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Daina Falk

14 Podcast Episodes

Latest 12 Jun 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Ep. 18 - Sharing Your Passion with Others, with Daina Falk

Let’s Grow

In this episode, special guest Daina Falk talks about her passion for food and sports, how she turned that into a business, and how she’s grown in the process.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

38mins

28 Oct 2020

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Daina Falk | Founder of The Hungry Fan

She Leads Me

Today’s guest knows a thing or two about working in a male-dominated industry! Daina Falk is the founder of Hungry Fan, the go-to brand for Game Day recipes, products, and reviews. Her book, The Hungry Fan’s Game Day Cookbook, features recipes from star athletes like Serena Williams and LeBron James (say what?!).Daina has been a sports lover for what feels like forever! She has worked as a freelance journalist for three Superbowls and the Olympics, and made guest appearances on the Late Night with Seth Meyers and The Today Show among others. Daina fell in love with sports early on - and a lot can be traced back to her dad David Falk who is a pioneer in the sporting industry.You’re sure to be impressed with this guest -- even if you aren’t a sports guru yourself! Daina was a total blast to hang out with, we know you’ll love listening in!... and find yourself wanting some snacks Find Daina's website HEREFollow her on IG HERE

33mins

22 Sep 2020

Similar People

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Tailgate Guys BBQ Show, Episode 81: Tim Scheer, Daina Falk

Tailgate Guys BBQ Podcast

It’s a legendary sauce on the competition circuit and in back yards, since the days Bill Arnold made batches in his kitchen. Now Blues Hog and its six flavors is going more mobile and more handy, available in new squeeze bottles. For those who love the Mason jars, no worries. They are staying. Learn more on Episode 81 of the Tailgate Guys BBQ Show, as we visit with Tim Scheer - now the owner of Blues Hog and many, many other endeavors - about marketing of the sauce. We also ask Tim about his reputation as the ultimate at making magic with a competition box in the final minutes before turn-in and about his perfect batting average in a limited competition schedule in 2020. Also joining us for a fun conversation is first-time guest Daina Falk, founder of HungryFan.com which is the go-to brand for Game Day recipes, products, and reviews. Daina has appeared on Late Night with Seth Meyers and The Today Show and her book, “The Hungry Fan’s Game Day Cookbook” includes recipes from some of sports’ biggest stars. Find it on Amazon.com. Thanks to our sponsors/marketing partners who make the fun possible: Blues Hog, The Butcher Shoppe, Royal Oak Charcoal, The BBQ Central Show, Code 3 Spices, Affordable Income Tax & Payroll, DDR Fabrication, Colaw RV and The BBQ League. Special thanks to Vietti Marketing Group and In the Garden of Eden for supporting our competition efforts. Have a great BBQ Week and Labor Day Weekend! #SmokeEmIfYouGotEm

59mins

1 Sep 2020

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Daina Falk of Hungry Fan Talks Eating Well on Game Day

The BBQ Beat Podcast

In this episode, I am joined by Daina Falk of HungryFan.com. Daina is all about the Game Day Food Experience, and her website showcases recipes guaranteed to make any tailgating or "homegating" experience a Win!  For more information on Hungry Fan, check out the following:  Hungry Fan Website  Hungry Fan on Instagram  Hungry Fan YouTube Channel  Find the BBQ Beat Podcast online via the following channels:  The BBQ Beat Podcast Website The BBQ Beat Podcast on Instagram The BBQ Beat Podcast Community on Facebook The BBQ Beat Podcast on YouTube Shout out to The BBQ Beat Podcast Sponsors!  BBQ Champs Academy CookinPellets.com  Crisbee Cast Iron Seasoning Products 

1hr 19mins

1 Sep 2020

Most Popular

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Become the Martha Stewart of Your Industry | Daina Falk (Hungry Fan) | DH046

