Nathan Putnamof Monumetric's guest appearances

Nathan Putnamof Monumetric

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Nathan Putnam, an entrepreneur who’s currently working on a company called Monumetric. Their focus?—help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, “What we do is not magic. It’s science.” Famous Five:  Favorite Book? – Start with Why, Reality Check, Leaders Eat Last What CEO do you follow? – Brian O’Kelley Favorite online tool? — Slack   Do you get 8 hours of sleep?— “No. Not close” If you could let your 20 year old self know one thing, what would it be? – “Look stop listening to music as entertainment. Remember, whatever you put in your brain, that's what's going to come out”    Time Stamped Show Notes:  01:40 – Nathan introduces Nathan Putnam to the show 02:27 – Monumetric functions 03:44 – Current number of publisher partnerships 04:05 – Why people use Monumetric and not Google Analytics or AdSense   04:29 – Second price auction 04:58 – “Google is our best partner but also our greatest competition”   06:55 – Business was founded in 2014   07:07 – Started entrepreneurship in 2012   08:23 – Total revenue in 2014   08:40 – Got a few good publishers 09:18 – Sixsistersstuff.com 09:44 – Driving customers acquisition 10:20 – Monetize traffic   11:10 – Biggest costs 11:38 – Number of buyers and advertisers   11:43 – Six top-tier providers   12: 36 – The publisher on the six sisters’ site   13:04 – Integrated with 5 largest agencies 13:30 – Percentage that goes back to the seller   14:20 – In 2015, total amount of ads spend that went through the platform   14:35 – Cost structure of revenue   14:50 – Social or website traffic   15:19 – Disenchanted with agency’s space 15:45 – Use it in a way that reinforces the platform’s model 16:46 – “What you can monetize is what you own”   17:05 – Self-funded or boot strap   17:08 – Bootstrap 17:04 – Current team size   17:35 – Connect with Nathan thru his LinkedIn 19:20 – The Famous Five    3 Key Points:  Utilize your platform to maximize its full potential. Build honest and genuine relationships. Always seek the opportunity.    Resources Mentioned:  Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. LinkedIn – Nathan linkedin Show Notes provided by Mallard Creatives   

Nathan Putnam, an entrepreneur who’s currently working on a company called Monumetric. Their focus?—help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, “What we do is not magic. It’s science.” Famous Five: <ul> <li>Favorite Book? – Start with Why, Reality Check, Leaders Eat Last</li> <li>What CEO do you follow? – Brian O’Kelley</li> <li>Favorite online tool? — Slack</li> </ul> <ul> <li>Do you get 8 hours of sleep?— “No. Not close”</li> <li>If you could let your 20 year old self know one thing, what would it be? – “Look stop listening to music as entertainment. Remember, whatever you put in your brain, that's what's going to come out”</li> </ul> Time Stamped Show Notes: <ul> <li>01:40 – Nathan introduces Nathan Putnam to the show</li> <li>02:27 – Monumetric functions</li> <li>03:44 – Current number of publisher partnerships</li> <li>04:05 – Why people use Monumetric and not Google Analytics or AdSense</li> <li> <ul> <li>04:29 – Second price auction</li> <li>04:58 – “Google is our best partner but also our greatest competition”</li> </ul> </li> <li>06:55 – Business was founded in 2014</li> <li> <ul> <li>07:07 – Started entrepreneurship in 2012</li> </ul> </li> <li>08:23 – Total revenue in 2014</li> <li> <ul> <li>08:40 – Got a few good publishers</li> <li>09:18 – <a href="http://Sixsistersstuff.com" rel="nofollow" target="_blank">Sixsistersstuff.com</a></li> <li>09:44 – Driving customers acquisition</li> <li>10:20 – Monetize traffic</li> </ul> </li> <li>11:10 – Biggest costs</li> <li>11:38 – Number of buyers and advertisers</li> <li> <ul> <li>11:43 – Six top-tier providers</li> </ul> </li> <li>12: 36 – The publisher on the six sisters’ site</li> <li> <ul> <li>13:04 – Integrated with 5 largest agencies</li> <li>13:30 – Percentage that goes back to the seller</li> </ul> </li> <li>14:20 – In 2015, total amount of ads spend that went through the platform</li> <li> <ul> <li>14:35 – Cost structure of revenue</li> </ul> </li> <li>14:50 – Social or website traffic</li> <li> <ul> <li>15:19 – Disenchanted with agency’s space</li> <li>15:45 – Use it in a way that reinforces the platform’s model</li> <li>16:46 – “What you can monetize is what you own”</li> </ul> </li> <li>17:05 – Self-funded or boot strap</li> <li> <ul> <li>17:08 – Bootstrap</li> <li>17:04 – Current team size</li> </ul> </li> <li>17:35 – Connect with Nathan thru his LinkedIn</li> <li>19:20 – The Famous Five</li> </ul> 3 Key Points: <ul> <li>Utilize your platform to maximize its full potential.</li> <li>Build honest and genuine relationships.</li> <li>Always seek the opportunity.</li> </ul> Resources Mentioned: <ul> <li>Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.</li> <li>Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.</li> <li>Freshbooks – The site Nathan uses to manage his invoices and accounts.</li> <li>Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+</li> <li>Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.</li> <li>LinkedIn – Nathan linkedin</li> <li>Show Notes provided by Mallard Creatives</li> </ul>

EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric