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Susan Westwater

11 Podcast Episodes

Latest 23 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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The Voicefluencer Show with Susan Westwater

Voice in Canada Podcast

In this episode, Teri welcomes Susan Westwater, CEO of Pragmatic Digital and they discuss voice marketing. Get the episode show notes here. See acast.com/privacy for privacy and opt-out information.

18mins

1 Sep 2021

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TVS with Susan Westwater

Voice in Canada Briefcast

Sep 1. 2021 See acast.com/privacy for privacy and opt-out information.

1min

1 Sep 2021

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Episode 64, Voice in Education, 4.12.20 with Scot and Susan Westwater

Voice in Education

In episode 64, voice experts Scot and Susan Westwater share the benefits they are seeing with their own child being connected to his teacher during quarantined learning. They also share about opportunities for you to learn more about voice!

9mins

12 Apr 2020

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#196: Learning About The Power Of Voice With Experts Scot And Susan Westwater

The Happy Doc

In this episode, we learn from Scot and Susan Westwater about the power of voice technology. It can be daunting to understand a new field but we dive into why voice is here to stay and why it is important to understand.  Susan and Scot are from Prgamatic Digital and writers of Voice Strategy (https://www.voicestrategybook.com/) a book about creating useful and usable voice experiences. Their goal is to make this new technology easy to understand and see if it is a good fit for your industry.  Enjoy the episode!

1hr 5mins

16 Feb 2020

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Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]

Sound in Marketing

In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com). Some links for reference of our discussion:According to Project Management Institute, Alexa is #13 of most influential projects ever created https://mip.pmi.org/alexa.  The iPod was #23. Pandora partnered with Propel Water to create an experience tied to both sight and sound. https://www.pandoraforbrands.com/article/how-propel-and-pandora-tapped-into-the-power-of-sonic-experiences-through For the full blog article, click here. With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. If you’re just using it as a “tactic”, it will fail.   The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.   If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.  And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode. To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.   Let’s make this world of sound more intriguing, more unique, and more and more on brand.

27mins

7 Jan 2020

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Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]

Sound in Marketing

In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital.  We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like.   With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future.  This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com) which we go more into depth with in part two (coming next week). In Part Two (Episode 26), we’ll be talking about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later,  how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as more details on their new book.   For the full blog article, click here. The mission of the Sound In Marketing podcast is to pique your interest, or possibly even blow your mind.  Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.   If you enjoyed today’s episode, please follow, subscribe, leave a review, and share.  You can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.  And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode. To get ahold of my guests Scot and Susan Westwater, you can find them at Pragmatic Digital or on Linkedin.  For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.   Let’s make this world of sound more intriguing, more unique, and more and more on brand.

22mins

17 Dec 2019

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008 - Scot & Susan Westwater - Pragmatic Voice Strategies

Future Ear Radio

Guests: Scot & Susan Westwater Topic: Pragmatic Voice Strategies Dave chats with Scot and Susan Westwater about their two-person digital consultancy, Pragmatic Digital, and their new book, Voice Strategy: Creating Useful & Usable Voice Experiences.  Pragmatic Digital was created to help meet the growing demand that companies of all sizes need help getting started with a voice strategy. Scot and Susan take a pragmatic approach with voice, based on their long tenures in agencies and digital marketing firms, applying many of their key learnings from past paradigms to how businesses should think about voice. In the book, the two lay out a framework for companies to use to begin developing their voice strategies. This blueprint helps companies to see that rather than trying to hit a homerun, it's better to just find small things that can be implemented around voice, and start with a base hit.  Voice Strategy: Creating Useful & Usable Voice Experiences can be purchased here or on Amazon.--- Send in a voice message: https://anchor.fm/futureear/message

21mins

17 Dec 2019

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Why Voice Search is Important (Susan Westwater with Jason Barnard)

With Jason Barnard...

