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Tom Poland

44 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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026 - Generating Leads with the Right Messaging with Tom Poland

SEOLeverage - The SEO Podcast for Online Business Owners

In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest in today's episode of SEO Leverage podcast, will share his favorite medium to lead people to his offer and that is through webinars. Tom is the multiple best-selling author of the Leadsology® series and has a proven system to generate high-quality leads for your business. Podcast Highlights: 01:00 Podcast Intro 01:10  Introduction of the Guest  02:28 Tom Poland's background and how he started doing webinars? 06:11  What are the three characteristics of your messaging that will catch the attention of your audience? 10:22  In some businesses, messaging does not need numbers. 12:17 How to focus your messaging to the three category types of audiences?  16:22  Understanding how lead magnets work and how people will take the offer and give their commitment to it. 25:54 Why does Tom choose a webinar as his lead magnet? 29:19  What does it take for a person to opt in for a lead gen? 32:00  Recap 35:59  Where to learn about the leadsology program of Tom Poland? 36:35  End Connect with Tom Poland: Website:  https://www.leadsology.guru/ Attend his live webinars - leadgendemo.live which will bring you to https://www.leadsology.guru/mwwlive-may2021/?ref=157 Resources: Tom Poland’s books: Leadsology: The Science of Being in Demand by Tom Poland https://www.amazon.com/LEADSOLOGY%C2%AE-SCIENCE-DEMAND-Tom-Poland-ebook/dp/B01IUZXCUG Marketing with Webinars https://www.amazon.com/Marketing-Webinars-Tom-Poland-ebook/dp/B08B3S6JNR


30 Apr 2021

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291 - Marketing And Webinars With Tom Poland

Build Live Give Podcast

If you rely on face-to-face interactions for your marketing strategy, then how do you keep yourself top of mind in this pandemic? Tom Poland says webinar, even more than social media! As the webinar guy from Leadsology, he has helped many clients reach a more high-quality audience. In this episode, he shares some of that wisdom while taking us to the story behind discovering the gem, that is webinar, and the potential it holds. He then spills the secret on how you can get the three A's in marketing right—Audience, Asset, and the call to Action—and then discusses email lists, his OPN Model, and the things you should be doing on LinkedIn that few do.   Connect With Paul and Build Live Give On LinkedIn On Twitter On Facebook On Instagram Thank You for Tuning In! If you want to break through all the noise on LinkedIn and reach your ideal client without creating loads of content or breaking the bank on ads – go to blgclick.com to learn our three secrets.


12 Apr 2021

Similar People

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Episode 108: Tom Poland- WORK is NOT a 4-letter word

Business by Referral Podcast

This is how Tom introduces himself: Gidday, I'm a multiple best-selling author and I've had the privilege of sharing speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others. I work from home which sits on the white sands of little Castaways Beach in Australia and am blessed to have clients in 27 cities and 15 time zones right around the world. I'm voluntarily married to a uber-pretty German Frau and because I'm from New Zealand originally, we're known locally as the Kiwi and the Kraut. In this episode, Virginia and Tom talk about Tom’s business background How to change your mind about work How to use OPN to build  predictable lead generation The psychology of humans and reciprocity 4 Levels of psychological allure Key takeaways from this episode: Shift from you HAVE to work to “I WANT to work!” Get referrals to people who have a network of potential customers If someone thinks you WANT something from them, you’ll create aversion and avoidance Good marketing make someone an offer for the thing they are already looking for Do your due diligence! If all you do is give, you’ll likely feel used and abused Get a free gift from Tom at: www.leadgendemo.live Tom would like to meet Bill Baren


12 Apr 2021

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Marketing with Webinars with Tom Poland

What's the Secret?

Webinars are only for those high profile motivational speakers or online businesses, right? Webinars are an art in and of themselves, but if you know HOW to construct and market them, you can use them, too! In this new episode, Tom sits down with Tom Poland, a best selling author and founder of over four businesses, who has perfected the art of using the webinar to create more traffic for your service. Tom covers the UNTOLD truth about using webinars, a mental shift that empowered Tom to do marketing HIS way, and steps that you can take RIGHT NOW to begin building that stellar webinar. Got a few seconds to spare? “If there’s some transformation that’s measurable subjectively or objectively, you’ve got something that will run really well on a webinar.” - Tom Poland In This Episode: If you think that only online businesses can benefit from webinars, think again! Once you hear Tom Poland explain the TRUTH behind webinars, you’ll rethink what your business is capable of. The sky’s the limit as far as how many ways you can create and market a webinar, but most of them are either ineffective or dishonest. Instead, use THIS philosophy that’s allowed Tom to help thousands of people without feeling like a salesman the entire time. Want actionable steps that you can take TODAY to create that slam dunk of a webinar? Tom shares his SIMPLE tips that have MASSIVE pay-off, but you have to ask yourself this: What can YOU do in five seconds? Contrary to what other marketers will tell you, Tom swears to NEVER use THIS for your webinar. You’ll probably get flack for it, but you will save yourself a FORTUNE over time AND keep your attendance rate high. Connect with Tom Poland Reserve YOUR spot for Tom’s next webinar here: https://www.leadsology.guru/mwwlive-feb2021/ Website: https://www.leadsology.guru/ LinkedIn: https://www.linkedin.com/in/tompoland/ Facebook: https://www.facebook.com/groups/leadsology Twitter: https://twitter.com/tompoland Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/


