Lois Sonstegard

Welcome to Episode 253 of Building My Legacy.In this podcast author and entrepreneur Chris Masiello shares with us his fascination with how humans — as a species — are adverse to change. Chris explains, “Change is how we got here,” and he believes that change is how we’ll get to where we’re supposed to be. He questions why change is so hard for us when it’s really the only constant we know. As we come out of Covid, so many people are concerned about the changes we’ve experienced and what happens next. Chris advises not to get trapped in our own thought process and to recognize the connection between change and curiosity and how, when change occurs, there’s almost always opportunity.So if you want to know:How the human “fight or flight instinct” prevents you from recognizing that change is a time for curiosity and creativityStrategies you can deploy to navigate a time of changeOne approach a real estate company took when Covid hitThe importance of being aware of what you’re thinking and ensuring your thoughts align with your desired outcomeHow the ability to drive at night shows that you can train your subconscious mind to deal with changeAbout Chris MasielloChris Masiello has built a successful, nearly 40-year career in real estate and financial services. His nationally recognized businesses account for more than $2 billion in annual sales. He is also a personal empowerment speaker and has received numerous industry recognitions including being named one of the most influential trend-setting leaders in the real estate and home services industry. He is the author of Change Short and Simple: Your Guide to Personal Transformation. More information about Chris, his book and his “Mindful Monday Series” is available at www.chrismasiello.com.About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-253-chris-masiello-on-finding-opportunity-in-change-with-lois-sonstegardphd

Welcome to Episode 252 of Building My Legacy.Mark Oristano has led a life sports fans dream about, spending 30 years in the NFL broadcasting football games and, much of that time, working in the Dallas Cowboys front office. Mark worked under legendary Cowboys president and general manager Tex Schramm who created a front office system that was the envy of the pro sports world. In this podcast, he talks with us about why the original Cowboys franchise was so successful on and off the field and why Schramm’s management style is still a model for today.So if you want to know:Tex Schramm’s three rules for staffing — simple rules that still work todayWhy, if you don’t have loyalty — on both sides — you won’t build passionHow we can begin to build workplaces that people actually want to be in againWhy the pizza delivery person is more important to the customer than the pizza company’s CEOThe top three things employees want (HINT: More money is only #3)Why companies shouldn’t be focused on increasing shareholder value — and where their focus should beAbout Mark OristanoMark Oristano’s company, Lead with Principle, was founded on the first rule of Dallas Cowboys president and general manager, Tex Schramm: Nobody does their best work in a climate of fear. Mark’s 30 years career with the NFL — broadcasting games for the Dallas Cowboys and Houston Oilers and in the Dallas Cowboys’ front office — taught him the keys to increasing employees engagement and reducing turnover to create a true team feeling in the workplace. More information is available at www.leadwithprinciple.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy.Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-252-mark-oristano-on-a-more-thoughtful-leadership-with-lois-sonstegardphd

Welcome to Episode 236 of Building My Legacy.Today we’re taking a quite different approach with our podcast. It’s the first in a series of podcasts in which we talk about collaboration, its benefits and its pitfalls. Lois Sonstegard believes that collaboration could be the breakthrough to take your business to the next level. In fact, collaboration has become a business asset that’s as important as capital.To explore this multi-faceted topic, Lois is interviewed by author and trainer Aurora Winter. The interview is doubly fascinating because it is also a dramatic demonstration of collaboration. This and succeeding interviews on this topic form the basis of a book Aurora is helping Lois with, Start with Collaboration, which explores how collaboration can help us build a legacy for future generations.So if you want to know:– What’s most surprising about collaboration– Why collaboration can help you attract and retain the best talent– How collaboration enhances creativity and innovation– Why business is an “infinite” game and how that should affect how we play the game– The reasons many businesses don’t collaborateAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-236-lois-sonstegard-on-collaboration-part-1

Welcome to Episode 229 of Building My Legacy.Supply chain management is one of the top issues companies face today. In this — the first of a series of podcasts with supply chain coach Tom French — Tom shares with us the first two steps in his six-part plan for supply chain optimization: gathering data and analyzing that data. According to Tom, once startup companies identify their customers and determine why those customers will buy their products, they concentrate on marketing and sales. “Oftentimes the back end, the warehousing, is an afterthought,” Tom explains, when it should be an integral part of the overall planning process. As more companies face supply-chain-related problems — from back orders on their best-selling products to higher costs for storing items that aren’t selling — Tom delivers a very timely message for business owners.So if you want to know:– How looking at the entire process — from raw materials through warehousing — can deliver significant savings … and the main reasons more companies don’t include everything in their planning– How 80% of your profit is likely to come from 20-30% of the items you sell– How having multiple vendors for specific raw materials can ensure you’ll always be able to serve your best customers– The importance of working cooperatively with your retailers so you both make a profit– Why offshoring manufacturing can be a big mistakeAbout Tom FrenchTom French founded Supply Chain Coach Inc. as a result of his passion to teach and pass on the knowledge he gained through his extensive experience in supply chain optimization. His goal is to help clients learn and perform the steps in his six-step process so they can continue to improve their savings beyond the coaching project. By helping companies create an internal supply chain organization, Supply Chain Coach can eliminate the need to outsource logistic services, optimize transportation technology solutions, create significant cost savings and improve operational efficiency. You can learn more at his company’s website, www.supplychaincoach.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-229-tom-french-on-supply-chain-optimization-with-lois-sonstegardphd