Digital Hospitality: A Cali BBQ Media Podcast

Martha Stewart and Michael Jordan. You won’t find two individuals with stronger brands than them, but you’ll only find one individual pulling inspiration from them in equal parts. Meet Daina Falk, CEO and Founder of Hungry Fan. As an entrepreneur with a bestselling cookbook and many more accolades to her name, Daina Falk found motivation as a young adult from the legendary kitchen savant who made everyone believe they could cook. “I looked at people like Martha Stewart,” says Daina Falk on her muse on the Digital Hospitality podcast. “I looked at what she’d bought with Martha Stewart Living, which started primarily with content. I wanted to build the Martha Stewart Living for this lifestyle.” That lifestyle is tailgating. And based on Daina’s background, she couldn’t be more rooted – no pun intended. Since she was in her mother’s womb, Daina was attending the greatest sporting spectacles across the world, from traveling with the Dream Team to Italy as an embryo to attending the North Carolina vs Duke rivalry as a kiddo. Just how? Well, that’s where Michael Jordan comes in. “My dad is a sports agent,” starts Daina, “and pretty famous.” Pretty famous is an understatement. Daina’s father is David Falk. For those unfamiliar, Falk is the reason Michael Jordan is Air Jordan. Signing MJ when he was just a kid from Carolina, David pitched Michael and Nike on the idea of marketing a basketball player as the face of a sportswear brand. This was radical as such endorsements were only done in tennis. Turns out David was onto something as Michael Jordan became a global icon and revolutionized an entire industry. Also working with the likes of Patrick Ewing and countless pros, David’s career took Daina to the greatest events in all of sports. While her pop’s clients impressed on court, Daina’s passion and interest laid right outside the arena. “I just fell in love with fans and tailgates,” Daina Falk told Shawn Walchef on the Digital Hospitality podcast. With a passion for fans, food and the game outside of the game, Daina had found her calling. Creating Hungry Fan: Daina’s mission was clear: empower fans worldwide in the tailgating space through content the same way Martha Stewart had in the kitchen. Early on Daina learned that desire is great, but data is better. “The number one thing that you need to be able to do is to define whether or not there is a market that will buy your product or buy your service,” says Daina. “You might have the best idea in the world, but if there’s no market for it, it doesn’t matter. You have to be able to establish that that there is a value in a supply and demand curve that applies to whatever it is that you’re looking to do.” After doing some digging, Daina found that data defined her idea and proved there was a market. “80% of America tailgates during non-COVID years,” says Daina on the huge customer base. “And they spend $35 Billion on just food and drink products alone.” Knowing just how many tailgaters there are and how invested they are in their craft, Daina began creating content to educate and empower this massive audience. “I started as a solo entrepreneur,” Daina notes. “I brought on a business partner in 2017 and we now have a head of marketing and branding. We now have four writers and a UX person. I actually have a team. I don’t have to do everything by myself anymore, which is amazing.” No longer just a one-woman writing machine, Daina has been able to grow the content and reach of Hungry Fan with her staff expansion. She’s also realized that like Martha and Mike, having product is what keeps the lights on. “I never thought that I’d be selling grill tongs,” shares Daina on Hungry Fan’s expansion into tailgating goods. “But I love that we are. I never would’ve thought that selling tongs and ice cube trays would be our thing, but you’ve got to pay attention to the data. You’ve got to know your market and your consumers.” With the current state of the world, Daina is continuing to evolve as her market and her consumer may not be tailgating from the parking lot this fall. Pivoting During Coronavirus: In 2020, we’ve all been affected in some fashion by Coronavirus. As sports attempt to return for a sense of entertainment and normalcy, it’s all but certain that fans won’t be in the stands or even the parking lot anytime soon. Thankfully for Daina, paying attention to the data already had her positioned for a pivot. “Even before COVID, there was a trend that consumers were flocking to the homegating space,” Daina tells us. “35% of all tailgaters never leave the parking lot because they just hang out there. You pay your $20 for your parking space and it’s a lot more affordable than paying $3500 for four seats in the nosebleeds. And you can’t even see the ball!” This financial and visual realization has many fans watching the games from not