Building a Scalable Business That Introduces 1,000,000 New Golfers to The Game - Matt Reagan, Co-Founder at Operation 36 Golf
The ModGolf Podcast
Getting good at golf is hard. Figuring out how to make it fun and engaging for kids is even harder. As Matt Reagan and his Operation 36 Co-Founder Ryan Dailey looked to solve this problem over 12 years ago, they saw how other sports - especially martial arts like Taekwondo and Karate - would progress through levels of mastery by testing students once they had acquired the necessary skills. The result was creating a 10 Division, variable distance gameplay format where students need to shoot 36 over nine holes in order to graduate up to the next level. Listen in as Matt shares the startup journey of Operation 36 Golf. "We got three kids to sign up and join the program and that was how the concept started. And then we'd say "oh crap, what do we do with them every week? How do we show they're improving, what do we teach? How should we be testing them and show parents they're getting better? How do we make it fun every step of the way?" "The first five years of our existence we worked on building the program and trying to figure that out. We'd sit down before class, plan for an hour and a half and then kids would show up. We'd run it and say "well that sucked, let's try it again!" and then we would experiment with different ideas. So we had this pretty cool environment where we were just testing group programming with kids and trying to figure out what works to make it fun, but also make sure they are getting better and turning into golfers. And then showing parents, who are the ones signing the kids up for the program, that this is working." Want to learn more about Matt and Operation 36 Golf? Visit their website to learn how they are creating effective developmental programs and technology to introduce and guide anyone in playing the game of golf. Click on the image below to check out our extended conversation with Matt on our Youtube Channel! You can also connect with Matt on his bio page. Operation 36 takes the traditional model and flips it on its head. All new players begin on the course. Instead of starting at the tee box, they play from 25 yards away from the hole. Once the player shoots par (36) from 25 yards, they back up to 50 yards, and so on, until they are shooting even par (36) from the full tee box. It’s timely, it’s fun, and it provides step by step improvement. Connect your business to a new audience with Zencastr’s Podcast Marketplace! Did you know that podcast advertising is 4.4 times more effective than social media and traditional advertising – with 67% of listeners remembering brands, and 63% making a purchase after hearing them? I've been using Zencastr since Day One of The ModGolf Podcast and am excited to tell you about Zencastr's Creator Network, which makes it easy for brands to connect with podcasters and their audience. Looking to get your product in the hands of people who will love it? Promoting on podcasts is the fastest growing advertising style in the world. With Zencastr’s new Podcast Marketplace, your company can negotiate directly with creators, collaborating with them to get the best bang for your advertising buck. Zencastr’s Creator Network is the perfect place for you to get into podcast ads, and sponsor your favourite creators – like me! Zencastr matches you with the best podcasts, so your product gets to the right audience to maximize your advertising campaign budget. Interested in sponsoring The ModGolf Podcast or learning how podcast show advertising can benefit your business? Go to https://zen.ai/modgolf and fill out the contact information so the Zencastr team can help you bring your business story to life. Special Guest: Matt Reagan, Co-Founder at Operation 36 Golf.
Matt Reagan, Emilio Acosta, and Silvia Charpentier, and Kambda Created an App for Aspiring Golfers
Action and Ambition
Welcome to another episode of Action Ambition Podcast. Matt Reagan, Emilio Acosta, and Silvia Charpentier wanted to design the best way to introduce you to golfing through the Operation36 Golf Program. With over 500 Operation36 locations, 1500 highly-experienced golf coaches, and more than 60,000 satisfied and happy golfers who opted for the program, Operation36 establishes itself as the go-to program for any aspiring people who want to learn and enjoy the art of golfing. They started as a bootstrap company who never had funding. They met up with Kambda, an app developer, and through agile development, they scaled and quickly became sought-after. For our aspiring golfing people out there, don’t miss this exciting episode! You will love this!
Growing Membership by Growing the Game- Matt Reagan, Operation 36- PCR 264
Private Club Radio
Matt Reagan of Operation 36 shares an innovative way to grow the game and in turn grow membership at your club. In this episode we'll learn the differences in Traditional vs. Developmental Golf Programming and why traditional programs are not working to retain beginner golfers. You'll learn about Matt's goal to get 1,000,000 new golfers into the game and why Operation 36 can be the perfect bridge to get Top Golfers into your private club. Learn more at: https://operation36.golf/ Subscribe to Gabe's channel, Let's Play Thru: https://letsplaythru.com/subscribe
S5 EP 06: Creating Impact by Creating Golfers w/ Ryan Dailey & Matt Reagan, Operation 36
Getting Better Now from Golf Business Network with Dean Kandle, PGA
As PGA Professionals, we’re in the business of “Growing the Game”. It’s a phrase we hear ad nauseam in our business. Grow the game at our facilities, in our Sections, and in our communities. So in order to do our job of growing the game, we develop programs for our members and customers that consist of clinics, lesson packages, golf schools, junior programs, beginner programs, the list goes on and on. However, we rarely ask the critical question. In our efforts to “Grow the Game”, are we making a lasting impact on the game by actually creating golfers? What does it even mean to create a golfer? Ryan Dailey and Matt Reagan have been asking this question, and they’ve come up with an answer. Who are Ryan and Matt? There aren’t many of you out there that don’t know, but just in case you’ve missed it, they’re two regular Golf Pros that are revolutionizing how we introduce new players to the game. Through the development and evolution of Operation 36, they’ve impacted thousands of golfers and helped Golf Professionals all over the world develop successful programs and businesses, all with an idea seemingly so simple you say “why didn’t I think of that?!”.Start from 25 yards and shoot 36 for nine holes and them move back to 50 yards. Rinse and repeat.But beyond creating a long term development model for junior golfers, they’ve set out on a mission to create one million new golfers by 2025. As audacious as that goal seems, they have a plan to reach it. And it begins with a question we should all be asking at our facilities…”How do I create a golfer?”When we ask that question first and then work backward from there, the way we structure and create our player development programs fall into place.If you’re in the planning stages for 2020, this is a fantastic conversation to help you get on the right track and truly make an impact on your facilities this year and beyond.
