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Melina Palmer

36 Podcast Episodes

Latest 28 Aug 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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[INTERVIEW] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer

Behavioral Grooves Podcast

What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding how your customer’s brain made decisions. Well our guest, Melina Palmer sits down to discuss exactly that.  Melina Palmer is the founder of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She also hosts a podcast, The Brainy Business, and has recently published her first book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I. What You Will Learn From Melina Palmer (6:23) Melina explains her book “What Your Customer Wants and Can’t Tell You” (13:30) Why should we care about dopamine?  (16:26) The effectiveness of using a lottery draw (20:43) Why is priming so important in marketing?  (27:41) How Melina helps you to apply her insight  (30:59) What sparked Melina’s interest in Behavioral Economics? (32:24) What is the biggest secret that customers can’t tell you? (33:54) Is the marketing industry still sexist?  (34:40) The music Melina would take to survive on a desert island  If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon https://www.patreon.com/behavioralgrooves. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to! © 2021 Behavioral GroovesLinksMelina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I Episode 109: Melina Palmer: Using Behavioral Economics to Help Businesses: https://behavioralgrooves.com/episode/melina-palmer-using-behavioral-economics-to-help-businesses/ The Brainy Business: https://thebrainybusiness.com/ The Brainy Business Podcast: https://thebrainybusiness.com/podcast/ Melina Palmer, INC: https://www.inc.com/author/melina-palmer Melina Facebook: https://www.facebook.com/thebrainybiz/ Melina Instagram: https://www.instagram.com/thebrainybiz/ Melina YouTube: https://www.youtube.com/c/thebrainybusiness Melina Twitter: https://twitter.com/thebrainybiz Melina LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/ The Brainy Buiness LinkedIn: https://www.linkedin.com/company/the-brainy-business/ BE Thoughtful Revolution: https://be-thoughtful-revolution.mn.co/share/Wwg4nTN8qVp21XB3?utm_source=manual Episode 232: Katy Milkman: How to Make Healthy Habits that Actually Last: https://behavioralgrooves.com/episode/katy-milkman-habits-that-last/ Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/ McDonald’s Monopoly: A Masterclass in Promotions: https://www.talon.one/blog/mcdonalds-monopoly-a-masterclass-in-promotions Human Behavior Lab, Certificate Program: https://hbl.tamu.edu/certificate-program/ Musical Links Paul McCartney “Find My Way”: https://www.youtube.com/watch?v=2oSmP3GtOBk Lady Gaga “Stupid Love”: https://www.youtube.com/watch?v=5L6xyaeiV58 John Mayer “Last Train Home”: https://www.youtube.com/watch?v=66Ne5dVDfLM Melina’s Pandora station: https://pandora.app.link/UrWQ28B6l3 

38mins

25 Jul 2021

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[GROOVING SESSION] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer

Behavioral Grooves Podcast

How can your organization improve its marketing messaging using proven behavioral science techniques? As part of our series on Marketing & Employee Engagement this month, we were joined by Melina Palmer on our latest interview episode (#242). Melina Palmer is the founder of The Brainy Business podcast and author of “What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics”: https://amzn.to/36Rm88I. She is an expert on both marketing and behavioral economics and blends techniques from both fields in her writing and podcast.  This follow-up episode is a free-flowing Grooving Session where Tim and Kurt discuss the business applications of their discussion with Melina. This episode is best enjoyed after listening to our interview episode.  What you will learn from this episode: The science behind dopamine release. How to use rewards (incentives or lotteries) effectively to motivate employees. Why priming is one of the most underutilized marketing tools. And one of our favorite topics; why context matters when communicating a message. If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon  https://www.patreon.com/behavioralgrooves. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to! © 2021 Behavioral Grooves Links Melina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I Episode 147: Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism https://behavioralgrooves.com/episode/gary-latham-goal-setting-prompts/ Episode 235: Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox https://behavioralgrooves.com/episode/marketing-matthew-willcox/ The Willpower Instinct by Kelly McGonigal https://www.learningjourneys.net/post/the-willpower-instinct-by-kelly-mcgonigal

24mins

25 Jul 2021

Similar People

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Find Out What Your Customers Can’t Tell You with Melina Palmer

Brainfluence

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. magazine. Listen in as Melina shares her extensive insights into all the things that customers want but cannot tell us they want, including whether you should lead with the most expensive option when it comes to selling and how to use partitioning to our advantage. We also dive into some of the neuroscience behind behavioral economics and discuss why people buy and how to use that “why” to build better sales, relationships, and messaging. You can find show notes and more information by clicking here: https://bit.ly/3yQo8uD

30mins

3 Jun 2021

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Brainy Business with Melina Palmer

The Behavioral Design Podcast

Interested in learning more about how Behavioral Economics can be used in practice? Great, this episode is for you! It features a fun conversation with Melina Palmer, one of the leading experts in applied Behavioral Economics. Melina is the founder and CEO of the Brainy Business, teaches Applied BE at Texas A&M University and recently published her first book, What Your Customer Wants and Can’t Tell You.  We speak about her journey and how she built her Brainy Business podcast and community, how she supports her clients to ask better questions, important principles regarding pricing, and we talk cookies! Enjoy! 🍪 Links and resources: Melina's website, LinkedIn and Twitter Her book What Your Customer Wants and Can’t Tell You FREE workbook: thebrainybusiness.com/habitweekly Right Questions Institute - Questionstorming Melina sings the national anthem Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizzaro.--- Send in a voice message: https://anchor.fm/behavioral-design-podcast/message

