Cover image of Daniela Woerner

Daniela Woerner Podcasts

Read more

6 of The Best Podcast Episodes for Daniela Woerner. A collection of podcasts episodes with or about Daniela Woerner, often where they are interviewed.

Read more

6 of The Best Podcast Episodes for Daniela Woerner. A collection of podcasts episodes with or about Daniela Woerner, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

Growing Confidence In Skincare With Daniela Woerner

Read more

As summer approaches, our time in the sun grows.  We spend so much time talking about what we put in our bodies that I wanted to shift gears to talk about what we should be putting on our bodies. 

In this episode Daniela Woerner of the Spa Marketing Made Easy Podcast and Addo Aesthetics shares the most important ingredients we should be looking for when it comes to safe and high quality skin care products.

For More Info Go To:


Apr 07 2020 · 45mins
Episode artwork

#8 Secrets To Run Your Business Easier with Daniela Woerner

Read more
Episode 8 is all about sharing the secrets to run your business easier. Terra Bohlmann interviews Daniela Woerner, founder and CEO of Addo Aesthetics. Learn the systems and people to put into place so that you aren’t working so hard in your business. Both Terra and Daniela share the inside scoop from getting support from their husbands to delegating the right tasks in your business. Let’s scale your business today!

Jan 21 2020 · 51mins

Similar People

Mandy Barbee

Terra Bohlmann

Denise Duffield-Thomas

Tiffany Neuman

Ashley Barber

Heather Chauvin

Toni Marinucci

Lamees Hamdan

Leonie Dawson

Stephanie Mitchell

Julie Duffy Dillon

Jenn Taylor

Daphne Metland

Catherine Trebble

Susan Routledge

Episode artwork

Riches are in Niches with Daniela Woerner

Read more

I am so excited to introduce you to my dear friend and mastermind sister Daniela Woerner. Daniela is a spa marketing and retail sales strategist for aestheticians.  She is also the host of the iTunes top 100 podcast, Spa Marketing Made Easy. In the 13 years she has spent in the industry, she has worked with some of the top dermatologists in the field; consulted with global physician-dispensed skincare brands; contributed her expertise to the branding and positioning of major product launches; spoken to and trained hundreds of spa employees on retail sales; and developed educational training programs for aestheticians in 82 countries worldwide.

THIS GIRL IS ON FIRE. She has leveraged her talents and expertise into a career that serves such a defined, specific niche, and because of that her business has flourished.

We often encounter resistance when it comes to niching down. But as Daniela says, “The riches are in the niches”. Getting focused on helping one specific person or solving one specific problem in your industry helps ensure that your messaging doesn’t get watered down and generic.

Listen to this week’s episode with Daniela to learn…

• How she turned the obstacle of her husband’s job transfer into an opportunity to start her own business

• Why she decided to niche down and work with a very specific type of client.

• Daniela’s experience implementing my A/B Week strategy for her and her team through the end of 2020

As you listen to this week’s episode, Daniela and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Daniela (@addoaesthetics) -- I’ll be reposting and featuring you on my social media channels!


• Connect with Daniela on Instagram at https://www.instagram.com/addoaesthetics/ and on her website at http://www.addoaesthetics.com/.

• Learn more about Success Made Simple™ Academy here!

Sep 11 2019 · 26mins

Most Popular

Elon Musk

Barack Obama

Bill Gates

LeBron James

Mark Cuban

Michelle Obama

Melinda Gates

Arnold Schwarzenegger

Kevin Hart

Terry Crews

Mike Tyson

Episode artwork

BBP 056 : Boost Your Retail Sales While Beating the Online Beauty Sites and Department Stores with Daniela Woerner

Read more

Finally. . . the much promised, much anticipated mini-series all about products is here!

To kick things off I am joined again by a good friend of mine and the queen of salon and spa retail sales Daniela Woerner.

We’re talking about why retail sales are important to your spa or salon in 2019 because I firmly believe that your ability to sell retail products can help you to the next level of your business no matter how big or small you are.

Plus, we will be tackling the current pressing issue of beauty business owners that’s been making the rounds on social media all about how to compete with previously salon only retail product being sold through department stores or online merchants . . . often at prices lower than you are encouraged to sell at.

If you follow me on social,  then you probably saw my video where I discuss Amazon getting in to the professional beauty market by selling salon products and we all know that Amazon is a big name when it comes to online shopping.

So just how do you compete if you are an individual spa or salon owner?

Find out how by listening now. . .

. . .and stay tuned at the end of the podcast as I tell you how you can get your hands on a $100 Amazon Gift Card!


In case you have any concerns or burning questions about anything to to with products or retail then you can send me an email at  letstalk@salonbusinesssecrets.com or send me a message on any of my social media accounts.


Stay tuned for another episode next week as I will be continuing the product mini series and bringing more beauty industry experts…

Episode Highlights and Takeaways:

How Important is Retail Sales To The Success of A Spa or Salon in 2019? (7:40)

Do People Who Come In for Treatments Really Want To Be Sold Products When They Come In? (10:10)

How Can An Independent Spa Compete If Professional Only Retail Products Are Being Sold With Better Prices Via Online or On Department Stores? (12:54)

As An Individual Spa or Salon Owner, What Can You Sell And  How To Measure This? (19:10)

What Exactly is Retail to Service Percentage? (22:52)

What Do You Teach Your Students To Aim For? (23:50)

Is It Possible For A Whole Team To Achieve the 50% Retail to Service conversion rate? (29:45)

What Have You Seen Recently That’s Working To Motivate Your Team To Focus On Retail Sales (35:00)


Episode 56 Show Notes:


Connect With Daniela Woerner:

Website: https://thrive.addoaesthetics.com/

Podcast: https://thrive.addoaesthetics.com/podcast

Instagram: https://www.instagram.com/addoaesthetics/

Register for The Spa Retail Rockstars using the link below:


Sharing is Caring!

