanneau

Melissa Gonzalez

Stacy Flynn

Tracy Sun

Stella McCartney

OwlTail

We're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday? Who better to come talk to us about all things branding than a woman who escaped the corporate fashion world to work one-on-one with ethical and sustainable apparel brands and small businesses from her home base in Charlotte, NC? Meet this week's guest, Marisa Flacks, Founder of RISE Creative Co.  What you'll learn Why ethical brands, specifically, can get a branding boost from understanding a little about anthropology. Marisa brings her training in anthropology to the brand strategies she helps create for her clients and, in so doing, helps them take cultural issues into account when they're developing their messaging and positioning. Okay so what does that mean? You'll hear more on the show, obviously, but just think about the complex web of concerns that comes up when you're talking about the treatment of workers in, say, manufacturing facilities in developing countries? Or how perspectives on child labor could be different depending on the world in which you live? Marisa is adamant about talking through things like that as the strategy develops - instead of just slapping a green-washed approach onto a company's messaging and calling it done. How you'll be inspired Putting yourself out there is a scary thing for most people (it's been disproven, but there's the oft-quoted stat about public speaking freaking people out more than death). While the thought of being the public face of your company might sound deliciously great for some entrepreneurs, others are beyond uncomfortable with it and put all the attention on their products instead. During our chat, Marisa says that while either preference can work, there is a real benefit to making things personal. Your customers and people watching your brand are, after all, the exact people you're trying to convince to get so interested in what you're doing that they'll give you money for it. No surprise that a down-to-earth message straight from the founder is often just be the thing to get people hooked on more than your product and draw them into the world that you're building through your business. What you'll tell your friends Oh so you're having trouble with branding? This branding expert I heard on the Spirit of 608 podcast said, when that happens, you need to check your core message. Examine your why. She said that nothing is more important than a brand's  story or "why" behind what they do. But zero in on this "why," you'll be much closer to locking down your target audience, forming an effective marketing strategy and creating solid content around your brand. Find out more in the full episode. Resource of the week Business Boutique: Along with usual suspects like Asana and Google Drive, Marisa recommends The Business Boutique program to newcomers to the entrepreneurial scene. Connect with Marisa Flacks Website: risecreativeco.com Facebook: https://www.facebook.com/risecreativeco Twitter: @risecreativeco Instagram: @risecreativeco Mentioned in this episode: The True Cost Harper Wilde Kickstarter Pinterest Asana Business Boutique Business With Purpose The Strategy Hour Straight Up Paleo T-shirt motto: In a world of self promotion, promote others. Did you hear about the Spirit of 608 Survey on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

