Suds & Search | Interviews With Today's Search Marketing Experts
When it comes to technical marketing, Paul Shapiro, Head of Technical SEO, Growth Marketing Lead at @Shopify is one of the most respected SEOs in the industry. On this week's episode of Suds & Search, we get to talk with him about the first conference completely dedicated to technical SEO, which he founded - TechSEO Boost. We'll also chat a bit about Python programming, Google Search Console, and even get some board game recommendations for both experienced and novice players. Grab your drink and join us 🍻Catch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Plant Yourself - Embracing a Plant-based Lifestyle
The original mission of the American Society for the Prevention of Cruelty to Animals was to combat the mistreatment of horses in New York and other large American cities.And while educating people and advocating for reform on ethical grounds is important and lovely work, the ASPCA didn't make a dent in the problem.Until...The automobile rendered horses unnecessary for transportation. At which point people could hear the arguments for treating them with kindness, dignity, and respect.Similarly, the practice of plucking geese for their quills didn't stop because people suddenly developed empathy for the birds. Rather, the invention of the metal fountain pen did the trick, and fairly quickly.Which is all to say, convincing people to do inconvenient things for moral reasons doesn't have a great track record in terms of changing behavior directly. (It may lay the groundwork, and spur innovation, but it's a long game.)While innovating new ways of doing things that render the morally objectionable ones obsolete - that appears to be a winning strategy.At least that's the view of my guest, Paul Shapiro. Paul is the author of Clean Meat: How Growing Meat without Animals will Revolutionize Dinner and the World. He's also the founder of the Better Meat Company, which uses fermentation to create meat analogues out of Rhiza mycoprotein.His most excellent book, Clean Meat, introduces the reader to various visionaries, researchers, and entrepreneurs working to make animal-free meat as delicious, convenient, and cost-effective as beef, chicken, pork, and fish.Once immersed in this world, Paul decided that just writing about it wasn't enough for him. So he did some research, uncovered a potential match between emerging technology and a market need, and started his own company.In our conversation, we talked about Paul's evolution as a vegan activist, from trying to convince people that animals are not ours to dominate and violate, to working on law and policy, to creating better alternatives to the current animal agricultural industry.Enjoy!LinksThe Better Meat CompanyClean Meat: How Growing Meat without Animals will Revolutionize Dinner and the World
TLC Todd-versations Presents The Better Meat Co. with Paul Shapiro
The power of fermentation. It’s not just about your home brew beer anymore. The Better Meat Co. is on a mission to revolutionize the meat industry by creating a new and better way to make meat by harnessing the power of fermentation. In this episode, Paul Shapiro CEO shares with Todd-versations that they want to make a meat experience that is delicious, satisfying, and affordable. Lots to learn and explore as we hear the benefits of TBMC’s rhiza micoproteins. Planetary health. Nutrient-dense. Allergen-free. Complete protein. The list of pluses assures us that this is worthy of a shout-out! Paul is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, a four-time TEDx speaker, and the host of the Business for Good Podcast.
Legal Grounds | Conversations on Life, Leadership & Law
I usually don’t ask questions to start off these episode descriptions, mostly because I don’t know how you, the listener, will answer. But here we go:Do you think you could give up eating meat? If you’re like me, the gut reaction is probably heck no! But then maybe you start to think about your health… or maybe you start to think about the health of the planet… or the plight of animals on factory farms… I get it. These aren’t always enjoyable things to think about, but I also think it’s necessary for us to constantly challenge our previously held beliefs. And boy did this conversation do that in spades. Paul Shapiro is the CEO of The Better Meat Company. Founded in 2018, their process for turning potatoes into a porter-house is one of the coolest scientific things I’ve gotten to learn about in a while. Paul got his start as an activist, founding the organization Compassion of Killing and then went on to multiple leadership positions at the Humane Society of the United States.Paul is a four-time TEDx speaker, and is also the author of the bestselling book, Clean Meat: How Growing Meat Without Animals will Revolutionize Dinner and the World. He has been interviewed by outlets like CNN and luminaries such as Neil DeGras Tyson, and his writing has been featured everywhere from Scientific American to The Washington Post. We talk about the impact of our meat-driven society on our planet and the animals we share it with, and let’s just say while I might not go vegan, I’m definitely eating a little less meat. And I gotta tell you, I feel a little bit better. Enjoy the show!