We need to be able to think outside the box . .  what do we have to offer that these other places don’t? That’s our expertise and that’s the high-touch capability. -Daniela Woerner-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Create An Impact and WIN an Amazon Gift Card!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment and be entered in to a monthly prize drawer to win a $100 Amazon Gift Card.

Every month, I will be choosing a winner so in order to be in with a chance make sure you follow the steps below:

1) Leave an honest review and rating on iTunes, Impact 365 or any podcast app that you are subscribed to.

Here are the links to leave your rating and review:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:


Visit Impact 365 and leave a comment:


2) You need to leave at least your first name, your business name and your location on the review so I can track you down in case you win.

3) Be updated on the contest by following my official social media accounts:

Facebook page: (https://www.facebook.com/salonbusinesssecrets/)

Instagram: ( https://www.instagram.com/salonbusinesssecrets/)

Facebook Group which is The Beauty Business Hackers: (https://www.facebook.com/groups/beautybusinesshackers/)

So what are you waiting for? Leave me a review and let me know specifically what you get out of the show, whether I’ve inspired you to change anything specific in your business and don;t forget to share the outcome of those changes!

Jul 03 2019 · 45mins
Episode artwork

[Ep 30] Keeping Your Goals and Connections While Being Location Independent with Daniela Woerner

Read more

Today Business Coach and Digital Nomad Erica Duran interviews Daniela Woerner about how to keep the relationships with your business contacts while traveling full-time.  Never Settle!


This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app


Send in a voice message: https://anchor.fm/the-erica-duran-show--archive/message
Jul 27 2018 · 28mins
Episode artwork

BBP 025 : How to Become The Retail Rockstar in Your Business with Daniela Woerner

Read more

Welcome to SEASON THREE of The Beauty Business Podcast!

To kick off the new season I have a real treat in store for you. In this episode, Episode 25, I am joined by a successful licensed aesthetician, mentor, consultant, speaker and business woman, Daniela Woerner.

I asked Daniela to come on the show today to talk a little about her thoughts on selling retail products in spas, salons and clinics as this is something of a passion for her. What we ended up with was an incredible mini-masterclass in retail sales for the beauty industry that you simply will not want to miss!

It’s a little longer than a normal episode, but there was SO MUCH amazing stuff in here I wanted to keep it all in for you. Make some time, grab a drink, take LOTS of notes and enjoy!

Biggest Takeaways:

  • I feel like if you don’t tell them about the products then you are not doing your job, you are not serving them fully.
  • Everything that I do in a spa, I ask myself three questions: is this going to benefit the patient or client? Is this going to benefit the aesthetician or the practitioner who is providing the service, the beauty therapist? Is this going to benefit the spa? I want have a yes to all three of those things before I move forward with any decisions.
  • It’s really a mindset thing, you are coming to me as a skin care specialist as the expert and what I want to do to help you to reach your skin care goals… So you’re taking charge but in a gentle and respectful way, and people like to feel to be taken care of. People like to feel that you care about their skin care as much as you do.
  • We have a lot of empathy for our patients and clients and so the last thing that we would ever want is for them to think that were just in it just to push products on them. But when you shift the perspective and instead of being “salesy” you’re focusing purely on education.
  • One of my philosophies in life is anytime there’s a bump on the road, you can look at that as something that’s something going to stop you or you can look at that as an opportunity.
  • The goal I like to go for if you are a solo aesthetician or you were working on a day spa, my magic number is 50% retail disservice.
  • The technology today, they have so many things that you can do… you have the ability to sell online, to use digital ads, to target your audience to come up with creative promotions so essentially you could have this little skin care boutique as a double business.
  • When you’re recommending products or treatments, you want to be sure that you’re saying the benefit to the patient or to the client. You’re not saying all the science-y terms that the reps are teaching you…
  • There’s so much free education out there and it’s easy to find the answers. What you have to do is ask.

Episode Highlights:

  • Why Retail is Important for Health and Beauty Business? (10:35)
  • The Mindset of The Aesthetician or Beauty Therapist (14:16)
  • The Fear of Sounding Salesy (17:30)
  • Why Do So Many Salon Owners/Clinic Owners/Therapists/Aestheticians Struggle with Retail Sales? (20:34)
  • How Does A Salon Supposed To Compete Online? (20:38)
  • Overcome Lack of Time (28:14)
  • How Should People Be Measuring their Retail Sales? (41:38)
  • What Do You Consider A Good Benchmark To Aim For? (50:38)
  • When Should You Start Selling: Should It be at the Treatment Itself? (56:05)
  • Daniela: Most Important To Shift Your Focus on Education, Remove the Selling Component (1:01:34)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was sponsored by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.


Daniela Woerner’s:

Facebook Page : https://www.facebook.com/AddoAesthetics/

Instagram: https://www.instagram.com/addoaesthetics/

Facebook Group: https://www.facebook.com/groups/NOVA.DC.Beauty/

Website: http://www.addoaesthetics.com/

Course: https://thrive.addoaesthetics.com/p/spa-retail-rockstars

Share a quote from this Episode:

“One of my philosophies in life is anytime there’s a bump on the road, you can look at that as something that’s going to stop you or you can look at that as an opportunity.” – Daniela Woerner

Mar 28 2018 · 1hr 10mins