We're diving into branding again on the Spirit of 608 podcast this week - and for good reason: it's consistently one of the top puzzles independent fashion companies have to sort out. And let's not forget: you can't really ever just "sort it" and move on. Great branding requires upkeep and evolution, as well as a helluva lot of content to communicate the right messages over time. But enough about the challenges - you know those. What you want to know is how to crack that nut, like yesterday? Who better to come talk to us about all things branding than a woman who escaped the corporate fashion world to work one-on-one with ethical and sustainable apparel brands and small businesses from her home base in Charlotte, NC? Meet this week's guest, Marisa Flacks, Founder of <a href="https://www.risecreativeco.com" rel="nofollow" target="_blank">RISE Creative Co</a>. What you'll learn Why ethical brands, specifically, can get a branding boost from understanding a little about anthropology. Marisa brings her training in anthropology to the brand strategies she helps create for her clients and, in so doing, helps them take cultural issues into account when they're developing their messaging and positioning. Okay so what does that mean? You'll hear more on the show, obviously, but just think about the complex web of concerns that comes up when you're talking about the treatment of workers in, say, manufacturing facilities in developing countries? Or how perspectives on child labor could be different depending on the world in which you live? Marisa is adamant about talking through things like that as the strategy develops - instead of just slapping a green-washed approach onto a company's messaging and calling it done. How you'll be inspired Putting yourself out there is a scary thing for most people (it's been disproven, but there's the oft-quoted stat about public speaking freaking people out more than death). While the thought of being the public face of your company might sound deliciously great for some entrepreneurs, others are beyond uncomfortable with it and put all the attention on their products instead. During our chat, Marisa says that while either preference can work, there is a real benefit to making things personal. Your customers and people watching your brand are, after all, the exact people you're trying to convince to get so interested in what you're doing that they'll give you money for it. No surprise that a down-to-earth message straight from the founder is often just be the thing to get people hooked on more than your product and draw them into the world that you're building through your business. What you'll tell your friends Oh so you're having trouble with branding? This branding expert I heard on the Spirit of 608 podcast said, when that happens, you need to check your core message. Examine your why. She said that nothing is more important than a brand's  story or "why" behind what they do. But zero in on this "why," you'll be much closer to locking down your target audience, forming an effective marketing strategy and creating solid content around your brand. Find out more in the full episode. Resource of the week <a href="https://www.businessboutique.com/" rel="nofollow" target="_blank">Business Boutique</a>: Along with usual suspects like Asana and Google Drive, Marisa recommends The Business Boutique program to newcomers to the entrepreneurial scene. Connect with Marisa Flacks Website: <a href="https://www.risecreativeco.com" rel="nofollow" target="_blank">risecreativeco.com</a> Facebook: <a href="https://www.facebook.com/risecreativeco" rel="nofollow" target="_blank">https://www.facebook.com/risecreativeco</a> Twitter: <a href="https://twitter.com/risecreativeco" rel="nofollow" target="_blank">@risecreativeco</a> Instagram: <a href="https://www.instagram.com/risecreativeco/" rel="nofollow" target="_blank">@risecreativeco</a> Mentioned in this episode: <a href="https://truecostmovie.com" rel="nofollow" target="_blank">The True Cost</a> <a href="https://harperwilde.com" rel="nofollow" target="_blank">Harper Wilde</a> <a href="https://www.kickstarter.com" rel="nofollow" target="_blank">Kickstarter</a> <a href="https://www.pinterest.com" rel="nofollow" target="_blank">Pinterest</a> <a href="https://asana.com" rel="nofollow" target="_blank">Asana</a> <a href="https://www.businessboutique.com" rel="nofollow" target="_blank">Business Boutique</a> <a href="http://businesswithpurposepodcast.com" rel="nofollow" target="_blank">Business With Purpose</a> <a href="http://thinkcreativecollective.com/podcast/" rel="nofollow" target="_blank">The Strategy Hour</a> <a href="https://straightuppaleo.com" rel="nofollow" target="_blank">Straight Up Paleo</a> T-shirt motto: In a world of self promotion, promote others. Did you hear about the <a href="http://bit.ly/surveyso608" rel="nofollow" target="_blank">Spirit of 608 Survey</a> on this episode? Take it for your chance at some amazing prizes. Find more episodes featuring women at the forefront of FEST online at <a href="http://www.spiritof608.com" rel="nofollow" target="_blank">www.Spiritof608.com</a>.

All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.

A common question I hear these days is, “How do I turn my PASSION into a career?” There’s a lot of talk about PASSION. Everyone has a passion. We all have passions. But is it POSSIBLE to turn that passion into a full time income? Is it possible to not spend every day going through the motions, but to wake up every day looking FORWARD to getting to work? Can we do work that both fuels our passion while also making a profit? Yes, I truly believe the answer is YES. My guest this week is Marisa Flacks, the founder of RISE Creative. Marisa has actually become a dear friend of mine over the past 7 months or so, and I have come to really love and admire her. Her branding agency that specializes in working with businesses in the ethical and sustainable space is amazing and Marisa is so knowledgable and honestly SO wise beyond her years. You are going to ADORE her.  About Marisa: Marisa is the Ethical Brand Strategist behind RISE Creative. A Cultural Anthropologist and corporate fashion drop-out, Marisa started RISE Creative to serve ethical brands, social enterprises, and small businesses through creative storytelling. Outside of her work, she enjoys exploring health &amp; wellness, all the podcasts, pretending to be the next Joanna Gaines, and hanging with her puppy in the Queen City, Charlotte, North Carolina.  Connect with Marisa:  https://www.risecreativeco.com/ https://www.facebook.com/risecreativeco https://www.instagram.com/risecreativeco/ https://twitter.com/risecreativeco  TODAY'S BUSINESS WITH PURPOSE PODCAST EPISODE IS SPONSORED BY:  CAUSEBOX - use code "MOLLY" for $15 off your first box! Sevenly - use code MOLLY10 for 10% off your purchase during the month of November.  Join my Purchase with Purpose Facebook group and let's continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the Business with Purpose podcast (and I'd love it if you left a review on iTunes!)  Subscribe on iTunes Subscribe on Google Play Subscribe on Radio Public Subscribe via Podcast RSS Feed  **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad?  Launch Apple's Podcast app. Tap the Search tab. Enter "Business with Purpose" Tap the blue Search key at the bottom right. Tap the Blue album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. 

