Marija Cvetkovska's guest appearances

Marija Cvetkovska

The Dealer Playbook

Strategy with Jason

InsideAuto Podcast

The KPI Cafe

Jason Harris

Greg Gifford

Sean Welsh

Tom Kline

Dan Moore

Brian Kramer

Steve Roessler

Bob Lanham

George Nenni

Brent Wees

Laurie Foster

Kerri Wise

Michelle Denogean

Herb Anderson

Owen Moon

OwlTail

Marija Cvetkovska is a seasoned dealer group BDC Director and paid campaign manager, and joined the show to share valuable wisdom about how retail car dealers can learn how to listen and hear their customer and respond to them with the information they are seeking regardless of their BDC, Internet Team Set Up. What we discuss in this episode: The importance of breaking out of your comfort zone and challenging the way things have always been done at the dealership level. If you don't embrace what's happening in the future or try and go against it, you will lose. Marija encourages dealers to embrace change and constantly seek reinvention. The dealers who have been around for 50+ years have been able to do so by slowly adapting to the "new normal." In order to evolve, car dealers must look inward. It's about acknowledging where they are at today and discover small ways to improve each way. Marija shares the best way to transform a sales and marketing team into a revenue team. That way BDC teams are integrated with car sales people and are able to offer a much better, frictionless experience for customers. When BDC reps are able to see customer interactions first hand, the increase of empathy will empower them to make changes to their workflow and vice versa.   Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Marija Cvetkovska If you enjoyed this conversation with Marija Cvetkovska, please let them know by clicking on the links below and sending him a message. Click here to thank Marija Cvetkovska on LinkedIn Click here to let Michael know about your number one takeaway from this conversation

Marija Cvetkovska is a seasoned dealer group BDC Director and paid campaign manager, and joined the show to share valuable wisdom about how retail car dealers can learn how to listen and hear their customer and respond to them with the information they are seeking regardless of their BDC, Internet Team Set Up. What we discuss in this episode: <ol><li>The importance of breaking out of your comfort zone and challenging the way things have always been done at the dealership level.</li> <li>If you don't embrace what's happening in the future or try and go against it, you will lose. Marija encourages dealers to embrace change and constantly seek reinvention.</li> <li>The dealers who have been around for 50+ years have been able to do so by slowly adapting to the "new normal."</li> <li>In order to evolve, car dealers must look inward. It's about acknowledging where they are at today and discover small ways to improve each way.</li> <li>Marija shares the best way to transform a sales and marketing team into a revenue team. That way BDC teams are integrated with car sales people and are able to offer a much better, frictionless experience for customers.</li> <li>When BDC reps are able to see customer interactions first hand, the increase of empathy will empower them to make changes to their workflow and vice versa. </li> </ol> <a href="https://www.thedealerplaybook.com/play" rel="nofollow" target="_blank">Like this show? Please leave us a review here</a> — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Marija Cvetkovska If you enjoyed this conversation with Marija Cvetkovska, please let them know by clicking on the links below and sending him a message. <ol><li><a href="https://www.linkedin.com/in/marija-cvetkovska1/" rel="nofollow" target="_blank">Click here to thank Marija Cvetkovska on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/michaelcirillo/" rel="nofollow" target="_blank">Click here to let Michael know about your number one takeaway from this conversation</a></li></ol>

Marija Cvetkovska: Creating an Evolved and Integrated BDC and Sales Department

This week Skinny chats with Marija Cvetkovska (PCG Digital) about transferring from the dealership side to the vendor side of the business and how one informs the other, how digital marketing differs from the 30 day cycle, and the advantages of having a marketing manager vs a manager who handles marketing.

Strategy Mob Podcast - ft. Marija Cvetkovska

The KPI Cafe returns to the BDC in this episode with Marija Cvetkovska, formerly of the Suburban Collection and current member of PCG Digital. With years of experience both as an agent and manager in a dealership's Business Development Center, she and host Dane Saville dive into what it really means to leverage this operation to actually develop business. Marija offers up robust morsels regarding touchpoints, products expertise, lines of questioning, the handing off of warm leads, and much more. Along the way, she'll share her issues with how dealers can significantly undervalue the work accomplished in a BDC. If you're looking to up your game to get better metrics out of your own department, this one won't disappoint.Here's what you can expect:4:33 Marija's Automotive Origin Story8:59 BDC for Sales and ServiceSkills DifferencesService Acquisition (Development)Marketing Strategy SupportLifetime Customer Value17:36 Touchpoint Strategy for AppointmentsLead Source DifferentiationFilter Wisely"Call Center" TreatmentPandemic Effect23:04 BDC Agents as Product ExpertsTrims, Payments, Et CeteraConsequences and Outcomes26:20 Guiding CustomersQuestions, Questions, QuestionsBack to BasicsSell Brand, Sell Store, Sell Self30:31 The Handoff ProcessWarm Transfer SystemVariablesDo More, Get More35:32 Level of Collaboration between BDC and MarketingAvoid DisconnectCross-Departmental Knowledge38:54 BDC Reps to Establish Customer Book?Turnover RateRole Presentation and Pay Issues43:40 Marija's Ideal BDC48:26 In-House vs. Outsourced BDC50:29 Tools for Your BDC55:26 Let's Play Pittsburghese!

The KPI Cafe returns to the BDC in this episode with Marija Cvetkovska, formerly of the Suburban Collection and current member of PCG Digital. With years of experience both as an agent and manager in a dealership's Business Development Center, she and host Dane Saville dive into what it really means to leverage this operation to actually develop business.  Marija offers up robust morsels regarding touchpoints, products expertise, lines of questioning, the handing off of warm leads, and much more. Along the way, she'll share her issues with how dealers can significantly undervalue the work accomplished in a BDC. If you're looking to up your game to get better metrics out of your own department, this one won't disappoint. Here's what you can expect: 4:33 Marija's Automotive Origin Story 8:59 BDC for Sales and ServiceSkills DifferencesService Acquisition (Development)Marketing Strategy SupportLifetime Customer Value 17:36 Touchpoint Strategy for AppointmentsLead Source DifferentiationFilter Wisely"Call Center" TreatmentPandemic Effect 23:04 BDC Agents as Product ExpertsTrims, Payments, Et CeteraConsequences and Outcomes 26:20 Guiding CustomersQuestions, Questions, QuestionsBack to BasicsSell Brand, Sell Store, Sell Self 30:31 The Handoff ProcessWarm Transfer SystemVariablesDo More, Get More 35:32 Level of Collaboration between BDC and MarketingAvoid DisconnectCross-Departmental Knowledge 38:54 BDC Reps to Establish Customer Book?Turnover RateRole Presentation and Pay Issues 43:40 Marija's Ideal BDC 48:26 In-House vs. Outsourced BDC 50:29 Tools for Your BDC 55:26 Let's Play Pittsburghese!

How to Ensure Your BDC DEVELOPS Business w/ Marija Cvetkovska