just from the parking lots but also from their homes. While tailgating was once relegated to outside the arena, fans are bringing that same flavor to their living room on gameday. Daina and her team at Hungry Fan have been well aware of this and are ready to deliver the same content and products to the faithful supporters watching games at home. “The watching experience at home is great,” Daina states. “You’ve got your kitchen, you’ve got your stove, you got your fridge. You don’t have to worry about bringing the cooler. It’s all right there. And if you’re a girl, you have a clean restroom and you’re very happy with that.” Modern amenities and the COVID-19 pandemic will certainly push more fans to bring the tailgate experience home. Always keen on analytics, Daina was quick to notice this was coming long before the Coronavirus was an issue. “There’s actually a Google survey that found that 58% of people don’t want a home game because they find it really hard to know what to do,” Daina shares on tailgating logistics. “So, all of these products, all of our content, all of our recipes, all of the things that we do here at Hungry Fan, we’re just trying to solve that problem for people.” 2020 and Beyond: As the world stands still and waits for a vaccine and news regarding restarts for sports, Daina is still digging into the data and finding out more about her market. “We do a lot of surveys,” says Daina on Hungry Fan’s in-house research. “We survey our newsletter list frequently and offer prizes we know they want to incentivize.” Sign up for the Hungry Fan newsletter at https://www.hungryfan.com/newsletter/ Data and prizes aside, it’s all about deeply knowing her audience and delivering the best content and product to improve their gameday experience. “We want to know what you want to read,” begins Daina. “We want to know what you want to see. We want to make sure that you have a reason to return. We want to make sure that we’re delivering value to you. Because if we’re not delivering value to you, we’re not helping you be the MVP of your gameday celebration — which is our thing. If you’re not the MVP, then we’re not succeeding.” Making every member of the Hungry Fan’s family the MVP of their gameday is Daina’s mission. While connections in her own family have helped inspire and open doors for Daina, the grind is still very real. “Being a female in this business has not been helpful pretty much ever,” Daina shares. “You only have 24 hours in the day. And honestly, I worked all of them. I worked so hard that I worked myself into the hospital. I was very ill for nine months because I burnt the candle so hard on both ends.” As a woman, Daina is still carrying the torch for other female entrepreneurs and content creators in her space and in the world. Now with a deeper team at Hungry Fan, she’s able to continue to grow the business while still maintaining her health. An expanded team and new funding forecast a bright future for Daina and Hungry Fan. Add in an app, work on her website and possible TV content down the road, Hungry Fan is carving an even deeper lane in the tailgating and homegating spaces. “If you’re home or in the parking lot and you don’t know what to do, don’t worry, we know and that’s what we’re here for,” Daina says. As the world awaits the return of sports, Daina and her team at Hungry Fan are still working away on content creation, survey research and new products. Because of this, all the Hungry Fan faithful will be prepared to host, cook and claim MVP of their homegate or tailgate once sports are back. Needless to say, Martha and Michael would be proud. -Article by Cali BBQ Media Content Producer Ian Stonebrook *** About Hungry Fan Hungry Fan is a product and lifestyle brand that helps fans nationwide be their game day MVP with weekly emails showcasing their best recipes, reviews, and products. Sign up for the Hungry Fan newsletter at https://www.hungryfan.com/newsletter/ Hungry Fan YouTube Hungry Fan Instagram Hungry Fan Twitter Hungry Fan Pinterest Hungry Fan Facebook *** About Daina Falk As the founder and face of Hungry Fan, Daina Falk can often be seen hosting events, TV shows and segments or promoting her cookbook. She has appeared on shows such as Late Night with Seth Meyers and The Today Show; and she hosted Toughest Tailgate, which highlight NFL tailgating traditions, on CBS Sports. She has done celebrity chef appearances for teams such as the New York Giants and Yankees. And her first cookbook hit bookshelves in August 2016 and was a bestseller on Amazon.com in Tailgate Cooking. Published by Oxmoor House (of Time Inc.), the game day cookbook features Daina’s own Fangating recipes and those she collected from Olympians and professional athletes such as Michael Jordan, LeBron James, Andre Agassi, Boomer Esiason and Robert Griffin III. (Bio from https://www.hungryfan.com/about-our-founder/)

