Brand-new Big West Conference Commissioner Dan Butterly is in the Triton Spotlight on episode five of Tritoncast! We chat with him about his long-term goals for growing the Conference brand -- including his innovative use of technology during his 20+ years at the Mountain West. Dan also tells us how he's gotten to know his staff from afar and what it was like to interview for the job without meeting the search committee during the COVID-19 pandemic.
Commissioner of the Big West Conference, Dan Butterly, discusses the recent announcement by the Ivy League to not play any sports this fall and says that "no decisions have been made at this point" regarding the Big West Conference.
Mountain West Radio Network feature with Dan Butterly
Official Podcast of the Mountain West Conference
Audio feature from Nate Kreckman of the Mountain West Radio Network: More than just great athletics, the leadership of the Mountain West Conference has been sure to make in impact in the community (starring Dan Butterly).
Sr. Assoc. Commissh. @ Mountain West, Dan Butterly & Davyeon Ross, Co-Founder and COO at ShotTracker
[Powered by ShotTracker]Dan Butterly, Senior Association Commissioner for the Mountain West Conference, and Davyeon Ross, Co-Founder and COO at ShotTracker, discuss their partnership, use of technology by NCAA coaches in-game, and their predictions for the NBA Finals.
Episode #7: Brand and Sponsorship with Dan Butterly
The Hartwell Studio Works Sports Branding Podcast
Sponsorship is a always a hot topic in the business of sports. After looking at brand and sponsorship from the sponsor's perspective in episode 5, it's now time to take a look at the subject from the property's point of view. Dan Butterly talks with me in this episode about the importance of the relationship between brand and sponsorship for sports properties. As the Senior Associate Commissioner of the Mountain West conference, Dan has 20 years of experience in college conference administration, including marketing, branding, and sponsorship sales. We cover a lot of ground, with some great insights as to how your property’s brand can attract and develop more successful sponsor partnerships. CONNECT WITH DANLinkedIn: https://www.linkedin.com/in/danbutterly/Listen on Apple Podcasts and Google Play TOPICS DISCUSSED:1:45 Dan's background in college athletics.3:07 Why are sponsorships so important to the sports business?4:42 Sponsorships are a two-way brand-building street for both sponsor and property.5:27 How do you define a brand?7:22 How does a collegiate conference brand have to change in order to keep pace in an environment of constant change?9:28 What are the practical challenges of aligning brand values with a sponsor?11:48 College sponsorships are about business needs, not just emotional sentiment.14:09 The difference between business needs of professional vs. college sports.17:15 What should college programs be thinking in regard to their logos and brand identity?19:13 What are some mistakes college programs make in regards to their brand?21:22 What can college programs do to better position their brand to attract good sponsors?22:44 Additional thoughts on brand and sponsorship.Total episode runtime is 00:26:36.Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean has known Dan Butterly for over 15 years, finally Dan makes his way to Melbourne. On this Sports Geek Podcast you will learn: How the Mountain West value data Why the Las Vegas is the destination for basketball tournaments How the Mountain West deliver content to fans without a subscriber model How data helps Dan ensure Mountain West Basketball tournament keeps delivering for fans Will the Mountain West play a Bowl game in Melbourne Full show notes - https://sportsgeekhq.com/podcast/dan-butterly-mountain-west/