Find Out What Your Customers Can’t Tell You with Melina Palmer
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. magazine. Listen in as Melina shares her extensive insights into all the things that customers want but cannot tell us they want, including whether you should lead with the most expensive option when it comes to selling and how to use partitioning to our advantage. We also dive into some of the neuroscience behind behavioral economics and discuss why people buy and how to use that “why” to build better sales, relationships, and messaging. You can find show notes and more information by clicking here: https://bit.ly/3yQo8uD
Interested in learning more about how Behavioral Economics can be used in practice? Great, this episode is for you! It features a fun conversation with Melina Palmer, one of the leading experts in applied Behavioral Economics. Melina is the founder and CEO of the Brainy Business, teaches Applied BE at Texas A&M University and recently published her first book, What Your Customer Wants and Can’t Tell You. We speak about her journey and how she built her Brainy Business podcast and community, how she supports her clients to ask better questions, important principles regarding pricing, and we talk cookies! Enjoy! 🍪 Links and resources: Melina's website, LinkedIn and Twitter Her book What Your Customer Wants and Can’t Tell You FREE workbook: thebrainybusiness.com/habitweekly Right Questions Institute - Questionstorming Melina sings the national anthem Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.--- Send in a voice message: https://anchor.fm/behavioral-design-podcast/message
168: How to understand what your customer wants - with Melina Palmer
The Simplifiers Podcast
What if there was a way to definitively know and understand what your customer wants? With this information, you would be able to confidently convert more leads into clients and know you’re charging the right amount. Would you want to learn how? My special guest today is author Melina Palmer and she’s simplifying how to understand what your customer wants. It all comes down to behavioral economics, (as in, why do people buy things when they do) to truly discover what they want and most times, can’t tell you. When we better understand how their brain works, we understand how your brand’s nuances and nudges are working for (or AGAINST!) you and your sales targets. Here’s how. My special guest today is Melina Palmer and she’s simplifying how to understand what your customer wants. We tackle and simplify all aspects of it, including: How she defines ‘behavioral economics’ and why it’s so important to understand what unspoken forces are at play when your customers are thinking about buying your products or services Two simple ways you can improve your pricing and increase sales by better understanding your customer’s behaviors understand that 99% of what people do is on subconscious, unspoken level standardize your pricing to end in the same number (whether it’s 5, 7, 9 or 0) Learn ways to create better “brain-friendly” brand messaging, using the tools of framing and priming If decisions are made (mostly) on the subconscious level, she shares the hidden rules in the brain that’ll actually increase sales …and ultimately, we talked about “the jar method”, which is a BRILLIANT way to motivate and keep your clients accountable for the work they promise to complete in between coaching calls. How to use this method to help them #dothething (BTW, I’m stealing this idea, it’s so smart!) Q: Are you ready to (truly) understand what your customer wants? If yes, this one is for you. It’s time to #DoTheThing! ---- Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/melina-palmer-understand-what-your-customer-wants
315 – Brain Hacks That Trigger Your Customer to Buy with Melina Palmer of The Brainy Business
Gift Biz Unwrapped
One of the biggest challenges every business owner faces is how to get customers to buy. In today's show, we've got some incredible brain hacks and messaging techniques that help you make more sales - and I guarantee you've never heard these before!Melina is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.Think about this …Are you charging the right prices and are they nudging customers to buy?Are your brand’s nuances sending the right signals to your customer’s brain?Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021.BUSINESS BUILDING INSIGHTS Make it easy for customers to find what they want or they will get overwhelmed and go somewhere else. Everything about your business should be relatable to your ideal customers right down to your logos, colors, and fonts. Build positive experiences for your customers. Surprise and Delight moments can erase bad experiences. Think of your Brand as a memory - a collection of the experiences people have with you. Extend beyond that negative point so that at the end people are happier with their overall experience with you even if something that was a little bit bad happened. How To Get Customers To Buy Guide people to go in the right direction in the way you present information. It's called 'choice architecture.' Choice is all about context. And the way it is presented makes a difference. How you present something should be worded or framed in a way that resonates with your specific ideal customers. The subconscious brain is very literal and will take big font equals big price. That goes together with small font equals small price. Keep product titles simple and clear. If you use adjectives, keep it short and snappy. Use images that demonstrate experiences in product descriptions and promotions so people can imagine how it will feel. Think about what you want buyers to feel and use words that convey that feeling in your descriptions. <-- Pro tip! Watch Food Network shows and listen to how they describe a dish when they try it for great examples of how to do this. 99% of anything our brains do is done on a subconscious level. When you do videos or post images showcasing your products, share the sensory emotions you experience to activate a mirror experience in the brains of your viewers. <-- Listen in for exactly how this works! Tune in for lots more fascinating tips about how to use the way our brains work to get more sales! Resources Mentioned Melina's Book - What Your Customer Wants And Can't Tell You Melina's Contact Links Website | Facebook | Instagram | Twitter | Linkedin Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz BreezeIf you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | SpotifyThank you so much! SueKnow someone who needs to hear this episode? Click a button below to share it!
102 | Leveraging behavioral economics to scale your business with Melina Palmer
Coffee with Romina
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You, launches May 2021. To connect with Melina visit https://thebrainybusiness.com/ or connect with her in LinkedIn HERE. GET THE ONLINE COURSE TODAY (Promo code ROMINA) VISIT WWW.CONNECTWITHROMINA.COM TO LEARN MORE ABOUT THE SHOW AND ROMINA
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.In addition to her consulting business, Melina’s podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, is scheduled for publication in May 2021. @davidpaull @InsightsMRX @thebrainybizFor more episodes, listen and/or subscribe on: Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify
How to Combat Confirmation Bias With Melina Palmer (Host of The Brainy Business Podcast)
In this episode, Melina Palmer, "The Brainy Business" podcast host, keynote speaker, and teacher of applied behavioral economics, teaches us about confirmation bias and how to combat it.The Brainy BusinessRequest a Custom Workshop For Your CompanyGet Free Access to Over 15 Negotiation GuidesFollow Melina on LinkedInFollow Kwame on LinkedInIf you've been a listener of the show and you've gotten a lot out of our programming, you can click here to Support Negotiate Anything. Support this show http://supporter.acast.com/negotiate-anything.See acast.com/privacy for privacy and opt-out information.