Craig Kampes's guest appearances

Craig Kampes

Higher Voltage

undeclared

Erika Boltz

Joe Master

Tim Cigelske

Tod Pritchard

Jason Buzzell

Matt Hames

Terry Flannery

Janika Carey

Jenny Petty

Jens Larson

Krista Boniface

Gail Towns

Catherine Feminella

Jay Murray

Nate Hibma

OwlTail

Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.

Inside Drexel's "Ambition Can't Wait" Campaign - Craig Kampes and Joe Master

Joe Master is the assistant vice president of marketing and digital strategy at Drexel University. Previously, he served as assistant dean of marketing, communications and enrollment strategy at Temple University’s College of Liberal Arts. His work, both for higher ed institutions and freelance clients, has appeared in newspapers, magazines, television commercials, and on tiny screens across the nation. He serves on the Board of Directors for the College and University Public Relations and Associated Professionals, an organization devoted to developing higher education marketing and communications leaders in the Mid-Atlantic states. Joe studied creative writing and philosophy at the University of Pittsburgh, where he graduated summa cum laude in 2004. Craig Kampes is the assistant vice president of communications and marketing enrollment management and student success at Drexel University. Craig has worked at Drexel for more than eleven years, leading a communications and marketing department that provides strategic recommendations and creative executions for all divisions within enrollment management and student success. These efforts support the university’s goal of engaging and enrolling thousands of right-fit students each year while supporting student success from arrival through graduation. The department also works in collaboration with communication offices throughout the university to unify and align Drexel’s external communications under a singular voice and identity. Prior to his time at Drexel, Craig spent 11 years with advertising agencies such as Young and Rubicam and Wunderman in New York City and Gyro Worldwide in Philadelphia. Craig holds a bachelor’s degree in advertising/PR from Penn State University. What you’ll learn about in this episode:  Why the storytelling aspect of working in higher ed is Joe’s passion, and why Craig strongly believes in helping students and the community How Joe and Craig promote collaboration between their two separate and distinct teams What challenges Joe and Craig faced in developing a unified brand message for Drexel University How Joe and Craig and their team launched the “Ambition Can’t Wait” campaign, and how they learned they needed to solidify a cohesive and positive message How research and analytics became the backbone of Drexel’s revamped marketing campaign How the campaign helped Drexel clarify its enterprise-level mission, and who Joe and Craig target with the campaign Why the campaign’s visuals led to its overall impact, and how these striking images have helped increase the campaign’s reach How campaign reflects the changing world and big real-world events How Joe and Craig have brought their teams into the campaign, and how everyone involved feels excited and engaged What valuable lessons Joe and Craig learned throughout the process of campaign development and implementation  Resources:  Website: https://drexel.edu/ambitioncantwait/ LinkedIn: www.linkedin.com/in/josephjmaster/ LinkedIn: www.linkedin.com/in/craigkampes/ Instagram: www.instagram.com/drexeluniv/  “Ambition Can’t Wait” Youtube videos:  Ambition Can’t Wait. Drexel University. https://www.youtube.com/watch?v=tipllAyg3ZM Drexel Co-op: This Is Experiential Education https://www.youtube.com/watch?v=HjTfCvMPLZk A City of Brotherly Love: Philadelphia https://www.youtube.com/watch?v=tbgn2mojEOE&amp;t= Chris McKendry – Little Cracks. Ambition Can’t Wait. https://www.youtube.com/watch?v=Es9IIhmwG_I&amp;t= Jim Bean – a crazy one. Ambition Can’t Wait. https://www.youtube.com/watch?v=LaMxXzS9G1I&amp;t= The Moment: Drexel University https://www.youtube.com/watch?v=XVRULseiGXE  Additional Resources:  Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier Facebook: https://www.facebook.com/upandupagency Twitter: https://twitter.com/upandupagency 

