Natasha Lytton's guest appearances

Natasha Lytton

This Much I Know - The Seedcamp Podcast

Beyond The Balance Sheet

Kaffeen Espresso | supercharged agency new business & marketing

David Helgason

Mike McDerment

Jason McCarthy

Calum Chace

Andy McLoughlin

Scott Harrison

Mike Michalowicz

Dan Englander

Patrick Campbell

Sean Ellis

Sonny Vu

Matt Porter

Phil Libin

Tom Hardy

Ryan Holmes

OwlTail

Natasha Lytton is Head of Brand, Marketing and Portfolio Support at Seedcamp - Europes first early-stage investor in pre-seed and seed stage companies. With experience working in Chief Marketing Officer roles at consumer-focussed start-ups across FMCG, retail and food technology, Natasha understands the growing pains that come with joining an early-stage company as well as how much needs to be done to make the company succeed from a marketing and positioning perspective.  In this episode, Natasha talks about her experience working at Seedcamp, a European seed-stage venture capital fund, and shares her secrets on how she has helped start ups with everything from defining brand purpose, to growth strategies and the art of creative story telling. She also talks to Ashlee about what investors are looking for in pre-seed and seed stage businesses, the importance of a strong team and her experiences being the first marketing hire at startups in-house. Selected Links From This Episode:Raffingers - https://raffingers.co.uk/  | https://www.linkedin.com/company/raffingers/  | https://www.instagram.com/raffingers/  | https://twitter.com/Raffingers  Connect with Natasha - https://www.linkedin.com/in/natasha-lytton-02bba627/ Connect with Ashlee - https://www.linkedin.com/in/ashleebloom46/ Seedcamp - https://seedcamp.com/ Beyond the Balance Sheet is brought to you by Raffingers, an award winning UK based accountancy and advisory firm specialising in commercial financial advice and solutions. Beyond the Balance Sheet is a StoryHunter Production See acast.com/privacy for privacy and opt-out information.

Natasha Lytton is Head of Brand, Marketing and Portfolio Support at Seedcamp - Europes first early-stage investor in pre-seed and seed stage companies. With experience working in Chief Marketing Officer roles at consumer-focussed start-ups across FMCG, retail and food technology, Natasha understands the growing pains that come with joining an early-stage company as well as how much needs to be done to make the company succeed from a marketing and positioning perspective. In this episode, Natasha talks about her experience working at Seedcamp, a European seed-stage venture capital fund, and shares her secrets on how she has helped start ups with everything from defining brand purpose, to growth strategies and the art of creative story telling. She also talks to Ashlee about what investors are looking for in pre-seed and seed stage businesses, the importance of a strong team and her experiences being the first marketing hire at startups in-house. Selected Links From This Episode:Raffinger<a href="https://raffingers.co.uk/" rel="noopener noreferrer nofollow" target="_blank">s - https://raffingers.co</a>.uk/<a href="https://www.linkedin.com/company/raffingers/" rel="noopener noreferrer nofollow" target="_blank"> | https://www.linkedin.com/company/raffing</a>ers/<a href="https://www.instagram.com/raffingers/" rel="noopener noreferrer nofollow" target="_blank"> | https://www.instagram.com/raffing</a>ers/<a href="https://twitter.com/Raffingers" rel="noopener noreferrer nofollow" target="_blank"> | https://twitter.com/Raffin</a>gers Connect with Natas<a href="https://www.linkedin.com/in/natasha-lytton-02bba627/" rel="noopener noreferrer nofollow" target="_blank">ha - https://www.linkedin.com/in/natasha-lytton-02bb</a>a627/ Connect with Ash<a href="https://www.linkedin.com/in/ashleebloom46/" rel="noopener noreferrer nofollow" target="_blank">lee - https://www.linkedin.com/in/ashleebl</a>oom46/ Seed<a href="https://seedcamp.com/" rel="noopener noreferrer nofollow" target="_blank">camp - https://seedca</a><a href="http://mp.com/" rel="nofollow" target="_blank">mp.com/</a> Beyond the Balance Sheet is brought to you by Raffingers, an award winning UK based accountancy and advisory firm specialising in commercial financial advice and solutions. Beyond the Balance Sheet is a StoryHunter Production See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

How to position your start-up brand with Natasha Lytton

As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and polished as the product. I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in.Which is why I was thrilled to speak with Natasha Lytton, Head of Brand, Marketing and more at Seedcamp, Europe’s most prominent seed fund. Seedcamp has supplied the initial capital to over 360 startups, including 4 European ‘unicorns': Hopin, TransferWise, Revolut and UiPath. So if someone knows how to work with a tech company, it’s Natasha. Listen in to this podcast for answers to questions like:Why do you think brand design is so often overlooked as a powerful asset by tech start ups?To what extent do seed stage brands have budget for brand design?What do you see as the best time and way to approach start ups in your space?Given limited time and resources, should a startup prioritise product development or brand development?Show notes:&gt;&gt; Grab the book Natasha is featured in, you can grab it here to support a good cause: https://wordery.com/excerpts-from-experts-marketing-fortune-hill-media-9781913532024?cTrk=MTgwOTAyNzYzfDVmYzY2YThhYzZmZTE6MToxOjVmYzY2YTdmODY0MTA5LjU2MDQzODQ1OmE1YmNkZTZj&gt;&gt; Get the free 5-day mini course: https://kaffeen.club/get-started&gt;&gt; Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight https://amzn.to/2VnojuT&gt;&gt;Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos https://amzn.to/3ockDZh

