Darrell Cox has 15+ years of senior leadership experience in finance and business development. As a former VP of Finance at FreshBooks, he is no stranger to growth-stage companies. His recipe for finance leadership success relies upon leveraging “Agile CFO” methodology, an iterative process adopted from software development. Now, as the CFO at Vena Solutions — a growing company specializing in cloud-based financial planning and analysis software — Darrell has worked to build a finance team that leverages technology to meet business goals and avoid rear-view mirror reporting. Applying forward-thinking Agile CFO methodology to Vena Solutions, Darrell looked at the company’s five-year trajectory and thought about: 1) where the company wanted to be, and 2) how it could get there while balancing spending and growth. On this episode of The CFO Playbook, Darrell discusses his principles for applying an Agile approach to finance, how it can help you become a proactive CFO, and how to cultivate empathy (and why it’s necessary for finance leaders). Plus, he shares what he’s learned about managing and motivating a world-class finance team. Connect with Darrell on LinkedIn.Connect with our host Rob on LinkedIn.Full show notes and resources can be found at cfoplaybook.fm. If you want a better way to track and control your team’s spend, check out Soldo.com.
In episode 6 of the Forward Thinking CFO, we speak to Darrell Cox, Chief Financial Officer at our technology partner, Vena Solutions. Vena is a leading cloud technology platform in the corporate performance management arena and is headquartered in Toronto, Canada. Darrell joined Vena in 2014 as CFO at the very early stages of its growth journey and was the first non-founding member of the management team. He has since overseen the scaling up and rapid growth of the business. This experience and his early adventures in finance, and even door to door sales, have shaped him into the down to earth and authentic CFO we speak with today. Darrell's journey and insights provide many topics to explore, including: - The importance of a robust management operating process across multiple dimensions of a CFOs playbook - How the role of the CFO is one of storytelling, building trust, and motivating and aligning individuals and teams- And we also talked about the dynamic and impactful role of the CFO in balancing growth, cash, and the timing, frequency, and size of fundraising activities in a high growth environment.Darrell shared with us the importance he places on authenticity as a finance professional, and how essential that is in the DNA of today's forward thinking CFO. We had a great time recording this conversation with Darrell and personally took away some great gems of insight, which we believe you will benefit from.We’re keen to hear your thoughts on this episode, so please do get in touch at firstname.lastname@example.org If you want to find out more about Darrell, check out his LinkedIn profile - www.linkedin.com/in/darrell-cox-547a461 If you want to learn more about Vena Solutions, have a look at their website at - www.venasolutions.com