44mins

19 May 2021

Most Popular

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168: How to understand what your customer wants - with Melina Palmer

The Simplifiers Podcast

What if there was a way to definitively know and understand what your customer wants? With this information, you would be able to confidently convert more leads into clients and know you’re charging the right amount. Would you want to learn how?  My special guest today is author Melina Palmer and she’s simplifying how to understand what your customer wants. It all comes down to behavioral economics, (as in, why do people buy things when they do) to truly discover what they want and most times, can’t tell you. When we better understand how their brain works, we understand how your brand’s nuances and nudges are working for (or AGAINST!) you and your sales targets. Here’s how.  My special guest today is Melina Palmer and she’s simplifying how to understand what your customer wants. We tackle and simplify all aspects of it, including: How she defines ‘behavioral economics’ and why it’s so important to understand what unspoken forces are at play when your customers are thinking about buying your products or services Two simple ways you can improve your pricing and increase sales by better understanding your customer’s behaviors understand that 99% of what people do is on subconscious, unspoken level standardize your pricing to end in the same number (whether it’s 5, 7, 9 or 0) Learn ways to create better “brain-friendly” brand messaging, using the tools of framing and priming If decisions are made (mostly) on the subconscious level, she shares the hidden rules in the brain that’ll actually increase sales …and ultimately, we talked about “the jar method”, which is a BRILLIANT way to motivate and keep your clients accountable for the work they promise to complete in between coaching calls. How to use this method to help them #dothething (BTW, I’m stealing this idea, it’s so smart!) Q: Are you ready to (truly) understand what your customer wants? If yes, this one is for you. It’s time to #DoTheThing! ---- Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/melina-palmer-understand-what-your-customer-wants

55mins

4 May 2021

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315 – Brain Hacks That Trigger Your Customer to Buy with Melina Palmer of The Brainy Business

Gift Biz Unwrapped

One of the biggest challenges every business owner faces is how to get customers to buy. In today's show, we've got some incredible brain hacks and messaging techniques that help you make more sales - and I guarantee you've never heard these before!Melina is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.Think about this …Are you charging the right prices and are they nudging customers to buy?Are your brand’s nuances sending the right signals to your customer’s brain?Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021.BUSINESS BUILDING INSIGHTS Make it easy for customers to find what they want or they will get overwhelmed and go somewhere else. Everything about your business should be relatable to your ideal customers right down to your logos, colors, and fonts. Build positive experiences for your customers. Surprise and Delight moments can erase bad experiences. Think of your Brand as a memory - a collection of the experiences people have with you. Extend beyond that negative point so that at the end people are happier with their overall experience with you even if something that was a little bit bad happened. How To Get Customers To Buy Guide people to go in the right direction in the way you present information. It's called 'choice architecture.' Choice is all about context. And the way it is presented makes a difference. How you present something should be worded or framed in a way that resonates with your specific ideal customers. The subconscious brain is very literal and will take big font equals big price. That goes together with small font equals small price. Keep product titles simple and clear. If you use adjectives, keep it short and snappy. Use images that demonstrate experiences in product descriptions and promotions so people can imagine how it will feel. Think about what you want buyers to feel and use words that convey that feeling in your descriptions.  <-- Pro tip! Watch Food Network shows and listen to how they describe a dish when they try it for great examples of how to do this. 99% of anything our brains do is done on a subconscious level. When you do videos or post images showcasing your products, share the sensory emotions you experience to activate a mirror experience in the brains of your viewers. <-- Listen in for exactly how this works! Tune in for lots more fascinating tips about how to use the way our brains work to get more sales! Resources Mentioned Melina's Book - What Your Customer Wants And Can't Tell You Melina's Contact Links Website | Facebook | Instagram | Twitter | Linkedin Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz BreezeIf you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts | Google Podcasts | SpotifyThank you so much! SueKnow someone who needs to hear this episode? Click a button below to share it!

54mins

26 Apr 2021

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102 | Leveraging behavioral economics to scale your business with Melina Palmer

Coffee with Romina

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You, launches May 2021. To connect with Melina visit https://thebrainybusiness.com/ or connect with her in LinkedIn HERE. GET THE ONLINE COURSE TODAY (Promo code ROMINA) VISIT WWW.CONNECTWITHROMINA.COM TO LEARN MORE ABOUT THE SHOW AND ROMINA

44mins

20 Apr 2021

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Melina Palmer, The Brainy Business | Ep. 33

Audible Insights

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.In addition to her consulting business, Melina’s podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, is scheduled for publication in May 2021.  @davidpaull @InsightsMRX @thebrainybizFor more episodes, listen and/or subscribe on: Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify

42mins

13 Apr 2021

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Melina Palmer, the Brainiest Babe

Can't Hang

49mins

19 Nov 2020

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How to Combat Confirmation Bias With Melina Palmer (Host of The Brainy Business Podcast)

Negotiate Anything

In this episode, Melina Palmer, "The Brainy Business" podcast host, keynote speaker, and teacher of applied behavioral economics, teaches us about confirmation bias and how to combat it.The Brainy BusinessRequest a Custom Workshop For Your CompanyGet Free Access to Over 15 Negotiation GuidesFollow Melina on LinkedInFollow Kwame on LinkedInIf you've been a listener of the show and you've gotten a lot out of our programming, you can click here to Support Negotiate Anything. Support this show http://supporter.acast.com/negotiate-anything.See acast.com/privacy for privacy and opt-out information.

28mins

28 Oct 2020

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