Susan Westwater with Jason Barnard at Global Marketing Day Susan Westwater talks to Jason Barnard about voice search. She insists that voice search is happening faster than we think. 5 years, not 10. Half life theory comes into play with technology. Don’t underestimate “Call mom”. Then we have the great debate about the amount of voice data. And Susan nails her argument by identifying what are the fallbacks for these machines? Interestingly, even if we think the answers / system is weak now, that doesn’t mean we aren’t going somewhere very interesting very fast. Susan acronyms. I keep using them. But they are ambiguous. So she convinces me again… I agree. Featured snippets are super important (and super exciting).

15mins

3 Nov 2019

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Voice Experience Strategy with Scot and Susan Westwater of Pragmatic Digital

Voice First Health

In this episode, Teri welcomes Scot and Susan Westwater, the co-founders of Pragmatic Digital, a digital consultancy experienced in designing voice experiences. Scot is the Lead Strategist at Pragmatic while Susan serves as the CEO. They started the consultancy to help entrepreneurs and marketers understand the opportunity that voice represents and to help them take advantage of it.Key points from Scot and Susan!Designing voice applications specifically with regards to healthcare.Getting into VoiceThey first heard about voice from Gary Vaynerchuk and they got interested.They did some research and saw voice as a technology that had the potential to blow up just like web, mobile, and social media did.They saw it as an opportunity to do some good in the world and help a lot of people through education.For Susan, what made the selling point for voice is how it makes information accessible.Creating a Good Voice Experience for HealthcareThe first strategic move to make when creating a good voice experience for healthcare is to look at the target audience. In healthcare, there are 3 distinct audiences namely; the payer, provider, and patient.A business or organization must make sure that they clearly understand what they want to accomplish for either one or all of the three audiences.Another thing to consider as an organization is what the desired achievements are with the healthcare experience they want to create.VoiceFirst = PatientFirstThis is an idea that you start with the patient.A lot of healthcare organizations talk about being patient-centric, but Scot has observed that most of them are not as patient-centric as they say they are.Healthcare organizations should start with patients’ needs by ensuring that they are provided with all the information they seek on the healthcare issues they suffer from.They should also have empathy for the healthcare conditions that they deal with by putting themselves in the shoes of the patients suffering from them.How HIPAA Requirements Play Into ThingsPhysicians can be able to get disease information out there in a way that most health organizations cannot, because the organizations have a lot of regulatory and legal concerns to consider.The BarriersScot and Susan just did an informal survey online with the business and healthcare community to try and understand the challenges and barriers that prevent them from creating healthcare experiences.Most of them take a more wait-and-see approach because they don’t understand the regulatory and legal issues they might have to face.The Future of VoiceIn Scot’s mind, voice is going to become the default input for most computing devices.The huge inroads being made by companies like Samsung in TVs, refrigerators, and other appliances, demonstrates how voice will become a ubiquitous technology that we interface with.Scot believes voice technology will follow us everywhere we go through different devices and experiences.Currently, voice is playing a major role in elder care and the potential impact it can have in healthcare is huge. Moving things into a hands-free voice-enabled space can help with everything from physician-patient relationships and how they interact, to patient care and so many other things like symptom tracking.There are numerous potential use cases for voice in healthcare.Their BookThey have a book coming out in November called Voice Strategy: Creating Useful and Usable Voice Experiences.The book will include their combined 20+ years of experience and all the voice knowledge that they have gained over the past couple of years, and it will be geared towards helping people create good voice experiences.Links and Resources in this EpisodeThe Comprehensive Flash Briefing Formula CourseVoice Strategy By Scot and Susan WestwaterPragramatic’s Website (Scot & Susan's Blog)Scot on TwitterSusan on TwitterScot on LinkedinSusan on Linkedin See acast.com/privacy for privacy and opt-out information.

27mins

29 Oct 2019

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How to Create a Useful & Usable Framework for Voice Experiences with Susan Westwater of Pragmatic Digital

Inside VOICE

Learn how to create a useful and useable framework for voice experiences with the CEO and Co-Founder of Pragmatic Digital, Susan Westwater.  She answers the big question of how does a brand bring value to its customer in a voice experience.  Listen as she talks with Keri Roberts about the step by step framework she uses for the companies she works with. 

19mins

20 Sep 2019

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