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Lisa Genovese

7 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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The Truth Behind Your Brand Positioning with Lisa Genovese

#dogoodwork

Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact. For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins. Highlights Doing market research - 2:07 What it means to properly position yourself - 3:55 Exclusivity vs. Commodity - 4:39 Understanding what the market needs and wants - 6:57 Why you do what you do - 15:22 The experience of the customer - 17:38 Creating a passion for a brand - 19:55 What are you most frustrated about - 23:58 You need to do your homework - 26:02 It all depends on what makes sense for your business - 28:33 Female entrepreneurs - 31:47 Being proud to have a certification - 32:49 Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Lisa Genovese Website: https://www.wearebottomline.com/ Email: lisa@wearebottomline.com LinkedIn: https://www.linkedin.com/in/lisamariegenovese/

33mins

24 Mar 2021

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Episode 51: Asking the Right Questions with Lisa Genovese

One Degree Shift

Marketing isn’t just about how we feel; it is about what the numbers say. And to get the right numbers, we have to ask the right questions and get consistent feedback. In this episode, hear from the President of BottomLine as she shares which questions we can ask to get the information we need to increase the effectiveness of our marketing efforts. erictermuende.com 

17mins

12 Jan 2021

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262 - Validating Your BottomLine: Growing Through Market Research With Lisa Genovese

Build Live Give Podcast

Taking your business to the next course of action does not just happen on a whim. You first need to research, gather data, and find support whether or not what you’re planning is the right step to take. Paul Higgins’ guest for this episode is all about doing market research. He has over Lisa Genovese, the President of BottomLine—a marketing research company helping clients move their business forward. Here, Lisa shares how marketing research made her company what it is now, taking us inside what they are doing, the processes they follow, and the working environment. Plus, she then talks about the importance of marketing research, why being told your baby's ugly is a good thing, how you can conduct it without the complexity and high costs, and who best to talk to among your clients to validate the hypothesis, the bottom line. https://paulhigginsmentoring.com/podcast/ Connect With Paul and Build Live Give On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @paulhigginsmentoring Thank You for Tuning In! If you want to break through all the noise on LinkedIn and reach your ideal client without creating loads of content or breaking the bank on ads – go to blgclick.com to learn our three secrets.

41mins

21 Dec 2020

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St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese

MAKING MEDIA

St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese by Ralph Barba

15mins

1 Dec 2020

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Episode 119: Lisa Genovese, President at BottomLine | Helping brands level up and get where they're going FASTER

Humanizing Leadership- Conversations for the Next Generation

Lisa is one inspiring, accomplished and grounded businesswoman.Join us as we explore leadership challenges, wins, and gender in the workplace.As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centred on strong market research insights that consistently improve conversion rates, increase sales, and profit margins. Lisa has helped many of her clients grow from local brands into globally recognized names. Having worked in global markets across a variety of sectors ranging from small business to large multinational brands, some of Lisa’s favourite Challenger clients include Whipcord Corporation, Verge Technologies, Inc., Canada Pipeline Accessories, 3D-P, PilotsFriend (as seen on Dragons Den), Home Depot and Axia Fibernet. Continually diving deeper into the science behind Challenger Brands, Lisa uses her CDMP in digital marketing to design deeper strategies for real brand impact. When not working with Challenger Brands, she can be found travelling, skiing, hiking or enjoying the great outdoors with her husband Corey and their furchild Mickey. CONNECT WITH LISA HERE!www.wearebottomline.com/linkedin.com/in/lisamariegenovese

51mins

13 Oct 2020

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#24 Becoming Coherent with Lisa Genovese | Challenger Brands • Edges • Stepping Back

Becoming Coherent

You know what we LOVE about challengers, underdogs and outliers? They rally that part of us that wants to create more and experience more! They fuel our desire to create the experience of more for everyone around us. In this segment I chat with Lisa Genovese, President of BottomLine a boutique marketing and business services firm about challenger brands, edges and stepping back to evolve the business and creating more impact on the world around us. If Lisa resonates with you and you are ready to take your business to the next level, reach out to her for a brainstorming session herehttps://bit.ly/Bottomline_timetofight•••Learn more about my approach to creating coherent change inside your business & beyond at www.becomingcoherent.com or follow me on IG|FB|LI @becomingcoherent©2020 Becoming Coherent Inc.

26mins

18 Jun 2020

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Episode 124 | Lisa Genovese, President of BottomLine | 16 April 2020

Calgary Business Podcast

Lisa and her team provide targeted advice to clients on their marketing strategies by mixing together research, data analytics and technology with staff that understand the human side to consumer behavior, patterns and trends.To learn more about the “BottomLine”, consider clicking on the links below:§§§BottomLine website | https://www.wearebottomline.com/BottomLine on Instagram | @BottomLineYYCBottomLine on Twitter | @BottomLineIncBottomLine on YouTube | https://www.youtube.com/user/BLMarketingincLisa Genovese profile on LinkedIn | https://www.linkedin.com/in/lisamariegenovese/--- Send in a voice message: https://anchor.fm/allen-wazny/message

26mins

16 Apr 2020