As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and polished as the product. I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in.Which is why I was thrilled to speak with Natasha Lytton, Head of Brand, Marketing and more at Seedcamp, Europe’s most prominent seed fund. Seedcamp has supplied the initial capital to over 360 startups, including 4 European ‘unicorns': Hopin, TransferWise, Revolut and UiPath. So if someone knows how to work with a tech company, it’s Natasha. Listen in to this podcast for answers to questions like:<ul><li>Why do you think brand design is so often overlooked as a powerful asset by tech start ups?</li><li>To what extent do seed stage brands have budget for brand design?</li><li>What do you see as the best time and way to approach start ups in your space?</li><li>Given limited time and resources, should a startup prioritise product development or brand development?</li></ul>Show notes:&gt;&gt; Grab the book Natasha is featured in, you can grab it here to support a good cause: <a href="https://wordery.com/excerpts-from-experts-marketing-fortune-hill-media-9781913532024?cTrk=MTgwOTAyNzYzfDVmYzY2YThhYzZmZTE6MToxOjVmYzY2YTdmODY0MTA5LjU2MDQzODQ1OmE1YmNkZTZj" rel="nofollow" target="_blank">https://wordery.com/excerpts-from-experts-marketing-fortune-hill-media-9781913532024?cTrk=MTgwOTAyNzYzfDVmYzY2YThhYzZmZTE6MToxOjVmYzY2YTdmODY0MTA5LjU2MDQzODQ1OmE1YmNkZTZj</a>&gt;&gt; Get the free 5-day mini course: <a href="https://kaffeen.club/get-started" rel="nofollow" target="_blank">https://kaffeen.club/get-started</a>&gt;&gt; Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight <a href="https://amzn.to/2VnojuT" rel="nofollow" target="_blank">https://amzn.to/2VnojuT</a>&gt;&gt;Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos <a href="https://amzn.to/3ockDZh" rel="nofollow" target="_blank">https://amzn.to/3ockDZh</a>

How to work with tech start ups, with Natasha Lytton, Head of Brand at Seedcamp

In this week's episode of This Much I Know, Carlos speaks to our very own Head of Marketing &amp; Communications, Natasha Lytton, about investing in your brand and the importance of getting the whole team aligned with what you do. Reflecting on her experiences as Head of Marketing &amp; Communications at Savsé, a drinks business that became the fastest growing smoothie brand in the UK &amp; her experience as CMO of full-stack food delivery business, Pronto, Natasha speaks with great conviction when she says, firstly, you need to know internally, ‘Who you are, what you do &amp; who you do it for’, and only then, can you start to communicate this externally through marketing campaigns. She provides tangible takeaways for early stage companies, like giving advice on how to work with agencies as well as providing a framework on how to think creatively as a company. Tune in to hear more about building your brand as well as how she overcame challenges using strategic, creative &amp; analytical thinking.Show notes:Carlos Medium: sdca.mp/2entVR3Natasha Medium: https://sdca.mp/2OGF02ESeedcamp: www.seedcamp.comSlideshare: slideshare.net/NatashaLytton/how-to-build-a-brand-118987689/Related bio links:Carlos Twitter: linkedin.com/in/carloseduardoespinal / twitter.com/ceeNatasha Twitter: https://twitter.com/natashalytton

In this week's episode of This Much I Know, Carlos speaks to our very own Head of Marketing &amp; Communications, Natasha Lytton, about investing in your brand and the importance of getting the whole team aligned with what you do. Reflecting on her experiences as Head of Marketing &amp; Communications at Savsé, a drinks business that became the fastest growing smoothie brand in the UK &amp; her experience as CMO of full-stack food delivery business, Pronto, Natasha speaks with great conviction when she says, firstly, you need to know internally, ‘Who you are, what you do &amp; who you do it for’, and only then, can you start to communicate this externally through marketing campaigns. She provides tangible takeaways for early stage companies, like giving advice on how to work with agencies as well as providing a framework on how to think creatively as a company. Tune in to hear more about building your brand as well as how she overcame challenges using strategic, creative &amp; analytical thinking. Show notes: Carlos Medium: <a href="http://sdca.mp/2entVR3" rel="nofollow" target="_blank">sdca.mp/2entVR3</a> Natasha Medium: <a href="https://sdca.mp/2OGF02E" rel="nofollow" target="_blank">https://sdca.mp/2OGF02E</a> Seedcamp: <a href="http://www.seedcamp.com" rel="nofollow" target="_blank">www.seedcamp.com</a> Slideshare: <a href="http://slideshare.net/NatashaLytton/how-to-build-a-brand-118987689/" rel="nofollow" target="_blank">slideshare.net/NatashaLytton/how-to-build-a-brand-118987689/</a> Related bio links: Carlos Twitter: <a href="http://linkedin.com/in/carloseduardoespinal" rel="nofollow" target="_blank">linkedin.com/in/carloseduardoespinal</a> / <a href="http://twitter.com/cee" rel="nofollow" target="_blank">twitter.com/cee</a> Natasha Twitter: <a href="https://twitter.com/natashalytton" rel="nofollow" target="_blank">https://twitter.com/natashalytton</a>

Natasha Lytton on building strong brands that cut-through an increasingly crowded market