Welcome to Episode 226 of Building My Legacy.In this podcast we talk with author and motivational speaker Mason Harris whose book, The Chutzpah Advantage, explores the eight key behaviors and characteristics that create the skillset of chutzpah. “The Chutzpah Guy” — as he’s known — walks us through many of those key behaviors, explaining that somebody with chutzpah both conceives of an idea and then actually implements it. He contrasts that with people who pass up good opportunities because they don’t want to “rock the boat.” Our discussion will be fascinating for would-be entrepreneurs, people looking to grow their business or anyone ready to move their career forward.So if you want to know:– The positive and negative sides of chutzpah– How a sense of purpose is so critical to survival and real success– Why we need to recognize that, although we can’t control what happens to us, we can control our response– The importance of handling objections when you need to get a project done– How humility is an important part of chutzpahAbout Mason HarrisMason Harris is a motivational speaker, listener and the author of The Chutzpah Advantage, which answers questions like, what is chutzpah? Are you born with it, or is it learned? Mason believes that chutzpah encompasses self-confidence, audacity, purpose and even humility. He enjoys helping individuals and organizations discover how a “chutzpah” approach leads to business and life success. Mason is on LinkedIn and can also be reached at mason@thechutzpahguy.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-226-mason-harris-on-why-its-all-about-chutzpah-with-lois-sonstegardphd

Welcome to Episode 146 of Building My Legacy.In this podcast, we talk with entrepreneur/business owner Tim Fitzpatrick about why you don’t have to overcomplicate marketing for it to be successful. Tim shares with us his own journey from operating a wholesale distribution company to residential real estate to his current business, Rialto Marketing, which helps service businesses simplify marketing so they can grow with less stress. If your current marketing efforts aren’t delivering the results you need — or you’re not sure how to get started marketing a new business — our discussion with Tim is a great place to start.So if you want to know:– How the fundamentals of marketing can be boiled down to “the marketing strategy trilogy”– Why most businesses should target one to three ideal client types — and how to identify them– The importance of using a storytelling framework for your marketing message– About the mistake of talking too much about your business — and not enough about what you can do for your potential customers– Why a 90-day marketing plan makes the most sense for any business– How to choose a marketing partnerAbout Tim FitzpatrickTim Fitzpatrick is an entrepreneur/business owner with expertise in marketing and business growth. He has more than 20 years of entrepreneurial experience and a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60 percent a year before he sold it in 2005. Tim started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. He can be reached at his company website, www.RialtoMarketing.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-146-tim-fitzpatrick-simplifies-marketing-building-my-legacy-with-lois-sonstegard

Welcome to Episode 125 of Building My Legacy.In this podcast we talk with sales and marketing strategist Kitty Kalman, the owner of High-Converting Funnels, about lifecycle marketing. Also known as customer lifetime value, this describes the lifecycle of a customer — from the point when you first grab the customer’s attention to when they drop off your sales process. Kitty explains how you need to nurture all of those clients because, after spending money to get customers, you want to keep them through the whole life cycle of your system.In our discussion, Kitty emphasizes the importance of the “backend” of the marketing system. Too often companies put so much emphasis on generating traffic to their website, they forget about what is being delivered and how. That’s where the backend starts. And it’s critical that all of your backend systems — CRM, membership, payment — are integrated. This is the only way you can utilize segmentation to place customers in the right category for appropriate follow-up. You’ll find our discussion with Kitty is informative for anyone who wants to see real value in their marketing efforts.So if you want to know:– The biggest challenges companies face when they want to grow– The most important part of optimizing your funnels– The problem with chasing after the “new shiny object”– How marketing is about the customer, not about you– The importance of building relationships with your customersAbout Kitty KalmanKitty Kalman is a sales and marketing strategist and the owner of High-Converting Funnels, which helps companies grow to their fullest potential. She has worked with Fortune 100 CEOs and CFOs in a wide range of industries — from banks to mining companies, pharmaceutical companies to car manufacturers, restaurant chains to construction companies, retailers to consulting companies. She is passionate about business success because she knows that, when a business thrives, it creates financial freedom for its owners and investors and a safe income stream for its employees. Find out about Kitty’s offer of a free 30-minute strategy call at www.hcfunnels.com/call Kitty can also be found on LinkedIn and Facebook.About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-125-kitty-kalman-on-lifecycle-marketing-building-my-legacy-with-lois-sonstegard