1hr 1min

14 Aug 2020

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Become the Martha Stewart of Your Industry | Daina Falk (Hungry Fan) | DH046

Digital Hospitality: A Cali BBQ Media Podcast

Martha Stewart and Michael Jordan. You won’t find two individuals with stronger brands than them, but you’ll only find one individual pulling inspiration from them in equal parts. Meet Daina Falk, CEO and Founder of Hungry Fan. As an entrepreneur with a bestselling cookbook and many more accolades to her name, Daina Falk found motivation as a young adult from the legendary kitchen savant who made everyone believe they could cook. “I looked at people like Martha Stewart,” says Daina Falk on her muse on the Digital Hospitality podcast. “I looked at what she’d bought with Martha Stewart Living, which started primarily with content. I wanted to build the Martha Stewart Living for this lifestyle.” That lifestyle is tailgating. And based on Daina’s background, she couldn’t be more rooted – no pun intended. Since she was in her mother’s womb, Daina was attending the greatest sporting spectacles across the world, from traveling with the Dream Team to Italy as an embryo to attending the North Carolina vs Duke rivalry as a kiddo. Just how? Well, that’s where Michael Jordan comes in. “My dad is a sports agent,” starts Daina, “and pretty famous.” Pretty famous is an understatement. Daina’s father is David Falk. For those unfamiliar, Falk is the reason Michael Jordan is Air Jordan. Signing MJ when he was just a kid from Carolina, David pitched Michael and Nike on the idea of marketing a basketball player as the face of a sportswear brand. This was radical as such endorsements were only done in tennis. Turns out David was onto something as Michael Jordan became a global icon and revolutionized an entire industry. Also working with the likes of Patrick Ewing and countless pros, David’s career took Daina to the greatest events in all of sports. While her pop’s clients impressed on court, Daina’s passion and interest laid right outside the arena. “I just fell in love with fans and tailgates,” Daina Falk told Shawn Walchef on the Digital Hospitality podcast. With a passion for fans, food and the game outside of the game, Daina had found her calling. Creating Hungry Fan: Daina’s mission was clear: empower fans worldwide in the tailgating space through content the same way Martha Stewart had in the kitchen. Early on Daina learned that desire is great, but data is better. “The number one thing that you need to be able to do is to define whether or not there is a market that will buy your product or buy your service,” says Daina. “You might have the best idea in the world, but if there’s no market for it, it doesn’t matter. You have to be able to establish that that there is a value in a supply and demand curve that applies to whatever it is that you’re looking to do.” After doing some digging, Daina found that data defined her idea and proved there was a market. “80% of America tailgates during non-COVID years,” says Daina on the huge customer base. “And they spend $35 Billion on just food and drink products alone.” Knowing just how many tailgaters there are and how invested they are in their craft, Daina began creating content to educate and empower this massive audience. “I started as a solo entrepreneur,” Daina notes. “I brought on a business partner in 2017 and we now have a head of marketing and branding. We now have four writers and a UX person. I actually have a team. I don’t have to do everything by myself anymore, which is amazing.” No longer just a one-woman writing machine, Daina has been able to grow the content and reach of Hungry Fan with her staff expansion. She’s also realized that like Martha and Mike, having product is what keeps the lights on. “I never thought that I’d be selling grill tongs,” shares Daina on Hungry Fan’s expansion into tailgating goods. “But I love that we are. I never would’ve thought that selling tongs and ice cube trays would be our thing, but you’ve got to pay attention to the data. You’ve got to know your market and your consumers.” With the current state of the world, Daina is continuing to evolve as her market and her consumer may not be tailgating from the parking lot this fall. Pivoting During Coronavirus: In 2020, we’ve all been affected in some fashion by Coronavirus. As sports attempt to return for a sense of entertainment and normalcy, it’s all but certain that fans won’t be in the stands or even the parking lot anytime soon. Thankfully for Daina, paying attention to the data already had her positioned for a pivot. “Even before COVID, there was a trend that consumers were flocking to the homegating space,” Daina tells us. “35% of all tailgaters never leave the parking lot because they just hang out there. You pay your $20 for your parking space and it’s a lot more affordable than paying $3500 for four seats in the nosebleeds. And you can’t even see the ball!” This