Byron Sharp
23 Podcast Episodes
Building Value-Driven Brand Experiences #3: Byron Sharp
Building Value-Driven Brand Experiences #3: Byron Sharp
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at ... Read more
28 Jun 2023
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55mins
#166: Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute
#166: Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute
Marketing science is punk… It’s anti-establishment.It challenges the stories marketers tell themselves and pursues the e... Read more
9 May 2023
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53mins
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Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
In our 100th episode, we have professor Byron Sharp in the studio - the world-renowned professor, thought leader and aut... Read more
12 Apr 2023
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23mins
Looking Outside Marketing Science: Byron Sharp, Marketing Research Professor
Looking Outside Marketing Science: Byron Sharp, Marketing Research Professor
Marketing is often thought of as a creative field, in part because it leans into the art of negotiation to sell a produc... Read more
14 Mar 2023
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44mins
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A strategist talks with Byron Sharp
A strategist talks with Byron Sharp
Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer t... Read more
25 Feb 2023
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47mins
The joy of discovery with Byron Sharp
The joy of discovery with Byron Sharp
In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Dire... Read more
30 Sep 2022
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47mins
Ep. 80 - Still Sharp? IM meets Professor Byron Sharp.
Ep. 80 - Still Sharp? IM meets Professor Byron Sharp.
It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joi... Read more
22 Sep 2022
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57mins
Ep. 16: On the science of marketing with Professor Byron Sharp
Ep. 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about bran... Read more
7 Jun 2022
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43mins
Byron Sharp: Science, Owls & Standing Out
Byron Sharp: Science, Owls & Standing Out
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us... Read more
6 Jun 2022
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48mins
How Brands Grow - Byron Sharp, Ehrenberg-Bass Institute
How Brands Grow - Byron Sharp, Ehrenberg-Bass Institute
Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world’s largest centr... Read more
3 Feb 2022
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1hr 6mins
