Heidi Melin
6 Podcast Episodes
38. Marketing Legend Heidi Melin, Board Director and Advisor SailPoint
38. Marketing Legend Heidi Melin, Board Director and Advisor SailPoint
Hear the secrets to success from the visionary marketer who led the charge at four companies acquired by Oracle: PeopleS... Read more
3 Aug 2021
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55mins
Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront
Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront
This episode features an interview with Heidi Melin, CMO of Workfront. Heidi has held the position of CMO 6 times over a... Read more
7 Oct 2020
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46mins
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Heidi Melin: The Power of Positioning, Why hire an outside agency
Heidi Melin: The Power of Positioning, Why hire an outside agency
7:26Think positioning is just a marketing exercise? Think again. Heidi Melin, Chief Marketing Officer at Workfront – and... Read more
21 Jul 2020
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7mins
Heidi Melin — Managing Remote Teams and Workflow
Heidi Melin — Managing Remote Teams and Workflow
Heidi Melin is the Chief Marketing Officer at Workfront which provides a work management application platform for the en... Read more
10 Apr 2020
•
41mins
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Mastering CMO Leadership with Heidi Melin, CMO at Workfront
Mastering CMO Leadership with Heidi Melin, CMO at Workfront
Being a CMO is a tough job, especially in the weeks and months after stepping into a new organization. Few people have m... Read more
13 Sep 2019
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41mins
How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront
How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront
Marketing and sales alignment working together as one team is really about the customer. Why? Because today, buyers are ... Read more
5 Jun 2019
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24mins