Welcome to Episode 121 of Building My Legacy.In this podcast we talk with marketing leader Nate Turner, the co-founder of Ten Speed, a tech-enabled content optimization company focused on helping companies get more results from the content they already have on their site. Nate talks with us about some of the biggest mistakes he sees companies make and how, with the correct structure, they can write or modify content to improve their organic traffic and conversions.If you’ve seen a decline in organic traffic to your website or if your site seems to have hit a plateau, you’ll find our discussion with Nate extremely helpful. He emphasizes the importance of understanding your audience and topics that will interest them so that you generate good, relevant search traffic and ultimately reduce your conversion costs.So if you want to know:– The importance of having a holistic content and blog strategy– Why you can’t just measure the effectiveness of your content by how much revenue it generates– About the need to balance short-term revenue and long-term growth– Why you need to take both external and internal competition into account – when structuring content– Why you need to make time now to focus on SEOAbout Nate TurnerNate Turner was the first marketer at Sprout Social where he built and scaled the inbound engine, helping the company grow from $0 to $100 million in revenue in just 10 years. He then moved into consulting with SaaS companies, which provided him with many different perspectives on marketing and content. Nate is the co-founder of Ten Speed, which helps companies get more results from their website content. Passionate about working with marketing and sales leaders to solve hard problems and scale revenue growth, Nate works primarily with early to mid-stage growth companies. More information is available at www.tenspeed.ioAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-121-nate-turner-on-content-optimization-building-my-legacy-with-lois-sonstegard

Welcome to Episode 95 of Building My Legacy.In this podcast we talk with mindset and wellness coach Megan Swan about the many aspects of a healthy lifestyle. Megan helps us explore the various components of health — what promotes health and what takes away from it. I believe that people want to be healthy; they just don’t know how to begin. As you move through your career and build your legacy, have you put off your own well-being? If so, you’ll appreciate what Megan has to say about topics like “bio individuality,” that is, the understanding that there’s no one perfect diet for every single person.Megan’s approach — which she calls “sustainable integrative wellness” — promotes slow, gradual changes over time so that healthy habits become easily integrated into your lifestyle. It’s a good lesson for all of us — young and old — and essential if you want to avoid health problems that can hold you back from building your legacy.So if you want to know:– How processed foods may be weighing down your energy– Why your shopping focus should be outside the supermarket– One easy trick for reading food labels more efficiently– The five aspects of a healthy nutritional lifestyle– How an everyday task like washing the dishes can be a mindful practice– What’s behind detoxificationAbout Megan SwanAs a first-time mother, Megan Swan felt exhausted, overwhelmed and impatient. After working with a health coach, she discovered the negative effects of the standard American diet on our health and well-being. She eliminated processed foods, refined sugar and gluten from her diet and found new levels of energy. She also became a wellness and mindset coach, specializing in detoxification, plant-based living, mindful practices and stress management.Megan is convinced that, by making small but important lifestyle adjustments, you can prevent many chronic diseases. Her coaching approach emphasizes intuitive eating, exercise, mindful practices and understanding your own unique biorhythms and digestive cycles. Megan is also a yoga instructor, author and chef, having recently completed her chef certification in vegan or plant-based cuisine. More information is available on her website, https://www.meganswanwellness.comAbout Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-95-megan-swan-on-how-to-become-really-healthy-building-my-legacy-with-lois-sonstegard

Welcome to Episode 93 of Building My Legacy.In this podcast we talk with Sky Stephens, co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. The coaching that Sky’s organization provides doesn’t have anything to do with construction. Rather, she helps builders with the business side of their company. And the advice she shares with us is really applicable to businesses in any industry.You’ll benefit from hearing Sky’s thoughts on topics like acquiring and converting leads, the difference between markup and margin, how to look at supply and demand, and the importance of systemization. She also points out that, with the right systems in place, a business can go on for many years after its founder is gone. And that’s an important part of building your legacy.So if you want to know:– Why lead generation is just the beginning of an effective sales process– How successful marketing makes your prospects “problem-aware”– About the D-A-D process: delete, automate, delegate– Why “discounting” is a dirty word and how to avoid it– The importance of selling on valueAbout Sky StephensSky Stephens co-founded the Association of Professional Builders with her father, Russ Stephens. The organization started as a marketing agency to help builders use Facebook ads and other online platforms to generate leads. When Sky and Russ realized that not every builder was able to convert their leads, they expanded the organization to become a sales training company. Today the Association helps builders with marketing, sales, business operations, financials and even personal development. Their mission is to improve the residential construction industry for both builders and consumers. With the Association’s help, builders in Australia, New Zealand, the U.S., Canada and the U.K. have been able to double the size of their businesses through profitable growth. The key, these builders have learned, is systemization that delivers an improved client experience, more demand and ultimately the ability to increase their margins and scale their businesses into desirable assets that possess real value.About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-93-sky-stephens-on-growing-your-business-building-my-legacy-with-lois-sonstegard