Joe Master is the assistant vice president of marketing and digital strategy at Drexel University. Previously, he served as assistant dean of marketing, communications and enrollment strategy at Temple University’s College of Liberal Arts. His work, both for higher ed institutions and freelance clients, has appeared in newspapers, magazines, television commercials, and on tiny screens across the nation. He serves on the Board of Directors for the College and University Public Relations and Associated Professionals, an organization devoted to developing higher education marketing and communications leaders in the Mid-Atlantic states. Joe studied creative writing and philosophy at the University of Pittsburgh, where he graduated summa cum laude in 2004. Craig Kampes is the assistant vice president of communications and marketing enrollment management and student success at Drexel University. Craig has worked at Drexel for more than eleven years, leading a communications and marketing department that provides strategic recommendations and creative executions for all divisions within enrollment management and student success. These efforts support the university’s goal of engaging and enrolling thousands of right-fit students each year while supporting student success from arrival through graduation. The department also works in collaboration with communication offices throughout the university to unify and align Drexel’s external communications under a singular voice and identity. Prior to his time at Drexel, Craig spent 11 years with advertising agencies such as Young and Rubicam and Wunderman in New York City and Gyro Worldwide in Philadelphia. Craig holds a bachelor’s degree in advertising/PR from Penn State University. What you’ll learn about in this episode: <ul> <li>Why the storytelling aspect of working in higher ed is Joe’s passion, and why Craig strongly believes in helping students and the community</li> <li>How Joe and Craig promote collaboration between their two separate and distinct teams</li> <li>What challenges Joe and Craig faced in developing a unified brand message for Drexel University</li> <li>How Joe and Craig and their team launched the “Ambition Can’t Wait” campaign, and how they learned they needed to solidify a cohesive and positive message</li> <li>How research and analytics became the backbone of Drexel’s revamped marketing campaign</li> <li>How the campaign helped Drexel clarify its enterprise-level mission, and who Joe and Craig target with the campaign</li> <li>Why the campaign’s visuals led to its overall impact, and how these striking images have helped increase the campaign’s reach</li> <li>How campaign reflects the changing world and big real-world events</li> <li>How Joe and Craig have brought their teams into the campaign, and how everyone involved feels excited and engaged</li> <li>What valuable lessons Joe and Craig learned throughout the process of campaign development and implementation</li> </ul> Resources: <ul> <li>Website: <a href="https://drexel.edu/ambitioncantwait/" rel="noopener noreferrer nofollow" target="_blank">https://drexel.edu/ambitioncantwait/</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/josephjmaster/" rel="noopener noreferrer nofollow" target="_blank">www.linkedin.com/in/josephjmaster/</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/craigkampes/" rel="noopener noreferrer nofollow" target="_blank">www.linkedin.com/in/craigkampes/</a></li> <li>Instagram: <a href="http://www.instagram.com/drexeluniv/" rel="noopener noreferrer nofollow" target="_blank">www.instagram.com/drexeluniv/</a></li> </ul> “Ambition Can’t Wait” Youtube videos: <ul> <li>Ambition Can’t Wait. Drexel University. <a href="https://www.youtube.com/watch?v=tipllAyg3ZM" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=tipllAyg3ZM</a></li> <li>Drexel Co-op: This Is Experiential Education <a href="https://www.youtube.com/watch?v=HjTfCvMPLZk" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=HjTfCvMPLZk</a></li> <li>A City of Brotherly Love: Philadelphia <a href="https://www.youtube.com/watch?v=tbgn2mojEOE&amp;t=" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=tbgn2mojEOE&amp;t=</a></li> <li>Chris McKendry – Little Cracks. Ambition Can’t Wait. <a href="https://www.youtube.com/watch?v=Es9IIhmwG_I&amp;t=" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=Es9IIhmwG_I&amp;t=</a></li> <li>Jim Bean – a crazy one. Ambition Can’t Wait. <a href="https://www.youtube.com/watch?v=LaMxXzS9G1I&amp;t=" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=LaMxXzS9G1I&amp;t=</a></li> <li>The Moment: Drexel University <a href="https://www.youtube.com/watch?v=XVRULseiGXE" rel="noopener noreferrer nofollow" target="_blank">https://www.youtube.com/watch?v=XVRULseiGXE</a></li> </ul> Additional Resources: <ul> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/foglemanscott" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/foglemanscott</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/allison-lanier" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/allison-lanier</a></li> <li>Facebook: <a href="https://www.facebook.com/upandupagency" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/upandupagency</a></li> <li>Twitter: <a href="https://twitter.com/upandupagency" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/upandupagency</a></li> </ul>

Ambition Can't Wait: An Awareness Campaign, with Joe Master and Craig Kampes