Britt Fero's guest appearances

Britt Fero

The Drum Arms Podcast

AW360 Live Podcast

Own It

Kat Gordon

Jean Freeman

Sharon Napier

Mira Kaddoura

Nancy Hill

Libby Brockhoff

Vivian Lee

Karen King

Sarah Unger

Stephanie Mcmahon

Leonard Armato

Michael Loeb

David Anderson

Courtney Spritzer

Jeff Hirsch

OwlTail

Today I’m talking to Britt Fero, founder and principal of PB&amp; in Seattle. Her career path took her through large agencies like Publicis, but she eventually knew she wanted to Own it. And does she ever.Let’s hear more about her journey to ownership and her thoughts on how we can open more opportunities for more women to follow in her footsteps. This is my conversation with Britt Fero.Thanks for listening to this episode of OWN IT. Be sure to see more about Britt Fero and her agency’s great work at pbandseattle.com.If you’re enjoying the show, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at untilyouownit.com.

Today I’m talking to <a href="https://www.pbandseattle.com/about" rel="nofollow" target="_blank">Britt Fero</a>, founder and principal of <a href="https://www.pbandseattle.com" rel="nofollow" target="_blank">PB&amp; in Seattle</a>. Her career path took her through large agencies like Publicis, but she eventually knew she wanted to Own it. And does she ever.Let’s hear more about her journey to ownership and her thoughts on how we can open more opportunities for more women to follow in her footsteps. This is my conversation with Britt Fero.Thanks for listening to this episode of OWN IT. Be sure to see more about Britt Fero and her agency’s great work at <a href="https://www.pbandseattle.com" rel="nofollow" target="_blank">pbandseattle.com</a>.If you’re enjoying the show, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at <a href="https://untilyouownit.com" rel="nofollow" target="_blank">untilyouownit.com</a>.

How Britt Fero of PB&, Owns It

Our guest this week is Britt Fero, principal and founder at PB&amp;, a female owned Seattle-based agency that describes themselves as fiercely independent. Britt discusses the meaning and importance of authenticity and purpose, as well as how her agency’s agility was able to help them weather the COVID storm.

Our guest this week is Britt Fero, principal and founder at PB&amp;, a female owned Seattle-based agency that describes themselves as fiercely independent. Britt discusses the meaning and importance of authenticity and purpose, as well as how her agency’s agility was able to help them weather the COVID storm.

Britt Fero, Principal and Founder, PB&

Publicis Seattle

It can challenging to be super-focused but have a wide view of the world at the same time. Not so for Britt Peterson Fero, SVP and head of strategy for Publicis Seattle. Chalk it up to a combination of opportunity and experiences, leavened with that “Midwest thing” — a work ethic that started with family in Iowa and continued with the “family” that is Fallon in Minneapolis (she counts Pat Fallon as a major influence on her career and life).A straight shooter, Fero manages to strip away the clutter to get from A to Z in the most direct path possible and the willpower to see things through every time. She also exhibits a guile and fearlessness that is infectious — a highly productive self-belief that influences the strong work of the agency in Seattle, a city that she is most loyal to. Most certainly a star in the constellation that is Publicis, Fero is present in the moment and knows that everything worthwhile is not given but earned.

It can challenging to be super-focused but have a wide view of the world at the same time. Not so for Britt Peterson Fero, SVP and head of strategy for Publicis Seattle. Chalk it up to a combination of opportunity and experiences, leavened with that “Midwest thing” — a work ethic that started with family in Iowa and continued with the “family” that is Fallon in Minneapolis (she counts Pat Fallon as a major influence on her career and life). A straight shooter, Fero manages to strip away the clutter to get from A to Z in the most direct path possible and the willpower to see things through every time. She also exhibits a guile and fearlessness that is infectious — a highly productive self-belief that influences the strong work of the agency in Seattle, a city that she is most loyal to. Most certainly a star in the constellation that is Publicis, Fero is present in the moment and knows that everything worthwhile is not given but earned.

Exceptional Women Out West: Britt Fero, EVP, chief strategy & media officer, Publicis Seattle