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Mary Keane Dawson Podcasts

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1 of The Best Podcast Episodes for Mary Keane Dawson. A collection of podcasts episodes with or about Mary Keane Dawson, often where they are interviewed.

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1 of The Best Podcast Episodes for Mary Keane Dawson. A collection of podcasts episodes with or about Mary Keane Dawson, often where they are interviewed.

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21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson

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In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.
Jun 29 2017 · 53mins