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Lucy Eckley Podcasts

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5 of The Best Podcast Episodes for Lucy Eckley. A collection of podcasts episodes with or about Lucy Eckley, often where they are interviewed.

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5 of The Best Podcast Episodes for Lucy Eckley. A collection of podcasts episodes with or about Lucy Eckley, often where they are interviewed.

Updated daily with the latest episodes

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041: Unlocking The Potential Of Your Brand Story, With Lucy Eckley

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When you are super clear on who you’re talking to, and what they want to know about you, it’s so much easier to communicate confidently and consistently every time you speak and write about your business.

My friend Lucy Eckley is founder and director of strategic communications consultancy Build Your Brand Story. She helps independent consultants build a unique story so they can stand out in their industry, get hired by their ideal clients and grow their expert status. 

I invited her onto the podcast to talk about how her work applies particularly to consultants, including:

  • How you can stand out by being yourself
  • Going beyond the buzz phrase ‘Brand Story’ and exploring what this really means for your consulting business
  • The two biggest mistakes consultants make when it comes to personal branding
  • How your brand story can turn competition into collaboration
  • Signs that indicate your brand story isn’t working for your business
  • The key differences between building a brand story and a traditional brand identity exercise
  • Which parts of your brand story to use where
  • How to share the personal messages about you and your brand story without it negatively affecting your business
  • The simple check you should make before you hit 'publish' on social media posts

Resources mentioned in the podcast:

Lucy’s free mini email course - Start building your brand story in just 10 minutes per day.

Sep 07 2020 · 32mins
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Building your brand on LinkedIn with Lucy Eckley

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Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start?

Then tune into this episode to find out how your brand story can help. 

This week on the podcast, I interview Lucy Eckley, who is the founder of Build your Brand Story.

After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hired by their ideal clients, and grow their expert status.

Lucy believes that by being strategic and having clarity around your message, you can attract more of your ideal clients.

So if you’ve worked in a corporate career in the past but now run your own business and you’d like to learn how to articulate to your ideal clients why they should hire you and what value you bring to the table, Lucy can help you do exactly that.

Your brand story gives you a clear framework about who you are, why your business exists, what you do, and how you help. Once you’ve mapped it all out, you can use it on LinkedIn, on your website, for networking purposes,and wherever you market your business.

In this episode, Lucy and I talk about how you can use your story brand specifically on LinkedIn to attract and connect with the types of clients you want to work with.

If you’d like to find out how having a clear framework and a strategic approach to communicating with your ideal clients can help your business, don’t miss this episode!

You will learn…

  1. About the two key steps to creating a strong brand story framework.
  2. Why talking about yourself on the About page of your website and on your LinkedIn profile is a mistake!
  3. How your brand story (and reviewing it and tweaking it) can help your business thrive during the pandemic.

About Lucy If you’d like to connect with Lucy, you can find her on LinkedIn or via her website. Lucy is currently running a FREE 7-day mini course to start building your story in 10 minutes a day. If you’re an independent consultant and would like to attract clients you love working with and become the go- to expert in your industry, check out Lucy’s course. You can find it here.

Resources mentioned in this episode:

The Pumpkin Plan, by Mike Michalowicz (book). Build your brand story with Lucy Eckley (podcast episode). Empowering your brand through PR with Amanda Berlin (podcast episode).

Do you want to learn more about using LinkedIn for business?

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab –the group coaching and membership program designed to help YOU create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and want to have regular support and accountability – we host two monthly office hours for Q&A.

The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

If you found this episode useful, come and join Lucy and me on Friday 24 th July 2020 at 2pm BST for our LinkedIn live catch up. If you enjoy the show, please subscribe and leave a review so I can read it out on the next episode. 

Jul 22 2020 · 45mins
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The story that powers your business, with Lucy Eckley

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Who are you? Your ability to answer that question with impact and integrity can do more for your personal brand and your businesses than any technology or tactic.

In this week’s episode we meet with Lucy Eckley from Build Your Brand Story.. Lucy’s business is entirely focused around one question. Who are you? Having clarity on this question will help power your agency digital marketing strategy and connect you with the right clients and prospects.

About Lucy : Lucy helps independent consultants to devise their unique brand story so they can stand out from the crowd and attract their ideal clients - simply by being themselves. Her approach is based on more than 20 years' marketing and communications experience, including eight years as a successful independent consultant.
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Links and mentions : Lucy's website and podcast : www.buildyourbrandstory.com
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Visit the show website at www.bobgentle.com

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Feb 11 2019 · 32mins
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Building Your Brand Story In Financial Services With Lucy Eckley

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Ex-financial services corporate turned entrepreneur Lucy Eckley helps businesses build and tell their brand story. Lucy has a 7-step framework that she talks us through and helps us write the hardest page on our website; the about us page.

Lucy's website: https://buildyourbrandstory.com/

Jan 22 2019 · 46mins
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Episode 56 - What is your brand story with Lucy Eckley

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Lucy Eckley is the founder of Build your Brand Story. From working in financial services and specialisting in Internal Communications, Lucy now works with professionals and entrepreneurs helpingthem to figure out what their brand story is,and how to communicate this to their audience. Lucy also jointly runs local meetup events in Oxford for independent consultants. Networking events are a passion of mine, and we talk about how that has evolved and how members benefit from it. www.buildyourbrandstory.com 

Nov 12 2018 · 32mins