Getting kids playing on the golf course with Operation 36 – Ryan Dailey and Matt Reagan
Participation Coaching Podcast
I’d be surprised if you haven’t heard of Operation 36. Over 200 facilities joined their network, bringing a lot of awareness to the shortened golf courses concept. VERY excited to be sharing an interview with Op36 co-founders! Junior player development program based around shooting 36 My guests – Matt Reagan (@MattReaganGolf) and Ryan Dailey (@RyanDaileyGolf), co-founders of Operation 36 (@Op36). “Fun is seeing accomplishment and seeing improvements, even if it’s at the smallest level. (…) Until you get [juniors] on the golf course, they really don’t get involved in the game” Operation 36 is a network of golf facilities, offering training and a Player Development Platform (web and mobile apps, curriculum, tracking software, resources and much more) based around the Operation 36 Playing Format – beating the goal of shooting 36 on 9 holes (starting from 25 yards away from the hole, progressively moving back up to full length tees). Having experimented with many different junior coaching formats throughout the years, Ryan and Matt are now able to tell the facilities, fellow coaches as well as juniors and their parents “what we do works, and we’re able to prove it by showing you the results we’re measuring”. Kids are playing more rounds and playing better (losing strokes) while staying in the program for a long time. Here is what we discuss: What is Operation 36 Why they focus on playing the game How their junior coaching philosophy developed Op36’s impact (8000+ golfers) Building environments that facilitate the process of creating lifelong golfers Most important metrics to keep for the business, for the student and for the parents Various issues around getting kids on the course and formats they might play What is “fun” and what looks “fun” Gamification, accountability and professionalism Example Op36 junior academy structure Getting buy-in Operation 36’s value for coaches, what the network includes and how to get involved If you want to learn more about Operation 36, make sure to go to their website: coach.operation36.golf, where you can sign up and get on a call to discuss the program. Listen to the episode Listen to the episode below or in your favourite podcast app (I recommend Overcast). If you are reading this in an email, access the player and all the links on the website. Listen to the interview on YouTube
Your Junior Program Needs Structure – Here’s one that works with Matt Reagan & Ryan Dailey
GOLF IN THE LIFE OF – education for golf instructors
If a parent comes to you and wants to know the 10-year progression for their junior golfer do you have a structure laid out? Something that motivates juniors and sets up an effective learning environment based on skill acquisition principles? Not sure… listen in to this conversation. Matt Reagan and Ryan Dailey set out in 2009 to create an effective junior program at their course. They went out and got some certifications and dived into delivering an exceptional junior program… They had a theoretical plan roughly based off of the TPI model, but soon realized they needed to create something focused on developing skilled golfers with definite structure. They’ve developed OPERATION 36, which is really a structure focused on gamifying improvement and keeping the challenge appropriate to the skill level. It keeps students motivated to continue improving and progressing through the system. The guys walk through the different types of sessions in the program getting juniors coaching and out onto the golf course. The way they’ve gamified the process and created different badges to keep kids progressing is really unique and something to learn about. I was talking with one of our Golf in the Life of members and she was really excited after going through training program with Matt and Ryan and will be implementing it this year at her course. If you’re interested they have training for coaches available at – igrowgolf.com/igrow-university/ To grow the game we need to develop golfers through long term learning environments. They share a case study of how they’ve grown from 3 – 50 students in an extraordinary short amount of time and reveal… Is this SUSTAINABLE?? and PROFITABLE?? What are the biggest mistakes people make when working on a junior program? They share the two very simple yet complex aspects that most people run into when trying to build out exceptional junior programs. You can tell these guys are passionate about what they do and truly have a passion to grow the game… And with igrowgolf and operation 36 they’re going after it. This Show’s Sponsor K-VEST is the industry’s only human motion learning system. The all-in-one wireless system that instantaneously measures players’ power signatures and 3D data. The system that assesses player characteristics and generates insightful reports. The system that automatically flows those reports into a powerful coaching and training program builder. But that’s just the beginning. K-VEST doesn’t only provide you with an extensive library of pre-built training programs and drills, but also with the tools to customize them. And these pre-loaded resources always put real-time auditory and visual feedback front and center—making it possible for clients to feel new movement patterns. Supporting this state-of-the-art wearable technology are turnkey marketing programs that empower professionals to grow their businesses. In fact, it’s everything today’s pro needs to achieve greater success… a human motion learning system. Watch the full interview with K-VEST on Golf in the Life of here The post Your Junior Program Needs Structure – Here’s one that works with Matt Reagan & Ryan Dailey appeared first on GOLF IN THE LIFE OF - education for golf instructors.