financial and visual realization has many fans watching the games from not just from the parking lots but also from their homes. While tailgating was once relegated to outside the arena, fans are bringing that same flavor to their living room on gameday. Daina and her team at Hungry Fan have been well aware of this and are ready to deliver the same content and products to the faithful supporters watching games at home. “The watching experience at home is great,” Daina states. “You’ve got your kitchen, you’ve got your stove, you got your fridge. You don’t have to worry about bringing the cooler. It’s all right there. And if you’re a girl, you have a clean restroom and you’re very happy with that.” Modern amenities and the COVID-19 pandemic will certainly push more fans to bring the tailgate experience home. Always keen on analytics, Daina was quick to notice this was coming long before the Coronavirus was an issue. “There’s actually a Google survey that found that 58% of people don’t want a home game because they find it really hard to know what to do,” Daina shares on tailgating logistics. “So, all of these products, all of our content, all of our recipes, all of the things that we do here at Hungry Fan, we’re just trying to solve that problem for people.” 2020 and Beyond: As the world stands still and waits for a vaccine and news regarding restarts for sports, Daina is still digging into the data and finding out more about her market. “We do a lot of surveys,” says Daina on Hungry Fan’s in-house research. “We survey our newsletter list frequently and offer prizes we know they want to incentivize.” Sign up for the Hungry Fan newsletter at https://www.hungryfan.com/newsletter/ Data and prizes aside, it’s all about deeply knowing her audience and delivering the best content and product to improve their gameday experience. “We want to know what you want to read,” begins Daina. “We want to know what you want to see. We want to make sure that you have a reason to return. We want to make sure that we’re delivering value to you. Because if we’re not delivering value to you, we’re not helping you be the MVP of your gameday celebration — which is our thing. If you’re not the MVP, then we’re not succeeding.” Making every member of the Hungry Fan’s family the MVP of their gameday is Daina’s mission. While connections in her own family have helped inspire and open doors for Daina, the grind is still very real. “Being a female in this business has not been helpful pretty much ever,” Daina shares. “You only have 24 hours in the day. And honestly, I worked all of them. I worked so hard that I worked myself into the hospital. I was very ill for nine months because I burnt the candle so hard on both ends.” As a woman, Daina is still carrying the torch for other female entrepreneurs and content creators in her space and in the world. Now with a deeper team at Hungry Fan, she’s able to continue to grow the business while still maintaining her health. An expanded team and new funding forecast a bright future for Daina and Hungry Fan. Add in an app, work on her website and possible TV content down the road, Hungry Fan is carving an even deeper lane in the tailgating and homegating spaces. “If you’re home or in the parking lot and you don’t know what to do, don’t worry, we know and that’s what we’re here for,” Daina says. As the world awaits the return of sports, Daina and her team at Hungry Fan are still working away on content creation, survey research and new products. Because of this, all the Hungry Fan faithful will be prepared to host, cook and claim MVP of their homegate or tailgate once sports are back. Needless to say, Martha and Michael would be proud. -Article by Cali BBQ Media Content Producer Ian Stonebrook *** About Hungry Fan Hungry Fan is a product and lifestyle brand that helps fans nationwide be their game day MVP with weekly emails showcasing their best recipes, reviews, and products. Sign up for the Hungry Fan newsletter at https://www.hungryfan.com/newsletter/ Hungry Fan YouTube Hungry Fan Instagram Hungry Fan Twitter Hungry Fan Pinterest Hungry Fan Facebook *** About Daina Falk As the founder and face of Hungry Fan, Daina Falk can often be seen hosting events, TV shows and segments or promoting her cookbook. She has appeared on shows such as Late Night with Seth Meyers and The Today Show; and she hosted Toughest Tailgate, which highlight NFL tailgating traditions, on CBS Sports. She has done celebrity chef appearances for teams such as the New York Giants and Yankees. And her first cookbook hit bookshelves in August 2016 and was a bestseller on Amazon.com in Tailgate Cooking. Published by Oxmoor House (of Time Inc.), the game day cookbook features Daina’s own Fangating recipes and those she collected from Olympians and professional athletes such as Michael Jordan, LeBron James, Andre Agassi, Boomer Esiason and Robert Griffin III. (Bio from https://www.hungryfan.com/about-our-founder/)