9 Feb 2021

Most Popular

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How Fascination And Relationships Build Your Business With Tom Poland

The PDR Coach

This conversation was fantastic! I always thinks its going to be about PDR, but it turns into advice about life, business, relationships, and more. enjoy! Go to my website and check out my day in the life video. its a free download instagram @coachcoryk_thePDRcoach website coachcoryk.com


6 Jan 2021

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Marketing With Webinars With Tom Poland 

The Successful Pitch with John Livesay

One of the difficulties many businesses face is finding the perfect timing to pop the question and ask potential clients to take the leap. How do you make people have the confidence and trust to work with you? In this episode, multiple best-selling marketing author, Tom Poland, joins John Livesay to reveal his unique answer: webinars. Tom shares with us his book, Marketing with Webinars, to guide us into the key benefits of using this method and what you can do to successfully get people to your lane. What is the Goldilocks marketing? How can you become more relatable? What role does storytelling play in the process? Why is reciprocity the most powerful force in marketing? Tom gives the answers and more in this discussion. Love the show? Subscribe, rate, review, and share! Here’s How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube


12 Nov 2020

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211: How To Build Your Audience with Tom Poland

Thought Leaders Business Lab

Marketing a Service, Advice or Software, is more like proposing marriage than it is just selling a washing machine. In order to turn leads into clients, you must first establish a relationship of trust and influence. In this episode, Tom Poland shares the steps towards an effective, inbound lead generation system for your business in order to turn leads into quality clients. Creating an opportunity to get to know your clients first is essential to establish rapport before talking about business. Through inbound marketing, you are able to give your prospects a sample of your brand, services, and ideas, discover who is interested, and then generate quality leads. Lead generation is essential for your business growth, to get more customers and more profits Have you registered for my free masterclass, "How To Transform Your Knowledge Into A Profitable Online Business And Do Work That Matters"? Click here for more details and to register your spot


20 Sep 2020

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#82: Tom Poland: The Mindset to Thrive in The Pandemic

Entrepreneur’s Inner Game Podcast

Back by popular demand, Tom Poland joins us again to share his wisdom and lessons learned as a hugely successful marketer and author of the Leadsology® series and the creator of marketing programs by the same name. His specialty is the generation of a predictable weekly flow of high quality, inbound, new client inquiries. He’s spoken on global speaking platforms alongside the likes of Brian Tracy, Marshall Goldsmith, Dr Ivan Misner, Michael Port and many other marketing greats. Listen in as he shares: How and why some businesses are thriving in the COVID19 era and his top tips to help you to do the same Why visualizing the worst-case scenario could help you overcome the fear of the unknown to grow your business exponentially How to use negative situations to flip the switch in our thinking so we can become instant problem solvers The key to dissolving, pent-up helpful emotions to gain clarity The Four Forces model: Tom walks us through a set of laser-focused mini-exercises to enable you to differentiate fear from fiction so you an overcome your inner demons. Why it’s essential to expand your comfort zone for your personal and business growth You can get Tom’s The Million Dollar Ceiling book for FREE here: Leadsology Free Stuff Join Tom’s Facebook community to receive cutting-edge advice on how to generate inbound leads, and invitations to exclusive and free Events: Leadsology Facebook Group. Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for Free Video Training 


11 Aug 2020

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How to Generate a Weekly Flow of Inbound Client Leads with Tom Poland

Entrepreneurs on Fire

Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married. Top 3 Value Bombs: 1. Marketing is where you generate the leads, and selling is where you convert the leads. 2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience. 3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal. The Science of being in demand. Learn more by checking out Tom's website - Leadsology Sponsors: Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! Secrets Masterclass: Join the founder of ClickFunnels, Russell Brunson, for a FREE masterclass to learn the 3 secrets that will IGNITE your business in 2020! EOFire.com/secrets


3 Aug 2020

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Tom Poland | What Goes Into Crafting A Truly Great Marketing Message?

Blue Collar Culture

On this week’s episode of The Blue Collar Culture Podcast, we speak with special guest Tom Poland, creator of Leadsology. Tom is a marketing mentor, and a guru for lead generation who has had incredible success when it comes to building marketing systems and getting people to think differently about the sales and marketing process. His focus today is “Leadsology: The Science of Being in Demand”, which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses.“One of the biggest myths is that you have to be really good at sales if you're going to get a new client on board. My take on that is that selling is what you have to do when your marketing sucks. If your marketing really sucks, your sales skills have to be pretty good because you haven't differentiated yourself or given anyone a compelling reason why they should pick you. If you get your marketing happening, the inquiries are going to come in and people are gonna want to work with you,” says Tom.We chat about debunking sales and marketing myths, as well as:


22 Jul 2020