A common question I hear these days is, “How do I turn my PASSION into a career?” There’s a lot of talk about PASSION. Everyone has a passion. We all have passions. But is it POSSIBLE to turn that passion into a full time income? Is it possible to not spend every day going through the motions, but to wake up every day looking FORWARD to getting to work? Can we do work that both fuels our passion while also making a profit? Yes, I truly believe the answer is YES. My guest this week is Marisa Flacks, the founder of <a href="https://www.risecreativeco.com/" rel="noopener nofollow" target="_blank">RISE Creative</a>. Marisa has actually become a dear friend of mine over the past 7 months or so, and I have come to really love and admire her. Her branding agency that specializes in working with businesses in the ethical and sustainable space is amazing and Marisa is so knowledgable and honestly SO wise beyond her years. You are going to ADORE her.  About Marisa: Marisa is the Ethical Brand Strategist behind RISE Creative. A Cultural Anthropologist and corporate fashion drop-out, Marisa started RISE Creative to serve ethical brands, social enterprises, and small businesses through creative storytelling. Outside of her work, she enjoys exploring health &amp; wellness, all the podcasts, pretending to be the next Joanna Gaines, and hanging with her puppy in the Queen City, Charlotte, North Carolina.  Connect with Marisa: <ul> <li><a href="https://www.risecreativeco.com/" rel="noopener nofollow" target="_blank">https://www.risecreativeco.com/</a></li> <li><a href="https://www.facebook.com/risecreativeco" rel="noopener nofollow" target="_blank">https://www.facebook.com/risecreativeco</a></li> <li><a href="https://www.instagram.com/risecreativeco/" rel="noopener nofollow" target="_blank">https://www.instagram.com/risecreativeco/</a></li> <li><a href="https://twitter.com/risecreativeco" rel="noopener nofollow" target="_blank">https://twitter.com/risecreativeco</a></li> </ul> TODAY'S BUSINESS WITH PURPOSE PODCAST EPISODE IS SPONSORED BY: <ul> <li><a href="http://www.stillbeingmolly.com/causebox" rel="nofollow noopener" target="_blank">CAUSEBOX</a> - use code "MOLLY" for $15 off your first box!</li> <li><a href="http://www.sevenly.org" rel="nofollow noopener" target="_blank">Sevenly</a> - use code MOLLY10 for 10% off your purchase during the month of November.</li> </ul> Join my Purchase with Purpose Facebook group and let's continue the conversation! <a href="https://www.facebook.com/groups/purchasewithpurpose/" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/groups/purchasewithpurpose/</a> Subscribe to the Business with Purpose podcast (and I'd love it if you left a review on iTunes!) <ul> <li><a href="https://itunes.apple.com/us/podcast/business-with-purpose/id1160036500?mt=2" rel="noopener noreferrer nofollow" target="_blank">Subscribe on iTunes</a></li> <li><a href="https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ihjskmd6twmybyeh3pnxaeywixm?t%3DBusiness_with_Purpose" rel="noopener noreferrer nofollow" target="_blank">Subscribe on Google Play</a></li> <li><a href="https://play.radiopublic.com/business-with-purpose-WPRXaj" rel="noopener nofollow" target="_blank">Subscribe on Radio Public</a></li> <li><a href="http://businesswithpurpose.libsyn.com/rss" rel="noopener nofollow" target="_blank">Subscribe via Podcast RSS Feed</a></li> </ul> **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad? <ol> <li>Launch Apple's Podcast app.</li> <li>Tap the Search tab.</li> <li>Enter "Business with Purpose"</li> <li>Tap the blue Search key at the bottom right.</li> <li>Tap the Blue album art for the podcast.</li> <li>Tap the Reviews tab.</li> <li>Tap Write a Review at the bottom.</li> <li>Enter your iTunes password to login.</li> <li>Tap the Stars to leave a rating.</li> <li>Enter title text and content to leave a review.</li> <li>Tap Send.</li> </ol>

EP 66: Marisa Flacks, Founder of RISE Creative