1hr 1min

14 Aug 2020

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Meet the Martha Stewart of Sporting Events - Daina Falk of Hungry Fan

BFF with the Chef

This week, I'm interviewing Daina Falk, the founder of Hungry Fan, a food website that is dedicated to helping sports fans have a great time and eat well while doing it. Having been an avid sports fan her entire life, Daina decided to create a platform for tailgaters, home gaters, sports bar goers, and sporting event attendees of the world that focuses on food and entertaining. Daina can often be seen hosting events, TV shows, and segments on game day dishes and treats. She's appeared on shows such as Late Night with Seth Meyers and the Today Show. And she's hosted Toughest Tailgate, which highlights NFL tailgating traditions on CBS Sports as well as participated in celebrity chef appearances for teams such as the New York Giants and Yankees.  Daina is also the bestselling author of The Hungry Fan's Game Day Cookbook, which can be found on Amazon and Barnes and Noble. Find Daina: Website Facebook Twitter Instagram Pinterest YouTube Vimeo Come Visit BFF with the Chef: The BFF with the Chef Website Twitter Facebook Instagram

35mins

2 Jul 2020

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Daina Falk

Huddle Up with Gus

Founder and face of The Hungry Fan, Daina Falk joins the Huddle. Daina is the daughter of famous sports agent, David Falk, but she has carved her own path in the sports world. In 2016 she published her book, "The Hungry Fan's Game Day Cookbook: 165 Recipes for Eating, Drinking & Watching Sports". Listen to her episode for a special discount code only for fans of Huddle Up with Gus!See omnystudio.com/listener for privacy information.

56mins

6 Sep 2019

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Episode 8: Daina Falk | Hungry Fan Founder and Creator

Rich Take On Sports

Episode 8 features Daina Falk, founder and creator of Hungry Fan which is a sports lifestyle brand that curates the sports fan’s Game Day experience. From food & drink to gear, traditions, Game Day culture, and an insider’s look at teams & athletes, Hungry Fan makes a Game Day gathering as exciting as the game itself. Daina has a unique connection with sports and you will know that connection if you know the last Falk and her dad a legendary sports agent. Follow on Twitter: @richtakesports Follow on Instagram: @richtakeonsports Provide feedback via email at richmond@richtakeonsports.com or visit richtakeonsports.com. Daina shares that her married life isn’t much different than before but things are going well. She tells the story how she really started her sports and food love in the womb as her parents were in Europe with some of her dad’s clients and her mom was pregnant. She played soccer and mostly tennis growing up but her high school was not a big sports oriented high school and she wanted to experience a true sports fan environment so she applied to one school – Duke and became a devoted Cameron Crazy. Her dad, David Falk, gave her advice not to follow his footsteps by becoming a sports agent and she took his advice but wanted to continue with a career in sports.  Her love for food and sports lead her to create and found Hungry Fan. This led to her publishing her first cookbook, The Hungry Fan’s GameDay Cookbook which incorporates many of her own recipes with contributions from many of the biggest names in sports today. Sports for her has been a way for her to connect with people across the US and she truly believes she has a connection or some in common with everyone.  Her words of wisdom: No just means not at this time.

30mins

13 Jun 2017

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Epsiode 29 - Daina Falk Interview, Knicks Talk and NFL Playoff Picks

Slam City

Ray interviews Daina Falk on her book and fangating. He also talks with Mr. Mecc about the Knicks and they both decide on their NFL picks of the divisional round.

1hr

14 Jan 2017

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