OwlTail

Cover image of Fielding Jamieson

Fielding Jamieson

4 Podcast Episodes

Latest 20 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

1913: Innovation in Sports with Fielding Jamieson

With Tamara Ghandour

One of the fields that drive innovation, customer experience, and new ways of thinking is the sports world. As an industry that is always looking to outdo the previous year’s “performance,” the sports industry gives rise to a lot of innovation that can be applied to other industries. To share some insights about this, Fielding Jamieson, Strategy Director at Global Sport Venture Studio (GSVS), an initiative that's looking to bring together the world's leading sports organizations to collaborate with each other and engage with startups in the overall sports innovation ecosystem, joins me on the podcast. So where do sports and innovation intersect? We kick off the conversation by discussing how the sports industry is reacting to the current issues around race and the Black Lives Matter movement, and its impact on culture. Fielding highlights how sports teaches you to take ownership and own up to your mistakes, and why this is so important to be adaptive to changes on the ground. She also shares more about the balance between encouraging people to try new things and keeping the nostalgia of the past, the investment of time and resources into innovation in sports, and how brands are keeping up with changing customer needs. Fielding’s insights about brand loyalty, how to keep the customer relationship going through this pandemic, and what we need to do to make the customer experience special are sure to be applicable to your industry as well. We also discuss resistors to innovators in the sports industry, why startups are so important, and why we need to be thinking about opening people’s minds, rather than changing them. If you are ready to: get buy-in from key decision-makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com Mentioned in This Episode: Fielding Jamieson on LinkedIn Global Sport Venture Studio R/GA Ventures Lindsey Vonn Documentary Snacks.com Spartan Crossfit Everyday Innovator’s Tribe Waitlist

42mins

25 Aug 2020

Episode artwork

At home with Leaders: Fielding Jamieson & Guy Poorman

Leaders Sport Business Podcast

What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on connectivity and the enhancements to remote business operations and fan safety, security and engagement it's likely to bring. The second is with Fielding Jamieson, Strategy Director at Innovation Consultancy R/GA's Global Sports Venture Studios (discussion starts at 24:01). On the agenda: - The three pillars of business adaptation during Covid; - Bringing fans back to venues by making them feel 'connected, protected and respected'. - Is this really an era of accelerated innovation? - What the new in-venue fan experience will look and feel like; - The start-ups to keep an eye on into 2021.

45mins

14 Jul 2020

Similar People

Episode artwork

10. Fielding Jamieson, Strategy Director, Global Sports Venture Studio at R/GA

And So She Goes

As a former athlete, Fielding Jamieson always knew she wanted to work in sports. When she landed an internship with NBC Sports out of college, she found she had a knack for innovation. Since then, she has dedicated her entire career to helping big corporations leverage new technologies to grow. Her client list includes Adidas, Dick's Sporting Goods, Fox Sports, MLB, MLS, UEFA and more, who all rely on collaboration and new ideas from startups to stay a step ahead of competition. In this episode, Fielding and Amanda talk about the importance of being a doer, and what it takes to succeed in the tech industry. She gives great insight into a side of sports that we all experience regularly, but rarely know how it comes to fruition. She sheds a light on women in leadership roles around her and how she hopes to grow the number of females in tech and innovation in the years to come.

51mins

13 May 2020

Episode artwork

10. Fielding Jamieson, Strategy Director, Global Sports Venture Studio at R/GA

And So She Goes

As a former athlete, Fielding Jamieson always knew she wanted to work in sports. When she landed an internship with NBC Sports out of college, she found she had a knack for innovation. Since then, she has dedicated her entire career to helping big corporations leverage new technologies to grow. Her client list includes Adidas, Dick's Sporting Goods, Fox Sports, MLB, MLS, UEFA and more, who all rely on collaboration and new ideas from startups to stay a step ahead of competition.  In this episode, Fielding and Amanda talk about the importance of being a doer, and what it takes to succeed in the tech industry. She gives great insight into a side of sports that we all experience regularly, but rarely know how it comes to fruition. She sheds a light on women in leadership roles around her and how she hopes to grow the number of females in tech and innovation in the years to come.

51mins

13 May 2020

Most Popular