Paul Shaprio is a 4 time TED X Speaker & the founder of Better Meat Co. A company which is replicating meat without harming animals. Paul is also the author of the bestseller, Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World and has published more than a hundred articles on food sustainability, from daily newspapers to academic journals. --- Send in a voice message: https://anchor.fm/roadman-cycling-podcast/message
The meat industry is known for following dirty and often inhumane processes. But the fact that meat consumption is such an ancient practice doesn’t mean that it can’t be reinvented. In this episode of Before IT Happened, Donna meets Paul Shapiro, author of the bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner And The World. As the book’s title suggests, Paul is hopeful of rendering the factory farming system totally obsolete. They discuss his decision to become vegan at age 13, the mysteries and virtues of the fungi kingdom and the possibilities of alternative meat experiences in the future. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO:(01:17) - Discovering veganism as a young teenager - “I thought ‘Wow, not only can you abstain from eating animal products, but you can actually thrive as the world's number one athlete and be vegan’.”(06:30) - The Compassion Over Killing Club - “I decided to shift it from being a high school club at my Washington DC high school to being really like a DC-wide organization. And so I expanded it out and more and more adults started getting involved.”(09:25) - How animal rights have evolved - “Nobody stopped because they cared about geese. They stopped because metal fountain pens were invented.”(14:30) - Understanding the benefits of fungi and the many ways to produce meat without killing animals - “Most of the time, when people think about fungi, they are thinking about mushrooms and they're not synonyms. Mushrooms are the fruiting body of the fungi.”(17:28) - A new food pyramid: Why fungi, like animals, needs to be domesticated for human consumption - “This is an effort to optimize both the actual organism and the environment in which it's grown to make sure that we can produce the most efficient and most sustainable type of meat experience on the planet.”(22:41) - The mission to render the factory farming system obsolete - “We want to create a world in which a factory farm is viewed as much as an archaic relic of an obsolete past as a whaling ship is.”(27:04) - Conversations inside the meat industry, home based solutions and the future of meat consumption - “If we know that eating animals is a driving factor for pandemic risk, if we know it's the number one cause of deforestation, antibiotic resistance and cruelty and more, why not try to recreate meat without animals?”EPISODE RESOURCES:Connect with Paul on Twitter and at his websiteLearn more about The Better Meat Co. and follow them on InstagramWatch Paul’s Ted Talk: Clean meat: The clean energy of foodRead Paul’s book: Clean MeatThank you for listening! Follow Before IT Happened on Instagram and Twitter, and don’t forget to subscribe, rate and share the show wherever you listen to podcasts! Before IT Happened is produced by Donna Loughlin and StudioPod Media with additional editing and sound design by nodalab. The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.
Better Meat - Finding Balance in Your Diet - Interview with Paul Shapiro
Power To Grow
You can find Host Donna Gammon at: lIfehealingsolutions.comon facebook at: https://www.facebook.com/donna.gammon.75or instagram at: https://www.instagram.com/donnagammoncoach Join our Facebook Group here:https://www.facebook.com/groups/powertogrowyourbusiness Get my FREE Blessed Morning Checklist here:https://www.powertogrowpodcast.com/optin1603586373625
Animal Free Meat is the Future (ft. Paul Shapiro Better Meat Co.)
Paul Shapiro is Chief Executive Officer of the Better Meat Co. a Sacramento company that uses fermentation to make fully animal-free meats. ANIMAL FREE MEAT. Paul is also the author of the national bestseller, Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, and the host of the Business For Good Podcast. A four-time TEDx speaker, he has twenty years of experience as a nonprofit executive and has published more than a hundred articles on food sustainability, from daily newspapers to academic journals. We talk about the brutal strain the slaughter industry put on both animals and the environment, what meat alternatives are, what enhanced meat is, rhino, b12, Singapore, chickens, beef, bacteria, animal proteins, tofu, how Ali is a vegan, where the industry was and where it’s heading, blockbuster, whales, ice barons and much more.